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The 7 C’s of a Successful Social Media Strategy

The 7 C’s of a Successful Social Media Strategy | Surviving Social Chaos | Scoop.it
Finding out where your community interacts on social media is the first step of a successful social media strategy.

 

A lot of people and companies decide, after using social media for a while, that they need a strategy. Of course, that approach is like putting the cart before the horse. To ensure success, think about your social media strategy in the context of the seven C’s.

 

1. Community

 

Like all good communication, it is best to start by determining your target audience. Where do they spend time online? What social media channels do they use? Before your social media efforts can take shape, you should listen and learn about your community.

 

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Via Dick Cheuk
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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5 Social Media Mistakes to Avoid

5 Social Media Mistakes to Avoid | Surviving Social Chaos | Scoop.it

Sidestep these pitfalls to make the most of your social media efforts. 

donhornsby's insight:

(From the article): Social media is about conversations. While traditional marketing tactics (billboards and paper advertisements), force brands to talk at consumers, social networks give you the chance to talkwith them. Engaging with customers fosters relationships, brand loyalty and a positive reputation. Brands that dedicate time to responding to customers find the greatest success.

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Social Media Sharing - To Much Sucks and How To Fix It

Social Media Sharing - To Much Sucks and How To Fix It | Surviving Social Chaos | Scoop.it
What Is Social Media Over Sharing? How and Why You Should Stop Over-Sharing On Social Media
donhornsby's insight:

(From the article): When you are sharing 100 – 200 shares a day you are lessening the quality of your shares. There is no way that all 200 shares are top quality or share worthy.  Your followers will start to learn that you will share anything, good or bad.

The less you share, the more important each of those shares become.

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How SEO and Social Media affect your Website Ranking? | Visual.ly

How SEO and Social Media affect your Website Ranking? | Visual.ly | Surviving Social Chaos | Scoop.it
Your website ranking completely depends on SEO and Social Media. Both the aspects are like two feet that help the website to move ahead step-by-step.
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successmakers's curator insight, August 31, 10:37 AM

Social media and especially social sharing contribute to a site's ranking in the search engines. It's now an important part of the whole  seo package.

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A musician’s guide to using Twitter effectively

A musician’s guide to using Twitter effectively | Surviving Social Chaos | Scoop.it
Even if people aren’t paying for music, they still like to talk about it. Music is one of the most popular topics of conversation on Twitter, which is why every musician and band should be tapping into it if they haven’t already.

Via Yvan Boudillet
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4 Archetypes of Top 50 Social Media Influencers

4 Archetypes of Top 50 Social Media Influencers | Surviving Social Chaos | Scoop.it

Did you ever wonder what traits are associated with the top influencers in your industry? An examination of the top 50 influencers in the social media arena led to the following 4 archetypes.  

donhornsby's insight:

(From the article): Successful influencers have obviously mastered the art of coaching, educating, inspiring or entertaining their audiences. But some have done it more through insightfulness than engagement. This most likely has to do with their introverted or extraverted behavioral styles. Either could work provided they avoid staging an unnatural behavior. 


The same applies to their motives. Many with Klout scores in the 80′s have earned their reputations from helpful advice, while others have taken the route to inspire us. But just as I would not want Jay Baer as my lifestyle mentor, I would not want Ann Tran to explain why Jay’s perspective on sideways marketing has some merit. 

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Web Writing Tips for Better Blogposts and Social Media Posts

Web Writing Tips for Better Blogposts and Social Media Posts | Surviving Social Chaos | Scoop.it
A collection of advice and web writing tips for crafting better web copy for blogs and social media.

Via Miguel Neves
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“Enjoy what you do! Your content shines brighter when you’re shining, too. :)” @KevanLee
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Social Media Etiquette for Business: 25 Do’s & Don’ts

Social Media Etiquette for Business: 25 Do’s & Don’ts | Surviving Social Chaos | Scoop.it

Learning the best social media etiquette for business owners, especially small businesses, is almost as hard as getting started with social media in the first place.

donhornsby's insight:

(From the article): It’s definitely lazy and in poor taste to take the same status update, tweet, or LinkedIn post and continue to share it over and over again. First of all, all social networks are smart enough to see the repetition and they’ll start showing your post to less and less people. Secondly, it’s just a bad way to label yourself as lazy and spammy.

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Here’s How You Generate More Leads with Social Media #infographic

Here’s How You Generate More Leads with Social Media #infographic | Surviving Social Chaos | Scoop.it
I was just meeting with a business owner and describing the amazing way that social media has not only driven business to my company, but to our clients as well.

Via Brian Yanish - MarketingHits.com
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5 Social Marketing Tactics That Need to Be Retired

5 Social Marketing Tactics That Need to Be Retired | Surviving Social Chaos | Scoop.it

Marketing has, thankfully, evolved since the dark, early days of social media. Back then we were stumbling newborns, desperately crawling and clinging to anything that would get us those coveted likes and shares. Companies just weren’t sure how to market using this new media, and so many committed huge gaffs like hijacking trending tags or blasting updates every hour. Some lessons have, thankfully, sunk in, and most brands now know how to behave on social media. But in researching this article, I found a five hackneyed, tired tactics that are still being used, and that need to be put to rest.

donhornsby's insight:

(From the article): Selfie-based marketing reeks of corporate pandering. I can just imagine a 40 year old executive, telling the boardroom that their teenage daughter takes selfies all the time, and how they should capitalize on that. It’s a desperate, obvious attempt to force people to engage with your brand, and even if it does increase chatter, it just looks tacky. Wheat Thins was actually dealt some heavy criticism for their own, arguably failed attempt to capitalize on the selfie. Selfies are meant to be fun, spontaneous ways to capture of a moment, but when you try to force branding into it, that spontaneity is lost and all you’re left with is a boring picture with an oversized box of crackers.

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Generating better content ideas

Generating better content ideas | Surviving Social Chaos | Scoop.it
Millions of web content get published every day – from blog posts, videos, podcasts, image-based up to interactive content.

Standing out in the content game (in any industry) will obviously become tougher to be consistently accomplished, considering that there could be thousands of newly published content in your space each day (which will possibly grow even further in the coming years).
donhornsby's insight:

(From the article): You just have to know how to come up with great ideas and how you can execute them.

 

A content that can effect and challenge its readers’ actions, behaviour, opinion and perceptions is the usual types of content that can really help brands succeed in digital marketing, such as:

Comprehensive guides or tutorials that are really useful and actionable (ex: Distilled’s guide to creating focused content).Educational, and entertaining at the same time (ex: Everything is a remix).Encyclopaedic, evergreen and/or data-driven content that are aligned with business goals and fit with your branding (ex: Builtvisible’s Messages in the deep)

Content ideation is a crucial process in content marketing, because it’s where the awesomeness starts. So in this post, I’ll share some of the techniques and resources I use to generate effective content ideas.

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23 (Rather Marvellous) Twitter Best Practices [INFOGRAPHIC]

23 (Rather Marvellous) Twitter Best Practices [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it
23 (Rather Marvellous) Twitter Best Practices [INFOGRAPHIC]

 

Learn more:

 

http://gustmees.wordpress.com/2013/02/20/what-you-should-know-about-twitter-chats/

 

http://gustmees.wordpress.com/2012/06/27/how-to-use-twitter-with-success-for-education-and-more/

 


Via Gust MEES
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Creative Best Practices for a Home-Run Ad on Facebook and Twitter - #infographic

Creative Best Practices for a Home-Run Ad on Facebook and Twitter - #infographic | Surviving Social Chaos | Scoop.it
In this infographic you'll learn best practices to attract more customers, gain their interest, generate demand, and provoke action with your social ads.
donhornsby's insight:

Hit your next Facebook or Twitter ad campaign out of the park with the right mix of creative and copy. Apply the general and vertical-specific tips given in the below infographic to your social media ads to attract the right people and convert them to customers.

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cairoqween's curator insight, August 24, 7:41 AM

I love when the internet reads my mind!

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The 6 Step Social Media Marketing Strategy Plan For Your Business

The 6 Step Social Media Marketing Strategy Plan For Your Business | Surviving Social Chaos | Scoop.it

Social media is more than just a fun way to engage and communicate with friends. It can be an extremely powerful business marketing tool if strategically implemented.


Via Mau
donhornsby's insight:

A social media marketing plan includes many of the same elements of a traditional marketing plan. Research into target markets and consumer purchasing is a must. Identifying brand strengths and weaknesses is also important.

 

Once you’ve conducted research, it is time to start outlining strategies and developing your plan. Heer is your 6 step social media marketing strategy plan.



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Infographic: How To Optimize Promoted Tweets for Best Engagement Rates!

Infographic: How To Optimize Promoted Tweets for Best Engagement Rates! | Surviving Social Chaos | Scoop.it
Promoted Tweets are one of Twitter’s Advertising options to target to your audience, wherever they are on Twitter by paying for it. One of the biggest challenges that marketers & advertisers on Twitter face, after convincing the client to spend on a promoted tweet

Via Brian Yanish - MarketingHits.com
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Mr Tozzo's curator insight, Today, 2:15 AM

Infographic: How To Optimize Promoted Tweets for Best Engagement Rates!

Stéphane Desbois's curator insight, Today, 5:14 AM

De l'usage de Twitter...

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3 Content Creation Strategies That Will Help You Prosper #infographic

3 Content Creation Strategies That Will Help You Prosper #infographic | Surviving Social Chaos | Scoop.it

Did you know that 90% of the information your brain receives is visual? Or that blog posts with images tend to get 94% more views? 


Via ICTPHMS, Brian Yanish - MarketingHits.com
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Creating Posts and Updates that Engage Your Facebook Fans

Creating Posts and Updates that Engage Your Facebook Fans | Surviving Social Chaos | Scoop.it

When it comes to Facebook Pages, engagement is key. To get your target audience’s attention, you have to be very clear about your purpose and branding. Facebook accounts that perform the best are those who have built a community of highly interactive users, and the only way for others build a similar community is by provoking that same type of engagement.

 


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): This is one of the easiest ways to engage your audience. Asking questions or inviting your audience’s opinion on something can instantly create a personal connection.

 

People like to give their opinion on nearly anything. Your most enthusiastic fans will likely have an opinion about your brand or your marketing message, and asking them to express those opinions can open the door to a lot of conversation and involvement.

 

 
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18 Instant Tips To Smarter Social Media Marketing Strategies - Masters and PhDs

18 Instant Tips To Smarter Social Media Marketing Strategies - Masters and PhDs | Surviving Social Chaos | Scoop.it

Realizing that it isn’t a trend going away anytime soon, more and more businesses are starting to utilize social media for marketing. Social Media Examiner recently released their 2014 Social Media Marketing Industry Report that takes a close look at how marketers are embracing social media and even utilizing it to grow their businesses. The report offers quite a bit of insight into what businesses can do to better use social media for marketing, and this article takes a look at the report and gives some quick tips you can use starting today.


Via Stewart-Marshall, Roger Francis
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Content Marketing Infographics Every Marketer Must Bookmark

Content Marketing Infographics Every Marketer Must Bookmark | Surviving Social Chaos | Scoop.it
8 content marketing infographics every content marketing professional must have handy. The content marketing infographics cover all the topics you need to understand content marketing.

Via Stefano Principato, Brian Yanish - MarketingHits.com
donhornsby's insight:

This post shares a collection of the best content marketing infographics created by leading content marketers and bloggers. The idea is to provide our readers everything they need to know about content marketing in a visual language.

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SEO Services Vancouver 2iiS Marketiing's curator insight, August 29, 2:30 PM

For your Bookmarks fellow SEO Professionals

Benjamin Labarthe-Piol's curator insight, August 29, 8:07 PM

A bunch of info

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25 ideas for your social media network strategy

25 ideas for your social media network strategy | Surviving Social Chaos | Scoop.it
Behind every social media success there is a content strategy and a network strategy. Here are 25 ideas to build your audience.
donhornsby's insight:

It is really, really hard to get content to move. That’s why we need to systematically, methodically, and continuously find relevant people out there with some predisposition to like what we do and share it. Don’t wait for it to happen. MAKE it happen.

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3 social video trends to implement in your content marketing

3 social video trends to implement in your content marketing | Surviving Social Chaos | Scoop.it
While we’ve all seen dozens of trends come and go already in 2014, one thing has been consistent in these lists is the role of video in content marketing.

Via zackrizmanic
donhornsby's insight:

(From the article): In order to get the results you’re aiming for, you need to adjust your content strategy to fit who’s viewing, where they’re viewing, and with what. Current trends suggest that young people are largely viewing video content on social media platforms and/or via smartphones and tablets. To communicate with people, it’s necessary to meet them where they’re at. Take advantage of these trends to put together fresh, fun video marketing accessible across platforms and devices.

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10 Surprising Things You Should Know About Social Media (Infographic)

10 Surprising Things You Should Know About Social Media (Infographic) | Surviving Social Chaos | Scoop.it
Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.

Via Kelly Lieberman
donhornsby's insight:

The infographic below by digital marketing firm Mainstreethost is another great resource, revealing 10 surprising facts about social media. I consider myself a pretty savvy person when it comes to social, and even I’ll admit a few of these were definitely eye-opening.

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Steph Alexandra's curator insight, August 25, 3:08 PM

Social media statistics are a good visual barometer for the purpose of gauging a social networks popularity and success. Digital marketing firm Mainstreethost has listed 10 surprising facts about social media that can assist in future users knowledge of how certain social media platforms work and which are most effective. With these statistics, individuals can implement a plan that will assist them to advance their public identity by increasing their community following and which sites and what times are more beneficial to engage with an online community.

Frasser Beecroft's curator insight, August 26, 2:41 AM

I love infographics and this one is full of useful social media facts...

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Sponsored Content Is the New Black, But Is It Ethical?

Sponsored Content Is the New Black, But Is It Ethical? | Surviving Social Chaos | Scoop.it
Sponsored content is the latest revenue opportunity for traditional publishing, raising the age-old question of church and state. This article dives into what sponsored content is and the ethics surrounding it, and why it matters to marketers and publishing.
donhornsby's insight:

(From the article): From an ethics perspective, I don’t have a problem with sponsored content as a marketer or as a consumer.  I do have a problem with badly conceived sponsored content, and more to the point I have a problem with content that’s either misleading or inappropriate for the audience.  That being said, I’ll voice the opinion that there is good sponsored content out there to be created, and that this content can actually augment a consumer’s experience – and that is a social media trend worth trending.  Hey, even Oliver concedes this in his bit with a nod to “Orange is the New Black,” and rightly so, because Netflix has emerged as the single most forward-thinking media outlet yet when it comes to content marketing by adhering to one simple, critical principle

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Your Content Marketing Strategy Needs More Than Just Content

Your Content Marketing Strategy Needs More Than Just Content | Surviving Social Chaos | Scoop.it

Not to get too personal but, how’s your content strategy working for you? Have you seen the type of results you crave? 

donhornsby's insight:

(From the article): This might come as a surprise, but the majority of content marketers today err on the side of more content and less marketing.

 

Many companies post without having a specific plan in place or idea in mind of strategy.



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Promoting vs. Spamming: What is the Difference?

Promoting vs. Spamming: What is the Difference? | Surviving Social Chaos | Scoop.it
When trying to promote your online community there can be a fine line between good-hearted self-promotion and down right spam. As an online community administrator, you need to be well aware of that line. It’s easy to spam unintentionally, which is what roughly half of spammers are guilty of, but the other half are just plain trolls who have no qualms about blasting out links left and right.
donhornsby's insight:

 (From the article): It’s easy to spam unintentionally, which is what roughly half of spammers are guilty of, but the other half are just plain trolls who have no qualms about blasting out links left and right. For your reading pleasure, the difference between spam and self-promotion:

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How to Combine Text and Visual Content for Better Social Engagement

How to Combine Text and Visual Content for Better Social Engagement | Surviving Social Chaos | Scoop.it
Discover how companies are using visual content to get better overall engagement with visual content and descriptive text.
donhornsby's insight:

Seven ways companies are using visual content to get better overall engagement.

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