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Business Should Focus on Sociality, Not Social "Media"

Business Should Focus on Sociality, Not Social "Media" | Surviving Social Chaos | Scoop.it
Business Should Focus on Sociality, Not Social "Media". by Umair Haque | 10:00 AM December 13, 2012. Comments. The majority of people worldwide wouldn't care if two thirds of brands disappeared tomorrow.

Via Sebastian Thielke
donhornsby's insight:

The majority of people worldwide wouldn't care if two thirds of brands disappeared tomorrow. Just 20 percent of brands are seen to have a notable positive impact on people's lives.

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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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A Social Media Manager's Guide to Pinterest

A Social Media Manager's Guide to Pinterest | Surviving Social Chaos | Scoop.it

Are you still a little confused on how to get the most out of Pinterest for the larger brand(s) you manage? 

donhornsby's insight:

Depending on your brand’s Pinterest account’s current “level,” you can follow this guide for helpful tips and tricks catered to your following and experience. Once you’ve successfully achieved and mastered that level’s tricks and goals, you can move onto the next level until your brand’s Pinterest account has a high following, high engagement, and the results your client wants, whether that be for a high following, traffic, sales, or brand awareness.

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Six Customer Trends That Will Build Or Break Your Business As We Enter 2015

Six Customer Trends That Will Build Or Break Your Business As We Enter 2015 | Surviving Social Chaos | Scoop.it

Here are six trends in customer expectations and behavior that have affected your business in 2014 and will continue to do so in 2015. Have you adapted to these yet? If not, I suggest you step on it.


Via chezmadeline
donhornsby's insight:

(From the article): Customers understand that this is empowerment at the speed of light. And they expect you to understand it too, to incorporate the empowerment expectations of customers into your problem-resolution process. In other words, understand that the playing field has flattened—or prepare to be flattened yourself.

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6 Tips For Social Media Marketing For Small Business

6 Tips For Social Media Marketing For Small Business | Surviving Social Chaos | Scoop.it
Of all the marketing channels, social media is the most cost efficient. We talk about why you should choose social media marketing for small business

Via Chuck Bartok
donhornsby's insight:

(From the article): Trust is an important element in obtaining customer loyalty, and one of the best ways to gain this trust is giving people easy online access to information about your company. Neglecting your social media presence is one way of losing the opportunity to gain new customers or nurture current relationships. Gain the trust of your current and potential customers by creating social media profiles like a LinkedIn company page, Facebook business Page, Twitter profile, or an Instagram account. This puts a voice (and a face) to your company, which will give people more incentive to trust your brand.

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Chuck Bartok's curator insight, Today, 3:19 AM

Sound advice. But it does take a scheduled Time committment

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Infographic: The Optimal Length for Every Social Media Update

Infographic: The Optimal Length for Every Social Media Update | Surviving Social Chaos | Scoop.it
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.
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The 4 Most Important Pages on Your Website (& How to Optimize Them)

The 4 Most Important Pages on Your Website (& How to Optimize Them) | Surviving Social Chaos | Scoop.it
Walk through how to optimize the four most important pages on your website.
donhornsby's insight:

(From the article): In conclusion, here's how to optimize pages like a pro: Look at your most visited pages, figure out why users are there, give them what they want, and ask them for an action in return. Regardless of your most-visited pages or even the nature of your website, you can create more engaged users.

You’re in the business of not just dissemination information, but demanding a response. The knowledge you impart requires that users response. Ask for it.

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Which Channels Are Best for Content Promotion? [Infographic]

Which Channels Are Best for Content Promotion? [Infographic] | Surviving Social Chaos | Scoop.it
Get a quick, easy-to-understand breakdown of the differences between paid, earned, and owned media.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

In general, each of these channels allows for unique ways to promote your content, and they likely perform differently for everyone based on industries or audiences. This infographic lays out the facts so you can make the best promotion decisions possible for your business.

Ready to get started? Let’s walk through the basics of your content distribution options.

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How to Get More Subscribers With SlideShare

How to Get More Subscribers With SlideShare | Surviving Social Chaos | Scoop.it

Need a list-building and traffic generation powerhouse to attract professionals and content marketers? SlideShare could be it. This lesser-known social sharing platform can do far more than just be a showcase for PowerPoints.


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

SlideShare is especially valuable if you want to reach professionals and businesses owners. According to Comscore, SlideShare is used by business owners and business executives 5 times more often than Twitter or Facebook.

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3 SEO Tricks to Build Your Online Business Brand for Success

3 SEO Tricks to Build Your Online Business Brand for Success | Surviving Social Chaos | Scoop.it
Optimizing your content and link building for brand SEO can be tricky in small business. Find out how to increase success and become an authority leader.

Via Shannon K. Steffen
donhornsby's insight:

(From the article) If you want a brand advocate, then your business needs to create content and make it easy to share. When you turn people into champions, they help build the brand for you. Give them a method to share and watch the search engines happily index all your brand has to offer.

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Shannon K. Steffen's curator insight, December 23, 9:05 AM

Did you know though that there are basic search engine optimization (SEO) tricks that are still highly effective – that help increase your page results regardless of the search engine changes? Well, I’m here to give you 3 of those SEO tactics that you can count on to better optimize your business website or blog for the search engines.

Jakarta Web Developer's curator insight, December 23, 9:39 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

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Top 7 Anticipated Social Media Trends for 2015

Top 7 Anticipated Social Media Trends for 2015 | Surviving Social Chaos | Scoop.it
With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social media marketing is no different as well. While some of the older trends will continue to rule, new social media trends are expected to occur as well. And they are likely to dominate the online marketing world for some time.

Via chezmadeline
donhornsby's insight:
(From the article): Creativity to be the Key to Success

No matter how much you are spending time on social media, it won’t fetch any result until and unless you are creative. You cannot expect the audience to react in an excellent manner to messages that are cliché and old. Instead, try to think something out of the box. Be it on Twitter, Facebook, Instagram, or any other platform, you will have to design the content in a manner as creative as possible. And once it is creative, the content is sure to be unique enough to attract numerous viewers.

Most of the major social media platforms, such as Twitter and others, are likely to remain relevant in 2015 as well. However, marketers will need to pay out more money to make their advertisements appear on platforms, such as Facebook. Hence, companies need to significantly increase their budget for social media marketing for 2015. Besides, they will also be focusing more in 2015 on using social media as the perfect platform for driving business revenues.

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Momentum Factor's curator insight, December 23, 1:24 PM

Here's another list of trends we should expect to see in social media over the next year. Many of these have already come to pass, such as the rise of Instagram, or video becoming more popular... Still, there are a couple surprises...

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Interesting Infographics: The Content Marketing Hierarchy of Needs

Interesting Infographics: The Content Marketing Hierarchy of Needs | Surviving Social Chaos | Scoop.it
Have you ever heard of Maslow’s hierarchy of needs? It’s a useful concept for sales and marketing to create better connections and relationships with prospects and clients. Abraham Maslow wrote a paper in 1943, “A Theory of Human Motivation” and subsequent book, Motivation and Personality, where he summarized the 5 needs most people search for. The more basic needs are represented at the bottom of the pyramid.

Via Jeff Domansky, Brian Yanish - MarketingHits.com
donhornsby's insight:

How are you or will you incorporate Maslow’s Hierarch of Needs into your content marketing? 

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Marco Favero's curator insight, December 23, 12:39 PM

aggiungi la tua intuizione ...

malek's curator insight, December 24, 7:32 PM

captivating analogy with Maslow's hierachy

Jakarta Web Developer's curator insight, December 24, 11:35 PM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

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10 Content Marketing Trends Every Leader Needs to Know for 2015

10 Content Marketing Trends Every Leader Needs to Know for 2015 | Surviving Social Chaos | Scoop.it
You know the importance of diversifying your financial portfolio, but do you apply that same concept to your network of advisers?

Just as you cover your bases financially, you need to consult experts from a variety of backgrounds before making large-scale marketing decisions.

As you start planning for the New Year, accessing this network is crucial. Right now, I'm having conversations with experts, media outlets, brands, organizations, and others who have insight into what the content marketing landscape for 2015 will look like.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): Brands Will Need to Cut Through the Clutter


Although articles and long-form blog posts will remain important, Renée Warren, president and CEO of Onboardly, believes more companies will start to emphasize visual and audio content.

 

"As far as getting attention and cutting through the clutter, creative videos, interesting podcasts, and variations of visually appealing data representation like infographics and SlideShare presentations will be the big winners," she says. "Repurposing content will be at an all-time high in 2015."

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Where Collaboration is Heading in 2015: Top 4 Trends to Watch

Where Collaboration is Heading in 2015: Top 4 Trends to Watch | Surviving Social Chaos | Scoop.it

With 2015 just around the corner, it’s time to take a look at the growing collaboration trends that will affect the way you work with your team this coming year. While some are merely logical extensions of ongoing trends, a few may surprise you. 

donhornsby's insight:

It's the time of the year when predictions for the coming year are thrown around like popcorn. The following article contains a number of important trends for anyone working with a team - or collaborating with others. 

 

(From the article): 

Email Superseded by Social Collaboration Tools

As early as 2010, Gartner was predicting that 20% of business users would choose social networking solutions over email as the main channel for communication and collaboration by 2014. With modern business growing more social in nature, that transition has come, and many companies are introducing cloud-based or internal social collaboration solutions.

 

Here at Wrike, we’ve long said that managing projects via email is not ideal; there’s a loss of context when information is consumed in fragmentary replies. There’s a tendency for duplicated information as multiple people respond to one email thread. There’s a lack of visibility into how a project is faring, forcing managers to spend time manually gather status updates from each contributor.

 

Project management and social collaboration software solves the email problem by giving users tools to stay on top of projects and make communication more efficient between team members. That’s not to say email is dead. Rather, it will go back to being used as a direct communication tool instead of a platform for project management and collaboration.

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How to Improve Your Engagement on Google+ #INFOGRAPHIC

How to Improve Your Engagement on Google+ #INFOGRAPHIC | Surviving Social Chaos | Scoop.it
As with any social network, the answer to the perennial question of what to post on Google+ depends entirely on your social media goals.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): Looking at data from over 800,000 posts on Google+, they broke out engagement by type and found some very interesting tidbits:

Photos (which account for 57% of all posts) lead on comments, +1s, and re-sharesLinks (second most common post type) are actually the LEAST engaging optionText-only posts do very well on comments and +1s, but fare poorly on re-sharesPosts with more than 100 characters blow those with fewer away on all metrics
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noturban's curator insight, December 22, 9:53 AM

How to improve content on google+?!

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Top Tools to Automate Your Business's Social Media Activity

Top Tools to Automate Your Business's Social Media Activity | Surviving Social Chaos | Scoop.it
Social media automation is not without risks. It reduces one-on-one interaction and can seem spammy, and if you're not careful, you'll spread one mistake across all your social media platforms. For most busy digital marketers and small business owners, though, the potential benefits outweigh the risks. To start automating your social media efforts, read on:
donhornsby's insight:

(From the article): Whether you automate your social media sharing or take care of it manually, these rules apply:

Share quality stuff. Never put out junk, just so you can fill a slot.Be careful what you share. Never send out a link you haven’t followed and read yourself.Make sure you listen as well as talk. Without conversations and mutual understanding, social media loses its effect.Be sure your posts complement your brand image.Go where your customers are. If they are predominantly on Twitter, then focus on Twitter.Learn to use social analytics to segment your audience.Conduct tests to see what works and what doesn’t work.Don’t just beat your own drum. Concentrate on providing value to others.
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Looking ahead: Facebook strategy for 2015

Looking ahead: Facebook strategy for 2015 | Surviving Social Chaos | Scoop.it

The social landscape is undergoing near-constant change, and with that, so must a brand’s strategy. As 2014 closes, marketers are prepping for the upcoming year by strategizing ways to leverage opportunities and overcome challenges. The way in which audiences are consuming content is rapidly evolving and it’s up to brands to make sure that their Facebook strategy is congruent with those habits, ensuring success and growth for 2015. Here are my predictions for the social media network.


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): Preparing for the trends above is only step one. It’s crucial that brand marketers stay agile when it comes to social media. 2015 will be about staying one step ahead of social media trends and two steps ahead of the competition.

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How Google's Penguin 3.0 Is Playing Out Across The Web

How Google's Penguin 3.0 Is Playing Out Across The Web | Surviving Social Chaos | Scoop.it
How has Penguin 3.0 resonated globally? Contributor Philip Petrescu of Advanced Web Ranking shares data on the algorithm update's impact.

Via Shannon K. Steffen
donhornsby's insight:

(From the article): How much your site was impacted by Penguin 3.0 depends on the industry you’re in, the rankings you have, and the competition you’re sharing the SERP with (and potentially lots of other unknown factors).

 

You will never know for sure what happened unless you keep your eyes on Google. We will certainly do the same and share it with you if we spot anything out of the ordinary.

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Shannon K. Steffen's curator insight, Today, 8:00 AM

How much your site was impacted by Penguin 3.0 depends on the industry you’re in, the rankings you have, and the competition you’re sharing the SERP with (and potentially lots of other unknown factors).

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12 life-changing social media resolutions

12 life-changing social media resolutions | Surviving Social Chaos | Scoop.it
Want to transform your online social media life? Here's how.
donhornsby's insight:

(From the article): There you have it! It turns out the most common New Year's resolutions can be beautifully applied to social media to dramatically improve your social media life.

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5 Writing Habits that are Killing Your Content Marketing

5 Writing Habits that are Killing Your Content Marketing | Surviving Social Chaos | Scoop.it
Content marketing is certainly the golden child of 2014. Google has been slamming thin content for the last several years, but they cracked down even harde
donhornsby's insight:

Content marketing is certainly the golden child of 2014. Google has been slamming thin content for the last several years, but they cracked down even harder in 2014. Today, you need better content, some times longer content, and definitely more useful content.

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10 Useful Instagram Tips & Tricks You Should Know

10 Useful Instagram Tips & Tricks You Should Know | Surviving Social Chaos | Scoop.it

Keeping up with these changes may take some time, which is why we have collected 10 tips and tricks you may find useful when on Instagram.

donhornsby's insight:

The popular photo-sharing app, Instagram has undergone many changes with the most recent being its Instagram video. As more users sign up and more apps are being created, there will be definitely be more changes. Keeping up with these changes may take some time, which is why we have collected 10 tips and tricks you may find useful when on Instagram.

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The Ultimate Regift: Must-Read Marketing Advice From 18 Experts [SlideShare]

The Ultimate Regift: Must-Read Marketing Advice From 18 Experts [SlideShare] | Surviving Social Chaos | Scoop.it

In the spirit of the holiday season, we sought to come up with a unique gift for our audiences. We wanted to offer something to help ignite your passion for marketing, and spark some new ideas to refresh your relationship with customers in 2015 and beyond.

 

donhornsby's insight:

We called on18 marketing experts – some authors, customers, and partners—to bring together the ultimate marketing regift: They each offered up the best marketing advice they’ve ever received. The end result is a compilation SlideShare, an exciting way to pay-it-forward for the holidays. While being on the receiving end of a regift is traditionally a holiday faux pas, we’re thinking this particular SlideShare chock full of insights will be greatly appreciated by the marketing community. It surely beats an ugly sweater.

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How To Use Facebook Ads to Promote Your Blog Content

How To Use Facebook Ads to Promote Your Blog Content | Surviving Social Chaos | Scoop.it
Could you use more traffic to your blog?

Have you considered Facebook ads?

To get the most out of your Facebook marketing efforts, Facebook ads can help drive quality traffic to your blog content.

In this article you’ll discover how promoting blog content can help maintain your Facebook reach.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

I recommend you use ads for two types of Facebook posts: specific content tied to your overall marketing tactics (e.g., blog articles) and existing published Facebook posts that already have excellent engagement.

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2 Easy Ways to Start Tracking Social Media with Google Analytics - OMI Blog

2 Easy Ways to Start Tracking Social Media with Google Analytics - OMI Blog | Surviving Social Chaos | Scoop.it
The versatility and customization available through Google Analytics is well worth the effort of learning how to use this set of tools for social tracking.

Via iNeoMarketing, Manlio Mannozzi
donhornsby's insight:

If you’re already using Google Analytics, I don’t need to tell you that there are many, many more ways to use this free service to track your efforts and refine your strategy. From A/B testing ad buys to focusing the content you share, these tools are more specific, customizable and ultimately useful than the built-in insights you get from Facebook and other platforms. Use both together to get a big picture and close up look at your social media efforts and their results. - See more at: http://www.onlinemarketinginstitute.org/blog/2014/12/2-easy-ways-to-start-tracking-social-media-with-google-analytics/#sthash.Tde6nlQp.dpuf

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iNeoMarketing's curator insight, December 22, 8:53 PM

The insight won't exactly set your hair on fire, but it's a basic should you not be using a social media measurement tool.

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4 Ways to Use Social Media for Customer Service

4 Ways to Use Social Media for Customer Service | Surviving Social Chaos | Scoop.it
Customer service requires human touch. How does social media play into customer relation? Here are four ways to use social media for customer service.

Via Rami Kantari
donhornsby's insight:

(From the article): Generally, when customers contact you about issues with your product, the last thing they want to do is wait for days on end to receive a response. Instead of being the company that ignores such concerns, take note from KLM, a dutch airline that is a veritable rock star in terms of social media customer service.

 

With #HappytoHelp as their tagline, KLM boasts a lightning fast response time of just 32 minutes, and a clock on their Facebook page updates every five minutes to let consumers know how quickly their needs will be addressed. This strategy is effective because customers are in the know about where they stand in line and recognize the dedication to service right off the bat.

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How to Avoid 7 Common Social Selling Blunders on LinkedIn

How to Avoid 7 Common Social Selling Blunders on LinkedIn | Surviving Social Chaos | Scoop.it
Discover some of the mistakes that undermine social selling efforts, and learn what you can do to effectively engage prospects, leads, and clients on LinkedIn.

 


Via Anita Windisman
donhornsby's insight:

(From the article): The point of LinkedIn isn’t to amass a large number of connections that you ignore. The true value of your network is in the strength of the relationships you build with individual connections. It can feel good to connect with people, but what good are connections, really, if you never engage with them?

 

As is the case with real-world relationships, LinkedIn connections should be nurtured over time with regular engagement. And there are plenty of opportunities to stay in touch, and it can be as simple as commenting on a status update or clicking “like” on a work anniversary notification.

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How to Get Your Blog Post on the First Page of Google

How to Get Your Blog Post on the First Page of Google | Surviving Social Chaos | Scoop.it

If you’re a content marketer, you’d love to see your next blog post on the first page of Google. How important is it to understand SEO? It’s crucial.

donhornsby's insight:

(From the article): SEO is slow. I can’t think of a slower form of marketing. IT takes a long time. It took me seven years to rank high for Chicago Web Design.

 

Again, question three is “can I make the best page on the internet for that topic?” Can I really write something great? Is it worthy of ranking? Google has 2,000 math PhDs on staff. You’re not going to trick them. You really have to make something great and deserving of rank or else, why bother? So, as you write that great piece of content on the topic, focus on the reader, be legit, write something good.

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