Business Should Focus on Sociality, Not Social "Media". by Umair Haque | 10:00 AM December 13, 2012. Comments. The majority of people worldwide wouldn't care if two thirds of brands disappeared tomorrow.
Via Sebastian Thielke
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Via Sebastian Thielke
donhornsby's insight:
The majority of people worldwide wouldn't care if two thirds of brands disappeared tomorrow. Just 20 percent of brands are seen to have a notable positive impact on people's lives.
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Business Should Focus on Sociality, Not Social "Media". by Umair Haque | 10:00 AM December 13, 2012. Comments. The majority of people worldwide wouldn't care if two thirds of brands disappeared tomorrow. Via Sebastian Thielke
donhornsby's insight:
The majority of people worldwide wouldn't care if two thirds of brands disappeared tomorrow. Just 20 percent of brands are seen to have a notable positive impact on people's lives.
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The notion of an organization being a “social business” is one that's been talked about for the past few years, often focusing on social media tools and channels – social networks, Twitter, blogs, etc – that people can use to ... Via Sebastian Thielke Delete the scoop?
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One of the most important criteria of a social business is executive level participation. 5 ways executives can participate in a social business.
I recently wrote a blog post about the 5 characteristics of a social business, and I’ve previously provided my slide deck on the topic from speaking gigs on the topic. One of the most important criteria of a social business is executive level participation. Simply stated when the C suite gets it, the organization is well positioned to become a social business.
The “C suite” is typically the phrase that represents the highest ranking executives starting with the Chief Executive Officer or CEO. Executive titles vary from business to business. So, if “C” titles don’t apply in your organization, don’t sweat it. Just apply these ideas to the top managers running your company. Via Sebastian Thielke, donhornsby Delete the scoop?
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