Surviving Social Chaos
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100 Simple Ways To Effectively Use Twitter

100 Simple Ways To Effectively Use Twitter | Surviving Social Chaos | Scoop.it

Twitter is too big to ignore. You see hashtags in commercials, sponsored tweets, posts, news broken on Twitter, etc. It’s quickly become an indispensable tool for teachers, admins, parents, and students too. Right now, there are still many (MANY) in education not using Twitter. They may think it’s tough to start using, difficult to monitor, and even a waste of time.

 

But what if they had a categorized list of the top tips to help you use Twitter? Our content partners at Online College have shared an incredibly useful set of tips that are too good to not share.

 

Read more, a MUST:

http://edudemic.com/2012/10/simple-ways-to-use-twitter/

 


Via Gust MEES
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Lazy Content Curation Is Ruining Influencer Relationships

Lazy Content Curation Is Ruining Influencer Relationships | Surviving Social Chaos | Scoop.it
There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build.
donhornsby's insight:
(From the article): You see, influencers are tired of having their name and hard work appropriated by brands they don’t know. They’re not flattered by your unauthorized republishing of their content, or by how you’re amplifying their ideas by presenting them as your own. Because I try to assume positive intent on behalf of the curator, it looks like many content creators simply are not aware of the fine line that exists between content curation and plagiarizing, or even stealing someone else’s content. With that in mind, I’d like to share a few examples of what not to do for your content curation, unless your goal is to piss off your favorite influencers and ensure they’re unlikely to want to work with you.
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5 Easy Steps to Create Your Snapchat Strategy

5 Easy Steps to Create Your Snapchat Strategy | Surviving Social Chaos | Scoop.it
Snapchat has become a staple when it comes to social media marketing. If you’re looking to build a Snapchat strategy, here are 5 steps to get you started.
donhornsby's insight:
(From the article): And there you have it! This Snapchat strategy check list should get your brand off the ground quickly. For advanced users, we also recommend a higher level of engagement. Perhaps as a special Q&A activation, open up your chat capabilities and wait for questions and comments to arrive – just don’t be surprised if the occasional unsolicited nude is mixed in. After all, it is Snapchat.
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The 3 Step Facebook Marketing Plan for Massive Growth

The 3 Step Facebook Marketing Plan for Massive Growth | Surviving Social Chaos | Scoop.it
Looking to improve your Facebook marketing? Try this.
Via Rami Kantari
donhornsby's insight:
Being an entrepreneur can be hard work, and learning to master social media platforms like Facebook is no small order. But with these three simple steps, you can rapidly grow your business and build a community full of loyal customers who cannot wait to buy from you.
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Beyond Google: How to Perform SEO for Other Search Engines

Beyond Google: How to Perform SEO for Other Search Engines | Surviving Social Chaos | Scoop.it
Unlike getting viral on social media, search engines can’t be pleased overnight.

But, once you’ve built authority in their eyes, then search traffic doesn’t fade away like other sources. 

Search traffic is stable, scalable and free.

Most users do most of their web surfing through Google. The explosion in popularity of Google Chrome as a web browser means that users won’t see other search engines during their content discovery.


Google probably didn’t lose its mojo. Neither will it lose its monopolistic market share, any time soon. 

But, it’s worth considering other search engines, like Bing and Yahoo for your enterprise. This is especially true, given that they get a higher conversion rate.


Via Antonino Militello
donhornsby's insight:
(From the article): Why you should care about other search engines: A look at the current search market Unlike getting viral on social media, search engines can’t be pleased overnight. But, once you’ve built authority in their eyes, then search traffic doesn’t fade away like other sources. Search traffic is stable, scalable and free. Most users do most of their web surfing through Google. The explosion in popularity of Google Chrome as a web browser means that users won’t see other search engines during their content discovery. In the 2016 U.S. Desktop Search Engine Rankings, by ComScore, Google sites had a 63.8% of the search share. This means that other search engines also have a decent user base.
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How To Publish More Content Faster With A Content Creation Process (And Limited Resources)

How To Publish More Content Faster With A Content Creation Process (And Limited Resources) | Surviving Social Chaos | Scoop.it
That back burner of yours has a lot on it, doesn’t it? Unfortunately, it’s easy to let creating content for your small business fizzle out at the tail end of your to-do list. But what if there was an easier…
donhornsby's insight:
KEY THOUGHT: An easy way to commit to publishing more content consistently is to use a marketing calendar. As Joe Pulizzi from Content Marketing Institute says, “One thing is certain: If you don’t keep an editorial/content calendar, the content doesn’t get done.”
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7 Reasons Why Keyword Phrases Aren’t Dead for SEO and Content Marketing

7 Reasons Why Keyword Phrases Aren’t Dead for SEO and Content Marketing | Surviving Social Chaos | Scoop.it
Think keywords don’t matter anymore? Wrong. Here are seven reasons why keywords are worth your time – Content Marketing Institute
donhornsby's insight:
(From the article): Don’t overlook keywords outright or insist on a short list of five. Whether it’s a set of 25, 250, or 500, target the right content or build some new pages. Your strategy will have some unexpected rewards. When you use each keyword phrase, it will resonate with all of the other words on the page. You’ll rank for any number of permutations. It’s always been that way with the internet. Increasingly, you’ll just have more opportunities to perform well for keyword variations and even words you never thought to include in your content. You have algorithm changes to thank. 

 Effective use of keywords involves planning and analysis. How are you managing your efforts?
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The Two Pillars of Great Content

The Two Pillars of Great Content | Surviving Social Chaos | Scoop.it
When it comes to great content, I only have two pillars I adhere to--one extrinsic, and one intrinsic. So, here are the two bars any content I create must clear in order to actually make it to the page.
donhornsby's insight:
(From the article): That question, and its implications, are why I don't write a ton here at Brandsavant. And if you are honest, that question should send more posts under your bed, as Stephen King counsels, and fewer to your blog or corporate website. I am proud of this post, by the way.
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How to Get Your Videos to Perform in Search

How to Get Your Videos to Perform in Search | Surviving Social Chaos | Scoop.it
Don't let your videos slip to the bottom of the search results. Use these tips to get to the front page and earn the most traffic!
donhornsby's insight:
Another helpful article from the good folks at the Arch Digital Agency. Helpful to check out...
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6 Publishing Tools From Facebook for Marketers

6 Publishing Tools From Facebook for Marketers | Surviving Social Chaos | Scoop.it
Have you explored your Facebook page's Publishing Tools section lately? Discover how to better manage your Facebook marketing with six publishing tools.
Via Disera Doss
donhornsby's insight:
(From the article): Just being able to publish, schedule, and backdate posts to your wall and manage your content in bulk can be a welcome feature for a page editor or admin. Depending on what features your Facebook page has, the Publishing Tools section of your Facebook page can help you manage many of them. You can see this section on each Facebook page to which you’ve been assigned a role, although what you’ll be able to do with Publishing Tools varies based on that role.
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15 Content Marketing Trends That Need Your Close Attention

15 Content Marketing Trends That Need Your Close Attention | Surviving Social Chaos | Scoop.it
Content marketing is entering a new phase. Its heading into the trough of disillusionment. The promise hasn't arrived. Here are 15 content marketing trends.
Via Brian Yanish - MarketingHits.com
donhornsby's insight:
Maybe it’s time to pay closer attention to converting traffic and engagement from your content into leads and sales. Or you might need better tools to scale your efforts. 

 It could be that you should be crafting a better story.
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How To Improve Your Blog’s SEO By Keeping Visitors Longer

How To Improve Your Blog’s SEO By Keeping Visitors Longer | Surviving Social Chaos | Scoop.it
The average time readers spend on your blog is one of the best indicators of the usefulness of your content.The longer people stay on your site, reading your content and exploring blog archives, the higher your chances of converting them into subscribers and customers.
Via Brian Yanish - MarketingHits.com
donhornsby's insight:
(From the article): Keeping readers on your blog longer is not only great for your search engine rankings but also helps you strengthen your relationship with the readers. The best way to achieve his is by providing lots of valuable content to your readers and optimizing your blog for a memorable user experience. The tips I’ve shared in this post will help you do just that. 
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How to Stay on Top of Online Marketing While Traveling

How to Stay on Top of Online Marketing While Traveling | Surviving Social Chaos | Scoop.it
Modern technology means marketing has gone mobile and so have marketers. Jordan Fried shares how to be on top of your online marketing while traveling.
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With these simple tools, anyone can stay on top of their online marketing whilst globe-trotting and enjoying the nomadic lifestyle that so many people crave.
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6 Key Steps to Generate More Business From LinkedIn

6 Key Steps to Generate More Business From LinkedIn | Surviving Social Chaos | Scoop.it
If you're looking to generate business on LinkedIn, here are six steps to consider in your process. 
donhornsby's insight:
(From the article): This is perhaps the most important step of all. It's a lesson my business coach taught me a few years ago, and it's made a huge difference in my ability to close deals as a result. Here it is: Your "ask" must be in direct proportion to the amount of trust you've earned with the prospect up to that point. That's why Steps 1-3 in this post are critical - they help you build the "Know, Like and Trust" factors that are key to any business or professional relationship. The more value you give someone, the more helpful and useful you are, the more "right" you have to ask for time on the phone, or a free consultation, or make a sales offer.
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19 Tools to Create Social Media Content 

19 Tools to Create Social Media Content  | Surviving Social Chaos | Scoop.it
Are you looking for new ways to create social media content? Discover 19 tools to create and share content on social media.
donhornsby's insight:
(From the article): Achieving higher reader engagement is all about knowing your audience. After you get a better grasp of your readers’ habits and online routines, you can begin to target them properly in ways they want to interact. Consider this: According to Salesforce, almost a quarter of all adults online are on at least two social media networks. It’s no surprise that each social networking site is unique in its audience and content, making it crucial to diversify your marketing strategy to interact with your customers where they are in the medium that best fits the network. Whether you’re looking to convert outdated or overused content, or think a complex piece of content would be best served in bite-sized pieces, don’t miss out on an opportunity to reach a larger audience by presenting content in a new way.
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Do You Use the One Magic Question to Guide Your Marketing?

Do You Use the One Magic Question to Guide Your Marketing? | Surviving Social Chaos | Scoop.it
The one question to ask—and keep asking—to effectively position and message your product or service, from Jay Baer.
donhornsby's insight:
Marketing messages and positioning are not about what you DO but rather about what you ENABLE.9 Take a moment and think about “why does that matter?” for your own business. Keep walking it backwards until you get to the essence.
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How to Use Instagram Stories for Business

How to Use Instagram Stories for Business | Surviving Social Chaos | Scoop.it
Learn how to use Instagram Stories for your business marketing.
donhornsby's insight:
(From the article): While I didn’t want to include any “do NOTs” into this list, I felt this point was imperative after watching accounts for the past few weeks. Do not, do NOT repurpose content from other social networks UNLESS there is a very specific reason. The funniest thing about this is that marketers are currently the biggest perpetrators and this is one of the oldest no-no’s in the industry! Why not? A) It’s lazy. Don’t be lazy. If you’re going to be lazy, fine – but have more respect for the audience who gives you their time and be lazy on your own. B) Why should anyone follow you on both networks if you’re simply reposting stuff? C) Every social network is different, has a unique culture, and expects that you can customize the content for that specific one. What is cool on Facebook isn’t cool on Twitter, etc. And don’t assume just because video is the common denominator that it means re-using is cool. D) If you can’t drum up new content to share on IG Stories then don’t invest in it until you can. It looks bad for your brand and credibility, so wait if need be. We’re only a few weeks in with IG Stories and it’s going to be interesting to watch how it will play out in the marketing arena, but these are the first steps to ensure a successful start for your business.
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Which social network is right for your personal goals?

Which social network is right for your personal goals? | Surviving Social Chaos | Scoop.it

So many platforms, only so much time. Here's how to choose. 


Via Marc Wachtfogel, Ph.D., Roger Francis
donhornsby's insight:
(From the article): Next, you will want to ask yourself, “What do I want and expect to get out of my Social Media efforts?” This will guide you in determining which social media networks you should join. If you merely want to stay in-touch with friends and family, then Facebook is essential. If you want to keep up with the latest news and trends then Twitter, Reddit, and StumbleUpon deserve your attention. If you want to network with like-minded individuals, then selecting a niche site based on your interests and activities is the way to go, such as the above cooking example.
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Instagram Stories: 6 Things You Need to Know

Instagram Stories: 6 Things You Need to Know | Surviving Social Chaos | Scoop.it
Instagram new "stories" feature presents your business with a great opportunity. Read this post to learn how to best use this feature!
donhornsby's insight:
Instagram Stories are an important addition to the social media landscape. But don’t let the feature overwhelm you. Use what you learned here to start dominating with Instagram stories and reach a new audience.
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You Don’t Have to Be on Every Social Network!

You Don’t Have to Be on Every Social Network! | Surviving Social Chaos | Scoop.it
It seems like there are new social media networks released every day. But before you dedicate yourself to a new platform, ask these three questions.
donhornsby's insight:
This is a must read for those who are wonderful which social media platforms to be on for their personal or business use. 

(From the article): I will leave you with this: Don’t go “All In” on new social networks and features. Explore them. Test them out. However, stick to what is working well for your business as you dip your toes into new social networks and features. Guru’s will tell you to take a chance and jump all in; however, until you have the data and confidence to know that a social network or feature makes sense for your business, it is not responsible to go “all in.” More often than not, that shiny new object will be a disappointment and cost your business time and money. Don’t catch shiny new object syndrome; it can be fatal for your business.
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Five Crucial Elements of a Great Blog Post

Five Crucial Elements of a Great Blog Post | Surviving Social Chaos | Scoop.it

Content - Unless your blog post is structured in a way that is easy to read, it won't perform to its full potential. Consider using these elements when you structure your next post.


Via Daniel Watson
donhornsby's insight:
An excellent review of what make a great blog post. Well worth reviewing!

(From the article): Considering that companies that blog receive 97% more links to their website than those that don't blog, you're definitely missing out when your business doesn't use a great blog post structure.
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Daniel Watson's curator insight, August 10, 4:04 AM

 

If your website has a blog, or you blog on a separate platform, there is little point in creating and publishing posts to your blog, unless you get it right. Given that businesses with successful blogs see a lot more traffic than websites without a blog or websites with poor blogs, it pays to learn what makes a great blog post. This article breaks a great blog post down into five crucial elements, that you can take on board, to greatly improve your blog posts.

Walter Gassenferth's curator insight, August 10, 8:10 AM
Useful post, presenting some good tips. For those who speak Portuguese or Spanish and are interested in continuing education, please visit http://www.quanticaconsultoria.com
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10 Free Marketing Tools for Entrepreneurs

10 Free Marketing Tools for Entrepreneurs | Surviving Social Chaos | Scoop.it

Grow your business with these phenomenal, free marketing tools.


Via Daniel Watson
donhornsby's insight:
A great list of tools that you can use for free...or mostly free. If you are starting out, please take the time to look at these. If you need help in using them....let me know!
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Daniel Watson's curator insight, August 8, 2:08 AM

 

Most business owners will have considered marketing their products and services online, and some have done so and obtained great results, but others have held back for a variety of reasons including perceived difficulty and the cost of the resources needed. If you are one of the latter group, you might be surprised to discover that there are now a number of free and easy to use online marketing tools, available to make the job easier and cost effective. This article highlights ten of the best of such tools, most being well know, but several not so well known, but none the less should prove useful.

joannebur138's curator insight, August 8, 1:57 PM
Too many tools these days, it's overwhelming.
Angela Heath's curator insight, August 11, 1:26 PM
Free business tools are good.  However, don't eat the whole elephant at one time. Avoid getting overwhelmed.  Decide which tools are best for your target market and focus on these for 4-6 months, then move on to other tools if you think it is necessary. Every shine new app is not made your industry, your market or your business.
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Why are brands so crap at learning the lessons of social media? 

Why are brands so crap at learning the lessons of social media?  | Surviving Social Chaos | Scoop.it
There are lessons from the explosion in social media that brands are totally missing.
Via Rami Kantari
donhornsby's insight:
(From the article): Of course, it may be that your brand is already doing this through its social feeds. But there are very few brands that are really bringing this to the fore, using social findings to empower them to be more real, more conversant and more reactive across all of their touchpoints.
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Ten Ways Your LinkedIn Profile Is Hurting Your Credibility 

Ten Ways Your LinkedIn Profile Is Hurting Your Credibility  | Surviving Social Chaos | Scoop.it
Is your LinkedIn profile hurting your professional credibility? Check out our list and find out!

Via Anita Windisman
donhornsby's insight:
(From the article): LinkedIn is a place to erect your online billboard, but LinkedIn is also a community of over 400 million people. Other LinkedIn users want to know what you’re up to professionally, and your LinkedIn profile is a great way to tell them! It’s important to keep your profile up to date.
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4 Ways Visual Content Improves Social Media Results

4 Ways Visual Content Improves Social Media Results | Surviving Social Chaos | Scoop.it
Want better engagement for your social media campaigns? Discover how visual content can support your social media marketing.
Via Rami Kantari
donhornsby's insight:
To create compelling visual content, you need to be a designer, producer, psychologist, journalist, and detective. Once you know what you want to say, find ways to communicate it visually to followers and fans. This will help you create a consistent look for your business that helps people recognize you on all of your social media platforms.
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Marry Wislon 's curator insight, July 21, 10:59 AM
ow to Fix MacBook White Screen Death Issue? Dial- (877) 910-4337 Catch below few steps that will help you to fix Mac white screen issues--- http://goo.gl/5Q3Xyj
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It Did What? 10 Tips to Fix a Drop in Search Engine Rankings.

It Did What? 10 Tips to Fix a Drop in Search Engine Rankings. | Surviving Social Chaos | Scoop.it
Did your SEO rankings take a nosedive? Don’t panic! Here are some reasons your search engine rankings may have dropped and some tips on how to fix it.
donhornsby's insight:
A great 'self help' list to check out when your SEO is suffering...

(From the article): The next time you see your Google rankings drop, follow the tips on this checklist, and take back the wheel to first page rankings.
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