Surviving Social Chaos
63
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Rescooped by donhornsby from SEO and Social Media Marketing onto Surviving Social Chaos
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How Content Length Affects Rankings and Conversions

How Content Length Affects Rankings and Conversions | Surviving Social Chaos | Scoop.it
From www.quicksprout.com - December 23, 2012 7:55 AM

Around a month ago Neil Patel ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com.

Because of the data he decided to run an a/b test on the homepage.

 

The current homepage has 1292 words, plus the form fields are way below the fold so He felt it maybe decreasing my conversion rate.

 

He created a new version of the homepage, as seen below, that only contained 488 words and form fields higher on the page.

 

Find Out More: http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/


Via Antonino Militello
donhornsby's insight:

(From the article) People feel content is so valuable that they are willing to link to in depth content more than they are willing to link to content that is short.

 

Back in 2011 SEOmoz analyzed the content on their blog to see if there was a correlation between word count and backlinks.

 

Here is a breakdown of the number of blog posts they have and the word count for each of them:

  • 6 Comments (more)
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Chris Lee's curator insight, January 9, 3:59 PM

Quality over quantity is key when it comes to content creation and SEO, and conversion rates. 
Barbara Kurts's comment, January 9, 9:10 PM
my topics here http://www.scoop.it/t/health-leads-plus
Pam Ivey's curator insight, January 17, 8:26 PM

Very interesting test here. I'll bet you guessed the shorter version would win out. I know I did because the opt-in form was higher up on the page. We're both wrong...
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Retailer Uses Facebook “Like” Count On Clothes Hooks To Crowdsource Fashion Advice

Retailer Uses Facebook “Like” Count On Clothes Hooks To Crowdsource Fashion Advice | Surviving Social Chaos | Scoop.it
From singularityhub.com - May 13, 2012 8:27 PM

The Brazilian fashion retailer C&A has created networked clothes hooks that display the total number of Facebook “Likes” for each garment in real time. On the company’s Facebook page, pictures of various outfits are shown that users can Like, and those totals are fed into the hooks in the São Paulo store. While using Facebook to advertise clothes offerings isn’t anything new, physically displaying them in a store is. Although fairly simple in its delivery, the initiative, called Fashion Like, is a novel way to bridge the physical and virtual worlds for customers.


The promotional video for the service pitches the idea like this (translated from Portuguese): “When they go clothes shopping, women always feel insecure and want a second opinion.

 

But one second opinion is never enough. So how about finding what everyone on Facebook thinks of a particular item of clothing?”

 

At the end, viewers are presented with an altruistic pitch: “So give ‘Likes’ to the clothes you like more and help thousands of women in their difficult mission of choosing the ideal outfit.”


Via Sakis Koukouvis
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