How major chains are using the photo-sharing site to engage with loyal customers.
If your brand's social media strategy includes only Twitter and Facebook, you're falling behind. Newer sites, such as Pinterest and Instagram, are growing rapidly and consumers are pushing the accelerator.
Instagram, for example, has grown from 5 million users to more than 30 million since its launch in October 2010. More than 1 billion photos are uploaded daily on the site. The mobile-centric, photo sharing platform has generated so much interest, Facebook dropped $1 billion for its acquisition in April.