Around a month ago Neil Patel ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com.
Because of the data he decided to run an a/b test on the homepage.
The current homepage has 1292 words, plus the form fields are way below the fold so He felt it maybe decreasing my conversion rate.
He created a new version of the homepage, as seen below, that only contained 488 words and form fields higher on the page.
Find Out More: http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/
Via Antonino Militello
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Quality over quantity is key when it comes to content creation and SEO, and conversion rates.
Very interesting test here. I'll bet you guessed the shorter version would win out. I know I did because the opt-in form was higher up on the page. We're both wrong...