Surviving Social Chaos
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Vidinterest is a Pinterest Site for Videos Only

Vidinterest is a Pinterest Site for Videos Only | Surviving Social Chaos | Scoop.it

Nepal-based Vidinterest.com adopted the Pinterest idea of a social pinboard, but focuses just on video sharing and discovery.


Via Brian Yanish - MarketingHits.com
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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6 Visual Tools to Improve Your Social Media Content 

6 Visual Tools to Improve Your Social Media Content  | Surviving Social Chaos | Scoop.it
Want to improve your social media images? Discover six tools for creating unique, professional-looking visuals for social media.
donhornsby's insight:
You have tools at your fingertips that make designing awesome visual content ridiculously simple. And we know that good visual content increases the chances of high engagement.
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Social Media’s Impact on SEO

Social Media’s Impact on SEO | Surviving Social Chaos | Scoop.it
With the recent influx of content, this post will take a closer look at how social media makes an impact on your brands SEO.
donhornsby's insight:
SOCIAL MEDIA BEST PRACTICES TO HELP SEO 

While social media might not have as a much of a direct impact on Google search results, there are several optimizations that can be made in content and on social profiles that doesn’t hurt: 

Include links to owned content when relevant 

Increase domain rankings through shared content (the more content that is shared, the higher your ranking will be) 

Optimize your social media pages and profiles; specifically, your ‘About’ pages and your bio on Twitter–social media sites usually get a top 10 ranking for your branded keywords 

Include as many relevant keywords in posts, profiles and hashtags 

Put social sharing buttons on every page of your website and encourage people to share your content
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9 Steps to Get Millions of Views on YouTube

9 Steps to Get Millions of Views on YouTube | Surviving Social Chaos | Scoop.it

Below you’ll find nine steps that fast-casual restaurant chain Qdoba Mexican Eats took when engaging the YouTube audience for the first time.


The results were phenomenal (and, in full disclosure, delivered under the direction of, as well as executed by digital marketing agency Evolve!, Inc.).


If you’re planning on diving into YouTube to help grow your business, use this campaign as a model – it delivered 3 million views, 84K social engagements, and 200M potential impressions, all while adhering to strict brand guidelines and beating aggressive price targets....


Via Jeff Domansky
donhornsby's insight:
The most challenging aspect of this discipline is that the rules of engagement are constantly in flux, meaning that for the best results, it is advisable to collaborate with specialty digital marketing agencies that work day-in and day-out crafting influencer strategies on YouTube that resonate, sell, and make a brand’s efforts worthwhile.
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Jeff Domansky's curator insight, December 2, 4:34 AM

The best way to get millions of views on YouTube is to leverage influencer marketing. This 9-step process achieved exactly that for a Mexican food brand.

Maria Cattini's curator insight, December 2, 1:47 PM

The best way to get millions of views on YouTube is to leverage influencer marketing. This 9-step process achieved exactly that for a Mexican food brand.

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3 Changes in Social Media We’re Thankful for This Year

3 Changes in Social Media We’re Thankful for This Year | Surviving Social Chaos | Scoop.it
There have been some major changes to the industry, and we’re going to recap the three changes in social media that we’re most thankful for this year.
donhornsby's insight:
What changes in social media are you thankful for?
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3 Tips for Conducting a Social Media Audit

3 Tips for Conducting a Social Media Audit | Surviving Social Chaos | Scoop.it
Here are some key tips to help you conduct an effective social media audit.
donhornsby's insight:
Completing an audit can be difficult, but keeping your mind open and trying to stay focused on the bigger picture will make the process go more smoothly.
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5 Ways Your Social Media Posts Improve Your SEO

5 Ways Your Social Media Posts Improve Your SEO | Surviving Social Chaos | Scoop.it
Learn how social media engagement helps your SEO, and what your brand can do to build credibility with every post.
donhornsby's insight:
(From the article): Successful social media posting and strong SEO strategy operate by the same rules: Provide smart, concise, and valuable content, watch your audience, and engage. By seeking alignment with your followers, you will become known and trusted as a leading expert in the field. They will begin to look out for your content and share it. Remember: That influence snowballs with each new high-quality piece of content you publish.
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Shane Chand's curator insight, November 20, 6:41 AM

Another easter egg on social media posting and why you SHOULD NOT ignore it in 2017.

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How to Use Content Marketing to Enhance Brand Perception

How to Use Content Marketing to Enhance Brand Perception | Surviving Social Chaos | Scoop.it
14 experts share how content marketing can help B2B firms strengthen the value of their brands – Content Marketing Institute
donhornsby's insight:
Changing brand perception demands extraordinary consistency in all parts of your company’s go-to-market strategy — not only in the content you produce and distribute, but also in the ways in which you convey a unified set of values and experiences in all of your touchpoints with your target audience, including sales and product support.
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How to Get a Huge Traffic Boost From Pinterest

How to Get a Huge Traffic Boost From Pinterest | Surviving Social Chaos | Scoop.it
Pinterest sends more referral traffic than almost any other website on the planet. Here's how to get your hands on your share of it.

Via Kelly Lieberman
donhornsby's insight:
Every social media channel plays a different role in marketing. Instagram primarily promotes brand awareness. Facebook thrives off of engagement, likes, shares and ads. Twitter loves to chat publicly. Pinterest, well Pinterest flourishes in the traffic-driving category. With the ability to save posts and their long life span, you can reap the rewards of your Pinterest marketing for a long time.
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10 Metrics to Track for #SocialMedia Success 

10 Metrics to Track for #SocialMedia Success  | Surviving Social Chaos | Scoop.it
Do you want to measure the impact of your social media marketing efforts?

Wondering which social media metrics you should focus on?

Analyzing the raw data on campaign performance helps you determine which tactics are working.

In this article, you’ll discover the top 10 social media metrics you should be monitoring on Facebook and Twitter.

Via Brian Yanish - MarketingHits.com, Ricard Lloria, John van den Brink
donhornsby's insight:
Monitoring your brand’s online performance is important, but keeping a close eye on your audience metrics is even more crucial. It’s the best way to create targeted, customized content to improve engagement with your audience.
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28 of the Best Instagrams to Follow for Design Inspiration

28 of the Best Instagrams to Follow for Design Inspiration | Surviving Social Chaos | Scoop.it

What if I told you you could visit an art gallery ... from the comfort of your own home? Or from a bus seat on your commute to work? Or while you're taking a break for lunch?

 

If you follow the right people, that's what Instagram can do for you. There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will.

 

And it's a jackpot for people who love browsing gorgeous design work. To help you narrow your search, I've carefully curated some of the best Instagrams to follow for design inspiration. I did my best to place them in categories -- illustration, graphic design, pop art and installation, color palettes, street art, photography, typography, and calligraphy -- although you'll notice some of their work could fall into a number of different lists. ...


Via Jeff Domansky
donhornsby's insight:
We hope this list helped you find some new designers to follow. May your Instagram feed be much more beautiful for it!
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Jeff Domansky's curator insight, November 8, 9:59 AM

Check out this carefully curated list of the best Instagram accounts for beautiful illustration, graphic design, photography, typography, street art, and more. Great list!

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5 Instagram Tools for Marketers

5 Instagram Tools for Marketers | Surviving Social Chaos | Scoop.it
Want to manage your Instagram marketing more efficiently? Discover five tools to help you manage your presence on Instagram and grow your community.
donhornsby's insight:
These five Instagram tools can help manage your account, optimize your content, and track your competition. They can save you time and make your Instagram marketing efforts more effective.
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Facebook Messenger for Windows Adds Video, Voice Calls

Facebook Messenger for Windows Adds Video, Voice Calls | Surviving Social Chaos | Scoop.it
Facebook updated the Windows version of its Messenger application, adding one-on-one video and voice calls, along with the ability for users to send messages to anyone in their phone books.
donhornsby's insight:
Microsoft announced the update in a blog post, adding that the app can be downloaded via the Windows Store.
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Moz Keyword Explorer vs. Google Keyword Planner

Moz Keyword Explorer vs. Google Keyword Planner | Surviving Social Chaos | Scoop.it
A comparative look at Keyword Explorer vs. Keyword Planner keyword research results. Which tool provides the highest-quality keywords? Does one tool miss keywords that the other discovers?
Via Brian Yanish - MarketingHits.com
donhornsby's insight:
If you’re new to keyword research, getting comfortable with new keyword research tools will come more easily to you. Lucky pups. But us change-averse old dogs can still learn new tricks when we need to. Are you ready to see which tool is right for you? --Woof.
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How to Build a Memorable Personal Brand on Twitter

How to Build a Memorable Personal Brand on Twitter | Surviving Social Chaos | Scoop.it
Learn an 8-step process for building a personal brand on Twitter, inspired by an impressive lineup of well-known experts.
donhornsby's insight:
These Twitter brand experts have cracked the code. And so can you if you follow these seven steps. Remember the adage: Success is no accident. You have to work at it.
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How To Hire A Social Media Manager 

How To Hire A Social Media Manager  | Surviving Social Chaos | Scoop.it
The importance of the role social media plays in business is growing. That won’t change anytime soon. Businesses know they need social media and that they need quality people to manage their social media. However, many struggle to hire the right person.
donhornsby's insight:
Social Media should be a highly valued part of your business. Having the right person to manage that social media is paramount. Hire the right people.
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How to Create a Social Media Content Calendar for a Year 

How to Create a Social Media Content Calendar for a Year  | Surviving Social Chaos | Scoop.it
Want to deliver quality social media content for the next year? Discover how to fill a social media content calendar with a year's worth of content.
donhornsby's insight:
Doing an entire year of content planning up front allows you to focus on creating and delivering quality content every week. Try to stay a few weeks ahead in your content creation because it’s easy to fall behind when you’re posting something new every day.
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drula eric's curator insight, November 30, 11:10 PM
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22 Blog Posts That Content Marketers Can Be Thankful For

22 Blog Posts That Content Marketers Can Be Thankful For | Surviving Social Chaos | Scoop.it
The Content Marketing Institute team gives thanks for these 22 blog posts, articles, and videos from their own contributors as well as outside voices.
donhornsby's insight:
What content are you particularly thankful for this year?
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What Bloggers Can Teach B2B Brands About the Art of Storytelling

What Bloggers Can Teach B2B Brands About the Art of Storytelling | Surviving Social Chaos | Scoop.it
It’s not hard to write a story about a family sitting around the dinner table, or the man on the football pitch, or the child conquering a challenge. But when it comes time to write a blog post about your B2B product, the words don’t seem to flow quite as well.

It’s too easy to fall into the trap of viewing your company blog reader as a faceless logo or flat business card, and the end result is a 400-word advertisement or an instruction manual. If your B2B content marketing is failing to bring in the readers, this might be why.

In search of a solution, I turned to a group of popular bloggers. With millions of page and video views to their names as well as critical acclaim, these powerhouses know a thing or two about writing stories readers love to share. I asked them how they weave brand information into their content and what advice they would offer about the art of storytelling.

Here are their key tips.

Via Gregg Morris
donhornsby's insight:
Being real means finding a voice and style that matches up your internal team with the external face, so customers get a consistent experience. Be honest about what type of content you’re creating, not trying to turn every product feature into a 500 word story, and finding those kernels of truth where a story can shine. Most importantly, be realistic about what you're trying to achieve, setting small goals and taking what the readers want into account.
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How to Track Social Media Metrics on Four Social Networks 

How to Track Social Media Metrics on Four Social Networks  | Surviving Social Chaos | Scoop.it

Are your social media marketing efforts working?

Wondering which key performance indicators (KPIs) matter on each platform?

In addition to revenue, there is real value in knowing how many people engage with your social media posts.

In this article, you’ll discover which KPIs to track for Twitter, Facebook, LinkedIn, and Instagram....


Via Jeff Domansky
donhornsby's insight:
(From the article): n a study of over 11 million user interactions on social media, Forrester found that businesses had an engagement rate of less than 0.2% across social networks, with Instagram being the exception. In other words, you may have a million followers, but fewer than 2,000 people interact with your posts. 

 These insights confirm that follower counts are just a vanity metric, and in this age of “always be helping,” you need to look deeper than that and set new KPIs. The first step is to perform a social media audit to find out what’s working and what isn’t. Then you can start setting new objectives. 

Ultimately, you want to get to a place where you’re reaching the right people and the right people are engaging with you. That means they’re taking the desired action on your posts.
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Jeff Domansky's curator insight, November 17, 11:48 PM

Tracking your social media metrics is critical for success. Here's how to monitor Twitter, Facebook, LinkedIn and Instagram.

jabgrafting's comment, November 18, 1:22 AM
wow
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5 Ways to Advertise Your Black Friday Deals on Social Media

5 Ways to Advertise Your Black Friday Deals on Social Media | Surviving Social Chaos | Scoop.it
donhornsby's insight:
(From the article): Black Friday and Cyber Monday present big opportunities for your business – but you must know how to capitalize on them. It’s not enough to drop prices – you must also spread the word about your discounts and build buzz around them. Use these social media strategies to make your Black Friday/ Cyber Monday discount deals a success!
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Twitter Is Adding New Filtering Tools in an Effort to Curb Abuse | #SocialMedia

Twitter Is Adding New Filtering Tools in an Effort to Curb Abuse | #SocialMedia | Surviving Social Chaos | Scoop.it

Twitter hopes to curb harassment once and for all by giving users the ability to filter keywords and hashtags...

 

OVER THE NEXT few days, Twitter will add new features intended to help curb abuse on the platform. Users will be able filter out certain keywords, phrases, user names, and hashtags in their mentions, Twitter says. You’ll also have the option to mute threads. The company is also revamping its abuse reporting system so that bystanders can report harassment and hate speech directly rather than leaving that option solely to the person on the receiving end.

And it’s about time.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/social-media-and-its-influence/?tag=Twitter

 


Via Gust MEES
donhornsby's insight:
OVER THE NEXT few days, Twitter will add new features intended to help curb abuse on the platform. Users will be able filter out certain keywords, phrases, user names, and hashtags in their mentions, Twitter says. You’ll also have the option to mute threads. The company is also revamping its abuse reporting system so that bystanders can report harassment and hate speech directly rather than leaving that option solely to the person on the receiving end.
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Gust MEES's curator insight, November 15, 5:48 PM

Twitter hopes to curb harassment once and for all by giving users the ability to filter keywords and hashtags...

 

OVER THE NEXT few days, Twitter will add new features intended to help curb abuse on the platform. Users will be able filter out certain keywords, phrases, user names, and hashtags in their mentions, Twitter says. You’ll also have the option to mute threads. The company is also revamping its abuse reporting system so that bystanders can report harassment and hate speech directly rather than leaving that option solely to the person on the receiving end.

And it’s about time.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/social-media-and-its-influence/?tag=Twitter

 

 

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24 Predictions for Social Media and Social Media Marketing in 2017

24 Predictions for Social Media and Social Media Marketing in 2017 | Surviving Social Chaos | Scoop.it
Here are some key trends and changes you can expect to see coming in social media and digital marketing in 2017.
donhornsby's insight:
(From the article): The end of the year is fast approaching, which means Christmas jingles, New Year’s resolutions and… prediction posts. And while the ever-shifting social landscape eventually renders many such prognostications invalid, it’s still worth analyzing what might be on the horizon as a means of trying to understand where we’re at, and where we’re headed, as we plan for the next 12 months. Last year, my predictions mostly pointed in the right direction, so again, I’ve decided to get in early and put down a few of my thoughts on where each platform is going, before the upcoming onslaught of ‘looking ahead’ posts. So here are my 22 predictions for each of the major social platforms in 2017, starting with the big one – Mark Zuckerberg’s ever-expanding giant.
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6 Social Media Myths That Need to Die a Horrible Death 

6 Social Media Myths That Need to Die a Horrible Death  | Surviving Social Chaos | Scoop.it
Social media is a beautiful thing. It connects people together who may never have had the chance to speak before. It gives people a voice who might never have had a platform. When it comes...read more
donhornsby's insight:
Study the hell out of the platform you want to grow on, find out how to make yourself different from others, create great content (which can be learned), be consistent, and eventually, you will reap the benefits of social media.
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Why Your Website Must Have a "Who We Are Not A Good Fit For" Section 

Why Your Website Must Have a "Who We Are Not A Good Fit For" Section  | Surviving Social Chaos | Scoop.it
Does your website tell potential customers who you're *not* a good fit for? If not, you should likely consider doing just that. Here'
donhornsby's insight:
By so doing you’ll immediately set yourself apart from the competition and stand out much more with those potential customers whose trust is so imperative to your business.
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2016 SEO Trends to Be Aware of This Year [Infographic]

2016 SEO Trends to Be Aware of This Year [Infographic] | Surviving Social Chaos | Scoop.it
Social media content, for one, has been indexed on Google and other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies. 

Studies show that 76% marketers use Social Media to support and boost SEO.

Links to content on Facebook, mentions with appropriate hashtags on Twitter, LinkedIn, Google+, YouTube and other social networks plays a role in how search engines understand your website is credible and relevant. 

Via Antonino Militello
donhornsby's insight:
Keeping track of all the changes in the vast world of SEO is difficult. You might finally get the hang of one SEO strategy, only to learn that it’s outdated or now forbidden by Google, and you have to learn a whole new strategy. Download this infographic from Caliber Interactive Dubai that highlights the 7 trends every digital marketer should be aware of.
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Panos Fotiadis's curator insight, November 8, 2:53 AM
SEO is not dead...yet, still worth it (at least, so they say)