Surviving Social Chaos
66
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Rescooped by donhornsby from SEO and Social Media Marketing onto Surviving Social Chaos
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How Content Length Affects Rankings and Conversions

How Content Length Affects Rankings and Conversions | Surviving Social Chaos | Scoop.it
From www.quicksprout.com - December 23, 2012 7:55 AM

Around a month ago Neil Patel ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com.

Because of the data he decided to run an a/b test on the homepage.

 

The current homepage has 1292 words, plus the form fields are way below the fold so He felt it maybe decreasing my conversion rate.

 

He created a new version of the homepage, as seen below, that only contained 488 words and form fields higher on the page.

 

Find Out More: http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/


Via Antonino Militello
donhornsby's insight:

(From the article) People feel content is so valuable that they are willing to link to in depth content more than they are willing to link to content that is short.

 

Back in 2011 SEOmoz analyzed the content on their blog to see if there was a correlation between word count and backlinks.

 

Here is a breakdown of the number of blog posts they have and the word count for each of them:

  • 6 Comments (more)
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Chris Lee's curator insight, January 9, 3:59 PM

Quality over quantity is key when it comes to content creation and SEO, and conversion rates. 
Barbara Kurts's comment, January 9, 9:10 PM
my topics here http://www.scoop.it/t/health-leads-plus
Pam Ivey's curator insight, January 17, 8:26 PM

Very interesting test here. I'll bet you guessed the shorter version would win out. I know I did because the opt-in form was higher up on the page. We're both wrong...
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The Complete Guide to Global Social Media Marketing

The Complete Guide to Global Social Media Marketing | Surviving Social Chaos | Scoop.it
From offers.hubspot.com - September 26, 2012 8:20 AM

Social media is a great way to connect with your audience and have a two-way conversation. But it can be easy to forget that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends.

 

Creating a global social media strategy early on will prepare you for all of these challenges, and will keep you from overextending your resources.

 

Download HubSpot's guide which will help you create a social media strategy that caters to your audience, whether in a specific country or across multiple nations. This free 71-page guide includes the following chapters:

 

Chapter 1 : How to Create a Global Social Media Strategy

Chapter 2 : How to Organize Your Assets and Channels

Chapter 3 : How to Set Up Global Targeting on Facebook

Chapter 4 : How to Set Up Global Targeting on LinkedIn

Chapter 5 : How to Set Up Global Targeting on Twitter

Chapter 6 : How to Develop a Content Strategy for Social Media

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