Surviving Social Chaos

Content's Many Audiences
When you create content you need to think about who will be its eventual consumer. Do you know who and why your content will be consumed by? Not ever and not nearly.

What you do know is you need some content for search engine spiders, the only one guaranteed to read every word on your pages (lol). You also need short attention span and mobile theater. Think of a smart phone as a game console and you wouldn't be too far wrong.

Finally you need content that springs legs and walks around the world. My advice is to NOT plan for consumption as much as general content characteristics. Search engines love LONG form content. Users love graphics and short attention span theater.

Mobile users want instant gratification and to easily file for later. Rich snippets work great on mobile, will leave search engines wondering what the heck you are up to and may or may not go viral.

Do you need all three kinds of content: long form, rich snippets and games for mobile and viral content? Sure, and DO make sure you create all three, but don't limit where you publish.

Always test everything everywhere. If you have a rich snippet go viral then write a blog post and create some more weight for SEO and to promote viral. If you have long form go viral cut it up and tweet it.

Don't get MARRIED to the idea that X content goes into Y channel. Be flexible, test everything and COPE (Create Once and Publish Everywhere).

It’s clear that like all things in marketing you need to determine your objectives. Only then can you evaluate and assess if your Social Media efforts are performing well. Once you have determined your objectives, the most critical aspect of developing a community is creating a calendar that will provide you with clear and concise directions and strategy on writing of posts.

Digital Trends
With Rich Pins, Pinterest Begins Working Better With Brands
Search Engine Watch
Pinterest has received its first significant update with how pinned images appear on the website.

Learn small business marketing ideas and marketing for small business. Learn small business marketing techniques from the best in the industry!

Do you use Twitter for business? Are you wondering how to use Twitter to increase traffic to your blog? To learn how to use Twitter to grow your business, I interview Kim Garst for this episode of the Social Media Marketing podcast.

If you were under the impression that building links on social media would be quick, automated and easy, now is the time to shed the illusion. This is a time-consuming, painstaking process.

We all expected that computers would make our jobs easier and faster through automation. Now the time we saved must be spent on relationship building. It does pay off in the end.

Successful link building requires a clear understanding of Google’s criteria for a high PageRank.

Sites are rewarded for good, original content and what Google views as “natural” link development.

Find out more: http://www.business2community.com/digital-marketing/how-to-improve-seo-with-link-building-and-social-media-0516064

Image Let’s start with what is SEO?SEO stands for Search Engine Optimization.

Take control of your online presence to create a memorable personal brand.

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B2B companies can often struggle to make social work as people don’t tend to use Facebook and Pinterest for professional reasons.