Say bye-bye to your favorite milk mustache-wearing celebrities: the U.S. milk industry is adopting a newadvertising campaign and leaving the “Got Milk” tagline to rest. The new campaign will feature the tagline “Milk Life” and will emphasize milk as a protein-filled source of energy perfect for jumpstarting your day, according to Ad Age.
Drinking-milk sales declined by about 1% in 2013 according to Euromonitor International, and cereal sales have stalled. Consumers are no longer taking the time to eat a bowl of cerealbefore work in the morning. Instead they are taking yogurt and nutrition bars to go or ordering breakfast sandwiches from restaurants. Other companies producing dairy milk competitors are gaining ground in the milk market, too. Soy and almond milk producer Silk, for example, saw a 9.4% increase in sales in the year preceding January 26, according to the market research group IRI.
(From the article): Hash tracking will be a tool to watch. This used to be just a way to search on Twitter, now it’s a way to search globally. If you’re not using hashtags in all of your social posts, you are missing out on a lot of traffic.
From the article: A recent study by BusinessBolts.com found that 74 percent of small businesses plan on increasing the amount of content they produce this year.
Yet coming up with engaging and informative content for clients and customers is not always easy. Whether you are looking to develop articles for your newsletter or posts for your blog — or even just thinking of things to share on Facebook, Twitter, or Pinterest — coming up with good ideas can be challenging. And inevitably, the harder you try to think of great content, the harder it gets. Proverbial writer’s block sets in. And stays. Awhile.
If all you do on Twitter is send tweets and retweet, you’re missing out on a significant – and very useful – aspect of the network: favoriting.
The favorite button is not Twitter’s most popular feature, and it doesn’t get as much press as retweeting. But it’s growing in popularity, as more users figure out ways to make favorites work for them.
When you hear someone talking about social media your first thought is more than likely, Facebook. Facebook is one of the most used platforms of social media. Naturally, you would think that your business NEEDS to have a Facebook page, because that is where a majority of the people are. WRONG! Facebook may not necessarily be the right path for you.
As we look forward to 2014 it’s a good time to think about how you’ve spent your time on social media. Which sites really had a good return on your investment in time and energy? Which ones had the best engagement with your fans and followers?
People do business with people, not with technology. Whether you are a person or a brand, to truly build long-lasting personal relationship with another person or a brand advocate you need way more than just a couple of tweets and a LinkedIn connection request, you need face-to-face time.
I’m delighted to announce that we just crossed the 50 million member mark in the Asia Pacific region! As we celebrate this milestone, I am humbled by the success of our members who are using LinkedIn to build their professional
The good news: recruiters use LinkedIn to find candidates for jobs. The bad news: there are 260 million LinkedIn profiles out there, making it rather difficult to stand out.
Here’s a solution: new tool Resu-ME transforms your LinkedIn profile into a compelling career video complete with a voice-over and a handy infographic – in just a few clicks. You then get a unique URL to share on social networks.
Just like tools like Vizify and BrandYourself do cool things with Twitter and your online presence in general, Resu-ME are using the API straight from your LinkedIn profile (which you have to authorise).