Surviving Social Chaos
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“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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10 Easy Ways To Optimize Your Twitter Strategy

10 Easy Ways To Optimize Your Twitter Strategy | Surviving Social Chaos | Scoop.it

What if we were to tell you there’s a free method of connecting with over 500 million internet users, 140 million of whom live in the United States? With no cost other than your time, you can define your brand, gain customers, scope out your competitions’ leads and even perform market research.


Twitter is among the most powerful tools for growing and defining your brand. The micro-blogging platform has grown into an international wealth of user-generated content that could offer insight into what your clients really want or help you connect with industry thought-leaders.

 

We’ve compiled 10 of the most effective ways to get started on Twitter.

 


Via Tocquigny, MordecaiHoltz, Debra Askanase
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New research about Facebook addiction

New research about Facebook addiction | Surviving Social Chaos | Scoop.it
Researchers from Norway have developed an instrument to measure Facebook addiction, the Bergen Facebook Addiction Scale. The scale is the first of its kind worldwide.

 

Are you a social media enthusiast or simply a Facebook addict?Researchers from Norway have developed a new instrument to measure Facebook addiction, the Bergen Facebook Addiction Scale.

 

The use of Facebook has increased rapidly. We are dealing with a subdivision of Internet addiction connected to social media, Doctor of Psychology Cecilie Schou Andreassen says about the study, which is the first of its kind worldwide.

Andreassen heads the research project "Facebook Addiction" at the University of Bergen (UiB). An article about the results has just been published in the renowned journal Psychological Reports.

 

She has clear views as to why some people develop Facebook dependency.

It occurs more regularly among younger than older users. We have also found that people who are anxious and socially insecure use Facebook more than those with lower scores on those traits, probably because those who are anxious find it easier to communicate via social media than face-to-face, Andreassen says.

 

People who are organised and more ambitious tend to be less at risk from Facebook addiction. They will often use social media as an integral part of work and networking.

Our research also indicates that women are more at risk of developing Facebook addiction, probably due to the social nature of Facebook, Andreassen says.

 

According to Andreassen, the research also shows that Facebook addiction was related to extraversion. People with high scores on the new scale further tend to have a somewhat delayed sleep-wake rhythm.

 


Via Sakis Koukouvis
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