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How Content Length Affects Rankings and Conversions

How Content Length Affects Rankings and Conversions | Surviving Social Chaos | Scoop.it

Around a month ago Neil Patel ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com.

Because of the data he decided to run an a/b test on the homepage.

 

The current homepage has 1292 words, plus the form fields are way below the fold so He felt it maybe decreasing my conversion rate.

 

He created a new version of the homepage, as seen below, that only contained 488 words and form fields higher on the page.

 

Find Out More: http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/


Via Antonino Militello
donhornsby's insight:

(From the article) People feel content is so valuable that they are willing to link to in depth content more than they are willing to link to content that is short.

 

Back in 2011 SEOmoz analyzed the content on their blog to see if there was a correlation between word count and backlinks.

 

Here is a breakdown of the number of blog posts they have and the word count for each of them:

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Chris Lee's curator insight, January 9, 2013 3:59 PM

Quality over quantity is key when it comes to content creation and SEO, and conversion rates. 

Barbara Kurts's comment, January 9, 2013 9:10 PM
my topics here http://www.scoop.it/t/health-leads-plus
Pam Ivey's curator insight, January 17, 2013 8:26 PM

Very interesting test here. I'll bet you guessed the shorter version would win out. I know I did because the opt-in form was higher up on the page. We're both wrong...

Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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5 Simple Ways To Generate Leads From Twitter

5 Simple Ways To Generate Leads From Twitter | Surviving Social Chaos | Scoop.it
Twitter is arguably the most ambiguous social media channel on the web. The vast majority of entrepreneurs understand the prominence of Twitter; however, there’s a major disparity between those who are using Twitter and those who are leveraging it to build their brand.    
donhornsby's insight:

(From the article): Engage!

 

The most successful Twitter users all recognize the power of engagement. People don’t want to feel as if they are talking to a brand. Take the time to respond to your notifications on Twitter. Something as simple as “thank you” can go a long way with your followers.

 

If you appreciate your audience, they will reciprocate with their attention. You may not be able to measure the tangible ROI on every tweet that you respond to, but it will have a profound impact on your lead generation and bottom line.

 

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5 Gospels to Follow on Social Media That are Strategic, Systematic, and Smart

5 Gospels to Follow on Social Media That are Strategic, Systematic, and Smart | Surviving Social Chaos | Scoop.it
You can succeed in social media content marketing if you follow this no-nonsense insight and advice to grow brand influence – Content Marketing Institute
donhornsby's insight:

A thought provoking look at having the right approach to social media marketing. Well worth reading...

 

(From the article): What J.C. would do: When sharing content with social media groups, brands need to proceed with caution. For the best results, Jonathan recommends following these basic rules of engagement:


Earn their interest: Don’t assume that just because you’re a big brand you can demand attention and respect. It doesn’t matter that you have hundreds of thousands of followers elsewhere. In each new group, you’re starting from scratch.Listen and learn: If you join a group only to push an agenda and spam your special offers, you may find yourself cast into the wilderness very quickly. Instead, spend time joining conversations and building relationships before you start to share your content. (In short, your first post shouldn’t be your latest press release.)Be transparent when serving as the voice of a brand: In most (if not all) cases, you can’t join these groups as the brand itself – only as an individual member – and your participation will be judged by the group as worthy based on your own merit as a member. Make sure you are honest about your relationship to your brand when engaging in conversations.
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5 Hacks to Optimize Every Piece of Content for SEO

5 Hacks to Optimize Every Piece of Content for SEO | Surviving Social Chaos | Scoop.it

'If you want to drive sustainable organic search traffic and increase visibility in search engines here are five ways to optimize your content for SEO.

 

I encourage you to try them out, experiment with your content where applicable and start ensuring that more people can discover your great content through good optimization'.

 

Read More: https://www.searchenginejournal.com/5-hacks-optimize-every-piece-content-create-seo/147513/


Via Antonino Militello
donhornsby's insight:

(From the article): As you can see, these five hacks to optimize every piece of content for SEO are very powerful if put to good use. I encourage you to try them out, experiment with your content where applicable and start ensuring that more people can discover your great content through good optimization.

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One Thing Is Killing Content Marketing and Everyone Is Ignoring It

One Thing Is Killing Content Marketing and Everyone Is Ignoring It | Surviving Social Chaos | Scoop.it

If your content is the same as everybody else’s, why would anyone consume it?

donhornsby's insight:

What a great question: "Is the content you are creating and distributing for your customers any different than anything else out there?”


(From the article): Let’s say someone rounded up all your content and placed it in a box like it never existed. Would anyone miss it? Would you leave a gap in the marketplace?


If the answer to this is no, then you have a problem (and this article is directed at you, bub).

 

We want customers and prospects needing … no, longing for our content. It becomes part of their lives … their jobs.

 

Today, it’s harder and harder to buy attention. You have to earn it. Earn it today, tomorrow, and five years from now by delivering the most impactful information your customers could ever ask for. “Good enough” won’t win the battle for customer attention. Be great.

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Content Marketing Most Certainly is Not Dead

Content Marketing Most Certainly is Not Dead | Surviving Social Chaos | Scoop.it
Content marketing is dead! Content marketing doesn't work! We have content shock! Here is why none of that simply is not true. It's alive and well.
donhornsby's insight:

Content marketing is not dead. It is indeed alive and well.  Here's why...

 

(From the article) : The 2016 Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute and MarketingProfs, shows that business-to-business organizations have seen a decrease in the effectiveness (from 38 percent in 2015 to 30 percent in 2016) of content marketing.

This does give great fodder for people brushing it aside and saying it doesn’t work. I mean, it decreased by eight percent! But, let’s be real, only 38 percent saying it’s effective to begin with is still a failing grade.

 

Yes, I agree we are overly saturated. I agree a good majority of the content isn’t good. But that doesn’t mean it’s dead or doesn’t work. It doesn’t even mean no one is paying attention.

 

It means we must do better.

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How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Hours of Work)

How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Hours of Work) | Surviving Social Chaos | Scoop.it

A social media calendar is an excellent way to keep on top of this. But staring at a blank calendar can feel daunting: How do you find great content to share? How can you keep your feeds engaging?

 

In this post, we’ll help you to identify some great ways to curate content and create an engaging social media calendar for your business.

donhornsby's insight:

FANTASTIC article explaining how to discover great content online.

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Facebook to Launch Reactions ‘In the Next Few Weeks’

Facebook to Launch Reactions ‘In the Next Few Weeks’ | Surviving Social Chaos | Scoop.it
The Reactions extension to Facebook’s like button, initially announced by co-founder and CEO Mark Zuckerberg last September, will be officially launched “in the next few weeks.”
donhornsby's insight:

Facebook is adjusting and changing their 'like" button feature...

 

(From the article): Cox told Bloomberg Businessweek the eventual goal was “a universal vocabulary that lets people express emotion as they scroll through their feed,” adding that the biggest test of the feature so far occurred after the terrorist attacks in Paris last November, and saying:

It just felt different to use Facebook that day.

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How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide #Infographic

How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide #Infographic | Surviving Social Chaos | Scoop.it
Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and even potential employers.

And people will come across it in a variety of ways -- whether they're searching for employees at your company or in your industry, or they met you in person and want to remind themselves what you do or learn more about your accomplishments. No matter how or why they stumble on your profile, it better be darn impressive.

Via Brian Yanish - MarketingHits.com
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Tom Lademann's curator insight, January 26, 9:57 AM

Some great tips no matter which social media platform you are curating  

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3 Legendary Marketing Lessons from the Grateful Dead

3 Legendary Marketing Lessons from the Grateful Dead | Surviving Social Chaos | Scoop.it
Inbound Marketing lessons everyone can learn from the iconic rock band, The Grateful Dead.
donhornsby's insight:

(From the article): Perhaps the biggest takeaway from this book is that The Grateful Dead was immensely successful because they didn’t do what all other bands did. They created their own business model.


Most bands, then and now, focus on selling albums. Record sales become their primary income source, which in turn affects their marketing strategy.


Rather than focusing on selling albums, the Grateful Dead focused on selling concert tickets -- selling an experience. 

The Grateful Dead created a concert experience that was unmatched by any other band. While their competitors were altering their sound to sell more records, built a revenue stream that didn’t compromise their art. They created a cult-like fan base that carried its band to superstardom.


To do this in your industry, first, you have to look at where everyone is competing the hardest and where the revenue streams are.


Where are the opportunities that get overlooked?

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The 3 Social Media Rules for Death and Tragedy

The 3 Social Media Rules for Death and Tragedy | Surviving Social Chaos | Scoop.it
When tragedy or high profile deaths occur, here are the 3 rules for what social media practitioners for brands must do, says Jay Baer.
donhornsby's insight:

A thought provoking and helpful discussion on how to approach the subject of death and tragedy in social media. 

 

(From the article): Social media for business isn’t easy. You’re supposed to be fast, inoffensive, and worthy of attention while still generating the clicks and other engagement your masters demand. And with all the channel proliferation and organic reach squeeze, it’s just getting harder. But don’t make it harder than it needs to be.


In times of grief and crisis, when in doubt, say nothing.

And if you have to say something, stay classy.

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5 Annoying Direct Messages on Twitter (And Why You Should Stop Using All of Them)

5 Annoying Direct Messages on Twitter (And Why You Should Stop Using All of Them) | Surviving Social Chaos | Scoop.it

When was the last time you checked your Direct Message inbox on Twitter, and actually found an important, worthwhile, or interesting message?

donhornsby's insight:

Stop, stop, STOP all of your automatic DMs on Twitter. They are irritating and simply do not work!

 

(From the article): The reason these DMs don’t work is simple: they come off as spam. Plus, most are trying (usually with little to no subtlety) to sell you something.


Any user that sees one of these DMs is going to know that they are built off a template, and not targeted to their Twitter profile. Regardless of how casual the language, the content simply cannot be effectively positioned so that it feels “personal” to each user. And so, ultimately, these types of DMs will, at best, be ignored, or used as a reason for a quick unfollow.

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The Anatomy of a Perfect Blog Post #Infographic

The Anatomy of a Perfect Blog Post #Infographic | Surviving Social Chaos | Scoop.it
What elements should every blog post include? Check out this infographic on the anatomy of a perfect post to find out.

Via Brian Yanish - MarketingHits.com
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Online Marketing Man's curator insight, January 15, 4:41 PM

IS your blog as good as it could be?

max@oblady.fr's curator insight, January 16, 8:45 AM

Comment optimiser son billet de blog (in english)


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How to Select Sharable Curated Content (Infographic)

How to Select Sharable Curated Content (Infographic) | Surviving Social Chaos | Scoop.it
Curated content is a great way to build an audience and connect with influencers in your field.
donhornsby's insight:

There’s a rather simple maxim for content curation, according to Siege Media founder Ross Hudgens:


"[E]ffective content curation highlights amazing content readers have never seen, in a way that also adds value and impresses the original source."

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malek's curator insight, January 15, 8:01 AM

Give more attention to post publishing

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5 Critical things you need to know about Periscope now

5 Critical things you need to know about Periscope now | Surviving Social Chaos | Scoop.it
Periscope's new autoplay feature in Twitter streams could be a game changer. Is your brand prepared? Check out these 5 tips to fully utilize Periscope
donhornsby's insight:

It's clear that video is at the forefront of influencing others online today. Here's what you need to know about Periscope now.

 

(From the article):  Twitter displays the final shot, so make it good


Ending a Periscope session involves dragging the screen downward and tapping a button, so many people concentrate on the action, and not the face that they’re making when doing so. Try to smile for the camera as you end your Periscope, so that the final still image that Twitter displays is attractive. The autoplay will not start until the user lingers on your tweet, so the title card that you’ve carefully prepared will not be the first image seen.

 

Smile for that camera!

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Twitter Launches ‘First View,’ Guaranteeing Prime Ad Real Estate on Timelines

Twitter Launches ‘First View,’ Guaranteeing Prime Ad Real Estate on Timelines | Surviving Social Chaos | Scoop.it
This is a great way for Twitter to monetize its most valuable asset, the timeline, and make sure that ads get seen.
donhornsby's insight:

(From the article): Twitter announced this new ad product in a blog post:

First View helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period. When users first visit the Twitter app or log in to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. Now, marketers can tell a powerful visual story across the Twitter audience.

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How and Why to Use SEO for Growth

How and Why to Use SEO for Growth | Surviving Social Chaos | Scoop.it
You can’t have an effective SEO approach without understanding how to integrate your SEO channel with your overall approach to marketing and growth.
donhornsby's insight:

(From the article): Today, it’s important to consider SEO as an option in parallel with other established lead channels such as Public Relations, Advertising, and Referral Generation.

 

However, as we make this consideration, it’s not enough to simply decide to add SEO practices to the mix, you must also consider when, where and how SEO can deliver the greatest impact.

 

In that regard it is most certainly not a one size fits all bag of tricks.

 

SEO for growth is as much about strategy and mindset as it is about technical wizardry. And, it’s about hierarchy and patience and consistency. You can’t achieve the greatest results possible without laying a firm foundation and integration SEO practices with social media and content – it’s all connected.

 

To get the most from any SEO practice it’s essential that you understand the context in which SEO can most effectively be employed.

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4 Tips for Honing Your Content to Reach Gen Z

4 Tips for Honing Your Content to Reach Gen Z | Surviving Social Chaos | Scoop.it
Now's the time to begin shifting your content strategy to accommodate the tech-savvy, information-hungry digital natives of Generation Z.
donhornsby's insight:

(From the article): Now is the time to begin shifting your business model and company mission to accommodate this tech-centric and information-hungry cohort of digital natives. Having a strong organic content plan and understanding how to use journey mapping, persona identifying, social media, and big data to grow a Gen Z community is your brand’s best ticket to the hearts and minds of the newest generation.

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Facebook's Live-Streaming Tool is Now Available to All U.S. iPhone Users

Facebook's Live-Streaming Tool is Now Available to All U.S. iPhone Users | Surviving Social Chaos | Scoop.it
The live-streaming battle is about to heat up – Facebook, which first released their live-streaming tool ‘Live’ to only verified profiles is now opening the option up to all U.S. iPhone users, as of today.
donhornsby's insight:

(From the article): The question, at this stage, is about which platform can bring the most attention and take live-streaming to the widest audience – the bigger the audience, the more people (and brands) will be interested in using the offering. Periscope is currently the leader, but Facebook is circling, and they have wider plans for video content in the works that could change the game – including the development of a dedicated video platform and a possible TV/Facebook integration. Both, or either, could deliver significant benefits for live-streaming, and while Periscope still has a few options and plans up their sleeve, they may be out-matched, if Facebook looks to take over. -

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Five simple ideas to cut your blogging time in half

Five simple ideas to cut your blogging time in half | Surviving Social Chaos | Scoop.it
Not enough time to blog? Here are some great ideas guaranteed to cut your blogging time in half
donhornsby's insight:
(From the article): Ask a question instead of providing an answer

I’ll bet this has gone through your head more than once: “But what do I write about … what value can I possibly add to the conversation?”

 

Sometimes the best blog post doesn’t have the best answer, it has the best question.

 

It takes a lot of time for research to write a post that provides a conclusive answer to an issue. But some of the most interesting things happen when you simply ask the right question.

I often end a blog post with “What do you think” because I honestly don’t know!

 

Here’s a little secret. Probably the most popular post I ever published, Content Shock, was a question, not an answer. I observed that it was getting much more difficult to win at the content marketing game because of the explosion of information density on the web. I suggested that content marketing was not going to be sustainable for some businesses. What do we do about it? I did not offer a solution but It spurred 1,400 comments!

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8 LinkedIn Marketing Tips From the Experts : Social Media Examiner

8 LinkedIn Marketing Tips From the Experts : Social Media Examiner | Surviving Social Chaos | Scoop.it
Want to improve your LinkedIn marketing? Are you interested in the latest tips and tools? Here are the latest LinkedIn marketing tips from the experts.
donhornsby's insight:

(From the article): There’s no better way to step up your business game than to be active on LinkedIn. The platform is constantly making improvements, so individuals and businesses can get more out of it. Plus, there are tactics, aside from LinkedIn itself, to increase organization, engagement and visibility. Explore these tools and tips, and see which ones work best for you and your business.

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3 MUSTS for Social Media in 2016

3 MUSTS for Social Media in 2016 | Surviving Social Chaos | Scoop.it
Find out what I predict for social media in 2016, and if I was right for 2015.
donhornsby's insight:
(From the article): Social network downsizing (Technical)

In 2016, brands and individuals alike will start downsizing the social networks they use on a regular basis.

 

Why? Because it’s becoming too much. Also, because most brands have been marketing online for a few years now, and are seeing where they’re getting the best returns.

 

Social media success doesn’t come overnight, so it’s taken a few years to start seeing where to ween off, but it will definitely start happening this year.

 

In terms of the consumer, people are getting frantic with their time. They see themselves spending more and more time online, hanging out, and other areas of their life are beginning to suffer.

This year, we read studies that say Facebook breaks apart marriages, destroys self-esteem, and Instagram lends itself to unhealthy body images. People talk about how irritated they get when family or friends spend all their time online when they should be spending time together. And when asked, we all tend to agree that we’re spending too much time on social media.

Two brand new social networks have popped onto the scene and it’s barely mid-January.

 

So as we proceed forward in 2016, we’re going to see more folks backsliding into the places they consider most useful for business and interactions. And negating the rest.

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How To Promote Your Most Popular Blog Content With Facebook Ads

How To Promote Your Most Popular Blog Content With Facebook Ads | Surviving Social Chaos | Scoop.it
Don't let your best content go to waste. Learn how to drive tons of visits to your website with targeted Facebook ads.
donhornsby's insight:

(From the article): Now is the perfect time to be sending out these ads promoting your top blog content from 2015, but this strategy can apply to any time frame you like. For example: If you put out multiple blog posts a month, you can (and should) be promoting your most popular content each month with Facebook ads.


Promoting your top content is great for two reasons: It reinforces your expertise in your niche and it keeps proven content in front of new potential website visitors. By adjusting the time frame of your search in Google Analytics, you can view the most popular blogs quite easily and then develop a promotional strategy that works for you.

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7 Steps For An Effective Social Media Marketing Plan

7 Steps For An Effective Social Media Marketing Plan | Surviving Social Chaos | Scoop.it
In this post you will learn the seven steps your business must take to create an effective social media marketing strategy.
donhornsby's insight:

(From the article): A great social media strategy is never set in stone. It is a constant work in progress that changes when necessary. So get out there, create a strategy and start optimizing it as you continue to grow and learn more about your business and your audience.

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How to achieve flow when you create content

How to achieve flow when you create content | Surviving Social Chaos | Scoop.it
Flow is a state of optimized personal performance. Here are some ideas on how to achieve flow when you are creating content.
donhornsby's insight:

(From the article)When I wrote The Content Code, I was literally obsessed with the topic. I knew most marketing content is being swallowed by Content Shock and I was determined to find the answer. I’m a marketing strategist and I love hard problems. I could not stop thinking about the “post-content strategy.”

 

By comparison, I actually started writing another book just a few weeks ago. I spent three solid days working on it and stopped. There was no flow because there was no passion. I was not possessed by the topic. Well … maybe I got a few good blog posts out of it!

 

My friend Kathy Klotz-Guest agrees that flow comes from passion: “Flow comes from being lost in the topic. Caring so much about the topic because I picked something not for SEO or clicks, or whatever. But because I gave a shit. Be passionate about something and that makes all the difference.”

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Update or Die?

Update or Die? | Surviving Social Chaos | Scoop.it

Does your website accurately reflect the most up to date information about your brand? Can your customers find what they need from visiting your site?  How do you know? 

donhornsby's insight:

The bottom line is that customers are searching for you on the internet. Do all that you can to provide them the accurate information they need and desire.

 

Think about the customer’s experience when visiting your website. And remember to keep your sites updated!

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