Another insightful piece by Mark Schaefer for his blog. Here's what you'll find in this article:
**understand your own influence in the marketplace individually and as a business
**how to curate your audience, and discover if they are influencers, advocates or friends once you know this, there is good information and strategy to help you manage, leverage and utilize this knowledge in your business.
**what social influence measuring tools are out there today that are determining social influence who is creating buzz, changing behavior and driving sales through recommendations and much more.
**what tools are out there, what companies are moving into this space with better ways of determining who the influencers are and what this means to your business and to you as an individual and much more......
"Social influence marketing is moving out of the experimental stage and into the mainstream. What's next?"
Here are a few highlights that caught my attention:
Moving out of the lab
"I recently met with Azeem Azhar, the very bright and ambitious founder of PeerIndex and he noted that in 2012, social influence marketing and outreach programs are moving out of the “experimental stage” and into mainstream marketing budgets".
Connecting Online Conversations to Offline Buying Behavior
Many critics contend that online influence does not necessarily translate to offline buying behavior — but these dots are being connected very quickly.
In fact, it’s already happening. Whether we like it or not.........
Smart phones are going to auto-publish content to your Facebook timeline and other platforms —
**where we are shopping, what we are listening to, what we are viewing.
**So it’s a simple matter of connecting your conversations with influencers to these actions.
*More and more search results are including recommendations from your friends, which will also support connections between online and offline behaviors.
Over time, an actual dollar value will be assigned to your “influence power.”
Selected by Jan Gordon, covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/RPcWlg]
Via janlgordon, Robin Martin, John van den Brink