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10 Dead Simple Tips to Take Advantage of Google+ for SEO

10 Dead Simple Tips to Take Advantage of Google+ for SEO | Surviving Social Chaos | Scoop.it

It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.

 

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PlasmaBorneElectric's comment, February 21, 2013 10:02 AM
It seems ironic. While social media wants users to put their whole lives online the social media networks themselves seek privacy. That should be some useful insight to Internet Users. imho
Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Why You're Failing at Mobile Marketing: Tips to Master mCommerce

Why You're Failing at Mobile Marketing: Tips to Master mCommerce | Surviving Social Chaos | Scoop.it
Forming a mobile strategy doesn't have to be difficult. We're here to make mobile marketing for eCommerce simple again.

Via Jeff Domansky, Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): Forming a strong mobile strategy can make or break your efforts to gain the upper hand on the competition. While many brick-and-mortar retailers originally found it hard to adjust to the eCommerce world, those that had overhauled their mobile strategies, such as Nordstrom, Walmart, Gap, and Best Buy, grew an average of 22 percent in the last quarter of 2014. Their current growth rate is even higher than total e-commerce industry growth, proving that no matter what your store size or standard, mobile marketing really does hold the power.

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Jeff Domansky's curator insight, January 23, 3:12 AM
Forming a mobile strategy doesn't have to be difficult. We're here to make mobile marketing for eCommerce simple again.
Marco Favero's curator insight, January 23, 4:33 AM

aggiungi la tua intuizione ...

Debbie Miller's curator insight, January 23, 9:50 AM

Now's the time, to upgrade your mobile devices if you're still using 2 year old technology.  Link accounts so you create one post which automatically populates to many. 

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Complete Reddit Guide For huge traffic Daily

Complete Reddit Guide For huge traffic Daily | Surviving Social Chaos | Scoop.it
If anyone asks us about social media sites, we will probably tell him / her a few social networking ...
donhornsby's insight:

Do you use Reddit?  Here is a nice overview of how you can use it in your marketing mix.

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The Complete Beginner's Guide to Social Media Benchmarks

The Complete Beginner's Guide to Social Media Benchmarks | Surviving Social Chaos | Scoop.it

If I were to tell you that a recent tweet of mine received 20 clicks, what would you think?



Maybe 20 clicks sounds like a lot based on what you’ve found for your own accounts. Maybe 20 clicks sounds rather lean, considering what you know about clickthrough rates of big brands or your most successful posts.


Checking out the raw numbers of your social media stats, free of context, makes it quite hard to draw any concrete conclusions.


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): Knowing at-a-glance the success of your new social media updates is a huge time saver (and one of our best tips for managing multiple social media accounts). Whichever of the four benchmarking methods you choose, you’ll find a great standard to aim for with your new tweets.

Aspirational – Shoot for the stars by benchmarking with some of the biggest and best brandsTrended – Aim to meet the high standards you’ve achieved in the pastEarned – Track new campaigns side-by-side with successful campaigns from beforeInspirational – Find inspiring, influential accounts in your field and seek to reach their level
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The 6 Steps to Improve Your Website’s Loading Speed

The 6 Steps to Improve Your Website’s Loading Speed | Surviving Social Chaos | Scoop.it

Throughout 2014 (and the decade prior), Google hasn’t been shy about telling people what its algorithms are looking for. Initially, algorithms targeted spammy backlinks, keyword stuffing, and domain ownership, but those factors gradually transformed into the Google criteria we know and follow today.

 

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): While it may seem like a lot of extra work, the return on your time investment will be well worth the trouble. When customers can rely on your site to load quickly on any device, they’re more likely to make a return visit, and return visits equal an increase in loyal customers.

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17 of Our Top Tools for Remote Workers and Digital Nomads

17 of Our Top Tools for Remote Workers and Digital Nomads | Surviving Social Chaos | Scoop.it

These are some of the tools that keep Buffer’s remote team on track as they work together from all around the globe.

donhornsby's insight:

A great list of tools to use while working remotely! Check these out!

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How to Get a Website Ranked Without Knowing SEO

How to Get a Website Ranked Without Knowing SEO | Surviving Social Chaos | Scoop.it
Learn how to get a website ranked quickly without using complicated SEO techniques.
donhornsby's insight:

(From the article): There is no way around good content whether you have a budget or not. I know it is human nature to look for the magic bullet to get a website ranked quickly. Take your time, choose a niche and stick to it. Nothing can beat a website that people come back to again and again to be entertained, educated and informed.

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How To Make Social Media Data Work For You

How To Make Social Media Data Work For You | Surviving Social Chaos | Scoop.it
Social media managers have the power to gather an abundance of social media data. Knowing how to use social media data is a different story.
donhornsby's insight:

(from the article): While social media data is not a universal solution, there are many surprisingly easy effective data recipes you have probably never considered—whether you have just learned the basics of making social media data work for your business, or re-evaluated the performance of your social media intelligence against your expectations. Check out some of these resources to help you advance your social media data techniques.

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Sixty-five terrific social media infographics

Sixty-five terrific social media infographics | Surviving Social Chaos | Scoop.it

"These infographics communicate essential information to help marketers make sense of social media and how people use it to share information and ideas ..."


Via Leona Ungerer, Dr. Laura Sheneman
donhornsby's insight:

A great resource!

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Dr. Laura Sheneman's curator insight, January 19, 9:25 AM

Take some time to scroll these various infographics  related to social media.

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How to Be Creative AND Brand Compliant in Social Marketing

How to Be Creative AND Brand Compliant in Social Marketing | Surviving Social Chaos | Scoop.it
Maintaining a consistent brand identity with social media marketing is vital for long-term business growth. Learn to flex your creative social muscle within brand guidelines.
donhornsby's insight:

(From the article): Brand voice isn’t limited to the social communications from company accounts. It flows throughout the company’s workforce, and every internal subject expert can influence it. Socially-active internal influencers are likely already aware of brand compliance standards, so they require less upfront training before publishing brand-approved content.

 

IBM’s Bill Chamberlin notes that any employee social advocacy program should be long-term and sustainable. “With employees being the most trusted sources for customers, it’s vital that your company’s employees are encouraged to participate in advocating for your brand,” Chamberlin added.

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US Social Media User Statistics for 2015 [INFOGRAPHIC] #smlondon

US Social Media User Statistics for 2015 [INFOGRAPHIC] #smlondon | Surviving Social Chaos | Scoop.it
How many US citizens use social media in 2015?
donhornsby's insight:

The US user demographics for social media in 2015 will change as predicted by eMarketer. It seems Facebook, along with Twitter will still have a large amount of users, with Instagram’s total number of users on the rise and ready to compete. However, the real question is what generation will be using which social media site? It seems the elder generation fancy a bit of Facebook but are staying away from the new trend of taking selfies on Instagram!

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20+ Simple But Attractive Web Designs

20+ Simple But Attractive Web Designs | Surviving Social Chaos | Scoop.it
In this collection, you’ll discover a few excellent web designs that are simple, clean and very attractive. In this list most of sites are portfolio and with one page design layout. if you want to design your portfolio website or you want to make a website for your business, you will find this list very useful for design inspiration.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

Nice collection of web designs to ponder...

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The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan | Surviving Social Chaos | Scoop.it
If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
donhornsby's insight:

This is essential to do before undertaking any marketing plan on social media.


(From the article): You must first have definition, positioning and tone ironed out before you can write a marketing plan.

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How to Use Visuals to Engage Your Audience

How to Use Visuals to Engage Your Audience | Surviving Social Chaos | Scoop.it

Do you want to create posts that generate higher user engagement?

 

Are your visuals driving social media traffic?

 

People engage better with visual content because it’s easier to understand, can tell a story and evoke emotions more easily than written posts.

 

This article shows you 11 ways to increase social sharing and fan engagement with images.


Via Stefano Principato, Brian Yanish - MarketingHits.com
donhornsby's insight:

There is no doubt that visuals are important for social media engagement. This article offers excellent suggestions on how you can improve your content with flair.

 

(From the article): Visual posts are a refreshing contrast to the clutter of written content posted online every day. Not only can they help your brand stand out, but they can also engage the interest of your fans in personal and authentic ways.

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The-king Gharip's comment, January 15, 7:42 AM
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The-king Gharip's comment, January 15, 7:42 AM
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Gina Tucker's curator insight, January 15, 8:29 PM

Strong visuals will keep your reader wanting more. Pay close attention to the images in your posts, make sure they are engaging! 

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Social Media Has Killed Consumer Trust

Social Media Has Killed Consumer Trust | Surviving Social Chaos | Scoop.it
“People trust people, not brand advertising.” For the last few years, marketing analysts and social media marketers have been sharing copious studies and statistics which reiterate that sentiment. They give credit to social media for this new reality and point to the “wisdom of crowds” effect, which references the observation that people tend to believe what the masses say and share on social media, despite personal experiences or empirical evidence to the contrary. If enough people hold this belief, it must be true.

We trust the wisdom of crowds, despite the fact that we neither know the people who rate restaurants on Yelp! nor have personal relationships with many of the social celebrities who boast insane numbers of followers. Similarly, we don’t personally know many of those in our social circles or the online communities we spend so much time in. Yet, we gladly stepped in line, we trusted.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): In June of 2013, I wrote that social media has led business astray. For all its promised benefits including faster, more effective access to larger communities, it has forced many marketers down a path that leads to lower business revenue. I speculated that the bigger online communities and our social circles grew, the less influential those communities would be regarding purchase decisions.+


There’s no denying that consumers are embracing social networking in greater and greater numbers.  And, you cannot deny that social media is a phenomenon that has fundamentally changed the way humans communicate, learn, and live. Yet businesses and marketers may have killed the promise of riches for businesses embracing advocacy or influencer marketing strategies by their very own actions

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26 Tips for Improving Your Social Media Marketing

26 Tips for Improving Your Social Media Marketing | Surviving Social Chaos | Scoop.it
Does your social media marketing need a boost? This article shares 26 ways, an A-Z guide, to improve your social media efforts.

Via Tina Cook
donhornsby's insight:

(From the article): Whether your social media marketing department is comprised of a single person or a staff of 10, you don’t have to figure out meaningful company content on your own—ask for help from other departments. Who knows the current projects and goals better than the people who work with them daily?

 

For example, customer service can share success stories or ways they meet customers’ needs. Sales can tell you what was particularly hot this season. Product development can give you updates on new releases.

 

Tap into those resources as much as possible. Not only will you make your job easier, you’ll be sure to share the most important information.

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28% of Time Spent Online is Social Networking

28% of Time Spent Online is Social Networking | Surviving Social Chaos | Scoop.it

How much time do you spend each day on social networks?

According to new data, the average user logs 1.72 hours per day on social platforms, which represents about 28 percent of all online activity.

GlobalWebIndex polled 170,000 internet users about their internet habits, and found that average usage times for social media sites rose from 1.66 hours per day in 2013 to 1.72 hours per day last year.


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

Facinating...

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Tom Pick's curator insight, January 27, 2:12 PM

Interesting stats.

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How Social Media Monitoring Can Leverage Growth

How Social Media Monitoring Can Leverage Growth | Surviving Social Chaos | Scoop.it
Social Media monitoring tools have allowed us to become better listeners with the power to engage in important conversations beyond in-person interactions.
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The Essential Cheat Sheet for Social Media Image Sizes

The Essential Cheat Sheet for Social Media Image Sizes | Surviving Social Chaos | Scoop.it
Want to make the most of your online presence? Here's the ultimate social media image sizes guide for the top eight social networks.
donhornsby's insight:

A handy reference tool for images on social media platforms.

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Why Pinterest Isn’t a Social Network – And That’s OK

Why Pinterest Isn’t a Social Network – And That’s OK | Surviving Social Chaos | Scoop.it
Pinterest a destination rather than a tool.

Via Kelly Lieberman
donhornsby's insight:
(From the article): Why Pinterest Strikes a Nice Balance Between Search, Discovery, and Social

If we REALLY want to be social on Pinterest, we can be. If we want to search for something specific, we can – and smart feed makes it really easy to filter more and more tightly. In fact, Pinterest has replaced Google as my go-to search engine for most personal searches. I would much rather look for “shin splint remedies” on Pinterest. Why? Because I like pictures  In the process I might discover a new blog to follow, some new gear to buy, or new pinners to follow or invite to my group board. My specific search often turns into a wonderland of discovery.

 

This balance works well for consumers AND marketers, making Pinterest a destination rather than a tool. The more time people spend on Pinterest, the better for businesses in the long run, and Pinterest seems committed to the kind of user experience that will guarantee that. Even promoted pins don’t seem to bother people too much  - AND they work great for getting affordable exposure to your content.

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How to Tap the Power of Social Media to Forge Customer Loyalty

How to Tap the Power of Social Media to Forge Customer Loyalty | Surviving Social Chaos | Scoop.it
Think less about leads and much more about your relationship with the fans you have.
donhornsby's insight:

(From the article): Social media offers a number of important strategies to brands of all sizes and from all industries, including the opportunity to drive engagement and ultimately, customer loyalty.

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How Facebook is trying to siphon off TV ad spend.

How Facebook is trying to siphon off TV ad spend. | Surviving Social Chaos | Scoop.it
Facebook argues marketers should shift part of their TV ad budget to the social network -- and it has been busy shopping that thesis to marketing partners.
donhornsby's insight:

(From the article): “Facebook’s use of Nielsen in this capacity suggests an increasing sophistication in Facebook’s efforts to help marketers spend their money effectively,” said Jan Dawson, chief analyst at Jackdaw Research. “Obviously, TV advertising in the U.S. has always been one of the biggest potential sources of digital advertising dollars, but it’s interesting to see Facebook targeting it so directly.”

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Ideas for Content Optimization Other Than Keywords

Ideas for Content Optimization Other Than Keywords | Surviving Social Chaos | Scoop.it
4 Ideas for Content Optimization Other Than Keywords. Think about your audience, optimization does not end with keywords!
donhornsby's insight:

Optimization does not end with keywords.

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How To Set Up A Rocking Music Twitter Profile

How To Set Up A Rocking Music Twitter Profile | Surviving Social Chaos | Scoop.it
How to set up a rocking Twitter profile if you are a musician, a band, a producer, a DJ or a record label – so a random visitor wants to follow you, and so your account also converts.

Via stan stewart
donhornsby's insight:

Good review to check up your own Twitter profile.

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Best Practices in Recovering From a Social Media Mistake

Best Practices in Recovering From a Social Media Mistake | Surviving Social Chaos | Scoop.it
Has your business ever faced making a social media mistake? Learn how and why you should be prepared for them!
donhornsby's insight:

(From the article): If your brand is ever faced with a crisis such as this, the first thing you will of course have to do is own your mistake, and secondly apologize without delay.

 

It’s important to remember that an apology is not the same as an admission of guilt, but rather something that will prove to humanize your brand in the face of a blunder. So, do not whatever you do try to suggest that your account was hacked when it wasn’t. Some people may believe you, but an awful lot of others won’t, and this can irreparably damage your reputation in the public eye.

 

So, far better to just own up to it, acknowledge the impact that your message has had on affected parties, and you should find that forgiveness will come your way. Put simply, just be humble. We all make mistakes, so don’t think that you’re above yours. Admit your failing, and you might even manage to turn what could be some bad press into a golden opportunity to add an irreplaceable human touch to your brand.

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No Photoshop? No Problem: 10 Visual Content Tools for Beginners

No Photoshop? No Problem: 10 Visual Content Tools for Beginners | Surviving Social Chaos | Scoop.it
Learn about tools you can use to design almost all of your marketing materials.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

Great list of helpful tools!

 

(From the article): The reason why we often get bogged down in it all is because often, we don't know how to use the tools at our disposal to get high-quality designs. But here's a little secret, marketers: You don't need Photoshop to create great designs. Below are 10 design tools even the most design-phobic marketers can use to create gorgeous visual content.

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Christina McCale's curator insight, January 15, 2:29 PM

Visual is just too important to ignore... if you find a reasonably priced good source or tool - use it. http://goo.gl/4hdJZA

Faumuina Felolini Maria Tafuna'i's curator insight, January 15, 5:00 PM

Photo editing simply. Am already using Canva and will try these others esp the infographic tool.

Alfredo Corell's curator insight, January 18, 2:23 PM

Design isn't something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. Whether it's a website, some sales collateral, or an ebook, there will be some design expertise required to finish the project.