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How to Evolve Your PR with Social Collaboration - Tracky

How to Evolve Your PR with Social Collaboration - Tracky | Surviving Social Chaos | Scoop.it

If you’re constantly checking email, social networks and the like, it’s tough to be productive. If you’re not productive, you probably don’t have time to effectively promote yourself. In fact, the majority of small business owners I talk to tell me they wish they had more time to promote their work and connect with customers. How can they do it with their current work flow?


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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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5 Super-Charged Social Media Management Tools

5 Super-Charged Social Media Management Tools | Surviving Social Chaos | Scoop.it
Trying to assemble a team of social media management tools that can do everything you need? These 5 have you covered.
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How to Grow Your Followers with Social Media Marketing

How to Grow Your Followers with Social Media Marketing | Surviving Social Chaos | Scoop.it
So, you have your base and foundation on your social media accounts, but now it’s time to grow your business and increase your market and followers. How do you even begin? Below, we will introduce 7 ideas oh how you can improve your content and, thus, increase your followers with simple tasks!

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

Great ideas!

 

(From the article): Respond, respond, respond.


Interaction is key! Your followers are most likely sick of sitting behind a glass screen interacting with themselves and some words and pictures, so give them something else to do. Respond to their comments and posts and let them realize that you’re actually a real person behind that glass, too!

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Four Tips for Turning Employees Into Strategic Content Creators

Four Tips for Turning Employees Into Strategic Content Creators | Surviving Social Chaos | Scoop.it

In today's business world, it's actually vital to share organizational intelligence and content to increase brand awareness and foster thought leadership, which can also be critical in determining other aspects of business strategy, such as pricing, product/service offerings, and processes.

 

Employees are among the most effective channels for dispersing organizational intelligence.




donhornsby's insight:

(From the article): Organizations that empower their employees to create compelling content can further enhance individual and company-wide thought leadership and public awareness. Content creation systems, processes, and strategies provide direction and help ensure the content relates to key business goals.


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How to Increase Your Content's Shareability

How to Increase Your Content's Shareability | Surviving Social Chaos | Scoop.it
How did Canva's Design School triple their traffic in 60 days? It all came down to refining their content strategy.
donhornsby's insight:

(From the article): So what’s the most important lesson here? Stop doing, and start testing. Do you research, find the right tools, and set micro-goals to reach your massive one. If you continue to test with your eye on the goal, you’ll be able to see an improvement, just like we did.

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The World's Top CEOs Are Tweeting More, Facebooking Less

The World's Top CEOs Are Tweeting More, Facebooking Less | Surviving Social Chaos | Scoop.it
Twitter's on the rise, but LinkedIn is the most popular social network for CEOs.

Via Anita Windisman
donhornsby's insight:

(From the article)What’s also a little surprising is that just 28 percent of these CEOs have a public social media account at all, regardless of platform. That number is up — it was just 18 percent in 2012 — but it still seems pretty low considering how widespread social media has become over the past few years.

 

The study also found that more CEOs are participating in company videos, a nod to the importance of video as a marketing strategy for companies. (As we’ve written here many times, consumer video is on the rise, especially on Facebook.) More than half of these CEOs appeared in videos on their company website or YouTube last year, up from 40 percent in 2012 and just 18 percent in 2010.

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Anita Windisman's curator insight, May 18, 5:11 AM

AND they are on LinkedIn. 22% of them are!

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3 Secret Factors That Influence Your SEO Rankings

3 Secret Factors That Influence Your SEO Rankings | Surviving Social Chaos | Scoop.it
Once upon a time, all you needed was content and some links for SEO. My friends, search engine optimization (SEO) has changed to become faster, smarter, and more mobile-friendly than it once was.Of course that is great for those searching but what about for those businesses, bloggers and authorities that want to get found online? Not to worry, I’m going to help you.3 Less-Known Factors that Affect Your Search Engine Rankings1. The Location of Your Website’s ServerIf you have a dedicated server for your web-host then you should know exactly where your server is and have a web devel
donhornsby's insight:

It easy to find SEO to be mysterious and complicated. While it's true that SEO is complex, you can learn a few keys which can help you in the long run.

 

(From the article): To take advantage of this opportunity, you need to add quality to the Internet and share your knowledge with others. Becoming part of the conversation, instead of standing on the sidelines, adds weight to your authority online and increases your reputation in the eyes of the search engines.

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Do you know the difference? > Content creation vs. content sharing

Do you know the difference? > Content creation vs. content sharing | Surviving Social Chaos | Scoop.it
They're both valuable content marketing tools, but you must strike the right balance.
donhornsby's insight:

(From the article): So, how do you find that balance? And how do you go about getting buy-in from the exec level for creating this mix?


If I’ve learned anything over the last few years working in content marketing, it’s that executives love numbers. For instance, 94 percent of search engine users will click on an organic search result over a pay-per-click link. That means your owned content has to be on-point from an SEO standpoint.

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17 Recipes to Help Every Content Marketer Work Better

17 Recipes to Help Every Content Marketer Work Better | Surviving Social Chaos | Scoop.it
If This Then That – IFTTT – can do some amazing things in the name of efficiency by connecting your tools and platforms – Content Marketing Institute.
donhornsby's insight:

Have you heard of (or used) "If This Then That"?  In this article, you will find a number of great recipes for IFTTT - that may streamline your online content marketing.

 

(From the article): Get an email alert when a phrase appears in Google Trends


This one takes a little more work to set up than some of the others, but it can be a great way to keep track of trends within a given industry.

 

You need to create a feed for the Google Trends phrase you’re monitoring, then add that feed into an IFTTT recipe. Select email as the action channel and receive an email in real time when the phrase starts trending.

 
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Are LinkedIn Groups Worth the Trouble? 17 Tips for Success

Are LinkedIn Groups Worth the Trouble? 17 Tips for Success | Surviving Social Chaos | Scoop.it
Learn to create LinkedIn groups that truly connect you with your audience with these 17 tips from Content Marketing Institute’s community manager.
donhornsby's insight:

(From the article): What if my group isn’t working?


You may have a group and wonder why it is not getting traction or results you have expected? We have experienced that, too. First, if you aren’t following the recommendations we suggest, start. Then you can truly know you’ve done everything and it may be an overdone topic, a niche that doesn’t attract engaged LinkedIn users, etc. Sometimes the group isn’t viable. In the end, CMI discontinued the Intelligent Content Conference LinkedIn Group.

 

Don’t be afraid to close a group that isn’t working after you’ve tried everything to make it work. You don’t want potential members to find a group that has become defunct – its last post appearing two years ago and a membership of five. Close the group so it’s deleted from LinkedIn. When we closed ICC, we emailed members to let them know of our plans well in advance, shared the reasons, and offered alternative ways to connect with our community.

Conclusion

I am extremely lucky to manage a community of members who want to be there, contributing high-quality, rich insights. Our LinkedIn group provides a robust platform for professionals to gather and share content marketing advice. Members can trust that if they post a question, someone will answer – usually many people, all willing to share best practices.

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How to manage your social media manager

How to manage your social media manager | Surviving Social Chaos | Scoop.it

Knowing how to manage the social media manager is key. 

donhornsby's insight:

(From the article): What’s key here is that everyone is still figuring it out. I’ve met with numerous analytics firms and social media experts, all with different ways to measure success. With something new popping up each day, finding the right person who’s able to grasp the landscape is daunting. That's why that person who is in charge of social media is integral to success. 

Knowing how to manage the social media manager is key. 

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Want People to Share Your Visual Content? Avoid These 6 Common Mistakes

Want People to Share Your Visual Content? Avoid These 6 Common Mistakes | Surviving Social Chaos | Scoop.it

In the perpetual race to stand out on social media, visual content is pulling in front and kicking up speed.



Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): While many have noticed the trend and jumped on board, there are still many marketers out there spinning their wheels without traction. There is an invisible, constantly changing culture on social media platforms determined by popular demand, and if you aren’t abiding by the unwritten rules, you will find yourself left in the virtual dust.


Here are some of the leading causes of harm to social media relevancy when it comes to visual content -- and how to fix them.

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Is there a place for social media in a boring business?

Is there a place for social media in a boring business? | Surviving Social Chaos | Scoop.it
Does social media make sense for businesses that aren't very social? The business case for social media and the boring business.
donhornsby's insight:

(From the article): So the short answer is “yes.” There is a place for social media, even in a boring business, but your “conversationability” may influence how much effort you put into it.

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How To Build A Successful Business Blog

How To Build A Successful Business Blog | Surviving Social Chaos | Scoop.it

Want to build a successful business blog but don't know where to begin? Learn how to set it up in twelve easy steps with the ultimate guide.


Via Kamal Bennani, Gerrit Bes
donhornsby's insight:

(From the article): Writing your latest blog post and hitting publish is just the beginning when it comes to growing your subscription base.

If you truly want to gain the attention of your target audience (and Google), then you will need to spend time promoting your content in multiple locations.

 

While there are many different ways to go about promoting your blog, I am going to focus on what I have found to be the most effective.

Over the years I have compiled a detailed list of where, how and when to promote your latest blog post.

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Scott Borhauer's curator insight, May 11, 3:57 PM

Building a successful business blog can give your business the edge it needs. Not only is it a cost-effective way to enhance your inbound marketing efforts, but it also becomes a magnet – attracting prospective clients in an organic and natural way.

Marco Favero's curator insight, May 12, 1:57 AM

aggiungi la tua intuizione ...

Jayne Courts's curator insight, May 12, 4:41 AM

If you need any help with any aspect of social media training contact us at http://humaninterfacepublications.co.uk. We are always pleased to help

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The Cost of Being Late on Social Media

The Cost of Being Late on Social Media | Surviving Social Chaos | Scoop.it
A study of four top news organizations reveals that being the first to publish a story can yield high reader engagement, while delaying can result in hardly any engagement at all.
donhornsby's insight:

(From the article): While the instinct of any good journalist is to wait until they have all of the facts before going live with a story, publishing a story quickly can be a key factor in online publishing success.

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Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing

Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing | Surviving Social Chaos | Scoop.it
HubSpot's VP of Content Joe Chernov weighs in on Facebook's Instant Articles feature -- and why marketers shouldn't be worried about it.
donhornsby's insight:

(From the article): Ultimately, Instant Articles will prove to be a minor disruption. It will be confounding enough to cause some initial hand-wringing, but over time, will seem like much ado about nothing. After just a few internal discussions, a marketing use case is beginning to emerge.


Marketers should test Instant Articles as a distribution vehicle for posts with a short half-life, like “real-time” articles, newsjacking, and perhaps even infographics. In other words, saccharine content that’s produced for a quick burst in traffic but isn’t expected to nourish long-term growth.

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Google Now Showing Tweets

Google Now Showing Tweets | Surviving Social Chaos | Scoop.it
This has been a long time coming. We knew it was on the horizon and now it's finally here. Tweets are now appearing in Google search result again after being
donhornsby's insight:

(From the article): This will give the real-time power of Twitter that Google craves. The news section has been the best way to get real-time information for a while, but even then it’s not truly real-time and requires major publications to be the source of the news. With Twitter, Google will be able to follow trends and highlight sites that aren’t on the mainstream popularity lists. With the rise of citizen journalism and specialty blogs, this will be especially useful when events unfold and regular people find their way to report them before the media.

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10 skills a digital marketing professional MUST have to succeed

10 skills a digital marketing professional MUST have to succeed | Surviving Social Chaos | Scoop.it
Being a digital marketer means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates.

It raises questions. How different should my Facebook post be to my Twitter or Instagram tactics? What priority should I put on email marketing? How does my content marketing help build my search engine optimisation?

So, what are the skills a digital marketing professional needs to succeed?

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): Most marketers know that you can get increased engagement and sharing if you use visuals. This is well understood on Facebook and a range of studies shows that up to 100% more engagement is driven by a visual post over text.


But this is not just a tactic that works on Facebook. With Twitter allowing visual in the stream the use of images is very effective. I did a little test on my Twitter stream and these were the results when I used visuals

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How to Cross Promote Your Social Profiles With Facebook

How to Cross Promote Your Social Profiles With Facebook | Surviving Social Chaos | Scoop.it

You active on multiple social platforms?

Are you using your Facebook page to grow followings on other platforms?

Promoting links to all your social profiles on Facebook lets your fans know where else they can find you.

In this article you’ll discover six ways to promote your social profiles on your Facebook page.


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): A little automation can be good. While it’s a great idea to post natively to social sites so you can upload properly sized photos or tweak the language to fit the site, sometimes it’s handy to post to several of your profiles with the click of one button.


There are a lot of tools that can help you do this, and the list below is by no means exhaustive. Here are a few ways to automate:

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Are You Wasting Your Time on Social Media?

Are You Wasting Your Time on Social Media? | Surviving Social Chaos | Scoop.it
o they upload a few posts here and there, or they link their Facebook page to their Twitter account - which means whatever they post on Facebook automatically gets tweeted as well (BIG no-no, by the way - more on that below). Regardless, it's all driven by the herd mentality: "Well, everyone else is using social media, so I guess I should too."

But really, if we don't have a well-thought out plan of social media goals and objectives and benchmarks and metrics - which of course takes time - we're better off putting our energy elsewhere. We plan our payroll, our budget, our inventory, our meetings ... what makes social media (which is just a fancy term for branding, customer service, word-of-mouth marketing, advertising and PR) any different?

Here are three ways to stop wasting your time on social media:

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

As a big enthusiast for Social Media, I know that there is great value in high quality engagement. It's not a waste of time. 

 

(From the article): You don't need to be on every social media platform. You're better off being awesome on one of them, instead of being average (or worse) on a few. Get in the routine of producing epic content and growing your audience on, let's say, Facebook - and then add another platform once you've mastered the first one. Plus, by spreading yourself too thin on social media, you could end up hurting your brand - even with loyal customers - by coming off as unengaging, annoying or socially incompetent.

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How to Spot a Lead on Twitter [Flowchart]

How to Spot a Lead on Twitter [Flowchart] | Surviving Social Chaos | Scoop.it
many salespeople, "social selling" equates to "LinkedIn." According to a survey conducted by PeopleLinx, 76% of reps understand LinkedIn's potential for sales, but a scant 16% see the value in Twitter for social selling.

This gap is understandable. While it's fairly simple to identify a good fit prospect on LinkedIn based on social activity and profile information, spotting a lead on Twitter isn't so easy.

But in the barrage of tweets that flood your Twitter stream each day, what are the signs that someone is looking to buy? 

Via Kamal Bennani, Brian Yanish - MarketingHits.com
donhornsby's insight:

Great #Infographic!

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Marco Favero's curator insight, May 17, 6:38 AM

aggiungi la tua intuizione ...

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7 Ways to Say Thank You on Twitter

7 Ways to Say Thank You on Twitter | Surviving Social Chaos | Scoop.it
When building relationships - on Twitter or in-person - a simple "thank you" can go a long way. Here are 7 ways that you can thank someone on Twitter.
donhornsby's insight:

A great article - but I had to say a big YES to this last point: 

"The best “thank you” on Twitter is a true engagement. You can thank someone by asking them to expand on their tweets – get a more detailed opinion, ask them their predictions about a trend, or what they like best about a product or industry."

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7 Things You Need to Know About Facebook Instant Articles

7 Things You Need to Know About Facebook Instant Articles | Surviving Social Chaos | Scoop.it
This isn't just a Trojan horse; this is a Trojan horse draped in gold chains and being ridden by Beyoncé.
donhornsby's insight:

(From the article): Facebook Instant Articles are here, and it feels like a cross between Christmas and a funeral in the media world. Christmas because everyone gets to write a navel-gazing hot take on what this means for the future of the fourth estate; a funeral because many, including some New York Times newsroom vets, are declaring this the time of death for media as we know it.

 

Let’s cut through the hot takes and break it all down. Here are seven things you need to know about Instant Articles:

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Five Clear Signs You Need to Outsource Your Digital Marketing

Five Clear Signs You Need to Outsource Your Digital Marketing | Surviving Social Chaos | Scoop.it

Know when your company needs to bring in outside digital marketing resources.

donhornsby's insight:

(From the article): To decide how external resources will best fit into your team and goals, you must take an honest inventory of where you stand with your current traditional and digital marketing initiatives and clearly delineate what can be handled internally and what would be best handed off to outside experts.

 

When tapped at the right time for the right reasons, outside digital marketing expertise can infuse your marketing team with the right knowledge, tools, experience, and guidance necessary to take your digital marketing efforts to the next level.




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Facebook Introduces Instant Articles

Facebook Introduces Instant Articles | Surviving Social Chaos | Scoop.it
Facebook has announced the launch of a new way to read and consume content in a way that promises to be a vast improvement over the experience found in Facebook’s mobile app.

The company says web articles take an average of 8 seconds to load on Facebook’s app, which is the slowest of any single content type. In order to improve this experience for readers and publishers alike, Facebook is introducing Instant Articles — a tool that can load articles as much as ten times faster than standard mobile web articles.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): Instant Articles will first be available on Facebook for iPhone with a limited set of stories available from select publishers. The company states Instant Articles will continue to be developed over the coming months, with changes to be made according to user feedback.

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Here’s Why Your Social Content Isn’t Working

Here’s Why Your Social Content Isn’t Working | Surviving Social Chaos | Scoop.it
Curated content allows you to build a stronger and more meaningful presence in social and more traffic that can be converted into valuable leads and sales.
donhornsby's insight:

(From the article): A more aggressive approach, however, involves feeding your blogs with curated content – that is, generating curated blog posts that introduce and, importantly, add your own unique insight to a particular article. That additional insight gives your audience a reason refer back to your website rather than clicking directly to the source article. That’s more traffic, more opportunities to convert, and it’s still more efficient than creating posts from scratch.

 

It’s no secret that curated social media represents an opportunity to connect with consumers, but those hungry channels can drain your resources quickly. Curated content allows you to build a stronger and more meaningful presence in social and more traffic that can be converted into valuable leads and sales.

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