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How to Evolve Your PR with Social Collaboration - Tracky

How to Evolve Your PR with Social Collaboration - Tracky | Surviving Social Chaos | Scoop.it

If you’re constantly checking email, social networks and the like, it’s tough to be productive. If you’re not productive, you probably don’t have time to effectively promote yourself. In fact, the majority of small business owners I talk to tell me they wish they had more time to promote their work and connect with customers. How can they do it with their current work flow?


Via Sebastian Thielke
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Why Pinterest Isn’t a Social Network – And That’s OK

Why Pinterest Isn’t a Social Network – And That’s OK | Surviving Social Chaos | Scoop.it
Pinterest a destination rather than a tool.

Via Kelly Lieberman
donhornsby's insight:
(From the article): Why Pinterest Strikes a Nice Balance Between Search, Discovery, and Social

If we REALLY want to be social on Pinterest, we can be. If we want to search for something specific, we can – and smart feed makes it really easy to filter more and more tightly. In fact, Pinterest has replaced Google as my go-to search engine for most personal searches. I would much rather look for “shin splint remedies” on Pinterest. Why? Because I like pictures  In the process I might discover a new blog to follow, some new gear to buy, or new pinners to follow or invite to my group board. My specific search often turns into a wonderland of discovery.

 

This balance works well for consumers AND marketers, making Pinterest a destination rather than a tool. The more time people spend on Pinterest, the better for businesses in the long run, and Pinterest seems committed to the kind of user experience that will guarantee that. Even promoted pins don’t seem to bother people too much  - AND they work great for getting affordable exposure to your content.

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How to Tap the Power of Social Media to Forge Customer Loyalty

How to Tap the Power of Social Media to Forge Customer Loyalty | Surviving Social Chaos | Scoop.it
Think less about leads and much more about your relationship with the fans you have.
donhornsby's insight:

(From the article): Social media offers a number of important strategies to brands of all sizes and from all industries, including the opportunity to drive engagement and ultimately, customer loyalty.

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How Facebook is trying to siphon off TV ad spend.

How Facebook is trying to siphon off TV ad spend. | Surviving Social Chaos | Scoop.it
Facebook argues marketers should shift part of their TV ad budget to the social network -- and it has been busy shopping that thesis to marketing partners.
donhornsby's insight:

(From the article): “Facebook’s use of Nielsen in this capacity suggests an increasing sophistication in Facebook’s efforts to help marketers spend their money effectively,” said Jan Dawson, chief analyst at Jackdaw Research. “Obviously, TV advertising in the U.S. has always been one of the biggest potential sources of digital advertising dollars, but it’s interesting to see Facebook targeting it so directly.”

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Ideas for Content Optimization Other Than Keywords

Ideas for Content Optimization Other Than Keywords | Surviving Social Chaos | Scoop.it
4 Ideas for Content Optimization Other Than Keywords. Think about your audience, optimization does not end with keywords!
donhornsby's insight:

Optimization does not end with keywords.

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How To Set Up A Rocking Music Twitter Profile

How To Set Up A Rocking Music Twitter Profile | Surviving Social Chaos | Scoop.it
How to set up a rocking Twitter profile if you are a musician, a band, a producer, a DJ or a record label – so a random visitor wants to follow you, and so your account also converts.

Via stan stewart
donhornsby's insight:

Good review to check up your own Twitter profile.

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Best Practices in Recovering From a Social Media Mistake

Best Practices in Recovering From a Social Media Mistake | Surviving Social Chaos | Scoop.it
Has your business ever faced making a social media mistake? Learn how and why you should be prepared for them!
donhornsby's insight:

(From the article): If your brand is ever faced with a crisis such as this, the first thing you will of course have to do is own your mistake, and secondly apologize without delay.

 

It’s important to remember that an apology is not the same as an admission of guilt, but rather something that will prove to humanize your brand in the face of a blunder. So, do not whatever you do try to suggest that your account was hacked when it wasn’t. Some people may believe you, but an awful lot of others won’t, and this can irreparably damage your reputation in the public eye.

 

So, far better to just own up to it, acknowledge the impact that your message has had on affected parties, and you should find that forgiveness will come your way. Put simply, just be humble. We all make mistakes, so don’t think that you’re above yours. Admit your failing, and you might even manage to turn what could be some bad press into a golden opportunity to add an irreplaceable human touch to your brand.

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No Photoshop? No Problem: 10 Visual Content Tools for Beginners

No Photoshop? No Problem: 10 Visual Content Tools for Beginners | Surviving Social Chaos | Scoop.it
Learn about tools you can use to design almost all of your marketing materials.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

Great list of helpful tools!

 

(From the article): The reason why we often get bogged down in it all is because often, we don't know how to use the tools at our disposal to get high-quality designs. But here's a little secret, marketers: You don't need Photoshop to create great designs. Below are 10 design tools even the most design-phobic marketers can use to create gorgeous visual content.

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Christina McCale's curator insight, January 15, 2:29 PM

Visual is just too important to ignore... if you find a reasonably priced good source or tool - use it. http://goo.gl/4hdJZA

Faumuina Felolini Maria Tafuna'i's curator insight, January 15, 5:00 PM

Photo editing simply. Am already using Canva and will try these others esp the infographic tool.

Alfredo Corell's curator insight, January 18, 2:23 PM

Design isn't something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. Whether it's a website, some sales collateral, or an ebook, there will be some design expertise required to finish the project.

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80/20: The Perfect Social Content Equation

80/20: The Perfect Social Content Equation | Surviving Social Chaos | Scoop.it
Learn about the 80/20 rule for social media content strategies, who's applying it correctly and how do it yourself!
donhornsby's insight:

An excellent suggestion for the right mix in your social media channels.

 

(From the article): Why is this important?

Online communities become successful by creating authentic relationships, and those relationships are developed by giving value and developing trust. Whether you are retweeting someone else’s tweet, commenting on their blog or sharing their content, the emphasis is on THEM, not you.

 

In day-to-day life, relationships are built when we share our space, give our time and commit to meeting someone in the middle.

 

Although social media is based in an online world, it is communicating in real-time. And anyone who spends a lot of time online will vouch for the authentic relationships it can create – consider online dating.

 

That is why only promoting your brand or service is a social marketing FAIL. It’s about them. And hopefully you’re offering something that can legitimately help your audience.

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How to Create Landing Pages That Address the Emotional Needs of Prospects

How to Create Landing Pages That Address the Emotional Needs of Prospects | Surviving Social Chaos | Scoop.it

Emotions aren’t generally discussed within the context of landing page optimization, but the fact remains: our emotions impact the decisions we makeand the products we buy


Knowing this, it stands to reason that fulfilling the emotional needs of prospects on your landing pages motivates prospects and can lead to more conversions.


This may sound a little abstract, but luckily there are models that can guide you in using emotional triggers to make your landing pages more powerful.


Via Brian Yanish - MarketingHits.com
donhornsby's insight:
(From the article): Gut check your landing pages with Maslow’s hierarchy

This framework is a great complement to virtually any landing page optimization strategy you are currently using.

 

You may already have all five essential landing page elements in place, but are you paying attention to prospects’ emotions and other forces that motivate them to convert?


Maslow’s hierarchy is a quick and effective way to gut check that your landing pages are optimized for all the needs of your users.

Running A/B tests that incorporate the elements from the hierarchy will allow you to take your conversion rate optimization efforts one step forward – for a dramatic impact on conversions and revenue.

Now take a moment and look at your most recent landing page. Is it addressing all your prospects’ needs?

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25 Tweaks To Capture Attention In Social Networks [infographic]

25 Tweaks To Capture Attention In Social Networks [infographic] | Surviving Social Chaos | Scoop.it

You only have few seconds to capture their attention before your message gets drowned in the sea of updates. Now, if you know how to capture attention in social networks, you are one step next to the successful marketing campaign. Find out 25 tweaks that you can implement right away, which are often overlooked, to capture attention in the social networks.


Via Lauren Moss, Mau
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Dr. Laura Sheneman's curator insight, December 6, 2014 9:00 AM

Good food for thought here.  Check this out and get an idea or two to improve your social networking.

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How to Test Anything on Social Media

How to Test Anything on Social Media | Surviving Social Chaos | Scoop.it
A complete list of social media tests to try in order to raise your social media marketing results.
donhornsby's insight:

(From the article): One of our favorite ways to improve our results on social media is to try new things. We dream up a new idea or research a possible change in strategy, we test it out, and we see what happens.

 

The testing phase is one of the most important stages for us—not only the “what to test” but also the “how to test.”

We’re grateful to have learned some helpful lessons about testing best practices as well as a host of ideas of what to test in our social media marketing.

 

I’m happy to share with you what we’ve learned so far and what we’ve discovered to be worthwhile variations to test. Maybe something might catch your eye here? Keep reading to see our list of possibilities (with a clickable menu to jump to any section). And I’d love to hear from you on any testing tips you’ve picked up in your experience!

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Social Media: Vital Tool for Global Leaders

Social Media: Vital Tool for Global Leaders | Surviving Social Chaos | Scoop.it
Trust, accountability, priorities and alignment are critical responsibilities for modern leaders. Social media tools can help global leaders maximize their impact.
donhornsby's insight:

(From the article): Social media offers leaders the opportunity to join the communities of their stakeholders, share more easily, more frequently and receive more direct feedback than ever before. It baffles me that more people don’t recognize this incredible power and potential social media holds for leadership influence. If you want to serve your stakeholders to the best of your ability, open up your social media toolbox and start building solutions to these common leadership challenges.

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donhornsby's curator insight, January 12, 7:59 AM

Social media is the single greatest tool available to leaders, for maximizing influence.

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Assess Your Online Reputation

Assess Your Online Reputation | Surviving Social Chaos | Scoop.it
Your online reputation is very important to your future success. Without maintaining the reputation you want to project you might unwittingly project
donhornsby's insight:

(From the article): What do prospects see when they search for you? What type of information have you unwittingly put out about yourself that could damage your online reputation? Today, we live in a very politically divided society. Depending upon your audience something that seems very small could offend the wrong people causing your business to lose untold amounts of revenue.

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How To Make Social Media Data Work For You

How To Make Social Media Data Work For You | Surviving Social Chaos | Scoop.it
Social media managers have the power to gather an abundance of social media data. Knowing how to use social media data is a different story.
donhornsby's insight:

(from the article): While social media data is not a universal solution, there are many surprisingly easy effective data recipes you have probably never considered—whether you have just learned the basics of making social media data work for your business, or re-evaluated the performance of your social media intelligence against your expectations. Check out some of these resources to help you advance your social media data techniques.

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Sixty-five terrific social media infographics

Sixty-five terrific social media infographics | Surviving Social Chaos | Scoop.it

"These infographics communicate essential information to help marketers make sense of social media and how people use it to share information and ideas ..."


Via Leona Ungerer, Dr. Laura Sheneman
donhornsby's insight:

A great resource!

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Dr. Laura Sheneman's curator insight, January 19, 9:25 AM

Take some time to scroll these various infographics  related to social media.

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How to Be Creative AND Brand Compliant in Social Marketing

How to Be Creative AND Brand Compliant in Social Marketing | Surviving Social Chaos | Scoop.it
Maintaining a consistent brand identity with social media marketing is vital for long-term business growth. Learn to flex your creative social muscle within brand guidelines.
donhornsby's insight:

(From the article): Brand voice isn’t limited to the social communications from company accounts. It flows throughout the company’s workforce, and every internal subject expert can influence it. Socially-active internal influencers are likely already aware of brand compliance standards, so they require less upfront training before publishing brand-approved content.

 

IBM’s Bill Chamberlin notes that any employee social advocacy program should be long-term and sustainable. “With employees being the most trusted sources for customers, it’s vital that your company’s employees are encouraged to participate in advocating for your brand,” Chamberlin added.

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US Social Media User Statistics for 2015 [INFOGRAPHIC] #smlondon

US Social Media User Statistics for 2015 [INFOGRAPHIC] #smlondon | Surviving Social Chaos | Scoop.it
How many US citizens use social media in 2015?
donhornsby's insight:

The US user demographics for social media in 2015 will change as predicted by eMarketer. It seems Facebook, along with Twitter will still have a large amount of users, with Instagram’s total number of users on the rise and ready to compete. However, the real question is what generation will be using which social media site? It seems the elder generation fancy a bit of Facebook but are staying away from the new trend of taking selfies on Instagram!

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20+ Simple But Attractive Web Designs

20+ Simple But Attractive Web Designs | Surviving Social Chaos | Scoop.it
In this collection, you’ll discover a few excellent web designs that are simple, clean and very attractive. In this list most of sites are portfolio and with one page design layout. if you want to design your portfolio website or you want to make a website for your business, you will find this list very useful for design inspiration.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

Nice collection of web designs to ponder...

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The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan | Surviving Social Chaos | Scoop.it
If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
donhornsby's insight:

This is essential to do before undertaking any marketing plan on social media.


(From the article): You must first have definition, positioning and tone ironed out before you can write a marketing plan.

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How to Use Visuals to Engage Your Audience

How to Use Visuals to Engage Your Audience | Surviving Social Chaos | Scoop.it

Do you want to create posts that generate higher user engagement?

 

Are your visuals driving social media traffic?

 

People engage better with visual content because it’s easier to understand, can tell a story and evoke emotions more easily than written posts.

 

This article shows you 11 ways to increase social sharing and fan engagement with images.


Via Stefano Principato, Brian Yanish - MarketingHits.com
donhornsby's insight:

There is no doubt that visuals are important for social media engagement. This article offers excellent suggestions on how you can improve your content with flair.

 

(From the article): Visual posts are a refreshing contrast to the clutter of written content posted online every day. Not only can they help your brand stand out, but they can also engage the interest of your fans in personal and authentic ways.

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The-king Gharip's comment, January 15, 7:42 AM
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The-king Gharip's comment, January 15, 7:42 AM
http://www.mazika4way.com/2015/01/taken-3-dvd.html
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Gina Tucker's curator insight, January 15, 8:29 PM

Strong visuals will keep your reader wanting more. Pay close attention to the images in your posts, make sure they are engaging! 

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5 Ways to Make Your LinkedIn Headline Stand Out

5 Ways to Make Your LinkedIn Headline Stand Out | Surviving Social Chaos | Scoop.it
After your profile picture, your headline is the first thing people look at on your LinkedIn profile. It’s the text right under your name, which by default LinkedIn populates with your current job title and employer. Most people leave it like that (I was guilty of this until recently). But,

Via Anita Windisman
donhornsby's insight:

(From the article): So, think about what headline approach feels most like you and go from there. Whatever your do, don’t just leave your LinkedIn headline in default mode – take a moment and think about what your “so what?” is. Why should candidates work with you?

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Jacques Tang's curator insight, January 16, 4:36 AM

Profil Linkedin

Une reflexion sur votre profil Linkedin qui pourrait rendre votre présence différente sur le réseau. Le plus un ebook Linkedin

Stephen Frew's curator insight, January 23, 12:34 PM

Keys to the headline:

Is it searchable?  Use keywords.

Is it a benefit?  Does it offer a solution the searcher needs?

Is it readable?  Well written sentence or clause.

Is it credible?  No fluff or hype.



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Is Social Media Ruining Our Relationships?

Is Social Media Ruining Our Relationships? | Surviving Social Chaos | Scoop.it
It could be that social media is ruining your relationships and the way you perceive how a relationship is built both online and offline. There are a couple of things that social takes away from us, and when we stay on social media for too long, we forget about those things and think they're the norm. Here's some tips that you can use to learn how you can keep creating those connections and building those solid relationships.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

A thoughtful piece about the perceived value of relationships on social media. I would be interested in hearing what your thoughts might be on this one!

 

(From the article): So if we leave social media out of it, then we sacrifice our businesses.


It's a two-way street.

 

Can one build a logical relationship?

 

I think they can. But you will not truly benefit from that relationship until you meet that person face to face.

 

Now, we have Google Hangouts at our fingertips and this has brought us leaps and bounds closer to bonding with people further away from us.

 

But it still doesn't take the place of a real life meeting.

 

Is the social habitat ruining the way we perceive relationships?

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Therese Torris's comment, January 13, 8:56 AM
Judging from the best and worst of social media, it's not all left brain though. Probably online media are developing their own right brain signals.
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The Best (And Worst) Times To Post On Social Media: Infographic

The Best (And Worst) Times To Post On Social Media: Infographic | Surviving Social Chaos | Scoop.it

Different social media sites offer different virtues for your business. Here's how to optimize each one based on when you post.

But what savvy social media users know is that there's a science to getting it right--all it takes is some knowledge and forethought, and anyone can be well on their way to posting engaging content.

Thanks to this infographic from online payroll company SurePayroll’s blog, we know the best and worst times to post.

 


Via Lauren Moss, Mau
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Brian Mawdsley's curator insight, November 13, 2014 5:43 AM

Best and worst times to post on Social Media

Darcy Bevelacqua's curator insight, January 12, 10:00 AM

Social media needs to be customized to our business - use this as a guideline and then measure what happens to make the right decisons for you. 

Jakarta Web Developer's curator insight, January 12, 10:01 AM

be Social: 
https://www.facebook.com/JakartaWebDeveloper

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4 Ways to Build Trust and Humanize Your Brand

4 Ways to Build Trust and Humanize Your Brand | Surviving Social Chaos | Scoop.it
Humanizing and building trust with your brand can provide you with a strategic advantage over your competition. You must be real and authentic, listen and take action on what you hear, prioritize the relationship itself, and deliver on the promises you make.
donhornsby's insight:

(From the article): Which is why all this humanizing stuff has to start from the inside. In order for it to be successful, you have to get the whole company on board and genuinely excited about providing the full human experience to your customers. If your marketing doesn't  come from your core, it's not going to forge a genuine and emotional connection with your customers, and it certainly won't help you foster the growth of a community.

Flashy ads can help you stand out for a moment. But for the longest-lasting and most loyal customers, you don't have to outspend or outdo everyone else. You just have to outthink them and do the simple stuff that real humans do.

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Brands Lost Big With Content Marketing in 2014 -- Here's How to Recover This Year

Brands Lost Big With Content Marketing in 2014  --  Here's How to Recover This Year | Surviving Social Chaos | Scoop.it
The companies that killed it with content this year were smaller, fast-growing businesses while more Fortune 500 brands failed big in 2014. It begs the question: Why do big brands suck at content marketing?

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

If both small and large brands can take anything from Verizon’s failure, it’s this: Trust always wins in the end. Put readers’ interests first, and deliver tools and tips that will enhance their lives. Steer clear of deception, and you’ll build trusting relationships that no competitor can shake.

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