Surviving Social Chaos
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“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Rescooped by donhornsby from Twitter best practices, engagement and research onto Surviving Social Chaos
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10 Easy Ways To Optimize Your Twitter Strategy

10 Easy Ways To Optimize Your Twitter Strategy | Surviving Social Chaos | Scoop.it
From www.business2community.com - November 8, 2012 9:08 AM

What if we were to tell you there’s a free method of connecting with over 500 million internet users, 140 million of whom live in the United States? With no cost other than your time, you can define your brand, gain customers, scope out your competitions’ leads and even perform market research.


Twitter is among the most powerful tools for growing and defining your brand. The micro-blogging platform has grown into an international wealth of user-generated content that could offer insight into what your clients really want or help you connect with industry thought-leaders.

 

We’ve compiled 10 of the most effective ways to get started on Twitter.

 


Via Tocquigny, MordecaiHoltz, Debra Askanase
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What Creates Brand Loyalty? | Infographic

What Creates Brand Loyalty? | Infographic | Surviving Social Chaos | Scoop.it
From visual.ly - May 1, 9:17 AM
This infographic shows what drives brand loyalty. A retro theme with some bright colors. Simple!

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, May 1, 9:01 AM

Join Brands Don't Buy Them
Agree with this infographic about what makes people loyal to brands. Brands are shorthand for contemporary life. We bundle so much meaning into brands such as Nike, Apple and REI that it would be hard to imagine modern life without these shortcuts. 

Faith Popcorn famously said people don't BUY brands they JOIN them and these "loyalty" reasons can help form a brand people want to join.  
Yu Ji's curator insight, May 1, 10:42 AM

Get your customer know you and then, don't forget to get them fall in love with you as well!!
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Rescooped by donhornsby from AtDotCom Social media
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How to Use Facebook to Build Your Brand: 4 Great Articles + Infographics

How to Use Facebook to Build Your Brand: 4 Great Articles + Infographics | Surviving Social Chaos | Scoop.it
From www.bloggingbistro.com - October 21, 2012 8:39 AM

This article shares links to excellent brand-building articles- everything from marketing statistics to how to use Facebook Offers or run web-based contests.

Clearly organized summaries for each link allow you to assess the focus and access the related infographics.

 

Topics covered include:

12 revealing marketing stats about Facebook for business Facebook Offers: pros and cons 5 common mistakes when running online contests How to remove your wall posts from your timeline  

 

Visit the various links for more information on these relevant social media topics that provide helpful resources for both businesses and individuals...


Via Lauren Moss, roberto toppi, John van den Brink
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Rescooped by donhornsby from Social Media and Nonprofits: Measurement
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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it
From www.mediabistro.com - April 17, 7:22 AM

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss, Beth Kanter
Martin (Marty) Smith's comment, April 19, 2:08 PM
Irvin There is a trick. Convert your Social Media into some currency you are more familiar with. Divide followers by your sales or profits or traffic and you create a ratio between a leading and following indicators. Sales is following, traffic is leading. I just put a riff about this on Martin W. Smith on G+ too.
Irvin Banut's comment, April 19, 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x
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