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Rescooped by donhornsby from Mom Psych onto Surviving Social Chaos |
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Our obsession with social networking is not exclusive to the twenty-first century, according to a team of UK researchers. The idea of creating networks of members and sharing information dates back to the sixteenth century Italian Academies.
(From the article): The idea of creating networks of members and sharing information dates back to the sixteenth century Italian Academies, which saw young scholars create nicknames for themselves and develop emblems and mottoes to form groups with which they exchanged information.
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Finding out where your community interacts on social media is the first step of a successful social media strategy.
A lot of people and companies decide, after using social media for a while, that they need a strategy. Of course, that approach is like putting the cart before the horse. To ensure success, think about your social media strategy in the context of the seven C’s.
1. Community
Like all good communication, it is best to start by determining your target audience. Where do they spend time online? What social media channels do they use? Before your social media efforts can take shape, you should listen and learn about your community.
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To find out more, visit the Italian Academies website or enter the world of the Italian Academies via the British Library catalogue.