Finding out where your community interacts on social media is the first step of a successful social media strategy.
A lot of people and companies decide, after using social media for a while, that they need a strategy. Of course, that approach is like putting the cart before the horse. To ensure success, think about your social media strategy in the context of the seven C’s.
Like all good communication, it is best to start by determining your target audience. Where do they spend time online? What social media channels do they use? Before your social media efforts can take shape, you should listen and learn about your community.
Via Dick Cheuk