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A Great Twitter Cheat Sheet for Teachers

A Great Twitter Cheat Sheet for Teachers | Surviving Social Chaos | Scoop.it
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Gust MEES

read also my curation about it here:

- http://www.scoop.it/t/21st-century-learning-and-teaching?q=Twitter

- http://www.scoop.it/t/social-media-and-its-influence?q=Twitter

====================================================


Via Gust MEES
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Susan Liner Fisher's comment, December 14, 2012 7:20 PM
thanks for all of the great posts to rescoop!!
Wendi Pillars's curator insight, December 15, 2012 1:12 PM

A handy printable to share and encourage others to try Twitter!

From around the web

Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Don’t Make Google Angry. Dump Those Doorway Pages!

Don’t Make Google Angry. Dump Those Doorway Pages! | Surviving Social Chaos | Scoop.it

Watch out! Google is cleaning up their search engine algorithm to decrease doorway pages and increase user experience.

donhornsby's insight:

As always, great advice and instruction from Shannon Steffen. 

 

(From the article) - Search engine optimization (SEO) experts aren’t really sure how to react to this news. Doorway pages were supposed to be stopped years again. Yet here we are again!

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5 Tips To Gain Influence In Social Media

5 Tips To Gain Influence In Social Media | Surviving Social Chaos | Scoop.it

While some lists love to define influence by the size of the community, you are not truly influential unless you are somehow impacting people within that huge community you’ve built up. Here’s some tips on how to gain true, authentic, real influence:

donhornsby's insight:

Be authentic!

 

(From the article): Not the buzzword authentic, but the real authentic. For clarification, check out How Authenticity Translates Into Social Media. Don’t give into temptation to represent things not true to you once you’ve gained influence. Always remember the definition of your influence that you built off of, and stay true to that. Always remember your roots.

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SageRave's curator insight, April 20, 4:38 PM

I'd put these tips on a to-do list, to prevent my spending too much time socializing, instead of building influence!

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5 Tips For Getting The Most Out of Twitter Chats

5 Tips For Getting The Most Out of Twitter Chats | Surviving Social Chaos | Scoop.it
Twitter chats can be a valuable tool for learning, networking and sharing ideas - but they do take some strategy. Here are five tips for getting the most out of Twitter chats.
donhornsby's insight:

(From the article): Twitter chats are not easy to run. They take a lot of planning and thought to be successful. Your organizer might have brought a guest on board, or put together questions to keep things moving at a nice clip.

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Google is making a giant change this week that could crush millions of small businesses

Google is making a giant change this week that could crush millions of small businesses | Surviving Social Chaos | Scoop.it

"Mobile-geddon is coming. On Tuesday, April 21, Google is making a major update to its mobile search algorithm that will change the order in which websites are ranked when users search for something from their phone or tablet. 


donhornsby's insight:

About 60% of online traffic now comes from mobile and Google wants users to have a good experience whenever they click on a mobile link.  

 

The company announced its impending changes back in February, giving webmasters nearly two months and plenty of information to make the changes necessary to keep their sites from disappearing from mobile search results. But the update is still expected to cause a major ranking shake-up. It has even been nicknamed "Mobile-geddon" because of how "apocalyptic" it could be for millions of websites, Itai Sadan, CEO of website building company Duda, told Business Insider.  

"I think the people who are at risk are those who don’t know about it," Sadan says. To him, that mostly means small businesses. 




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How SEO Actually Improves Content Quality

How SEO Actually Improves Content Quality | Surviving Social Chaos | Scoop.it
In spite of the many people that might state otherwise, SEO and content can actually be best friends - here's a look at why.
donhornsby's insight:
(From the article): Hey, I hate to point out the obvious, but without SEO, your great content wouldn’t get found. SEO should be a content writer’s best friend because it does all the things mentioned above. It helps you understand your audience, to use the right terms, to organize your content, to know what to write about, etc. Without SEO, we’d all be writing in the dark hoping someone stumbled upon our words. It’s time to call a spade a spade – SEO doesn’t negatively affect your content, it improves it. It makes your content smarter, gets it found, and helps you connect with the people you’re trying to reach. Without SEO, the content on your website might sound pretty, but it wouldn’t actually do anything.
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10 Ways You Can Start #Socialselling That Don't Take a Lot of Time

10 Ways You Can Start #Socialselling That Don't Take a Lot of Time | Surviving Social Chaos | Scoop.it

The number one objection I get from Sales People about Social Selling is “Tim, with all the other pressures I have, I just don’t have time for this.”

 

While I can give many arguments about changing your priorities, new ways of working, etc etc. Here are some ways you can short cut the time you spend on Social Media. Of course, don’t expect the same results, but it might get you into a Social Selling habit.

 

donhornsby's insight:

(From the article): Finally I often get asked how much time should I spend on Social Media?  In my view, the world has changed and this requires us to change with it.  On that basis, 30 mins a day would be a good target. Yes this is a lot of time, but what worked 20 years ago might not work now.  Many Sales people I talk to work out what old ways they need to drop and find time for the working practices of the 21st century.

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SageRave's curator insight, April 17, 10:58 AM

Wish I could have read this before spending years not understanding social media's better uses!

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SEO VS Social Media – Which is More Important For Your Business?

SEO VS Social Media – Which is More Important For Your Business? | Surviving Social Chaos | Scoop.it

Can a good SEO strategy replace the need for a small business to be active on social media?

donhornsby's insight:

(From the article): Social Media is a vital part of promoting your business or your website. If you have hopes of ranking well for competitive keywords, then you need to strongly consider being visible on social media. On the other hand, your social media presence is not dependent on your SEO strategy. Both of these tools are useful for small businesses, but it is getting harder and harder to run a successful SEO campaign without incorporating social media into your strategy.

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The Most Creative Hashtag Campaigns of 2015 (so Far)

The Most Creative Hashtag Campaigns of 2015 (so Far) | Surviving Social Chaos | Scoop.it

Brands of all shapes and sizes in industries ranging from film to fast food to athletic apparel have debuted a plethora of creative hashtags in 2015 — and we’re not even a whole four months in.

I scoured the top brands to find my innovative favorites so far.

donhornsby's insight:

Great ideas on how to use hashtags...

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LinkedIn Announces Elevate, Prompting Employees to Post Company Content

LinkedIn Announces Elevate, Prompting Employees to Post Company Content | Surviving Social Chaos | Scoop.it

What do you think of companies prompting employees to post content?


Elevate combines algorithmic recommendations from LinkedIn Pulse and Newsle, as well as human curation, to suggest content employees could share.

donhornsby's insight:

Looks like an interesting and worthy addition to the LinkedIn experience. What do you think?

 

 

(From the article): Cory Edwards, head of Adobe’s Social Business Center of Excellence, commented on how Elevate helped his employees share more, leading to more attention for the company:

 

"This product helps our employees start social conversations about Adobe and the industries we serve. Adobe employees who participated in the LinkedIn Elevate pilot drove 80 percent more Adobe job views than they did previously and in February alone, each participant drove three to four new trial downloads for Adobe solutions. Our employees want to be active on social media, and LinkedIn Elevate offers an easy platform to provide them with insightful content that they will want to share."

 

Readers: What do you think of companies prompting employees to post content?

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Technology Is Short, But Story Is Long

Technology Is Short, But Story Is Long | Surviving Social Chaos | Scoop.it
I have two questions for you:

What comes to mind when I say "Shakespeare?"

What comes to mind when I mention the "water wheel?"

Both were born in the 16th century. Both advanced Elizabethan culture in profound ways. One wrote "Romeo & Juliet."

That's the difference between platform and art.

Technology and story.

Technology can bring you stuff (like water and Facebook posts). Story can change your idea of the stuff you want brought to you.

Via Gregg Morris
donhornsby's insight:

(From the article): In fact, most of us (as marketers and as consumers) judge a platform by how well it performs 3 key functions: delivering stories we desire; when and where we desire them; in the form that's easiest to enjoy and share.

 

As Shakespeare liked to say, "The play's the thing!"

 

He never said, "The stage (or the platform) is the thing!"

 

That's why today's major technology and social media enterprises – Apple and Amazon and Facebook and Google – are in the throes of a hiring frenzy. Not just for developers and coders, but for art directors and writers and strategists and storytellers.

 

That's why Facebook, the behemoth that once cajoled marketers into adopting "more useful metrics" such as "likes" and "engagement," has unapologetically tossed its old playbook.

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Patricia Stitson's curator insight, April 14, 12:37 PM

I agree but:

 

Will there come an age where a technology will become so integrated into the fabric of our collective story that it DOES not fade away... but rather like cultural stories or some religions, learns how to adapt to the changing framework of its own self?

 

The authors overall point is indisputable, story is at the heart of literally everything today, but I would counter that his argument about the fading of past technologies as the reason why we should focus on story is, well, itself archaic.  

 

The integration of story and technology is creating an online culture where one is indistinguishable from the other.  Not so with Beta Tapes of old.  That is HARD ware not SOFT ware.  The story was separate from the hardware that delivered it. 100%.  Not so with Facebook etc. I do not suppose to predict that FB will not be usurped by another platform as Friendster did. 

 

I am simply asking another question.  How is the presence of technology change the manner in which we view how we tell our story?  When will how we tell our stories become so dependent on technology that the latter itself become a part of the story.  Or has it already?

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Commitment: The Cornerstone Of Social Media Success

Commitment: The Cornerstone Of Social Media Success | Surviving Social Chaos | Scoop.it
Social Media takes more than money, it takes major commitment
donhornsby's insight:

(From the article): Some people spend hundreds of dollars a month on (good) social media management services. But that leaves them the time to focus on other parts of the business that they’re good at and bring in more revenue. That’s an investment.

 

If you aren’t spending that money with the right intentions. If you aren’t “investing” that money into the long-term commitment of social media marketing. If you are ignoring the value of social media as an investment in your business and brand, then you’re counting the wrong dollars.

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Are Meerkat and Periscope Good News or Bad?

Are Meerkat and Periscope Good News or Bad? | Surviving Social Chaos | Scoop.it
Maybe Periscope and Meerkat are the greatest things ever, but maybe they are going to be the end of live events as we know it in our world.
donhornsby's insight:

(From the article): See, over the last few years, smart artists have understood that they actually want people to create content while they’re in the venue. They want people to create short snippets and put them on YouTube or Facebook, or individual photos and put them on Instagram. But short pieces of content, an excerpt of content, is much different than live streaming the entire performance. It’s going to be very, very interesting over the next few weeks, months, and years to see if live streaming is banned in many venues.

 

But here’s the thing, how do you enforce that? How do you say to somebody, “Hey, you can have your phone, but not if you’re using Meerkat or Periscope”? How is some usher at some Broadway theater going to enforce that? Will you have to show them your phone? “Look, I’m on airplane mode!”

 

What happens when people start to Periscope the next great movie the day it’s released?

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7 Ways to Use Twitter Lists to Prevent Information Overload

7 Ways to Use Twitter Lists to Prevent Information Overload | Surviving Social Chaos | Scoop.it
Here are seven ways to use Twitter lists to avoid information overload.
donhornsby's insight:

(From the article): Network. Lists can be an effective way to network with specific groups. Attending a conference, trade show or other event can kindle some potentially valuable relationships – but without constant care, they may fizzle. If you add these connections to a Twitter list you can send them followup tweets after the event, and ensure that you stay in touch.

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Now You Can Send a DM to a Twitter User, Even if You Don’t Follow Them

Now You Can Send a DM to a Twitter User, Even if You Don’t Follow Them | Surviving Social Chaos | Scoop.it

(From theTwitter recently updated a privacy setting, allowing users to opt-in to receive and reply to direct messages from anyone.

donhornsby's insight:

(From the article): Twitter has also added a special direct message button on its Android and iPhone apps, which shows up on a profile page when you’re allowed to DM a user.

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How to Promote Your Blog Effectively [Infographic]

How to Promote Your Blog Effectively [Infographic] | Surviving Social Chaos | Scoop.it
Blogs still play an important part in digital and inbound marketing campaigns. Here are some tips for making the most of your blog.
donhornsby's insight:

A great infographic...useful. 

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SageRave's curator insight, April 20, 4:41 PM

Another blogging cheat sheet, but it is rather long!

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11 Ways to Boost Facebook Engagement for Small Businesses

11 Ways to Boost Facebook Engagement for Small Businesses | Surviving Social Chaos | Scoop.it
Is your small business on Facebook?

Are you looking for better ways to engage your fans?

Small businesses are winning on Facebook more than ever before.

In this article you’ll find 11 ways small businesses can improve engagement and drive sales with Facebook posts.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

This is a great article that provides the foundation towards greater engagement on Facebook. 

 

(From the article):  Most of these examples illustrate what’s working for small businesses in their Facebook updates. For your business, focus your energy on getting into the news feed. If you’re having trouble, consider boosting key posts that are engaging and interesting to your fans to reconnect with them. Facebook can drive a great deal of traffic to your website, but concentrate first on getting your posts in front of fans.


Here are some key takeaways from these examples:

 

Use visual content, including good images and interesting videos.Add a personal touch, which can help differentiate you from other small businesses.Incorporate humor and have fun—that always gets engagement.
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Why Structuring Content Appropriately For Your Audience Isn't About You

Why Structuring Content Appropriately For Your Audience Isn't About You | Surviving Social Chaos | Scoop.it
Why Structuring Content Appropriately For Your Audience Isn’t About You.
donhornsby's insight:
You need to go where your audience are - and write to their ears. (From the article): Writing then for any audience is really much easier than we think. If we’re able to transmit our ideas with charisma and emotional language we can connect. If we focus our thoughts on our reader and express our ideas in an appropriate way for their sophistication or knowledge level, they become more tangible and will resonate in a more impactful way.
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5 Reasons Why Your Business Needs Social Media Marketing

5 Reasons Why Your Business Needs Social Media Marketing | Surviving Social Chaos | Scoop.it
Social media marketing is CRUCIAL for business marketing. Find out the 5 biggest reasons why your business needs it.
donhornsby's insight:

Social Media is not just a passing fad. It's a definite 'must' for businesses today.

 

(From the article): But social media is a necessity for businesses – it’s not a luxury, it’s not a maybe, it’s a definite.

 

Let’s discuss the 5 reasons why your business needs social media marketing.

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3 basic tips for a top social media strategy

3 basic tips for a top social media strategy | Surviving Social Chaos | Scoop.it
Even small, local businesses need to communicate with potential customers using social media. Here are some tips to get you started.
donhornsby's insight:

(From the article): A good social media campaign or presence works because it is centred around the idea of a community. Engage with strong influencers in your industry or local area, such as bloggers or other big names, or those that you notice your customers tend to follow themselves.

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SageRave's curator insight, April 17, 10:58 AM

Organize before opening your Facebook page.

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Why Your Marketing Content is an Asset, Not a Cost

Why Your Marketing Content is an Asset, Not a Cost | Surviving Social Chaos | Scoop.it
Treating Marketing as a Cost... Could be Costly
Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): Having the metrics to show results is essential to prove your content is a business asset. Your content is a tangible, living thing that is the voice of your business. It’s the best thinking of the entire organization. Companies who believe this foster an environment where all departments work together, instead of against each other, to ensure a consistent and cohesive message is being communicated with the world.

 

In order to look at content as an investment line item, it has to tie into your business goals. That means you need to think long and hard about why you are creating content in the first place. If you don’t have a clearly mapped out strategy for your content, you are just throwing it out there in hopes that the right people find it. You wouldn’t treat your other financial investments like this, so don’t do it with your content.

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It's not a pitch, it's a person. The super powers of influence marketing

It's not a pitch, it's a person. The super powers of influence marketing | Surviving Social Chaos | Scoop.it
Unlocking the power of influence marketing requires a focus on relationships, not pitches
donhornsby's insight:

Social Media marketing is not just pushing information out in hopes that someone will see it. It's a tool for engagement and relationship building.

 

(From the article): The relationship-building starts by carefully selecting the influencer to work with (someone whose thinking and values are aligned with my brand). Next I would begin to interact with the influencer in a variety of ways: online and possibly face-to-face, as part of the process of mutually vetting each other. Then I can begin to integrate the influencer into my brand’s presence.


Now fast forward … the relationship has been built and is maturing, trust has been established and we are ready for mutual value creation. We are ready for an influencer activation.

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3 MUSTS for Social Media in 2015

3 MUSTS for Social Media in 2015 | Surviving Social Chaos | Scoop.it
ARCH Founder Ahna Hendrix's top 3 must haves for your social media marketing strategy in 2015.
donhornsby's insight:

(From the article): Personal connection, videos, and ad spend are my top three. And my final prediction for 2015 is that it’s going to be the year of Instagram. If you aren’t on it – make it a priority.

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The Social Media Megaphone Every Brand Forgets

The Social Media Megaphone Every Brand Forgets | Surviving Social Chaos | Scoop.it
Most employees don’t have a clear understanding of what they can or should share on behalf of their company's brand. So they stay quiet.
donhornsby's insight:

(From the article): The most important part to activating your workforce is social media training. The focus for this training is not to teach employees the subtle nuances between sharing content on LinkedIn versus Twitter versus Facebook. Instead, the goal is to educate them on the company’s objectives on social media, equip them with judgment so they can easily discern what content to share, and appreciate the need for and limits of a disclaimer.

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Attention, Interest, Desire, Action: Using AIDA for Social Media

Attention, Interest, Desire, Action: Using AIDA for Social Media | Surviving Social Chaos | Scoop.it
Social Media - The AIDA model has been associated with traditional marketing for years. But AIDA can boost your social media marketing as well.
donhornsby's insight:

(From the article): The AIDA model has been associated with the world of marketing for years. It describes the exact order of emotions a particular message or a strategy intends to trigger in a person. The acronym itself stands for:

 

Attention

Interest

Desire

Action

 

This model can be applied to multiple areas of marketing. A specific example of its application is found in a case study by SmartInsights that describes how an award-winning hairdressing company benefited from using AIDA to successfully launch a business.




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7 Ways to Use Video to Boost Your Social Media Marketing

7 Ways to Use Video to Boost Your Social Media Marketing | Surviving Social Chaos | Scoop.it
Do you use videos in your social media marketing? This article shares seven ways to use video to boost your social media efforts.
donhornsby's insight:

(From the article): If you’re not ready to create your own videos, you can still build a YouTube presence. Instead of uploading your own videos, curate the best YouTube videos created by other users into playlists on your channel.

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