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How Content Length Affects Rankings and Conversions

How Content Length Affects Rankings and Conversions | Surviving Social Chaos | Scoop.it

Around a month ago Neil Patel ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com.

Because of the data he decided to run an a/b test on the homepage.

 

The current homepage has 1292 words, plus the form fields are way below the fold so He felt it maybe decreasing my conversion rate.

 

He created a new version of the homepage, as seen below, that only contained 488 words and form fields higher on the page.

 

Find Out More: http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/


Via Antonino Militello
donhornsby's insight:

(From the article) People feel content is so valuable that they are willing to link to in depth content more than they are willing to link to content that is short.

 

Back in 2011 SEOmoz analyzed the content on their blog to see if there was a correlation between word count and backlinks.

 

Here is a breakdown of the number of blog posts they have and the word count for each of them:

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Chris Lee's curator insight, January 9, 2013 12:59 PM

Quality over quantity is key when it comes to content creation and SEO, and conversion rates. 

Barbara Kurts's comment, January 9, 2013 6:10 PM
my topics here http://www.scoop.it/t/health-leads-plus
Pam Ivey's curator insight, January 17, 2013 5:26 PM

Very interesting test here. I'll bet you guessed the shorter version would win out. I know I did because the opt-in form was higher up on the page. We're both wrong...

Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Web Writing Tips for Better Blogposts and Social Media Posts

Web Writing Tips for Better Blogposts and Social Media Posts | Surviving Social Chaos | Scoop.it
A collection of advice and web writing tips for crafting better web copy for blogs and social media.

Via Miguel Neves
donhornsby's insight:
“Enjoy what you do! Your content shines brighter when you’re shining, too. :)” @KevanLee
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Social Media Etiquette for Business: 25 Do’s & Don’ts

Social Media Etiquette for Business: 25 Do’s & Don’ts | Surviving Social Chaos | Scoop.it

Learning the best social media etiquette for business owners, especially small businesses, is almost as hard as getting started with social media in the first place.

donhornsby's insight:

(From the article): It’s definitely lazy and in poor taste to take the same status update, tweet, or LinkedIn post and continue to share it over and over again. First of all, all social networks are smart enough to see the repetition and they’ll start showing your post to less and less people. Secondly, it’s just a bad way to label yourself as lazy and spammy.

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Here’s How You Generate More Leads with Social Media #infographic

Here’s How You Generate More Leads with Social Media #infographic | Surviving Social Chaos | Scoop.it
I was just meeting with a business owner and describing the amazing way that social media has not only driven business to my company, but to our clients as well.

Via Brian Yanish - MarketingHits.com
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5 Social Marketing Tactics That Need to Be Retired

5 Social Marketing Tactics That Need to Be Retired | Surviving Social Chaos | Scoop.it

Marketing has, thankfully, evolved since the dark, early days of social media. Back then we were stumbling newborns, desperately crawling and clinging to anything that would get us those coveted likes and shares. Companies just weren’t sure how to market using this new media, and so many committed huge gaffs like hijacking trending tags or blasting updates every hour. Some lessons have, thankfully, sunk in, and most brands now know how to behave on social media. But in researching this article, I found a five hackneyed, tired tactics that are still being used, and that need to be put to rest.

donhornsby's insight:

(From the article): Selfie-based marketing reeks of corporate pandering. I can just imagine a 40 year old executive, telling the boardroom that their teenage daughter takes selfies all the time, and how they should capitalize on that. It’s a desperate, obvious attempt to force people to engage with your brand, and even if it does increase chatter, it just looks tacky. Wheat Thins was actually dealt some heavy criticism for their own, arguably failed attempt to capitalize on the selfie. Selfies are meant to be fun, spontaneous ways to capture of a moment, but when you try to force branding into it, that spontaneity is lost and all you’re left with is a boring picture with an oversized box of crackers.

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Generating better content ideas

Generating better content ideas | Surviving Social Chaos | Scoop.it
Millions of web content get published every day – from blog posts, videos, podcasts, image-based up to interactive content.

Standing out in the content game (in any industry) will obviously become tougher to be consistently accomplished, considering that there could be thousands of newly published content in your space each day (which will possibly grow even further in the coming years).
donhornsby's insight:

(From the article): You just have to know how to come up with great ideas and how you can execute them.

 

A content that can effect and challenge its readers’ actions, behaviour, opinion and perceptions is the usual types of content that can really help brands succeed in digital marketing, such as:

Comprehensive guides or tutorials that are really useful and actionable (ex: Distilled’s guide to creating focused content).Educational, and entertaining at the same time (ex: Everything is a remix).Encyclopaedic, evergreen and/or data-driven content that are aligned with business goals and fit with your branding (ex: Builtvisible’s Messages in the deep)

Content ideation is a crucial process in content marketing, because it’s where the awesomeness starts. So in this post, I’ll share some of the techniques and resources I use to generate effective content ideas.

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23 (Rather Marvellous) Twitter Best Practices [INFOGRAPHIC]

23 (Rather Marvellous) Twitter Best Practices [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it
23 (Rather Marvellous) Twitter Best Practices [INFOGRAPHIC]

 

Learn more:

 

http://gustmees.wordpress.com/2013/02/20/what-you-should-know-about-twitter-chats/

 

http://gustmees.wordpress.com/2012/06/27/how-to-use-twitter-with-success-for-education-and-more/

 


Via Gust MEES
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Creative Best Practices for a Home-Run Ad on Facebook and Twitter - #infographic

Creative Best Practices for a Home-Run Ad on Facebook and Twitter - #infographic | Surviving Social Chaos | Scoop.it
In this infographic you'll learn best practices to attract more customers, gain their interest, generate demand, and provoke action with your social ads.
donhornsby's insight:

Hit your next Facebook or Twitter ad campaign out of the park with the right mix of creative and copy. Apply the general and vertical-specific tips given in the below infographic to your social media ads to attract the right people and convert them to customers.

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cairoqween's curator insight, August 24, 7:41 AM

I love when the internet reads my mind!

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The 6 Step Social Media Marketing Strategy Plan For Your Business

The 6 Step Social Media Marketing Strategy Plan For Your Business | Surviving Social Chaos | Scoop.it

Social media is more than just a fun way to engage and communicate with friends. It can be an extremely powerful business marketing tool if strategically implemented.


Via Mau
donhornsby's insight:

A social media marketing plan includes many of the same elements of a traditional marketing plan. Research into target markets and consumer purchasing is a must. Identifying brand strengths and weaknesses is also important.

 

Once you’ve conducted research, it is time to start outlining strategies and developing your plan. Heer is your 6 step social media marketing strategy plan.



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Repurpose Content for Better Content Marketing

Repurpose Content for Better Content Marketing | Surviving Social Chaos | Scoop.it

Content marketing is all about knowing the needs of your audience and then producing content that meets these needs and really engages your audience. 

donhornsby's insight:

Content gets old, and information becomes outdated, that doesn’t mean it needs to be deleted, content can be reused and repurposed into new formats that helps produce more website visitors to your website and as a business owner isn’t this exactly what you want.

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The Ultimate Directory Of Free Image Sources | Edublogger

The Ultimate Directory Of Free Image Sources | Edublogger | Surviving Social Chaos | Scoop.it
So, you need an image for your blog? We’ve spent some time categorizing our favorite sources for free images and organizing them in such a way as to help you find what you’re looking for. Here are ...

Via Rob Hatfield, M.Ed., Iva Golec, Gust MEES
donhornsby's insight:

A nice list of resources for your use!

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A. Brian Dengler's curator insight, August 19, 4:49 PM
This is extremely helpful.
Mirta Liliana Filgueira's curator insight, August 20, 4:43 PM

Directorio de fuentes de imagen gratuito

Anita Vance's curator insight, August 23, 1:22 PM

A great list, with descriptions and advantages of use- good to have at hand......thank you for sharing!!!

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Advice from a Real Hacker: How to Create Stronger Passwords

Advice from a Real Hacker: How to Create Stronger Passwords | Surviving Social Chaos | Scoop.it
People who know that I am a professional hacker often ask me what they can do to make their computers and personal information safe from people like me. The answer, of course, is that nothing will make you completely safe, but there are a number of measures any computer user can take to reduce the chances of being a victim of a hacker. Why You Should Be Choosing Stronger Passwords As your password secures all of the resources on your system, including your email and other important online accounts (banking, brokerage, etc.), it's critical to choose a strong password that makes my job more
donhornsby's insight:

(From the article): That's because people often write down passwords they can't remember and hackers like me will often find your passwords on a sticky note near your desk. Usually in the top drawer, under the keyword, stuck to monitor... you get the picture.

 

Now, How Do You Feel About Your Passwords?

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LinkedIn vs. Facebook for Professionals: A Social-Media Smackdown

LinkedIn vs. Facebook for Professionals: A Social-Media Smackdown | Surviving Social Chaos | Scoop.it
4 steps that maximize the power of LinkedIn as a business tool.
donhornsby's insight:

(From the article): In the end, all social-media outlets have their virtues, but LinkedIn remains unmatched when it comes to the professional world. Whether it is used to boost a personal professional image or the Web presence of a business, LinkedIn is a well-crafted outlet for information and sharing. Use it to highlight strengths, and watch the benefits pour in.

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donhornsby's curator insight, August 17, 7:23 AM

(From the article): In the end, all social-media outlets have their virtues, but LinkedIn remains unmatched when it comes to the professional world. Whether it is used to boost a personal professional image or the Web presence of a business, LinkedIn is a well-crafted outlet for information and sharing. Use it to highlight strengths, and watch the benefits pour in.

Jakarta Web Developer's curator insight, August 17, 2:49 PM

LinkedIn vs. Facebook for Professionals: A Social-Media Smackdown

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10 Ways to Use Psychology to Convert Customers [Infographic]

10 Ways to Use Psychology to Convert Customers [Infographic] | Surviving Social Chaos | Scoop.it
This week’s featured infographic examines the psychology of conversion optimization, from pricing to verbiage to segmentation.
Via Helpscout

Via Brian Yanish - MarketingHits.com
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25 ideas for your social media network strategy

25 ideas for your social media network strategy | Surviving Social Chaos | Scoop.it
Behind every social media success there is a content strategy and a network strategy. Here are 25 ideas to build your audience.
donhornsby's insight:

It is really, really hard to get content to move. That’s why we need to systematically, methodically, and continuously find relevant people out there with some predisposition to like what we do and share it. Don’t wait for it to happen. MAKE it happen.

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3 social video trends to implement in your content marketing

3 social video trends to implement in your content marketing | Surviving Social Chaos | Scoop.it
While we’ve all seen dozens of trends come and go already in 2014, one thing has been consistent in these lists is the role of video in content marketing.

Via zackrizmanic
donhornsby's insight:

(From the article): In order to get the results you’re aiming for, you need to adjust your content strategy to fit who’s viewing, where they’re viewing, and with what. Current trends suggest that young people are largely viewing video content on social media platforms and/or via smartphones and tablets. To communicate with people, it’s necessary to meet them where they’re at. Take advantage of these trends to put together fresh, fun video marketing accessible across platforms and devices.

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10 Surprising Things You Should Know About Social Media (Infographic)

10 Surprising Things You Should Know About Social Media (Infographic) | Surviving Social Chaos | Scoop.it
Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.

Via Kelly Lieberman
donhornsby's insight:

The infographic below by digital marketing firm Mainstreethost is another great resource, revealing 10 surprising facts about social media. I consider myself a pretty savvy person when it comes to social, and even I’ll admit a few of these were definitely eye-opening.

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Steph Alexandra's curator insight, August 25, 3:08 PM

Social media statistics are a good visual barometer for the purpose of gauging a social networks popularity and success. Digital marketing firm Mainstreethost has listed 10 surprising facts about social media that can assist in future users knowledge of how certain social media platforms work and which are most effective. With these statistics, individuals can implement a plan that will assist them to advance their public identity by increasing their community following and which sites and what times are more beneficial to engage with an online community.

Frasser Beecroft's curator insight, August 26, 2:41 AM

I love infographics and this one is full of useful social media facts...

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Sponsored Content Is the New Black, But Is It Ethical?

Sponsored Content Is the New Black, But Is It Ethical? | Surviving Social Chaos | Scoop.it
Sponsored content is the latest revenue opportunity for traditional publishing, raising the age-old question of church and state. This article dives into what sponsored content is and the ethics surrounding it, and why it matters to marketers and publishing.
donhornsby's insight:

(From the article): From an ethics perspective, I don’t have a problem with sponsored content as a marketer or as a consumer.  I do have a problem with badly conceived sponsored content, and more to the point I have a problem with content that’s either misleading or inappropriate for the audience.  That being said, I’ll voice the opinion that there is good sponsored content out there to be created, and that this content can actually augment a consumer’s experience – and that is a social media trend worth trending.  Hey, even Oliver concedes this in his bit with a nod to “Orange is the New Black,” and rightly so, because Netflix has emerged as the single most forward-thinking media outlet yet when it comes to content marketing by adhering to one simple, critical principle

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Your Content Marketing Strategy Needs More Than Just Content

Your Content Marketing Strategy Needs More Than Just Content | Surviving Social Chaos | Scoop.it

Not to get too personal but, how’s your content strategy working for you? Have you seen the type of results you crave? 

donhornsby's insight:

(From the article): This might come as a surprise, but the majority of content marketers today err on the side of more content and less marketing.

 

Many companies post without having a specific plan in place or idea in mind of strategy.



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Promoting vs. Spamming: What is the Difference?

Promoting vs. Spamming: What is the Difference? | Surviving Social Chaos | Scoop.it
When trying to promote your online community there can be a fine line between good-hearted self-promotion and down right spam. As an online community administrator, you need to be well aware of that line. It’s easy to spam unintentionally, which is what roughly half of spammers are guilty of, but the other half are just plain trolls who have no qualms about blasting out links left and right.
donhornsby's insight:

 (From the article): It’s easy to spam unintentionally, which is what roughly half of spammers are guilty of, but the other half are just plain trolls who have no qualms about blasting out links left and right. For your reading pleasure, the difference between spam and self-promotion:

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How to Combine Text and Visual Content for Better Social Engagement

How to Combine Text and Visual Content for Better Social Engagement | Surviving Social Chaos | Scoop.it
Discover how companies are using visual content to get better overall engagement with visual content and descriptive text.
donhornsby's insight:

Seven ways companies are using visual content to get better overall engagement.

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How to Become a Hit on Pinterest, Using Pinterest Analytics

How to Become a Hit on Pinterest, Using Pinterest Analytics | Surviving Social Chaos | Scoop.it

If you’re using social media to promote your business or nonprofit, I have a question for you: is your business’s content on Pinterest?

If you’ve been pinning it yourself, then of course it is.

If not, you could be in store for a surprise.




Via Kelly Lieberman
donhornsby's insight:

(From the article): Pinterest analytics will show you the most popular products, topics and information people are interested in from your website. Use that information to come up with content about the things they like. If you are providing your audience with what they want, they will continue to engage with you, pin your content, endorse you, visit your website and buy from you.

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Is Snapchat About to Become Relevant?

Is Snapchat About to Become Relevant? | Surviving Social Chaos | Scoop.it
Fashion publication InStyle has announced plans to reveal their highly anticipated September cover using the social messaging app, Snapchat.
donhornsby's insight:

Use Snapchat successfully, and the lucrative under-25 demographic could be yours — and they’re loyal. They talk about brands they like. They want to interact. They value the opinions of their friends. There’s a good chance they’ll be your customers for a long time.

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5 Secrets of Lead Generation in Social Media You Never Knew [Infographic]

5 Secrets of Lead Generation in Social Media You Never Knew [Infographic] | Surviving Social Chaos | Scoop.it
Did you know that social media can generate almost 100% more leads than any other channel including; direct mail, telemarketing, trade shows or even PPC?

Via Brian Yanish - MarketingHits.com
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Martin (Marty) Smith's curator insight, August 14, 8:39 PM

Yeah I've read that social media is an amazing lead gen tool, but there are some important ways to go about it outlined in this excellent infographic from @Brian Yanish - MarketingHits.com.

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#HashtagEtiquette: 8 People Who Are Doing It Wrong

#HashtagEtiquette: 8 People Who Are Doing It Wrong | Surviving Social Chaos | Scoop.it
Sometimes people just don't understand how to use the hashtag. Learn from these bad examples.
donhornsby's insight:

Do you agree?



(From the article): Like all good things, hashtags have been swiftly overused and destroyed by social media enthusiasts who don't understand how to properly wield them. The Internet may not have rules, but it should at least try to learn some manners.

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7 Creative Ways To Use The New Twitter Header

7 Creative Ways To Use The New Twitter Header | Surviving Social Chaos | Scoop.it

Seems like every other month a social site is changing their graphic area sizing and layout.


Twitters recent update is good, but who knows how long it will be around.


Since Twitter has now cleaned stuff up and given you a huge open area to work with, there is a lot you can do with it.


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): There you go, 7 ways you can use the new Twitter header in your blogging or business.


Here are a few things to keep in mind.

No matter which idea you try out, make sure to keep it updated. If you are doing the contest or launch idea, make sure to take the header down once that was been completed.

If you are doing the community idea, make sure once you start, keep it going and updated weekly.

If you are doing the event idea, make sure to update it on a regular, because there will be nothing more sad than if your event header is 13 months old haha

You get the idea, no matter what keep it updated, this doesn’t mean you have to change it weekly, but every couple months is fine. This is always a great way to show you are active on Twitter and with your community.

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