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10 Dead Simple Tips to Take Advantage of Google+ for SEO

10 Dead Simple Tips to Take Advantage of Google+ for SEO | Surviving Social Chaos | Scoop.it

It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.

 

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PlasmaBorneElectric's comment, February 21, 2013 10:02 AM
It seems ironic. While social media wants users to put their whole lives online the social media networks themselves seek privacy. That should be some useful insight to Internet Users. imho

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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Should the CEO be social?

Should the CEO be social? | Surviving Social Chaos | Scoop.it
Chief executives may not want to be on social media but their people, customers and shareholders sure wish they were there.
donhornsby's insight:

Yes, Yes, Yes, and Yes. 

 

(From the article): Grant Thornton says around 40% of employees would like their organisation to embrace social and McKinsey says that it can deliver productivity benefits of 20-25 %, yet this is not yet well understood by CEOs.


Enterprise Social Networks (ESNs) like Yammer allow a CEO to talk directly to staff across geographies, driving engagement and innovation.

 

Gartner Inc says that while social networks will become primary channels for work-related decisions, 80% of social business efforts may not achieve the intended benefits due to inadequate leadership.

 

This is probably the most important reason CEOs should set aside personal views on social, broaden their understanding of its benefits and risks and find ways to meet customers, suppliers and people where they already are – in social networks.

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How to Clean Up Your Content for More Credibility

How to Clean Up Your Content for More Credibility | Surviving Social Chaos | Scoop.it
Could your content use a credibility clean-up? Low interaction, engagement, comments, and shares are all signs that the answer could be yes.
donhornsby's insight:

By referencing these steps, you can flush the inferior content from your site and refocus on fresh, relevant, and strategic compositions that will ultimately benefit your business.

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New research suggests it is possible to identify online troublemakers before they strike

New research suggests it is possible to identify online troublemakers before they strike | Surviving Social Chaos | Scoop.it

A new paper suggests that it might be possible to identify potential trolls before they do their worst. 

donhornsby's insight:

(From the article): Websites are having to spend an increasing proportion of their budgets on moderating online posts and comments, says Richard Millington at Feverbee, a consultancy that specialises in this area. Though companies charge less than a cent to remove the nastiest of comments, the scale of some online communities can cause costs to add up. The Huffington Post, a popular site, was once forced to outsource its moderation—of nearly 500,000 comments a day—to a team of 28 people.

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How to Drive Social Media Traffic

How to Drive Social Media Traffic | Surviving Social Chaos | Scoop.it

So you have built a website. Now what? You might just be sitting and twiddling your thumbs trying to figure out what the next step is. 

donhornsby's insight:

(From the article): Social media marketing is a great way to get customer engagement and to drive people to your site. Here are five steps you should follow if you want to get the most out of your social media strategy to help grow site traffic and build and engage followers.

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5 Keys to Creating a B2B Blog That Builds Traffic and Generates Leads

5 Keys to Creating a B2B Blog That Builds Traffic and Generates Leads | Surviving Social Chaos | Scoop.it

Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads?


donhornsby's insight:

This article addresses a number of the necessary details for a successful blog. The point about proper formatting is key!

 

(From the article): Surprisingly, the easiest part of setting up a blog is the technical details. The trickiest part is producing content that focuses on your buyer persona. But if you can do both, you will begin to attract more of the right kind of site traffic and quality leads.

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Four steps to stay on top of social media trends

Four steps to stay on top of social media trends | Surviving Social Chaos | Scoop.it
How can a busy marketer possibly keep up with social media trends? Staying ahead of marketing FOMO with Kiki Schirr.
donhornsby's insight:
(From the article): Strategies to Keep on Top of Social Media TrendsOwn an iOS (Apple mobile) device. Much as the average Android user hates to admit it, the newest and hottest apps usually start on iOS, Apple’s mobile operating system. If you carry an Android phone, consider investing in an iPod Touch just for testing purposes.When you hear about a new app, write it down.  I cannot stress the importance of this enough. Usually, you have to hear a new term 3-5 times before you bother to look into it—so if you check it out on day one, you’ll be that much further ahead of your competition.Spend a half an hour every evening using a new app: No amount of research and TechCrunch reading will ever provide a substitute for hands-on experience. Connect with friends, create a personal account, and use it like a real person would use it, not a marketer. Get a feel for how the app works, and try not to get sucked in for more than a half an hour—if you can!Subscribe to the Product Hunt newsletter: Product Hunt is a ranking site for new products on the market. You can visit every day to stay abreast of the hot new trends—or you can have the top 10 performers emailed to you daily. You decide which level of commitment is right for you.
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SageRave's curator insight, April 29, 6:45 PM

Right now, I feel just like those fish, swimming up stream.

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4 things to never post on social media

4 things to never post on social media | Surviving Social Chaos | Scoop.it

A It may seem innocent to share photos and our interests on social media, but we could actually be putting ourselves in danger by doing so.

donhornsby's insight:

A nice reminder that "Nothing that goes through social media will ever be fully private."


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Facebook tilts the News Feed algorithm back to your friends

Facebook tilts the News Feed algorithm back to your friends | Surviving Social Chaos | Scoop.it

Facebook has announced it's twisting the knobs that control what content you see in your News Feed to favor more content from your close friends.

donhornsby's insight:

(From the article): Facebook is also holding talks with publishers to host their content directly on the site. If these algorithm changes do indeed mean problems for publications, that's a mighty big stick to swing before offering up a new hosted-content service.

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Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out

Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out | Surviving Social Chaos | Scoop.it
Want to figure out which social networks to use in your marketing? Here's how to do it.
donhornsby's insight:

(From the article): Once you’ve done your research, you can then start to focus on growing and engaging that audience, driving them back to your website, and converting them into paying customers.

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How to Use Hashtags to Grow Your Brand on Twitter

How to Use Hashtags to Grow Your Brand on Twitter | Surviving Social Chaos | Scoop.it

#Hashtags – I get it, they can be annoying. Or confusing.

 

However, using hashtags and learning how to use them effectively is important for building your brand,  growing your targeted followers, and increasing the reach and lifespan of your tweets.

 

donhornsby's insight:

This is an excellent look at how to use hashtags in an effective manner.

 

(From the article): 

Using hashtags within the content : “@ARCH_Digital helps companies grow their #Brand through #SocialMediaMarketing. Visit archdigitalagency.com to learn more.”  Note that I used the ARCH Twitter username.  In any Tweet, if the company is on Twitter, use their username instead of typing out their company name.  In this tweet, I hashtagged Social Media Marketing and Brand. Those are two commonly searched words within the marketing industry. Also note that when a hashtag has more than one word, I capitalize the first letter of each word. This make the hashtag easy to read in that split second a followers has when scrolling through tweets.

 

Using hashtags at the end of a tweet:  “@ARCH_Digital helps companies grow their brand through social media marketing. Visit archdigitalagency.com to learn more. #SMM #Marketing”   I included all the hashtags at the end of the tweet. I used the most commonly searched words within marketing and social media marketing, and also hashtags that summarize the tweet.


Using hashtags within the content and at the end of the tweet: The last way to use hashtags, which I recommend, is to use a combination of both methods. “@ARCH_Digital  helps companies grow their brand through #SocialMediaMarketing. Visit archdigitalagency.com to learn more. #SMM”   This is what I would recommend using most often. I’ve hashtagged “Social Media Marketing,” which will help with search but more so help followers to notice what the tweet is about and pause to read it if social media marketing is a topic of interest.  Then, I added

#SMM at the end of the tweet. This is a commonly searched word, and will help grow new followers and increase the reach of the tweet.

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Venkatesh Iyer (venkyiyer.com)'s curator insight, April 29, 1:19 PM

Useful post. I am still unsure about my usage of #hashtags.

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5 Ways to Tell If You're Doing Social Media Right

5 Ways to Tell If You're Doing Social Media Right | Surviving Social Chaos | Scoop.it
More followers and more fun are just some of the criteria of success.

Via Level343
donhornsby's insight:

This is a great and valid list. 

Do you keep to the plan?

(From the article): An increase in followers should not necessarily be your number one goal. It's the quality and consistency of engagement, and the resulting ripple effect into other areas of your professional life, that you should be making a note of and optimizing for.

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The Secret Psychology of Facebook: Why We Like, Share, Comment and Keep Coming Back

The Secret Psychology of Facebook: Why We Like, Share, Comment and Keep Coming Back | Surviving Social Chaos | Scoop.it
Whenever I hop onto Facebook to do something specific—find a link I saved for later or see what’s happening on Buffer’s Facebook page, perhaps—something strange happens.

Via Level343
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Networking with Influencers on Social Media.

Networking with Influencers on Social Media. | Surviving Social Chaos | Scoop.it

One way to keep your content moving is to share relevant posts from influencers in your line of business. Any piece of content coming from an authority on your subject will surely be taken seriously by your followers. The cherry on the cake is when one of your own articles or Social Media posts gets shared by an influencer, as it gets in front of many more eyes immediately.Once this happens, do you know what’s the best way to take it from there? Your response to the influencer’s attention can make it or break it....


Via Jeff Domansky
donhornsby's insight:

(Great advice): There is one piece of advice that’s always worked for me both online and offline. Whenever you meet someone famous, just STAY COOL. They’re just human beings like you. If they have an ‘attitude’, then they’re not the type of influencer you’d want to connect with. Influencers worth connecting with are those who understand the power of being useful to others, no matter how ‘small’ you might be.

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Jeff Domansky's curator insight, April 24, 3:09 AM

Influencers and Social Media: you can reach them and some will notice. How do you best respond? Smart social media tips.

Cheryl Cruz's curator insight, April 24, 8:58 AM

TBA

Mike Allen's curator insight, April 29, 6:39 AM

Influencers are sector specific, want to stay ahead and are only 2% or so of the population. They are the gateway to influence the rest, but not unless their immediate followers pick it up

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22 LinkedIn Hacks That'll Make You More Productive [SlideShare]

22 LinkedIn Hacks That'll Make You More Productive [SlideShare] | Surviving Social Chaos | Scoop.it
Discover how to hide your connections from competitors, get a tailored lead list delivered to your inbox, customize your connection requests on mobile, and more.
donhornsby's insight:

A great resource to help you make the most out of LinkedIn. 

 

(From the article): In this SlideShare, we've collected 22 of the most useful -- and hidden -- hacks in LinkedIn, including:

How to hide your connections from competitorsHow to get a tailored lead list delivered directly to your inbox weekly or dailyHow to find prospects you already have something in common withHow to customize your connection request on a mobile device
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7 Twitter Tools to Help You Discover Great Content

7 Twitter Tools to Help You Discover Great Content | Surviving Social Chaos | Scoop.it
These seven tools can help you discover great content to share on Twitter.
donhornsby's insight:

Are you using any of these tools in your Social Media efforts? What are your favorites?  Are their tools that you use that are not on the list?

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How to Create Brand Memes for Social Media Marketing

How to Create Brand Memes for Social Media Marketing | Surviving Social Chaos | Scoop.it

Creating graphic memes with quotes is a good way to encourage conversation and shares on social media. Having a standout visual marketing strategy is an important part of building your personal brand’s visibility; and, it’s important that you have a message match.

There are many popular online tools today that take the guesswork out of generating memes for your brand. Thousands of high-quality images are available for free download that your audience will love along with free graphic editing tools for computers and mobile devices.

 

Including the right quotes for your niche along with great captions and hashtags can be very effective in getting your brand noticed on your website as well as on social media. The process is fairly simple and involves putting together the right message with the right image. Here are several ways your memes can help your personal brand stand out from the rest:


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article) A memorable meme can bring more visibility to your personal brand as well as attract new fans and followers. Begin with at least three posts or tweets a week, and stick to a regular schedule to build expectation. Take advantage of the free resources available, including copyright free images from Wikipedia. Quotes with images can be very powerful in spreading your brand message and generate more interactions than regular text.

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INFOGRAPHIC: The Secret to Content Marketing

INFOGRAPHIC: The Secret to Content Marketing | Surviving Social Chaos | Scoop.it
Wondering how to make your content go viral, getting into several different networks? You might just be making a key mistake, such as lacking a directed strategy.

Via Brian Yanish - MarketingHits.com
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Which Social Media Platform is Right for Me?

Which Social Media Platform is Right for Me? | Surviving Social Chaos | Scoop.it
Before devoting hours to a social media network that yields low ROI, take a look at the ins and outs of the major platforms and find your match.
donhornsby's insight:

To save time and maximize your social media ROI, be sure to choose the platforms best suited for your brand, business, and target audience.

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SageRave's curator insight, April 29, 6:44 PM

Prioritizing your social media outlets saves time, and money.

Chrissie Webber 'Powering Business Potential''s curator insight, April 30, 10:27 AM

In my opinion mastering one platform at a time is important in terms of the time it takes and developing skills that will ensure a ROI. Then carefully plan which social media platform to work on next.

Don't forget to create a good brand image that makes your website and social media platforms welcoming and easily recognisable to returning contacts.

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Which Live Streaming App Should You Use?

Which Live Streaming App Should You Use? | Surviving Social Chaos | Scoop.it
Want to live broadcast videos from your mobile device? Learn about Periscope, Meerkat, and other live streaming apps to find which one best fits your needs.
donhornsby's insight:

An excellent overview of the main streaming apps that are available to use at this time.  

 

(From the article): All of these apps are viable options depending on your needs. The best way to figure out which of these apps is right for you is by figuring out where your audience is by trying them yourself and gauging their performance. Currently, I've got them all. They're being updated regularly, so you'll see bug fixes and new features added. Sometimes an app might have trouble connecting, so you can move on to the next one.


The ability to stream video and chat with viewers in real time is powerful. Go out there, try it, and have some fun.

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How to Use the LinkedIn Relationship Tab to Improve Your Networking

How to Use the LinkedIn Relationship Tab to Improve Your Networking | Surviving Social Chaos | Scoop.it

Do you struggle to remember how or why you connected with someone on LinkedIn?

 

Want to get more out of your connections?

 

By using the Relationship tab, you can build on the connections you need to convert more prospects, close more deals and grow your business network.

 

In this article you’ll discover how to use the LinkedIn Relationship tab to manage your connections and grow your business.


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

Want to get more out of your connections? Here's how...

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Marco Favero's curator insight, April 28, 3:00 PM

aggiungi la tua intuizione ...

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What Is Social Networking and Why Should You Care?

What Is Social Networking and Why Should You Care? | Surviving Social Chaos | Scoop.it
What is social media networking, how do I use social media, and why should I care? Sounds to me like you can use some social media marketing tips!
donhornsby's insight:

(From the article): Why Should I Care About Social Media?

Social media is now the top online activity, beating porn and personal e-mail.Two-thirds of the world’s population visits social networking websites.The online and social media world has become the most influential source in helping consumers make their purchasing decisions.Millions of people are constantly creating content for the social networks.Social media is free.
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Why You Shouldn't Try to Be Everywhere in Social Media

Why You Shouldn't Try to Be Everywhere in Social Media | Surviving Social Chaos | Scoop.it
Jason Keath, Founder & CEO of Social Fresh, drops by the Content Pros Podcast today to discuss content via conference presentations and the advantages of keeping things simple.
donhornsby's insight:

(From the article): Don’t try to put content out on all social channels; it won’t do you any good. (highlight to tweet) Look at your community—everyone you do business with in one way or another. Where are they? If they aren’t on a particular social network, don’t spend your time and energy there.

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Top 9 Facebook Marketing Questions Answered

Top 9 Facebook Marketing Questions Answered | Surviving Social Chaos | Scoop.it

Have you got Facebook marketing questions?

 

Are you wondering what the most common Facebook marketing questions are?

 

Businesses with Facebook Pages often have the same questions.

 

This article dives deeper into frequently asked questions for businesses on Facebook.


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

This is a great article to review if you have a page on Facebook. The odds are that you have had some of these questions.


(From the article): If you have more than 200 fans, there are a couple of options. If you’ve never changed your page name before, you should be able to change it one time. But be very intentional with this change–you won’t be able to change it easily after this.


And unfortunately, some people don’t have the option to change their page name even if they haven’t changed it before.

 

If you have the capability to request a change on your page, you’ll see the Request Change link on your About tab.

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7 Tools From Google to Boost Your Brand

7 Tools From Google to Boost Your Brand | Surviving Social Chaos | Scoop.it
Some of these services are well known, while others are a bit obscure.

Via Pantelis Chiotellis, Rami Kantari, Gerrit Bes
donhornsby's insight:

(From the article): There are other options from Google that might help your company from within. Google Apps provides employees with Gmail, online calendars, shared documents and more starting at $50 a year per user. These integrate well with some of Google’s other products – particularly AdWords and Analytics – so it might be worth considering. Even if you don’t opt for it, the above tools will help bring your company’s profile to where you want it to be.

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Marcelo Ballester's curator insight, April 28, 6:56 PM

añada su visión ...

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How to Get More Qualified Social Media Followers

How to Get More Qualified Social Media Followers | Surviving Social Chaos | Scoop.it

Paying for social media followers is so 2009. Today, it’s all about quality over quantity. While that sounds obvious, there is a lot of work that goes into achieving this goal.

 

So what are the steps your brand can use to head down that yellow brick road of social media success? We have broken it down a nice outline for you:...


Via Jeff Domansky
donhornsby's insight:

What is the purpose of having a large following on Social Media - and there is no engagement or connection with your followers. Here are some great thoughts about looking for QUALIFIED followers.

 

 

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Jeff Domansky's curator insight, April 24, 2:38 AM

You might have a million followers - but if they never look at your posts, what's the point? Learn the tricks to getting QUALIFIED social media followers.