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100 Simple Ways To Effectively Use Twitter

100 Simple Ways To Effectively Use Twitter | Surviving Social Chaos | Scoop.it

Twitter is too big to ignore. You see hashtags in commercials, sponsored tweets, posts, news broken on Twitter, etc. It’s quickly become an indispensable tool for teachers, admins, parents, and students too. Right now, there are still many (MANY) in education not using Twitter. They may think it’s tough to start using, difficult to monitor, and even a waste of time.

 

But what if they had a categorized list of the top tips to help you use Twitter? Our content partners at Online College have shared an incredibly useful set of tips that are too good to not share.

 

Read more, a MUST:

http://edudemic.com/2012/10/simple-ways-to-use-twitter/

 


Via Gust MEES
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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The 10 Most Passive-Aggressive Things You're Doing on Social Media

The 10 Most Passive-Aggressive Things You're Doing on Social Media | Surviving Social Chaos | Scoop.it
Here's how to ruin Facebook, Twitter, Instagram and the rest of social media for everybody.
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Here are 10 ways you could be ruining your social media presence without even knowing it.

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Your Content's Missing Ingredient is You

Your Content's Missing Ingredient is You | Surviving Social Chaos | Scoop.it
Too much of today's content writing has lost its personality, and content must be personal to compete. Where are "you" in your writing?
donhornsby's insight:
Insightful. There is no replacement for being generous and authentic in your social media networks.(From the article): Keep the “You” in Your Writing

Taking a moment to relate to a personal experience, and telling that story, even if it’s only a few sentences, is easier than going through the motions with your bullet points. Isn’t it easier to write about something you know and have experienced? Including “you” in your articles should only make your job easier. Save time. Be finished. Get paid.

 

Do us both a favor, and write your take on the subject at hand. Otherwise, no one will pay attention.

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Twitter Cards Guide: Everything You Need | Sprout Social

Twitter Cards Guide: Everything You Need | Sprout Social | Surviving Social Chaos | Scoop.it
This guide covers everything you need to know about Twitter Cards, from which type is best for you to how to measure their performance.

Via Debra Askanase
donhornsby's insight:

I am parking this here to review at a later date. Do you use Twitter cards?

 

(From the article): Twitter Cards allow you to go beyond the 140-character limit of the platform and attach media experiences—such as photos or videos—to Tweets. Because Cards enable your Tweets to stand out in a text-heavy stream, they’re perfect for introducing new products, sharing media and increasing conversions. Without leaving Twitter, your followers can download an app, visit a landing page, use a coupon or sign up for a newsletter or contest.

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Debra Askanase's curator insight, August 25, 6:01 PM

Solid roundup of all varieties of Twitter cards from Sprout Social.

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Don’t Write Your Next Blog Post Without Checking These 3 Twitter Search Tools

Don’t Write Your Next Blog Post Without Checking These 3 Twitter Search Tools | Surviving Social Chaos | Scoop.it
Blogging can be tough, so why not make things a little easier for yourself by leveraging Twitter?
donhornsby's insight:

Great suggestions....

 

(From the article): Using tools to search Twitter, you can battle writer’s block and other common blogging issues, freeing yourself up to create the best, most unique posts possible.

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How to Optimize Your Tweets for Search

How to Optimize Your Tweets for Search | Surviving Social Chaos | Scoop.it
Do you want more exposure for your Twitter account? In this article, you'll discover how to improve the visibility of your Twitter account with SEO.
donhornsby's insight:

(From the article): Whenever you do a Google search, you’re creating a search stream just like Twitter does with Twitter chats. The only difference is that Google supplies a lot more content, and the change in the stream is much slower. Putting these two types of search together is a natural fit, especially since Twitter tracks keywords and hashtags in the Trends feed.

 

Although there aren’t many tools that can measure each tweet’s exact reach, it’s a factor in the authority level that Google gives your Twitter account. Posting retweet-worthy content, having high-quality followers and tweeting at times when you have the most followers on Twitter are the best ways to attain a strong overall reach.

 

The name of the game is getting good audience response to your content. All of these tricks are great, but they’ll never replace quality content. Always think of your followers first and SEO second. Algorithms change often, so make sure to always write for the humans reading your tweets, not the robots.

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How Can Brands Use Snapchat? [INFOGRAPHIC]

How Can Brands Use Snapchat? [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it
If you ask users to take a risk on a somewhat anarchical app like Snapchat, you should reward them with perks they can’t get anywhere else online.
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Great ideas and great infographic. Are you using Snapchat in your social media mix!

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Gain MAD Inspiration From These Content Ideas

Gain MAD Inspiration From These Content Ideas | Surviving Social Chaos | Scoop.it
Check out this mega list of video, photo and text places to find inspiration in your content creation!
donhornsby's insight:

A great perspective on how you can generate great content ideas from almost anywhere!

 

 

(From the article): Many of these places you’ve heard of before, but perhaps you haven’t looked at them as inspiration channels. What I hope to convey to you is that our social communities are ripe for content inspiration on a daily basis, and when you look at it as a fun expedition instead of placing major stress on yourself to always create AMAZING content, the ideas will flow.


So I’m going to cover a variety of places for all kinds of content: text, photo and video, and I hope you gain mad inspiration from these content ideas.

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How To Do Twitter Marketing in 10 Minutes a Day

How To Do Twitter Marketing in 10 Minutes a Day | Surviving Social Chaos | Scoop.it
If you're low on time, here's a plan for getting all your tweeting done in 10 minutes a day.
donhornsby's insight:

Some great advice...

 

(From the article): This schedule will keep your Twitter account active, and will allow for growth over time. However, it does need a few key items in place for it to work:


A high-level strategyA solid understanding of your target audienceSome killer content (think pre-rendered images, videos, landing pages, etc.)One or more relevant Twitter lists that you’ve put together (containing accounts that make strategic sense to retweet and engage with)

All of which need to be created outside these 10 minutes per day. It’s also a good idea to periodically unfollow accounts that either do not follow you back or have little strategic value.

 

This strategy is great for accounts that are on the smaller side, but it won’t work if you’re consistently seeing a large volume of @mentions, or if you are using Twitter for customer service. In this case, you can still apply the 10 minute strategy, but you will need to increase the time you spend reading and replying to customer tweets.

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Instagram Hashtags: A Reference Guide

Instagram Hashtags: A Reference Guide | Surviving Social Chaos | Scoop.it

Are you an Instagrammer?

 

If you are, you know the importance of using hashtags within your content.

 

This post explores the use of Instagram hashtags.

What is an Instagram Hashtag?

 


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): Hashtags on Instagram are essential but require some thought.

 

If you put some thought and planning into your hashtags, you can certainly increase your levels of engagement and your following.

 

So… what are you waiting for?!

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Periscope Now Has 10 Million Users Who Watch 21 Million Minutes a Day

Periscope Now Has 10 Million Users Who Watch 21 Million Minutes a Day | Surviving Social Chaos | Scoop.it
Periscope today revealed that it has crossed the 10-million-user threshold in just four and a half months since launching the app, a considerable achievement for a social-media idea—mobile livestreaming—that was barely a "thing" until recently.
donhornsby's insight:

Has the streaming video thing caught your attention yet?

 

(From the article): The Twitter-owned company noted the progress in a blog post, along with this humdinger of a data point: Approximately 40 years worth of livestreaming footage is being watched every day on Periscope. That equates to 21 million minutes every 24 hours.

 

Periscope has attracted a huge list of celebrity users, including Jimmy Fallon, Tyra Banks and Al Roker.

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11 Ways to Convert Blog Readers Into Customers

11 Ways to Convert Blog Readers Into Customers | Surviving Social Chaos | Scoop.it
Follow these 11 ways to convert blog readers into customers, and move your brand’s content marketing needle – Content Marketing Institute.
donhornsby's insight:

(From the article): If you aren’t yet at a point where your blog content is generating these kinds of results for your business, read some of the tips and techniques that have helped me – as well as the companies I’ve worked with – to turn blog readers into customers.

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How NOT to Promote Your Content on Social Media

How NOT to Promote Your Content on Social Media | Surviving Social Chaos | Scoop.it
Promoting your content on social media is good thing - if you're doing it right.
donhornsby's insight:

Yes, Yes, Yes...

 

(From the article): If you are concerned that your content marketing strategy is headed for failure, there is still time to turn things around. You cannot expect to reach your goals by following the same path.


Instead, you need to know two things:

 

The best practices for marketing your content via social media.The things you should never do when marketing your content via social media.
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Report: Digital Natives Do Everything From Mobile Devices

Report: Digital Natives Do Everything From Mobile Devices | Surviving Social Chaos | Scoop.it
Millennial teens are a digital native generation with a voracious appetite for technology.
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(From the article): Indeed, these digital natives are using their mobile devices for all sorts of things including shopping. 45 percent said they used their mobile devices to compare prices online while shopping, 44 percent read reviews online, and 33 percent use mobile devices to purchase products online. These trends will only continue, so retailers would be well advised to frequently review their strategies.

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How to Promote with Brand Ambassadors Using Visual Content Marketing

How to Promote with Brand Ambassadors Using Visual Content Marketing | Surviving Social Chaos | Scoop.it

When you need an authentic promotional boost, you need to recognize and leverage your brand ambassadors. This can be done with visual contentmarketing that includes incentives, tools and technology that can multiply your brand awareness.

 

People like to buy from peopleIn the past, businesses have enlisted logos, symbols, key colours and slogans to build their brand awareness. However, with the instant gratification demands of Gen Y and the “always on” expectations of Gen Z, there is so much more to successful brand marketing than a catchy jingle....


Via Jeff Domansky
donhornsby's insight:

The media landscape has changed and there is a huge opportunity to grasp. With the right tools and technology, you can empower your consumers to not just speak about but become the voice of your brand.

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Jeff Domansky's curator insight, August 28, 2:35 AM

Brand ambassadors are customer advocates and fans who talk about your brand with passion. Here are 3 ways to tap into that with visual content marketing.

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How Marketers Should Choose Social Networks (Infographic)

How Marketers Should Choose Social Networks (Infographic) | Surviving Social Chaos | Scoop.it
One way to figure out exactly which networks make sense for your brand is to use data, such as demographic information, to provide some insights into networks relevant to you.
donhornsby's insight:

(From the article): Social media tools:  A great way to see exactly who you should target on social is to look at who is already following your pages and aiming for networks that tend to see that same audience drawn in. One way to figure out exactly who is already following your pages is to use a social media tool like Sprout Social.

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5 Doors You Need To Close In Social Media

5 Doors You Need To Close In Social Media | Surviving Social Chaos | Scoop.it
There’s a place in Wisconsin that has held my heart since I was a little girl. It’s an old monastery buried in the woods with Italian marble statues of religious figures and a beautiful place to pray set against ferns, hills and wildflowers. Every time I make it back to the Midwest, I insist that …
donhornsby's insight:

(From the article): It’s amazing how much more time you will have to create quality content and conversations if you allow some doors to close, and stay closed. I’m not telling you it’s easy to let go of certain things, but there is definitely an advantage in the long run as you see even better doors open up in the future.

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20 Cool Tools for Creating Infographics

20 Cool Tools for Creating Infographics | Surviving Social Chaos | Scoop.it

Imagine if you could create an infographic in under 10 minutes without being a designer? Discover 20 tools that will help you when creating infographics. Read more

 

Written by Jillian Petrova

 

 


Via John van den Brink
donhornsby's insight:

Forget about Photoshop and other time-consuming image creation methods.

 

Let’s introduce you to a set of tools that will make creating infographics simpler than ever!



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Jon Turino's curator insight, August 20, 1:28 PM

Great info here.

Rescooped by donhornsby from Social Selling: with a focus on building business relationships online
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A Recipe for Better Prospect Outreach on LinkedIn

A Recipe for Better Prospect Outreach on LinkedIn | Surviving Social Chaos | Scoop.it
Let’s start off with a cold, hard truth: You can’t sell your stuff on LinkedIn. That may seem like a strange thing for a LinkedIn sales trainer to say, but it’s true. LinkedIn is about relationships and engagement that can lead

Via Anita Windisman
donhornsby's insight:

(From the article): Many professionals are hesitant to connect with strangers on LinkedIn. An effective InMail is a great way to increase the level of familiarity with your prospect. It shows you know what they care about, what their struggles are, and what they need. Instead of just another salesperson trying to sell on LinkedIn, you can establish yourself as someone looking to build mutually beneficial relationships. This kind of social selling is the effective way to use LinkedIn for sales.

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Social Networks - Stop Chasing Friends and Followers

Social Networks - Stop Chasing Friends and Followers | Surviving Social Chaos | Scoop.it
I’ve been active on social networks since before they were called that: late 1980s bulletin board services, AOL, Prodigy, and then a bunch of places you might vaguely remember like LiveJournal, etc. I was user 10,212 on Twitter back in 2006. I came later to Facebook, barely breezed through MySpace, and have quit and rejoined …
donhornsby's insight:

(From the article): People take a lot of this very seriously, and yes, we should be held accountable to our words on these various social platforms. But as to whether someone is a friend or not because we do or don’t link to them on a social network, that’s a whole bag of silly.


(Don’t get me wrong: I follow my mom and dad and fiancee, even though I’m not doing business with them.)

 

Beyond that, you can pick and choose who you connect with and how. Some will see this as some kind of insult (you not following them). Be clear, straightforward, and warm in explaining that it’s not.

 

The flipside? Ruining your ability to use the platform the way you need/want.

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The State of the Social Media Team [Infographic]

The State of the Social Media Team [Infographic] | Surviving Social Chaos | Scoop.it
Social Media - How are social media teams structured in different organizations? Take a look at how yours compares with the 350 social media marketers' surveyed in this recent study.
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Nice Infographic!

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17 Tools That’ll Take Your Social Media Marketing Results to The Next Level

17 Tools That’ll Take Your Social Media Marketing Results to The Next Level | Surviving Social Chaos | Scoop.it

You need to spend time optimizing your social media efforts. Once you do, you will save time and get better results in terms of engagement, traffic, and conversions.


One of the fundamental ways to do tasks more efficiently is to use tools.

There are hundreds of social media tools specifically designed to make the lives of social media marketers easier.

 

I’ve put together a list of 17 of the best social media marketing tools. I’ve also highlighted the most important features and will show you how you can use them to improve your social media marketing.


Via Stewart-Marshall, Roger Francis
donhornsby's insight:

(from the article): All social media platforms are unique, but a successful strategy often looks similar across most platforms.


One component of that strategy is sharing content, which comprises both of your own content (to drive traffic to your website) and other great content in your niche (that’s interesting to followers).

 

In order to be successful, you must have a consistent sharing strategy. These tools will help you do that.

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Rescooped by donhornsby from Event Social Media & Technology
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14 Social Media Marketing Tools Recommended by the Pros

14 Social Media Marketing Tools Recommended by the Pros | Surviving Social Chaos | Scoop.it
Discover hot social media marketing tools from the pros that will help simplify your social media marketing and save you time.

Via Suzanne Axt
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Using the right tools can help you manage your time effectively and get better results from your social media marketing.

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Suzanne Axt's curator insight, August 17, 8:38 AM

Not all apply to Event Social Media marketing, but still worth reading...

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How To Destroy Your Influence Through Social Media

How To Destroy Your Influence Through Social Media | Surviving Social Chaos | Scoop.it
Social media is a great tool, one that I love dearly. Who doesn’t, right? It’s great to be able to catch up with old high school friends on Facebook. It’s great to see the constant flow of information on Twitter. It’s even great to see all of the amazing pictures people share on Pinterest. While …
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Is it better to be honest or nice on the social web?

Is it better to be honest or nice on the social web? | Surviving Social Chaos | Scoop.it
What are you trying to accomplish with you social media presence? Is it beter to be honest or nice?
donhornsby's insight:

(From the article): I don’t think we can best serve each other as humans by tearing people down in public, even if you think they deserve it. Lift people up. If you are the kind of person who tears people down, you might get some short-term attention — it’s like watching a schoolyard fight. But nobody likes or trusts a bully. Nobody invites a bully to be their consultant or to speak at a conference.

 

I’m not pretending to have the answers for everybody. And I am certainly not perfect. Like everyone, sometimes I am exhausted and irritable and there have been times I have posted something I probably shouldn’t have. But my intent is that the trajectory of my online presence is one of hope and encouragement.

 

All I can do is make my own decisions and control my own reactions to the best of my ability. My choice is to be honest without being hurtful, to be a light instead of toxic, to lift up everyone I can, instead of tearing them down.

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Report: 87% of Facebook Customer Messages Are Ignored

Report: 87% of Facebook Customer Messages Are Ignored | Surviving Social Chaos | Scoop.it
Though Facebook seems like the perfect source for service a new study by Locowise shows that the majority of customer messages go unanswered.
donhornsby's insight:

(From the article): One of the good findings was that when a question was answered, it was done so quickly. Facebook has begun to reward admins with fast responses with badges to hopefully spur fast responses. Of all the pages in the study that responded, 33% of the answers came withing 60 minutes of the post. Another 12% were answered within 1 to 2 hours of posting and 15% were responded to within 2 to 4 hours.

 

These findings should work well as a reality check for brands. Should you enable or disable the ability for others to publish on your page? If you can provide timely, comprehensive customer service the answer is likely yes. However if you are one of the brands growing the 87% number of unanswered posts you may consider reviewing post or disabling completely.

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