Surviving Social Chaos
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10 Easy Ways To Optimize Your Twitter Strategy

10 Easy Ways To Optimize Your Twitter Strategy | Surviving Social Chaos | Scoop.it

What if we were to tell you there’s a free method of connecting with over 500 million internet users, 140 million of whom live in the United States? With no cost other than your time, you can define your brand, gain customers, scope out your competitions’ leads and even perform market research.


Twitter is among the most powerful tools for growing and defining your brand. The micro-blogging platform has grown into an international wealth of user-generated content that could offer insight into what your clients really want or help you connect with industry thought-leaders.

 

We’ve compiled 10 of the most effective ways to get started on Twitter.

 


Via MordecaiHoltz, Debra Askanase
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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4 Ways Visual Content Improves Social Media Results

4 Ways Visual Content Improves Social Media Results | Surviving Social Chaos | Scoop.it
Want better engagement for your social media campaigns? Discover how visual content can support your social media marketing.
Via Rami Kantari
donhornsby's insight:
To create compelling visual content, you need to be a designer, producer, psychologist, journalist, and detective. Once you know what you want to say, find ways to communicate it visually to followers and fans. This will help you create a consistent look for your business that helps people recognize you on all of your social media platforms.
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(877) 910-4205 Mac Support 's curator insight, July 21, 10:59 AM
ow to Fix MacBook White Screen Death Issue? Dial- (877) 910-4337 Catch below few steps that will help you to fix Mac white screen issues--- http://goo.gl/5Q3Xyj
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It Did What? 10 Tips to Fix a Drop in Search Engine Rankings.

It Did What? 10 Tips to Fix a Drop in Search Engine Rankings. | Surviving Social Chaos | Scoop.it
Did your SEO rankings take a nosedive? Don’t panic! Here are some reasons your search engine rankings may have dropped and some tips on how to fix it.
donhornsby's insight:
A great 'self help' list to check out when your SEO is suffering...

(From the article): The next time you see your Google rankings drop, follow the tips on this checklist, and take back the wheel to first page rankings.
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4 Tips to Increase Your Social Media Shares

4 Tips to Increase Your Social Media Shares | Surviving Social Chaos | Scoop.it
Social media is a great way to generate traffic to your site. Use these 4 tips to share your content the right way and maximize your traffic from social media.
donhornsby's insight:
(From the article): In conclusion, you’ll need to put in the effort to create the type of content people want to share. With great material in place, you can leverage creative opportunities to promote it and generate more exposure.
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9 Mistakes You Might Be Making With Your Content Marketing Strategy

9 Mistakes You Might Be Making With Your Content Marketing Strategy | Surviving Social Chaos | Scoop.it
Be more effective – fix these 9 common mistakes that content marketers make – Content Marketing Institute
donhornsby's insight:
(From the article): When done properly, content marketing is one of the most effective — as well as cost-effective — ways to market your goods, your services, or yourself. By creating content that people can relate to, learn from and share with others, you increase the odds of becoming seen as a credible source in your industry. This will make it easier to acquire leads, increase sales, and get future content read and shared by increasingly larger audiences.
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How to Use Twitter Video for Your Audience

How to Use Twitter Video for Your Audience | Surviving Social Chaos | Scoop.it

Twitter is growing rapidly - despite the chatter that it's on the downfall. And if you're not taking advantage of Twitter video, you're missing out. So how do you use this growing feature to its full potential?

donhornsby's insight:
Twitter video is clearly here to stay, even if its 140-character limit does not. Native video on Twitter drives 2.8x more retweets and 1.9x more favorites, so what are you waiting for?
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Brands: Learn the Language to Get the Most Out of Social

Brands: Learn the Language to Get the Most Out of Social | Surviving Social Chaos | Scoop.it
donhornsby's insight:
The number one rule in Social Media  is......be HUMAN!

(From the article): When you’re planning a social campaign or any sort of communication on the web, keep these things in mind. Remember that your brand will never be human, but a little situational and self-awareness goes a long way toward ensuring that people can connect with you on a human level.
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9 Time-Saving Tools for Social Media Marketers : Social Media Examiner

9 Time-Saving Tools for Social Media Marketers : Social Media Examiner | Surviving Social Chaos | Scoop.it
Do you need to spend less time on social media tasks? Discover nine tools to help marketers save time while maintaining a human presence on social media.

Via Rami Kantari
donhornsby's insight:
(From the article): It’s true, social media automation is a love/hate thing. The downside is obvious. More often than not, social media automation robs your social media effort of the very thing it needs most: humanity. The good news is that investing in the right tools, whether your focus is connection, commerce, or content, can save you from coming off as slimy, aggressive, and inhuman.
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The most important question to ask in local SEO

The most important question to ask in local SEO | Surviving Social Chaos | Scoop.it
Achieving outstanding local search results for your clients all comes down to one simple -- yet essential -- question. Columnist Greg Gifford explains how getting an authentic detailed answer will set you on the path to success.
Via Brian Yanish - MarketingHits.com
donhornsby's insight:
(From the article): The simple act of asking the question is important as well. Most agencies (or in-house SEOs) automatically start working the same cookie-cutter SEO plan for every client. When you start the relationship with this question and insist on a well-thought-out and detailed answer, clients will notice. You’ll immediately stick out in their mind as the SEO consultant or agency that’s different — the one that truly cares about them and the results you’re providing. You’re setting the expectation that they’ve got to be involved, and they’ve got to invest in the process. When you take this approach, you’ll see that your clients are more dialed in, and they’ll be happier with their results as well.
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An Introduction To 360° Video For Social Media Marketers

An Introduction To 360° Video For Social Media Marketers | Surviving Social Chaos | Scoop.it
Virtual reality has been an especially hot topic ever since the Oculus Rift first made headlines, and it looks poised to finally swing into full gear this year. Despite some delays, the ultra-hyped Rift has finally started to make its way into consumer’s hands.

Emerging alongside it are relatively affordable consumer gadgets such as the Samsung Gear VR, which make virtual reality more accessible than ever. It seems the virtual dreams of the 90’s are finally being realized and there’s no doubt the marketing world is paying close attention.

To be clear, this article is not strictly about virtual reality. Instead, we’re going to look at VR’s little brother, 360° video. Despite what some will have you believe, there are important distinctions to be made between the two. Still, they certainly fall into the same category of immersive, just-like-being-there experiences.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:
(From the article): For marketers, 360° video represents yet another opportunity to connect with their audience in a more intimate way. As of now, the area is still relatively unexplored and creative new ideas are waiting to come to fruition. It’s an exciting time to be a marketer! Plus, this is just a first step towards true virtual reality. It’s likely that we’ll start seeing completely VR, interactive marketing as the tech becomes more and more widespread. And I, for one, can’t wait. 
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Here's Why You’re Throwing Away 90% Of Your Traffic 

Here's Why You’re Throwing Away 90% Of Your Traffic  | Surviving Social Chaos | Scoop.it
With view counts slowly turning into it’s own form of currency, many site owners are learning that making the most of their audience really does lead to a healthier bottom line. In this article we’ll discuss a few simple quick fixes you can apply to your site to make the most of the traffic you’re already getting. For the past few years, the core focus for website marketing has been all about bringing in as much traffic as possible… Read More
donhornsby's insight:
(From the article): Traffic is useless without having some sort of collection tool in place. Many websites seem to settle for having a small email capture box in the footer but that’s just not going to cut it anymore. The past couple years have seen an explosion of integrated site tools spawning a new era of lead generation. Users are getting smarter and getting that sacred email is becoming somewhat of an art in itself. Here are just a few methods to make the absolute most of your traffic.
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Deena nath ji's curator insight, June 10, 9:13 AM

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3 Social Media Automation Tools for Marketers 

3 Social Media Automation Tools for Marketers  | Surviving Social Chaos | Scoop.it
Discover 3 social media automation tools to help you be more productive and efficient with the execution of your social media strategy.
Via Disera Doss
donhornsby's insight:
(From the article): Full automation of social media is never advisable, but automation of some tasks can save time and free you up for content creation, market research and overall engagement.
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Why the Best Leaders Are Social Media Savvy

Why the Best Leaders Are Social Media Savvy | Surviving Social Chaos | Scoop.it
The C-suite is more effective and trustworthy when engaged on Twitter, Facebook and Instagram, according to new research. These tools can help you overcome a reputation crisis.

Via Dr. Susan Bainbridge, Roger Francis
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David Hain's curator insight, June 8, 2:39 AM

SoMe leaders get it! How about you?

David Hain's curator insight, June 8, 2:41 AM

Why SoMe leaders have a leg up on others?

donhornsby's curator insight, June 8, 10:42 AM
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5 Ways to Get More LinkedIn Leads 

5 Ways to Get More LinkedIn Leads  | Surviving Social Chaos | Scoop.it
Are you struggling to build a pipeline of quality leads? Discover how to create an effective lead generation process with your LinkedIn profile.
donhornsby's insight:
Lead generation needs to be a structured process. Using the tips and tools above, you can use your LinkedIn profile to build a steady stream of leads for your business.
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initymosaic's curator insight, June 7, 1:54 PM
Ultimate tips for LinkedIn marketing at http://goo.gl/m00tYR
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How to Stay on Top of Online Marketing While Traveling

How to Stay on Top of Online Marketing While Traveling | Surviving Social Chaos | Scoop.it
Modern technology means marketing has gone mobile and so have marketers. Jordan Fried shares how to be on top of your online marketing while traveling.
donhornsby's insight:
With these simple tools, anyone can stay on top of their online marketing whilst globe-trotting and enjoying the nomadic lifestyle that so many people crave.
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6 Key Steps to Generate More Business From LinkedIn

6 Key Steps to Generate More Business From LinkedIn | Surviving Social Chaos | Scoop.it
If you're looking to generate business on LinkedIn, here are six steps to consider in your process. 
donhornsby's insight:
(From the article): This is perhaps the most important step of all. It's a lesson my business coach taught me a few years ago, and it's made a huge difference in my ability to close deals as a result. Here it is: Your "ask" must be in direct proportion to the amount of trust you've earned with the prospect up to that point. That's why Steps 1-3 in this post are critical - they help you build the "Know, Like and Trust" factors that are key to any business or professional relationship. The more value you give someone, the more helpful and useful you are, the more "right" you have to ask for time on the phone, or a free consultation, or make a sales offer.
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Building Your 2016 Content Strategy [Infographic]

Building Your 2016 Content Strategy [Infographic] | Surviving Social Chaos | Scoop.it
This infographic from ZenContent outlines some key elements and considerations in developing a solid content marketing strategy.
donhornsby's insight:
This infographic from ZenContent outlines some key elements and considerations in developing a solid content marketing strategy.
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Marie C's curator insight, July 6, 9:43 AM
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10 Unforgivable Facebook Marketing Mistakes From Brands

10 Unforgivable Facebook Marketing Mistakes From Brands | Surviving Social Chaos | Scoop.it

Facebook has a market saturation unrivalled by any other social network. To win over your audience you need to avoid these Facebook marketing mistakes.


Via Pantelis Chiotellis, Disera Doss
donhornsby's insight:
Facebook marketing requires creativity, A/B testing, and constantly staying ahead of the latest changes from Facebook. For a brand to successfully reach, inspire and engage its audience, the above solutions are required.
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Kevin MacKenzie's curator insight, June 29, 11:41 AM
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31 Types of Content We Crave [Infographic]

31 Types of Content We Crave [Infographic] | Surviving Social Chaos | Scoop.it
Discover 31 types of content that your audience doesn’t tire of, always has time for, and wants to share with others – Content Marketing Institute
donhornsby's insight:
Helpful Infographic!

(From the article): This is the kind of content we must create if our goal is to influence, inspire, and move to action the unique group of people we have chosen to reach.
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Instagram's User Base Grows to More Than 500 Million

Instagram's User Base Grows to More Than 500 Million | Surviving Social Chaos | Scoop.it
The Facebook-owned network has quickly eclipsed its rivals, notably Twitter, which has seen its user base stall at just above 300 million.
donhornsby's insight:
I have become a big fan and enthusiast for Instagram during the past year. Are you on Instagram? 

(From the article): Instagram has grown into one of the most popular social media apps worldwide and is expected to contribute significantly to Facebook's revenue, with research firm eMarketer predicting the company will generate $1.5 billion in ad revenue this year.
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The Ultimate Checklist for Successful Integration of SEO on Your Website

The Ultimate Checklist for Successful Integration of SEO on Your Website | Surviving Social Chaos | Scoop.it
This infographic post covers all the crucial steps that make an SEO campaign effective. You can follow these steps as per your requirements and understanding, and improve the SEO of your website, substantially.
Via Rami Kantari
donhornsby's insight:
(From the article): The infographic is extensive, yet simple and easy to understand, so that you encounter minimum trouble while planning and integrating these tried-and-tested SEO strategies for your website.
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P.j. Germain's curator insight, June 23, 7:48 PM

#seo #infographic

Online Marketing Man's curator insight, June 24, 11:29 PM
Steps to SEO Success
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SEO Tips and Tactics for Content Marketing

SEO Tips and Tactics for Content Marketing | Surviving Social Chaos | Scoop.it
Learn about three basic SEO tips and tactics that marketers can implement to create a successful content marketing campaigns and higher ROI.
donhornsby's insight:
(From the article): Writing optimized content can be challenging. As content marketers we have the opportunity to optimize each asset so our audiences can find it easily over our competitors. Optimized content will lead to more organic traffic and ultimately lead to potentially higher conversions/ROI. We don’t need more content in general, but rather we need more optimized content that helps solve the audience’s problem.
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8 Simple Fixes for Lonely Blog Syndrome 

8 Simple Fixes for Lonely Blog Syndrome  | Surviving Social Chaos | Scoop.it
You’ve got a great blog for your business. You figured out where and how to host it, came up with a design, and are actually writing and publishing content that is really interesting for your community. Or at least you THINK it would be be really interesting and useful for your community, but you’re not... [Read More]
donhornsby's insight:
(From the article): Improving your rankings in search results can make a world of difference in traffic to your blog, but that doesn’t mean you should go overboard or engage in useless tactics like spamming other blogs with your link. Here’s what I recommend: think about your keywords and use them naturally in your blog posts. The keywords that drive a lot of traffic to my blog are phrases like “how to make a profile in LinkedIn” or “social media” and those are the phrases we naturally use in the blog posts that discuss those very topics. You should always prioritize quality content over keywords. For more on SEO for your blog, check out Moz (formally SEOmoz)’s extremely thorough yet simple guide to mastering SEO.
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Why Social Media Isn’t Working and What to Do About It

Why Social Media Isn’t Working and What to Do About It | Surviving Social Chaos | Scoop.it
Social media isn’t dead, and it’s no different than any other sales channel – those who care, those who educate, those who provide utility – win.
donhornsby's insight:
(From the article): My last point has to do with money – or perhaps more accurately – revenue. When you follow points one through four, you start to realize that all this focus, storytelling, personality sharing, and conversing turns into something meaningful – a relationship or two. And out of these relationships built on paying attention and being genuine, you can start to recognize ways that you can make a significant impact on someone’s life or business. You’ll identify mutually beneficial opportunities that lead to customers and sales and if you keep at it, repeat sales and referrals. Yes, I’m on record here to tell you that you can sell through social media if you take the time to help people. So you see, social media isn’t dead, and it’s no different than any other sales channel – those who care, those who educate, those who provide utility – win.
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7 SEO Mistakes Even SEO Professionals Make

7 SEO Mistakes Even SEO Professionals Make | Surviving Social Chaos | Scoop.it
'There are a few different sides to SEO; there’s a qualitative side to SEO—the quality of your content and the strength of your link profile factor in to how your domain ranks in search engines, but this is a somewhat subjective process. 

 On the other hand, there’s a quantitative side to SEO—a series of features, setups, and structures your site must exhibit to maximize your chances of getting ranked. There isn’t much room for subjective debate here, and one deviation from the guidelines can cost you, even if only slightly'.

7 SEO Mistakes:

1. Sub-optimal title tags and descriptions
2. Duplicate content
3. ‘Over-optimizing’ keyword usage
4. Focusing on quantity over quality content.
5. Allowing your sitemap to become obsolete
6. Neglecting Google’s diagnostic tools
7. Failing to scale the strategy


Via Antonino Militello
donhornsby's insight:
Preventing and/or fixing these mistakes isn’t going to magically increase your rankings, and these aren’t the only mistakes you have to watch out for. SEO is an enormous, multifaceted strategy, but the more proactive and the more aware you are, the better chance you’ll have at building solid organic search visibility for the long term. As a general rule, you should always be operating under the assumption that you’re doing something wrong—double check your processes and audit your strategies regularly, as no matter how experienced or knowledgeable you are, there’s always room for improvement.
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How Successful Authors Use Social Media: 23 Content Ideas

How Successful Authors Use Social Media: 23 Content Ideas | Surviving Social Chaos | Scoop.it

How do successful authors engage their fans on social media? And what can authors post on social media besides links to their own books?

Below you’ll find 23 ideas, along with examples from successful authors. Many of these tactics can help promote a book, but in more creative and engaging ways than simply posting a link to a book’s retailer page.

Publishers and agents, this post is written for authors. We encourage you to share it with your authors to help them build more engaging profiles.

Authors, we hope hope you find the list useful — and please share your great ideas in the comments!...


Via Jeff Domansky, Disera Doss
donhornsby's insight:
(From the article): To drive exposure for a book, create an image of a notable, inspiring, or funny quote from the book. You can use tools like Canva or Designfeed to easily turn quotes into eye-catching images.
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Jeff Domansky's curator insight, June 7, 10:24 PM

Valuable and easy to implement social and content marketing ideas for authors. Recommended reading for authors and. 9/10

rodrick rajive lal's curator insight, June 9, 9:02 AM
I am an author with three published titles, and the fourth one coming up soon. All I can say is that Social Media has been a big help to me in promoting my books. The article gives authors some valuable tips on how to use social media to help promote one's books! Happy reading!