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10 Easy Ways To Optimize Your Twitter Strategy

10 Easy Ways To Optimize Your Twitter Strategy | Surviving Social Chaos | Scoop.it

What if we were to tell you there’s a free method of connecting with over 500 million internet users, 140 million of whom live in the United States? With no cost other than your time, you can define your brand, gain customers, scope out your competitions’ leads and even perform market research.


Twitter is among the most powerful tools for growing and defining your brand. The micro-blogging platform has grown into an international wealth of user-generated content that could offer insight into what your clients really want or help you connect with industry thought-leaders.

 

We’ve compiled 10 of the most effective ways to get started on Twitter.

 


Via MordecaiHoltz, Debra Askanase
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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12 Secret Social Media Hacks You Want To Try Now

12 Secret Social Media Hacks You Want To Try Now | Surviving Social Chaos | Scoop.it

Just when you think you know everything about your favorite social media site, there are always new and exciting changes. And then there are some secret social media hacks you’ll wish you knew before reading this.

donhornsby's insight:

A few neat tricks to try...

 

(From the article): Seriously, there are myriad of social media hacks and tricks for all of these sites. But I want to hear from you. Do you have any social media hacks you’ve discovered for any of these sites?

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How to #win at social media

How to #win at social media | Surviving Social Chaos | Scoop.it
The social media starter kit for small businesses
donhornsby's insight:

While not comprehensive, this article is very helpful for those who are starting their voyage into social media.



(From the article): The oceans of potential fans and customers can seem daunting, filled with predators poised to pounce on any unwitting brand or company for making the slightest social faux pas. Remember, far from being passively bent by your online interactions — the official response from a brand or business defines the meaning of the interaction, to the original poster. Learn when, why and how to respond best to avoid flame-outs and start stoking your raving fan culture.

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How to Fix Your Social Media Marketing Strategy

How to Fix Your Social Media Marketing Strategy | Surviving Social Chaos | Scoop.it
Are you viewing social media through a tactical prism instead of a strategic one? This 8-step, time-tested social strategy can fix that.
donhornsby's insight:

(From the article): Only after you know why you’re active in social at all, and how you’ll measure social media strategy success, should you turn your attention to the “how” of Facebook, Twitter, Tumblr, and the rest. This channel plan should be distinct, in that you have a specific, defensible reason for participating in each (I covered this more in-depth in my post on 3 Rock Solid Questions to Guide Your Social Media Success).

 

When we’re working on social media strategy for major companies, the plan and the deliverable is quite a bit more comprehensive than what you see above, but it’s based on this scaffolding and thought process. I hope you’ll find it useful in your own endeavors.

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10 Words to Remove From Your LinkedIn Profile (and What to Add Instead)

10 Words to Remove From Your LinkedIn Profile (and What to Add Instead) | Surviving Social Chaos | Scoop.it

Words Not to Use on Your LinkedIn Profile -  Before you dig up a thesaurus, read this.

donhornsby's insight:

(From the article): Describing yourself as a passionate and creative expert sounds good when we’re writing, say, a LinkedIn Summary, because we’ve heard these words so many times before. They’re familiar and powerful even, but they definitely don’t stand out. Communicating what your skills and expertise are takes work, but that’s what it’ll take if you want to be that one in a hundred who catches a recruiter’s eye.

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The Science Behind the Most Successful Social Media Campaigns & Sharers - #Infographic

The Science Behind the Most Successful Social Media Campaigns & Sharers - #Infographic | Surviving Social Chaos | Scoop.it
This infographic takes a closer look at the most shared social media posts – and how you can be inspired to run a more successful social media campaign yourself!
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Do you want to get more shares on social media (especially on Facebook and Twitter)? Interesting #Infographic on some of the 'science' behind what makes traction on Social Media. 

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How to Promote with Brand Ambassadors Using Visual Content Marketing

How to Promote with Brand Ambassadors Using Visual Content Marketing | Surviving Social Chaos | Scoop.it

When you need an authentic promotional boost, you need to recognize and leverage your brand ambassadors. This can be done with visual contentmarketing that includes incentives, tools and technology that can multiply your brand awareness.

 

People like to buy from peopleIn the past, businesses have enlisted logos, symbols, key colours and slogans to build their brand awareness. However, with the instant gratification demands of Gen Y and the “always on” expectations of Gen Z, there is so much more to successful brand marketing than a catchy jingle....


Via Jeff Domansky
donhornsby's insight:

The media landscape has changed and there is a huge opportunity to grasp. With the right tools and technology, you can empower your consumers to not just speak about but become the voice of your brand.

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Jeff Domansky's curator insight, August 28, 2:35 AM

Brand ambassadors are customer advocates and fans who talk about your brand with passion. Here are 3 ways to tap into that with visual content marketing.

P.K's comment, August 31, 5:36 AM
Thanks!!
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How Marketers Should Choose Social Networks (Infographic)

How Marketers Should Choose Social Networks (Infographic) | Surviving Social Chaos | Scoop.it
One way to figure out exactly which networks make sense for your brand is to use data, such as demographic information, to provide some insights into networks relevant to you.
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(From the article): Social media tools:  A great way to see exactly who you should target on social is to look at who is already following your pages and aiming for networks that tend to see that same audience drawn in. One way to figure out exactly who is already following your pages is to use a social media tool like Sprout Social.

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5 Doors You Need To Close In Social Media

5 Doors You Need To Close In Social Media | Surviving Social Chaos | Scoop.it
There’s a place in Wisconsin that has held my heart since I was a little girl. It’s an old monastery buried in the woods with Italian marble statues of religious figures and a beautiful place to pray set against ferns, hills and wildflowers. Every time I make it back to the Midwest, I insist that …
donhornsby's insight:

(From the article): It’s amazing how much more time you will have to create quality content and conversations if you allow some doors to close, and stay closed. I’m not telling you it’s easy to let go of certain things, but there is definitely an advantage in the long run as you see even better doors open up in the future.

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20 Cool Tools for Creating Infographics

20 Cool Tools for Creating Infographics | Surviving Social Chaos | Scoop.it

Imagine if you could create an infographic in under 10 minutes without being a designer? Discover 20 tools that will help you when creating infographics. Read more

 

Written by Jillian Petrova

 

 


Via John van den Brink
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Forget about Photoshop and other time-consuming image creation methods.

 

Let’s introduce you to a set of tools that will make creating infographics simpler than ever!



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Jon Turino's curator insight, August 20, 1:28 PM

Great info here.

Rescooped by donhornsby from Social Selling: with a focus on building business relationships online
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A Recipe for Better Prospect Outreach on LinkedIn

A Recipe for Better Prospect Outreach on LinkedIn | Surviving Social Chaos | Scoop.it
Let’s start off with a cold, hard truth: You can’t sell your stuff on LinkedIn. That may seem like a strange thing for a LinkedIn sales trainer to say, but it’s true. LinkedIn is about relationships and engagement that can lead

Via Anita Windisman
donhornsby's insight:

(From the article): Many professionals are hesitant to connect with strangers on LinkedIn. An effective InMail is a great way to increase the level of familiarity with your prospect. It shows you know what they care about, what their struggles are, and what they need. Instead of just another salesperson trying to sell on LinkedIn, you can establish yourself as someone looking to build mutually beneficial relationships. This kind of social selling is the effective way to use LinkedIn for sales.

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Social Networks - Stop Chasing Friends and Followers

Social Networks - Stop Chasing Friends and Followers | Surviving Social Chaos | Scoop.it
I’ve been active on social networks since before they were called that: late 1980s bulletin board services, AOL, Prodigy, and then a bunch of places you might vaguely remember like LiveJournal, etc. I was user 10,212 on Twitter back in 2006. I came later to Facebook, barely breezed through MySpace, and have quit and rejoined …
donhornsby's insight:

(From the article): People take a lot of this very seriously, and yes, we should be held accountable to our words on these various social platforms. But as to whether someone is a friend or not because we do or don’t link to them on a social network, that’s a whole bag of silly.


(Don’t get me wrong: I follow my mom and dad and fiancee, even though I’m not doing business with them.)

 

Beyond that, you can pick and choose who you connect with and how. Some will see this as some kind of insult (you not following them). Be clear, straightforward, and warm in explaining that it’s not.

 

The flipside? Ruining your ability to use the platform the way you need/want.

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The State of the Social Media Team [Infographic]

The State of the Social Media Team [Infographic] | Surviving Social Chaos | Scoop.it
Social Media - How are social media teams structured in different organizations? Take a look at how yours compares with the 350 social media marketers' surveyed in this recent study.
donhornsby's insight:

Nice Infographic!

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17 Tools That’ll Take Your Social Media Marketing Results to The Next Level

17 Tools That’ll Take Your Social Media Marketing Results to The Next Level | Surviving Social Chaos | Scoop.it

You need to spend time optimizing your social media efforts. Once you do, you will save time and get better results in terms of engagement, traffic, and conversions.


One of the fundamental ways to do tasks more efficiently is to use tools.

There are hundreds of social media tools specifically designed to make the lives of social media marketers easier.

 

I’ve put together a list of 17 of the best social media marketing tools. I’ve also highlighted the most important features and will show you how you can use them to improve your social media marketing.


Via Stewart-Marshall, Roger Francis
donhornsby's insight:

(from the article): All social media platforms are unique, but a successful strategy often looks similar across most platforms.


One component of that strategy is sharing content, which comprises both of your own content (to drive traffic to your website) and other great content in your niche (that’s interesting to followers).

 

In order to be successful, you must have a consistent sharing strategy. These tools will help you do that.

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Seven Habits of Highly Successful Social Media Professionals

Seven Habits of Highly Successful Social Media Professionals | Surviving Social Chaos | Scoop.it
Social Media - What makes some social media professionals more successful than others? Here's a look at the habits that help them effectively build relationships, educate audiences, and drive action online.
donhornsby's insight:

(From the article): Social media is a changing landscape, and the people who are on it must constantly work to make sure they're staying up to date on the best-practices and new trends in the field. By combining best-practices and consistent habits into a social media marketing plan, social media professionals can set themselves up for success.


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The REAL Reasons You Need Twitter For Business

The REAL Reasons You Need Twitter For Business | Surviving Social Chaos | Scoop.it
Find out what the business reasons are for investing in Twitter marketing.
donhornsby's insight:
If your business isn’t investing in Twitter then it time to rethink your strategy because you’re missing out on MAJOR value for your business.
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Why it takes so long to achieve social media success

Why it takes so long to achieve social media success | Surviving Social Chaos | Scoop.it
Sometimes it seem like it takes a long time to achieve social media success. This post explains why.
donhornsby's insight:

Social Media success does take time. Persevere and you will be rewarded.

 

(From the article): So yes, the immediate benefit of social media marketing is awareness and that is IMPORTANT because awareness leads to engagement. Over time, that engagement may result in trust. And it’s not until we get to that point that we can begin seeing some cash coming in the door … maybe years down the line.


This is why social media marketing can be a hard sell to executives who are accustomed to the overnight results of advertising. Unfortunately, many traditional kinds of advertising present diminishing returns as people spend less time with newspapers, local radio, and network television. For this reason, it makes good sense to start moving up that social media sales curve now, right?

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Marco Favero's curator insight, September 2, 10:00 AM

aggiungere la vostra comprensione ...

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How To Build A Self-Perpetuating Marketing Machine That Reaches Millions By Itself

How To Build A Self-Perpetuating Marketing Machine That Reaches Millions By Itself | Surviving Social Chaos | Scoop.it
Insights from the former director of marketing at American Apparel.
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The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself. —AARON GINN


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The 10 Most Passive-Aggressive Things You're Doing on Social Media

The 10 Most Passive-Aggressive Things You're Doing on Social Media | Surviving Social Chaos | Scoop.it
Here's how to ruin Facebook, Twitter, Instagram and the rest of social media for everybody.
donhornsby's insight:

Here are 10 ways you could be ruining your social media presence without even knowing it.

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Your Content's Missing Ingredient is You

Your Content's Missing Ingredient is You | Surviving Social Chaos | Scoop.it
Too much of today's content writing has lost its personality, and content must be personal to compete. Where are "you" in your writing?
donhornsby's insight:
Insightful. There is no replacement for being generous and authentic in your social media networks.(From the article): Keep the “You” in Your Writing

Taking a moment to relate to a personal experience, and telling that story, even if it’s only a few sentences, is easier than going through the motions with your bullet points. Isn’t it easier to write about something you know and have experienced? Including “you” in your articles should only make your job easier. Save time. Be finished. Get paid.

 

Do us both a favor, and write your take on the subject at hand. Otherwise, no one will pay attention.

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Twitter Cards Guide: Everything You Need | Sprout Social

Twitter Cards Guide: Everything You Need | Sprout Social | Surviving Social Chaos | Scoop.it
This guide covers everything you need to know about Twitter Cards, from which type is best for you to how to measure their performance.

Via Debra Askanase
donhornsby's insight:

I am parking this here to review at a later date. Do you use Twitter cards?

 

(From the article): Twitter Cards allow you to go beyond the 140-character limit of the platform and attach media experiences—such as photos or videos—to Tweets. Because Cards enable your Tweets to stand out in a text-heavy stream, they’re perfect for introducing new products, sharing media and increasing conversions. Without leaving Twitter, your followers can download an app, visit a landing page, use a coupon or sign up for a newsletter or contest.

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Debra Askanase's curator insight, August 25, 6:01 PM

Solid roundup of all varieties of Twitter cards from Sprout Social.

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Don’t Write Your Next Blog Post Without Checking These 3 Twitter Search Tools

Don’t Write Your Next Blog Post Without Checking These 3 Twitter Search Tools | Surviving Social Chaos | Scoop.it
Blogging can be tough, so why not make things a little easier for yourself by leveraging Twitter?
donhornsby's insight:

Great suggestions....

 

(From the article): Using tools to search Twitter, you can battle writer’s block and other common blogging issues, freeing yourself up to create the best, most unique posts possible.

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How to Optimize Your Tweets for Search

How to Optimize Your Tweets for Search | Surviving Social Chaos | Scoop.it
Do you want more exposure for your Twitter account? In this article, you'll discover how to improve the visibility of your Twitter account with SEO.
donhornsby's insight:

(From the article): Whenever you do a Google search, you’re creating a search stream just like Twitter does with Twitter chats. The only difference is that Google supplies a lot more content, and the change in the stream is much slower. Putting these two types of search together is a natural fit, especially since Twitter tracks keywords and hashtags in the Trends feed.

 

Although there aren’t many tools that can measure each tweet’s exact reach, it’s a factor in the authority level that Google gives your Twitter account. Posting retweet-worthy content, having high-quality followers and tweeting at times when you have the most followers on Twitter are the best ways to attain a strong overall reach.

 

The name of the game is getting good audience response to your content. All of these tricks are great, but they’ll never replace quality content. Always think of your followers first and SEO second. Algorithms change often, so make sure to always write for the humans reading your tweets, not the robots.

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How Can Brands Use Snapchat? [INFOGRAPHIC]

How Can Brands Use Snapchat? [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it
If you ask users to take a risk on a somewhat anarchical app like Snapchat, you should reward them with perks they can’t get anywhere else online.
donhornsby's insight:

Great ideas and great infographic. Are you using Snapchat in your social media mix!

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Gain MAD Inspiration From These Content Ideas

Gain MAD Inspiration From These Content Ideas | Surviving Social Chaos | Scoop.it
Check out this mega list of video, photo and text places to find inspiration in your content creation!
donhornsby's insight:

A great perspective on how you can generate great content ideas from almost anywhere!

 

 

(From the article): Many of these places you’ve heard of before, but perhaps you haven’t looked at them as inspiration channels. What I hope to convey to you is that our social communities are ripe for content inspiration on a daily basis, and when you look at it as a fun expedition instead of placing major stress on yourself to always create AMAZING content, the ideas will flow.


So I’m going to cover a variety of places for all kinds of content: text, photo and video, and I hope you gain mad inspiration from these content ideas.

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How To Do Twitter Marketing in 10 Minutes a Day

How To Do Twitter Marketing in 10 Minutes a Day | Surviving Social Chaos | Scoop.it
If you're low on time, here's a plan for getting all your tweeting done in 10 minutes a day.
donhornsby's insight:

Some great advice...

 

(From the article): This schedule will keep your Twitter account active, and will allow for growth over time. However, it does need a few key items in place for it to work:


A high-level strategyA solid understanding of your target audienceSome killer content (think pre-rendered images, videos, landing pages, etc.)One or more relevant Twitter lists that you’ve put together (containing accounts that make strategic sense to retweet and engage with)

All of which need to be created outside these 10 minutes per day. It’s also a good idea to periodically unfollow accounts that either do not follow you back or have little strategic value.

 

This strategy is great for accounts that are on the smaller side, but it won’t work if you’re consistently seeing a large volume of @mentions, or if you are using Twitter for customer service. In this case, you can still apply the 10 minute strategy, but you will need to increase the time you spend reading and replying to customer tweets.

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