LinkedIn groups are the easiest way to generate leads.
In this article, you’ll discover how to maximize LinkedIn group networking to highlight your value and find and connect with important prospects.
Why LinkedIn Groups?
Since it launched back in 2003, LinkedIn has undergone a remarkable transformation. What started as a basic “careers” website with 4500 users is now a global B2B lead generation and networking phenomenon with almost 300 million members.
Do you want to quickly find and meet contacts related to your industry? Are you looking for ways to establish a long-term relationship with those connections? It can be tough to make first contact without coming on too strong.
@Jaana Nyström is a great curator and she just beat me to the punch :). When she shared her EPIC journey of using G+ to move from "nobody" to "somebody" I planned to blog about her amazing journey. The content and message was too good to be trapped in comments.
Read this post CAREFULLY as you may recognize where you are on Jaana's timeline of personal brand development. There are several "inside baseball" tips to pay particular attention to including:
* Don't worry about perfection, start publishing. * G+ is an AMAZING and vastly under used tool (start there add more social nets later). * No matter what, keep turning the crank (keep going) since the only sin you and your personal band can't recover from is NOT PLAYING.
Great stuff from an amazing curator. What lessons did you learn from Jaana Nystrom? What similar lessons have you learned as you create a meaningful personal brand?
Pinterest is the best social network for marketers to spend time on. Every pin has the potential to drive traffic back to your website, and our research shows that pins on Pinterest continue driving traffic for a long time: 50% of traffic comes after 3 months. Facebook and Twitter posts are visible to your audience…
Are you looking to improve your online networking? Have you thought about becoming more active in LinkedIn groups? The connections you make in a LinkedIn group not only expand your network, they enhance your authority and bring in new leads.
The question for most businesses leaders is not “if” they should be using social media. There are far more important questions to both ask and answer.
Did you know that on average 98% of the people who “like” a business Facebook page will never visit the actual page again? They may only see it in their newsfeed “if” the brand is lucky and Facebook’s edgerank algorithm determines it is worthy of a view in the newsfeed of their fans.
The microblogging giant has come a long way since co-founder Jack Dorsey's first tweet. Here are some Twitter facts and figures worth checking out.
Twitter went public in November 2013. The much ballyhooed IPO was a big hit as TWTR opened at $26.00 and closed at $44.90 in its first day of trading. Today Twitter trades at $44.60 despite a net loss of $34 million in its most recent quarterly report.
While Twitter has become an incredible brand, it must find a way to show profitability in the future. We don’t want the little blue bird to fly away....
Scenttrail Marketing Archive Thought it might be an interesting exercise to revisit key posts from Scenttrail Marketing. Curation Is The Next Web Revolution is why I got to play with Scoop.it.
After one of Scoop.it's founders, Marc Rougier, read this post they offered to let me play with their cool new tool while still in beta. Curation Is The Next Web Revolution feels more true today than when it was first shared in early 2011.
Curation is the best way to test content as I described in How I Use Scoop.it (http://sco.lt/5pwF6n). We are so committed to content curation we are building a new tool called CrowdFunde to help websites understand what content helps them the most.
No doubt in our mind content curation is what's next. What about you? Are you curating content? Share how you use tools like Scoop.it, G+, Paper.li or your blog to create effective content marketing and we will share with our tribe.
Interest-based content curation was only a vision 2 years ago when we launched: in a post Web 2.0 world, we felt that more and more we are the content we publish. Whether we liked it or not, we would all need to become media - a problem for busy professionals who don’t have time or inspiration for that and whose primary expertise is often not to be a content publisher.
Since then, publishing-by-curation rapidly turned into an important trend as 1,000,000 freelance professionals, community managers, content marketers, educators, knowledge managers, thought leaders, and more are now using Scoop.it to demonstrate and share their professional expertise, develop visibility for their small or mid-sized businesses or to make the company they work for smarter. Continue reading →
Katniss Everdeen gained notoriety in Panem for her attitude and archery skills, as she fired arrows with precise control during The Hunger Games. Katniss built these targeting skills over time, practicing and hunting for food in her District 12 home. Those
But here’s the thing: the history of social media actually goes back a lot further, and its roots can be found in blogging, Google, AOL, ICQ, the beginnings of the world wide web and, perhaps surprisingly, CompuServe.
Slideshare is a phenomenal way to repurpose your content which can be used in newsletters, ablog post, presentations or even your strategy page. But content isn’t the only thing it has going for them – it’s the social distribution complement that makes it more powerful. The slideshares can be shared or embedded on websites. You get a whole lot of fresh exposure from people that may not be reading your blog or following you on social media.
"New research indicates virtually all middle and high school students have access to mobile devices and are using them for schoolwork. And nearly a third of them are using mobile devices issued by their schools.
"According to the report, "The New Digital Playbook: Understanding the Spectrum of Students' Activities and Aspirations," issued by Project Tomorrow in an event taking place in Washington, DC today, 89 percent of high school students (grades 9–12) and 73 percent of middle school students (grades 6–8) have access to smart phones. Another 66 percent in both groups have access to laptops. Sixty-one percent of middle schoolers and 50 percent of high schoolers have access to tablets. And 48 percent of middle schoolers and 39 percent of high schoolers have access to digital readers."
Small Business Trends 3 Content Strategies To Convert Visitors To Customers Small Business Trends The reality is, inbound marketing – the use of blogging, social media, strategic keywords, optimized landing pages, custom content and sharp calls to...
You’ve heard the term “evergreen content” thrown around lately, and there are reasons for that. We’re in the age of information; we want it, we need it. Say you are curious about the subtle nuances of early 19th century Spanish architecture (hey, you never know!), and you want to confirm how many buildings Antoni Gaudi designed in Barcelona. So you Google-up, and come across an article explaining Gaudi’s architectural portfolio. Bingo: you have reaped the benefits of evergreen content!
What is it? Why do you need it? Who cares? We answer all the fundamentals of evergreen content.