Surviving Social Chaos
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Facebook concept used by sixteenth century scholars, researchers discover

Facebook concept used by sixteenth century scholars, researchers discover | Surviving Social Chaos | Scoop.it
Our obsession with social networking is not exclusive to the twenty-first century, according to a team of UK researchers. The idea of creating networks of members and sharing information dates back to the sixteenth century Italian Academies.

Via Gina Stepp
donhornsby's insight:

(From the article): The idea of creating networks of members and sharing information dates back to the sixteenth century Italian Academies, which saw young scholars create nicknames for themselves and develop emblems and mottoes to form groups with which they exchanged information.

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Gina Stepp's curator insight, January 16, 2013 9:43 AM

To find out more, visit the Italian Academies website or enter the world of the Italian Academies via the British Library catalogue. 

Gina Stepp's comment, January 17, 2013 1:08 AM
Those Italians.
donhornsby's comment, January 17, 2013 10:25 AM
:)
Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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New 2017 List: 50 Social Media Marketing Influencers #SMMW17

New 2017 List: 50 Social Media Marketing Influencers #SMMW17 | Surviving Social Chaos | Scoop.it
The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world
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To help point our readers, attendees of SMMW17 and the industry in the right direction, I’ve put together a list of 50 relevant voices in the social media marketing world for you to consider. These voices range from business leaders to real-time video experts to bloggers, podcasters and YouTubers. Putting this list together was a combination of art (experience + subjective bias) and science (big ass data).
 
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How to Use LinkedIn Groups to Generate Quality Leads Continuously

How to Use LinkedIn Groups to Generate Quality Leads Continuously | Surviving Social Chaos | Scoop.it
How do you generate Quality Leads from LinkedIn consistently, besides having a powerful LinkedIn profile? There’s more than one way to do it.
donhornsby's insight:
At the end of the day, LinkedIn groups offer a cheap and cost-effective, sometimes free, way of getting the word out about your content, and translating that traffic into conversion, leads, and sales. The key, however, is to approach LinkedIn content distribution as a relationship building game, just like any other content distribution technique out there. Remember, those are real humans behind every single profile!
 
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7 Traits That REALLY Define High-Quality Content

7 Traits That REALLY Define High-Quality Content | Surviving Social Chaos | Scoop.it
Most of your content is DOA: Dead on Arrival (or maybe Donkey on Arrival). Individuals, businesses, and brands are producing a ridiculously enormous amount of content every minute. That means your co…
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Stop looking at content attributes. Start looking at data to find your truly high-quality content. Start optimizing for engagement and you’ll find huge content wins. 
 
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8 Reasons Why Social Amplification Efforts Fail

8 Reasons Why Social Amplification Efforts Fail | Surviving Social Chaos | Scoop.it
There are eight major obstacles to success where social media amplification is concerned. Any one of these issues has the potential to diminish the success of your employee social engagement program, or even derail it entirely.
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There is no guarantee of victory with any one social media marketing effort—but if you deal with these eight common mistakes made in employee advocacy programs, you will be putting the odds in your favour for all your employee advocacy social media efforts.
 
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How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

How to Build a Smart Yet Simple Social Media Marketing Plan [Template] | Surviving Social Chaos | Scoop.it
How to build a channel plan and put essential content marketing decisions at your fingertips – Content Marketing Institute
donhornsby's insight:
No matter how far and wide your business intends to extend its reach, successful content marketing distribution often comes down to having a strategic, systematic, and scalable approach. Our model is one way to ensure that everyone involved with your content is working from the same blueprint, but it’s not the only way to get the job done. Let us know what processes you use to determine where, when, and how you share your content and spread your brand influence.
 
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globephysicist's comment, March 18, 2:19 AM
good
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Social Customer Service: Lessons from 5 of Our Favorite Brands

Social Customer Service: Lessons from 5 of Our Favorite Brands | Surviving Social Chaos | Scoop.it
Here are some great examples of how big brands approach customer social care - and what you can learn from them.
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While it might be tempting to think that only big brands can afford to dedicate so much to their social media support teams, it doesn’t actually cost much. In fact, with a smart strategy, any brand can do the same. Here’s how.
 
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Kenny PIERRE's curator insight, March 20, 2:21 AM
While it might be tempting to think that only big brands can afford to dedicate so much to their social media support teams, it doesn’t actually cost much. In fact, with a smart strategy, any brand can do the same. Here’s how.
 
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Your Smartphone Is Now a Town Hall, Thanks to Facebook

Your Smartphone Is Now a Town Hall, Thanks to Facebook | Surviving Social Chaos | Scoop.it
The Town Hall feature began appearing in the More menu of the flagship Facebook application, and it provides a one-stop shop for following and contacting elected officials at the local, state and federal level.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:
Facebook’s newest feature turns your mobile device into a virtual Town Hall. The Town Hall feature began appearing in the More menu of the flagship Facebook application, and it provides a one-stop shop for following and contacting elected officials at the local, state and federal level.
 
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Brian Yanish - MarketingHits.com's curator insight, March 15, 1:22 PM

Facebook is changing the way we communicate not only with friends and family but also with elected officials.

 

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Make no mistake: content errors harm your brand and SEO

Make no mistake: content errors harm your brand and SEO | Surviving Social Chaos | Scoop.it

How to optimize for audience trust. Plus, four tips for dealing with mistakes that can kill your brand’s reputation.


Trust matters. Whether you’re creating content for a standalone brand publication or a company blog, you want people and search engines to trust the information on your website is accurate and current.


Now, with engagement metrics seemingly becoming a larger factor in SEO, you can’t have one without the other. Google won’t trust (and reward rankings to) a website that doesn’t attract and engage an audience, and visitors won’t trust (or even find) content that doesn’t rank well on Google.


Trust is how you build that audience.


Via Jeff Domansky
donhornsby's insight:
If a site declines in quality, for whatever reason, people will notice. If you screw up, people will talk about it. In an era where fake news, alternative facts, gossip, and anonymous claims are reported as fact, your brand must hold itself to the highest standard. “Publish first and apologize later” is a losing model in the long-term. Ultimately, people can love you or hate you for what your content says. But if your loyal audience loses trust in you, they simply won’t be there anymore.
 
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Jeff Domansky's curator insight, March 15, 10:47 AM

Here's how to optimize content for trust.

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LinkedIn Publishing Trends Every Marketer Must Know

LinkedIn Publishing Trends Every Marketer Must Know | Surviving Social Chaos | Scoop.it
Learn the trends in B2B publishing and sharing on LinkedIn discovered in five-year analysis – Content Marketing Institute
donhornsby's insight:
Given that shares from LinkedIn are growing, and the platform is accessible to everyone, now is the time to consider making it part of or expanding its role in your B2B content marketing strategy.
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What You Can Learn From 3 Brilliant Social Media Campaigns

Here are three great social campaigns - what they did, why they worked and what you can learn from them. 
donhornsby's insight:
Used properly, social media offers you access to billions of consumers, but as you segment them into smaller groups, you can begin to appeal directly to their wants and needs in a way that can boost your profile and draw new prospects, while also persuading existing customers to buy the more expensive products and services that you offer.
 
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Avoid These 6 Costly Social Media Mistakes

Avoid These 6 Costly Social Media Mistakes | Surviving Social Chaos | Scoop.it
By now, you should know just how important a good social media strategy is for your business. But do you know what pitfalls and mistakes you need to avoid?

Via janlgordon, Roger Francis
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Do you invite comments on your Facebook page? When your followers leave comments on your Facebook page, do you reply? Do you participate in discussions with your fans on your Twitter account? If not, then you are missing out on a tremendous opportunity to build goodwill.
 
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janlgordon's curator insight, March 14, 1:51 AM

I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.

 

It's important to build solid objectives in order to be successful in social media marketing.

 

Common Social Media Mistakes

 

While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.

 

Naylor explains what to avoid and how to properly grow your social brand.

 

Here's what caught my attention:

 

  • Avoid spreading yourself too thin on too many networks. Focus on one and then move up from there. It takes time and dedication to develop your community.

 

  • Include the human touch in your accounts rather than just relying on automation or standard content. When people see the same messages they become bored quickly and move on.

 

  • It's important to include video as a part of your marketing strategy. People are especially drawn to this medium -- especially live stream broadcasts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ybsN309SFzZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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How a Minimalist Content Strategy Earns You More with Less

How a Minimalist Content Strategy Earns You More with Less | Surviving Social Chaos | Scoop.it
The content marketing conversation is shifting. Today's marketers can earn more with less by prioritizing quality and minimalism.
donhornsby's insight:
If you aren’t feeling confident about your current content quality, scalability, or performance path, consider slowing down and re-focusing your efforts. Taking a quarter to reassess your strategy can help you identify a stronger solution to gain market share on your competitors and better relate to you customers. Look at your marketing team’s maturity, set obtainable goals and key performance indicators to build team confidence, empower your department to collaborate in a low-pressure environment, and take a deep breath—concentrate on what you can accomplish with your current resources to build processes to ensure long-term success.
 
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23 Cool Tools for Social Media Marketers 

23 Cool Tools for Social Media Marketers  | Surviving Social Chaos | Scoop.it
Looking for apps to add to your social media marketing toolbox? Discover 23 tools shared in the Social Media Marketing podcast's Discovery of the Week.
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Social media tools are constantly evolving to help marketers improve their content, save time, and be more productive. Check them out and see which ones work best for you.
 
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Social Media Management Tools Compared

Social Media Management Tools Compared | Surviving Social Chaos | Scoop.it
It's time for your brand to share with your fans. Will you post and monitor your comments natively, or will you use a social media management tool?
donhornsby's insight:
You’ve come up with a great social media strategy and your team has created some fantastic content. Now it’s time to share it with your fans and watch the comments roll in. One last question before you do: will you post and monitor your comments natively, or will you use a social media management tool?
 
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Business Spring Cleaning: Squeaky Clean Social Media

Business Spring Cleaning: Squeaky Clean Social Media | Surviving Social Chaos | Scoop.it

Clean up your social channels and improve your results with this social media focused business spring cleaning checklist.

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Clean up your social channels and improve your results with this social media focused business spring cleaning checklist.
 
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4 Ways to Broadcast on Facebook Live That Fit Any Budget

4 Ways to Broadcast on Facebook Live That Fit Any Budget | Surviving Social Chaos | Scoop.it
Do you want to broadcast Facebook Live video? Wondering what equipment you need? Regardless of budget, you can produce live videos that engage your audience and help you stand out from the competition. In this article,
donhornsby's insight:
Facebook Live gives you the opportunity to have a real-time conversation with customers and prospects. Instead of a survey or a sales funnel, live video gives your audience the opportunity to ask questions and interact with you. These four broadcast methods offer a solution to fit any budget and get you up and running on Facebook Live in no time.
 
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Is Longer Really Better? How Focused and Comprehensive Content Ranks Better

Is Longer Really Better? How Focused and Comprehensive Content Ranks Better | Surviving Social Chaos | Scoop.it

Is longer really better? Is it worth it? Are you wasting your time?


Then, I’m going to give you a surefire formula for not wasting your time when you write articles — a powerful method that will make your articles rank on top.


This article isn’t for the faint of heart. It wasn’t easy to write, wand it might not be easy to read.


But if you’re ready to stop wasting time, start ranking high, and move your content marketing method to the next level, read on....


Via Jeff Domansky
donhornsby's insight:
In summary, there is no law that says your content must be a certain length in order to rank higher. A lot of content marketers spend a plenty of time creating content. And that’s good! But is length the only thing we should be targeting when we create this content? No. The data suggests that your content needs to have three characteristics: The content should be deep. The content should have comprehensive coverage. The content should be focused on the topic (keyword) you want to rank for. When you create content with those three characteristics, you might find yourself writing a 4,000-word article. Or it might be 1,000. Either way, it’s going to be good.
 
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Monica S Mcfeeters's curator insight, March 17, 6:01 AM

Neil Patel shows why and how longer content delivers results.

globephysicist's comment, March 18, 2:19 AM
thanks
takecrushed's comment, March 20, 5:50 AM
it is really good
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Why You're Not Getting Customers From Social Media

Why You're Not Getting Customers From Social Media | Surviving Social Chaos | Scoop.it
New study shows how Facebook likes alone don't cut it.
donhornsby's insight:
So the next time you are tempted to brag about your big following on social media, stop, and instead elegantly explain how you have achieved engagement through a thoughtful blend of advertising, calls to action, trustworthiness, thought leadership and follow-through. On the other hand, you could just toss off a quick “It’s not about size” quip, and leave it at that.
 
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unsmokedshop's comment, March 20, 12:12 AM
fantastic
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16 Time Management Tips for Digital Marketers

16 Time Management Tips for Digital Marketers | Surviving Social Chaos | Scoop.it
These time management tips will help boost your productivity with everything from social media management to content creation.
donhornsby's insight:
It’s so easy to feel overwhelmed with everything that’s going on around you. That’s why it’s important to remain disciplined and focus on the things that matter if you’re going to succeed online. In this post, I’m going to share some tips and tools that will help you manage your time and work more efficiently.
 
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How to Optimize Pinterest Content for Search  

How to Optimize Pinterest Content for Search   | Surviving Social Chaos | Scoop.it
Want to find the right keywords to rank in Pinterest search? Discover how to use Google's Keyword Planner to research keywords and boost your visibility.

Via Kelly Lieberman
donhornsby's insight:
To boost your Pinterest account’s visibility in search results, tell Pinterest who you are and what you do. Also, name your boards to reflect phrases people are likely searching for. Then you can add long-tail keyword phrases that describe your pin and make your content more search-friendly.
 
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It Did What? 10 Tips to Fix a Drop in Search Engine Rankings

It Did What? 10 Tips to Fix a Drop in Search Engine Rankings | Surviving Social Chaos | Scoop.it
Did your SEO rankings take a nosedive? Don’t panic! Here are some reasons your search engine rankings may have dropped and some tips on how to fix it.
donhornsby's insight:
When your website loses positioning on the search engines, it can be a temporary or a permanent setback. The first step is to figure out what happened and then create a SEO strategy to increase your Google, Bing, or Yahoo search engine rankings.
 
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How to Avoid the 5 Stages of Social Media Burnout

How to Avoid the 5 Stages of Social Media Burnout | Surviving Social Chaos | Scoop.it
How to Avoid the Five Stages of Social Media Burnout We’ve all been there: that state of burnout, where every step feels like you’re trying to walk in quicksand, and each new attempt at writing f…
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How Do You Avoid Social Media Burnout? 
 
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How Can You Connect with Each Generation on Social Media?

How Can You Connect with Each Generation on Social Media? | Surviving Social Chaos | Scoop.it
Believe it or not, every generation is on social media. Learn how personalized content and targeted brand messages have changed on these platforms.
Via Brian Yanish - MarketingHits.com
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Today, each generation has unique patterns and preferences on their favored social platforms, as well as their own ways to engage. That’s why marketers must develop a different form of social content for each generation in order to reach and resonate with that target market.
 
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professorsnaffle's comment, March 13, 11:57 PM
Nice I like it
Kenny PIERRE's curator insight, March 14, 7:17 PM
Today, each generation has unique patterns and preferences on their favored social platforms, as well as their own ways to engage. That’s why marketers must develop a different form of social content for each generation in order to reach and resonate with that target market.
 
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20 Creative Ways to Use Social Media for Storytelling 

20 Creative Ways to Use Social Media for Storytelling  | Surviving Social Chaos | Scoop.it
Is it possible to narrate a story with social media posts that are supposed to be short and sweet? Yes! Here're 20 creative social media storytelling ideas.
donhornsby's insight:
Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling!
 
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The Ultimate Cheat Sheet to Reddit: Get Acquainted with This Year's Hottest Channel [Infographic]  

The Ultimate Cheat Sheet to Reddit: Get Acquainted with This Year's Hottest Channel [Infographic]   | Surviving Social Chaos | Scoop.it
Reddit is one beast of a website. With over 150 million pageviews per month, it’s referred to as the ‘front page of the internet’ for a damn good reason. But getting on that front page...read more
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Reddit is one beast of a website. With over 150 million pageviews per month, it’s referred to as the ‘front page of the internet’ for a damn good reason. But getting on that front page is an arduous task, so much so that it’s considered impossible by most. This infographic is the best I’ve ever come across at simultaneously explaining the site’s history and the mysterious culture behind it. It’s a great introduction to one of the most complex and unpredictable sites on the internet. Give it a look over, and you’ll be ready to post to /r/marketing in no time!
 
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