Surviving Social Chaos
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Who Owns Your Digital Content? Hint: Not You

Who Owns Your Digital Content? Hint: Not You | Surviving Social Chaos | Scoop.it
Most of us don't bother reading legal terms before accepting them. But did you know that don't own all the digital content you bought on Amazon or iTunes?

 

Well, the natural answer is of course “Me. I bought it.”. Wrong, Apple’s and Amazon’s terms of service only grant you “nontransferable” rights to use content on up to five devices. And while this does not really affect you during your lifetime it gets tricky the moment you are pushing up the daisies. As you don’t own the content in your account you cannot give it away, either. In an analog world it was your spouse or your children who came into the joy of your rare LP or book collection. Not so in the digital age.

 

===> Your heirs won’t get access to the songs, albums, movies or books in your library. <===

 


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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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How to Make Sure Your Content Gets Seen

How to Make Sure Your Content Gets Seen | Surviving Social Chaos | Scoop.it
This may be the best content marketing integration I’ve experienced, says Jay Baer.
donhornsby's insight:
The BEST way to get your content seen? Put it right in front of your customers. And with so little time and attention being paid to content marketing for customer retention, this kind of program could have a big impact.
 
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8 Examples of Brands Using Instagram to Showcase Company Culture

8 Examples of Brands Using Instagram to Showcase Company Culture | Surviving Social Chaos | Scoop.it
Discover how B2B and B2C brands are using Instagram to show off company culture, and build brand awareness, affinity and their talent pool in the process.
donhornsby's insight:
Simply put, your company culture is what brings and binds your organization together. When you put that on display, others—at both the employee and customer level—will want to join you.
 
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Here's How 8 Bloggers Got Tons More Traffic From Pinterest

Here's How 8 Bloggers Got Tons More Traffic From Pinterest | Surviving Social Chaos | Scoop.it
See their growth charted and read their top tips for Pinterest traffic growth.

Via Kelly Lieberman
donhornsby's insight:
Pinterest is amazing at driving organic traffic to blogs – tons of it. For many of our members Pinterest the #1 or #2 source of referral traffic to their websites. If you’re a blogger looking to get more traffic to your website, then look no further than Pinterest and these tips from folks successfully driving traffic every day.
 
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Probably the Best Web Tools & Services for 2017 - Web Design Ledger

Probably the Best Web Tools & Services for 2017 - Web Design Ledger | Surviving Social Chaos | Scoop.it
Are you testing over and over to find the best web tools and services? You can stop it as we’ve made the job easy for you and we are eager to present you probably the best web tools and services for 2017. You will find the most appreciated WordPress themes, a premium WordPress Signature Plugin, strong web development agencies that deliver on-time, website builders and many others. Check of all these below and keep in mind that many of them have free trials or even free forever plans.
Via Jeff Domansky
donhornsby's insight:
Are you testing over and over web tools and services to find the best ones? You can stop it as we’ve made the job for you and we are eager to present you probably the best web tools and services for 2017. You will find the most appreciated WordPress themes, a premium WordPress Signature Plugin, strong web development agencies that deliver on-time, website builders and many others. Check of all these below and keep in mind that many of them have free trials or even free forever plans.
 
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Jeff Domansky's curator insight, May 10, 8:51 AM

Designers and marketers may find a gem or two on this useful list.

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How Content Curation Saves Your Audience from Content Overload  

How Content Curation Saves Your Audience from Content Overload   | Surviving Social Chaos | Scoop.it

When content curation is implemented effectively, everyone wins.

 

Via Brian Yanish - MarketingHits.com
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“When you choose to find, share, and comment on the best of the best articles in your industry, you will gain authority. If you do it consistently, you’ll build authority. People will look to you to see what’s happening and what’s worth discussing.” - Kevan Lee, Buffer
 
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5 Modern Content Marketing Best Practices for Getting Found

5 Modern Content Marketing Best Practices for Getting Found | Surviving Social Chaos | Scoop.it

You have a content calendar. You have a blog. You have a social media strategy. All you’re missing is, well, the big kahuna: audience share that reflects the value of all the fantastic content you’ve created to promote your brand and your services to the big wide world.

When it comes to content marketing, it’s imperative to stay current with SEO best practices to ensure that your content has the best shot of appearing high on search engine results pages. That means getting crazy smart about how search engines view your content, and how they prioritize rankings based on how helpful your content is at answering the question asked in a search.

How should you incorporate the best SEO practices so your content drives users to your site, and ultimately into those precious conversions you’re after? Here’s a best-practice guide to incorporating today’s SEO principles into your content marketing....


Via Jeff Domansky
donhornsby's insight:
Content marketing, of course, is the practice of creating organic content and publishing it on your own site or other online channels to attract users who eventually convert on your site (becoming subscribers or taking some desired action). When you optimize for search, you’re really getting at the practice of making sure your content can be found by search engines, prioritized in results pages, and acted upon by the type of user most likely to convert once on your company’s website.
 
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Jeff Domansky's curator insight, May 4, 11:48 PM

CMI shares SEO best practices for content marketing results.

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Uploading To YouTube: The Ultimate Checklist For Video Marketing

Uploading To YouTube: The Ultimate Checklist For Video Marketing | Surviving Social Chaos | Scoop.it

Want to increase your watch time on YouTube & get more views? Learn these essential techniques that help your video get found in search rankings an

 
donhornsby's insight:
Remember, start each video with a goal in mind: increasing engagement, driving eBook downloads, increasing website visits, or growing an email list are all great examples. Every video won’t be great for accomplishing every goal. Instead, laser focus on the desired result, and use your video SEO strategies to achieve it.
 
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The Types of Twitter Images Marketers Love the Most

The Types of Twitter Images Marketers Love the Most | Surviving Social Chaos | Scoop.it

The stats don’t lie – if you want to share better tweets, you need to think visually.


Images score your tweets more clicks, favorites, and retweets, so it’s no surprise that 55% of all tweets sent by brands include them.


But just like you get writer’s block when you’re trying to outline your next blog post, you might get creatively blocked when you’re trying to think of an image to attach to a tweet.


Everybody gets a little stuck sometimes. Not sure what kind of visual would go best with your next tweet? One of these classics is sure to do the trick....


Via Jeff Domansky
donhornsby's insight:
Twitter is literally made for sharing soundbite-sized thoughts, making it just about the perfect venue for quotes. They’re super-shareable, which can help you reach tons of new fans in a short period of time, and since they so rarely become outdated, you can put together a list in one sitting and then share them in a trickle over time. Putting your quote of choice on an image makes it more noticeable (and, statistically, more shareable), it gives you the freedom of not adhering to the 140-character rule, and it allows you to add your own commentary. The image doesn’t even have to be particularly bold – all you really need is an attractive typeface, and you’re done.
 
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Jeff Domansky's curator insight, May 4, 1:51 AM

Using these mega popular types of images on Twitter? You should be! Check out these examples from the pros and our favorite resources for making your own.

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10 Social-Media Marketing Strategies for Companies

10 Social-Media Marketing Strategies for Companies | Surviving Social Chaos | Scoop.it

Social media is crucial to the success of any company's digital marketing strategy.


Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of "follows", "likes" and "shares" is still important, the credibility of a brand is distinguished by far more than just this. Today, social media requires a unique set of skills whereby brands need to fully understand the needs of their audience.


To help you out, I've put together 10 social media strategies you need to implement this year, whether you are a young entrepreneur or a well-established brand....


Via Jeff Domansky
donhornsby's insight:
Businesses worldwide are slowly becoming more preoccupied with gathering customers on their social media platforms rather than their websites. By following the 10 strategies outlined above, you'll not only set yourself up to compete with well-established brands but also create a social media plan that will withstand the test of time.
 
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Jeff Domansky's curator insight, May 2, 10:54 AM

Businesses worldwide have shifted focus to gathering customers on their social media platforms rather than their websites. Murray Newlands shows how.

Natalia Arangoh's curator insight, May 3, 9:03 PM
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5 Questions You Should Ask Your Creative Self - Social Media Explorer

5 Questions You Should Ask Your Creative Self - Social Media Explorer | Surviving Social Chaos | Scoop.it
Creativity is not instantaneous. Sure, you may have your “Aha!” moments, but true creativity is a constant, active process and takes effort to achieve.
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Innovation is an awesome goal to strive towards, but if no one other than you cares, it doesn’t lead to much.
 
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7 Simple Hacks to Increase Traffic on Your Website

7 Simple Hacks to Increase Traffic on Your Website | Surviving Social Chaos | Scoop.it
Photo by fancycrave1, CC0 1.0 Every single business owner wants to drive more traffic to their website. No matter whether you’re running a small, local

Via Daniel Watson
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And that’s it! Make sure you follow these simple hacks if you want to see success for your website in 2017. These are all simple and affordable ways to grow your business online.
 
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Daniel Watson's curator insight, April 27, 4:24 AM

 

All small business owners would love to see greater volumes of website visitors, but unless you implement a range of strategies to specifically drive traffic to your website, you will always struggle to generate leads. As the primary function of a website is lead generation or sales conversion, it pays to do all you can to ensure that your website is discovered, when customers are searching the web for what your business offers to the market. The tips offered in this article are a good starting point for any business owner not satisfied with the volume of visitors to their business website.

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rodrick rajive lal's curator insight, April 28, 1:19 AM
SEO continues to rule the roost as far as website traffic is concerned. And, yes we don't as yet have a new kid on the block. Keywords are not the only options for bumping up traffic on your website. In fact, there is much more to website traffic optimisation, such as content development, use of social media, and even sending new content by e-mail.
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The 6 Best Social Media Marketing Practices You Should Use in 2017 [Infographic] 

The 6 Best Social Media Marketing Practices You Should Use in 2017 [Infographic]  | Surviving Social Chaos | Scoop.it
Is 2017 the year you make full use of social media as a marketing platform? Want to know the key areas you should be taking advantage of?
 
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Is 2017 the year you make full use of social media as a marketing platform? Want to know the key areas you should be taking advantage of?
 
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How To Update Your LinkedIn Profile Based On What You've Done And Where You Want To Go

How To Update Your LinkedIn Profile Based On What You've Done And Where You Want To Go | Surviving Social Chaos | Scoop.it
You know you need to update your LinkedIn profile as you gain more experience, but it's about more than just adding your most recent position.

Via Maite Finch, Ricard Lloria
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Depending on where you are in your career and what you’ve done so far, companies will be looking for different “So what?” factors, and you’ll want to use your profile to reveal them accordingly.
 
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How to Use SEO to Promote Your Website

How to Use SEO to Promote Your Website | Surviving Social Chaos | Scoop.it
SEO promotion doesn’t have one single all-purpose algorithm of success. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.

Via janlgordon, Ricard Lloria, Daniel Watson
donhornsby's insight:
Just like everything else in the world, SEO promotion doesn’t have one single all-purpose algorithm of success. This algorithm may vary depending on a country where you are promoting, a specificity of the promoted site and others. But there is still something every SEO should include in any promotion strategy. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.
 
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janlgordon's curator insight, May 22, 4:27 PM

I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to boost your website with 11 SEO techniques.

 

An effective SEO strategy is not a one-size fits all approach.

 

Promote Your Website with These 11 SEO Steps

 

You can take your visibility in search to a new level with the right strategies. I agree that it's not just one algorithm that will make this successful.

 

Zolotaryova provides 11 strategies you can use to improve your SEO marketing and website.

 

Here's what caught my attention:

 

  • Conduct a thorough analysis of the competition first then focus on your website's position in SERP as well as the structure and backlinks. Take a look also at the demand and SERPs data.

 

  • If you would like your website to appear at the top of the search results then you need to review the expanded structure. Every group of keywords should have its own optimized landing page.

 

  • Poor website ranking can result from a lack of inner Page Rank for landing pages. Landing pages must have cross-linking between them in order to be seen.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/JeTY30bWO52

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Daniel Watson's curator insight, May 24, 10:10 PM

 

A great looking website is just the first step towards having a lead generating machine operating 24 hours a day for your business. A critical component to the success of any website, is the ease by which your customers can find it, and this requires the use of Search Engine Optimisation (SEO)  tactics to promote the site in search engines. Anyone responsible for the SEO work on your site, will benefit from reading this article, which outlines 11 key steps to be followed to get your site ranking highly in search engines.

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How to Create High-Converting Content

How to Create High-Converting Content | Surviving Social Chaos | Scoop.it
Learn five things to help create better converting content to improve your content marketing success – Content Marketing Institute
donhornsby's insight:
These are some of the most effective ways to create high-converting content. You may be a novice content marketer or an expert just looking to expand your knowledge. Either way, these easy and effective tips can help you improve your content to boost conversions. Are there any additional tactics not covered above that have worked well for you? Please share them in the comments.
 
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15 Social Media Management Tools That Can Help Your Business Thrive

15 Social Media Management Tools That Can Help Your Business Thrive | Surviving Social Chaos | Scoop.it
Should you have a dedicated social media manager or rely on platforms to manage your social strategy?
donhornsby's insight:
Here are 15 of the best social media management tools currently available and how they can help you make the most of your social presence, as recommended by leading members of Forbes Agency Council.
 
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The Laws of Social Media Marketing

The Laws of Social Media Marketing | Surviving Social Chaos | Scoop.it
“As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.” -Simon Mainwaring

Via Mike Barnes
donhornsby's insight:
Your social media feeds may be filled with people having something to say, but if you want to be successful in your social media marketing efforts, you would need to listen more than you actually talk. Listening is a pivotal factor in social media marketing, so learn to listen to what your customers are saying about you. Instead of consistently writing monologs, conduct dialogues with them. Get to know your customers, know what they love and what they hate. Try to find out what people are saying about your competitors and from there, create a strategy that would cater to these.
 
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Social Proof: 18 Incredible Ideas to Boost Your Brand Image on Social Media

Social Proof: 18 Incredible Ideas to Boost Your Brand Image on Social Media | Surviving Social Chaos | Scoop.it

Science plays a key role in marketing, especially the science of psychology.


We have written about the 15 psychological principles in marketing and studied seven social media psychological research. This time, we’d love to dive deeper into one of the most powerful and prominent psychological phenomena…Social proof.


The use of social proof can be found in many areas of both offline and online marketing. In this post, we’ll focus on the use of social proof on social media to boost your marketing effectiveness....


Via Jeff Domansky
donhornsby's insight:
Social proof can come in many shapes and sizes. I hope these 18 ideas can help you get started with using social proof in your marketing and also help you generate more ideas.
 
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Keyuri Arvind Bhanushali's curator insight, May 7, 3:51 AM

Learn about how psychological principles are applied in marketing. Among others, the most powerful and prominent psychological phenomena are the social proof. Dig further to know how social proof influences both online and offline marketing...

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Everett Bowes's curator insight, May 11, 12:43 PM

Social proof is a powerful ingredient for marketing. Here're 18 creative ways to use social proof on social media to boost your brand and drive more sales.

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Here's why you're using LinkedIn wrong, according to its founder

Here's why you're using LinkedIn wrong, according to its founder | Surviving Social Chaos | Scoop.it

The founder of LinkedIn says too many of us are using the site all wrong.

 
donhornsby's insight:
You don't need to do a deep analysis of every person who asks to connect with you, but if you'd feel awkward chatting with them or introducing them to someone in your network, decline — without a guilty conscience.
 
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You Can Finally Make Your Own Twitter Moments - Here’s How

You Can Finally Make Your Own Twitter Moments - Here’s How | Surviving Social Chaos | Scoop.it
For almost a year after launching in 2015, only Twitter employees and an exclusive list of publishing partners were able to create Moments. Now, though, anyone can do it – including you!How does creating a Twitter Moment work? Why is it such a big deal that you can do it now? And what are Twitter’s tips for creating the most eye-catching, share-worthy Moments you possibly can?Let’s take a closer look!...
Via Jeff Domansky
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Need a quick refresher on Twitter Moments?
 
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Jeff Domansky's curator insight, May 4, 1:57 AM
Creating Twitter Moments used to be limited to a select few users, but now anyone can make them. Not sure how to get started? Here's what you need to know!
CCI VAL D'OISE's curator insight, May 6, 11:56 AM
Need a quick refresher on Twitter Moments?
 
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Strengthen Your SEO Strategy for 2017

Strengthen Your SEO Strategy for 2017 | Surviving Social Chaos | Scoop.it
Take these SEO actions to boost your content’s value in the eyes of the Google bots – and your target audience – Content Marketing Institute
donhornsby's insight:
How do you go about making your content pages more relevant to informational searches on your target keywords? The first step is to have a basic understanding of the mechanics of SEO, which means getting into the mind of its top judge, jury, and executioner: Google. What makes a site relevant to Google? While its algorithm is said to account for a wide range of inputs and data points, Andy considers inbound links to your website to be one of the most critical ranking factors:
 
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Beat the Competition with an SEO Audit

Beat the Competition with an SEO Audit | Surviving Social Chaos | Scoop.it
An SEO audit is an essential part of any SEO strategy. Only by identifying where you are now, can you truly determine the best path forward

Via janlgordon, Chuck Bartok
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Excellent suggestions 
 
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janlgordon's curator insight, May 1, 7:45 PM

I selected this article from Curatti written by Joan Selby because it shows you how to boost your website traffic through an SEO audit.

 

You can rank higher than the competition with the right website optimization.

 

Improve Your Website with an SEO Audit

 

You can take your SEO strategy to a new level with the right audit techniques. I agree that by paying attention to this data you can fix errors in your website and be more successful with your visibility online.

 

Selby provides unique strategies you can use to improve your reach.

 

Here's what caught my attention:

 

  • Become a master of Google Analytics. Pay attention to the number of daily visitors, where the traffic is coming from, which pages get the most traffic, and time spent on pages.

 

  • Include Bing Webmaster Tools in your analytics. Bing offers SEO reports, keyword research, and a link explorer to discover where the competition is getting their backlinks.

 

  • Make sure your website is secure with an SSL Certificate. This will improve both your reputation and ranking in search.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/P2fF30bldZo

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Chuck Bartok's curator insight, May 2, 11:07 AM
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7 Reasons to Consider Interactive Content in Your Marketing Strategy

7 Reasons to Consider Interactive Content in Your Marketing Strategy | Surviving Social Chaos | Scoop.it
Interactive content can deliver great results - here are some of the potential benefits.
donhornsby's insight:
Interactive content isn’t just one of those passing fads. It’s really an opportunity for marketers to combine content, technology, and design in a way that can make strategy take off, and allow you to really measure the results. But if you start paying attention to it next year, you could be too late. Your competitors will have passed you by and you’ll continue to fade into the content landscape.
 
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How to Develop Your Instagram Community  

How to Develop Your Instagram Community   | Surviving Social Chaos | Scoop.it
Increase your follower count and develop your Instagram community with these essential strategies.
donhornsby's insight:
Unfortunately, your Instagram community may be lacking—perhaps it doesn’t have the number of followers you’d like, or perhaps you want to expand your reach. Here’s how you can kick your social marketing strategy to high gear to better develop your community.
 
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Don't Invite Your Friends To Like Your Facebook Page 

Don't Invite Your Friends To Like Your Facebook Page  | Surviving Social Chaos | Scoop.it
You’ve created a new business or fan page on Facebook. You have a great logo and cover photo that you worked hard on. Branding is on point. You completed all the “about” sections and your page looks great. However, you have zero likes, and that does not look good. So what do you do? Most people immediately invite their personal Facebook friends to like the page. Don’t do that!
 
donhornsby's insight:
There use to be a time when inviting your friends to like your Facebook Page was recommended. There might be a time in the future where it will be beneficial. It is absolutely not beneficial today nor has it been for a few years. Here is why it is not and what to do instead… The reason why it’s bad to invite your friends to like your page (especially when your page is new) is because of the Facebook Algorithm. You need to work with the algorithm, and having a page initially comprised of likes from your personal friends is bad for the algorithm for one reason: your friends are not your target audience.
 
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