Surviving Social Chaos
31.3K views | +5 today
Follow
 
Rescooped by donhornsby from AtDotCom Social media
onto Surviving Social Chaos
Scoop.it!

Relationships and Recommendations Soon More Valuable Than SEO

Relationships and Recommendations Soon More Valuable Than SEO | Surviving Social Chaos | Scoop.it

Jan Gordon: "Here's what caught my attention:

 

 Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...

 

However, this is slowly and steadily changing.

 

Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.

 

And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.

 

Now – what does that mean to SEO?

 

Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?

 

Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?

 

Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read the full article: http://bit.ly/AxRrEr


Via janlgordon, k3hamilton, juandoming, Robin Good, John van den Brink
more...
janlgordon's comment, March 15, 2012 8:05 PM
Gideon.Rosenblatt
You made my day! I always love reading and curating your articles this was definitely no exception. Thank you for always raising the bar and making us pay attention to what's really important.
janlgordon's comment, June 17, 2012 3:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment, June 18, 2012 2:28 AM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.

On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet.

I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there.

I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-)
Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
Your new post is loading...
Your new post is loading...
Scooped by donhornsby
Scoop.it!

Why Creativity Matters More in the Age of Mobile [Infographic]

Why Creativity Matters More in the Age of Mobile [Infographic] | Surviving Social Chaos | Scoop.it
Facebook has published a new report on the mobile marketing shift, and how brands can tap into consumer trends.
donhornsby's insight:
Facebook’s ‘Marketing Science’ and ‘Creative Shop’ teams partnered up for the report, analyzing over 2,000 ads on Facebook and Instagram, and more than two years worth of both internal and commissioned research, in order to better understand how behavioral shifts are impacting marketing and creative strategies.
 
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

4 Questions You Must Answer to Develop Your Marketing Strategy

4 Questions You Must Answer to Develop Your Marketing Strategy | Surviving Social Chaos | Scoop.it
I've found that if I get stuck while putting together a marketing strategy, I just need to refer back to these four questions to help guide the way.
donhornsby's insight:
Developing a marketing strategy for your business can be tough, especially if you don’t know where to start or what to focus on. I’ve found that if I get stuck while putting together my own strategy, or a marketing strategy for clients, I just need to refer back to the four questions below to help guide the way. I hope they help you get started down the right path as well.
 
more...
No comment yet.
Rescooped by donhornsby from Public Relations & Social Marketing Insight
Scoop.it!

How the LinkedIn Marketing Team Uses Targeting [Infographic]

How the LinkedIn Marketing Team Uses Targeting [Infographic] | Surviving Social Chaos | Scoop.it

e Marketing Team are putting their money where their mouth is this year, highlighting the actual methods they’ve used – and the results they’ve been able to achieve – when using their own ad products and options.


They recently released a new eBook called "The Secret Sauce: How LinkedIn Uses LinkedIn For Marketing", which provides detailed tips and advice on exactly this – how they’ve used their options to generate real results, which is great, as it shows that they not only believe in their own offerings, but that they’re also willing to invest in them. The process also enables the LinkedIn team to provide real, practical lessons on how to generate results.


Last month, the LinkedIn team published a new infographic based on these tips, and now, they’ve created a new, more detailed infographic which outlines additional key tips on audience targeting on LinkedIn and how to use it to advantage....


Via Jeff Domansky
donhornsby's insight:
They recently released a new eBook called "The Secret Sauce: How LinkedIn Uses LinkedIn For Marketing", which provides detailed tips and advice on exactly this – how they’ve used their options to generate real results, which is great, as it shows that they not only believe in their own offerings, but that they’re also willing to invest in them. The process also enables the LinkedIn team to provide real, practical lessons on how to generate results.
 
more...
Jeff Domansky's curator insight, March 25, 12:09 PM

LinkedIn has published a new guide on how to use their on-platform audience targeting options to best effect. 

Rescooped by donhornsby from All About LinkedIn
Scoop.it!

LinkedIn is rolling out a trending topics section

LinkedIn is rolling out a trending topics section | Surviving Social Chaos | Scoop.it
LinkedIn pulls a Facebook.

Via Anita Windisman
donhornsby's insight:
“No matter what you do in life, you need to know more than what’s just going on in your [world],” he explained. “This is a must-have for professionals.” The new feature rolls out on Wednesday to U.S. users on both mobile and desktop.
 
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

Social Media Management Tools Compared

Social Media Management Tools Compared | Surviving Social Chaos | Scoop.it
It's time for your brand to share with your fans. Will you post and monitor your comments natively, or will you use a social media management tool?
donhornsby's insight:
You’ve come up with a great social media strategy and your team has created some fantastic content. Now it’s time to share it with your fans and watch the comments roll in. One last question before you do: will you post and monitor your comments natively, or will you use a social media management tool?
 
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

Business Spring Cleaning: Squeaky Clean Social Media

Business Spring Cleaning: Squeaky Clean Social Media | Surviving Social Chaos | Scoop.it

Clean up your social channels and improve your results with this social media focused business spring cleaning checklist.

1
donhornsby's insight:
Clean up your social channels and improve your results with this social media focused business spring cleaning checklist.
 
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

4 Ways to Broadcast on Facebook Live That Fit Any Budget

4 Ways to Broadcast on Facebook Live That Fit Any Budget | Surviving Social Chaos | Scoop.it
Do you want to broadcast Facebook Live video? Wondering what equipment you need? Regardless of budget, you can produce live videos that engage your audience and help you stand out from the competition. In this article,
donhornsby's insight:
Facebook Live gives you the opportunity to have a real-time conversation with customers and prospects. Instead of a survey or a sales funnel, live video gives your audience the opportunity to ask questions and interact with you. These four broadcast methods offer a solution to fit any budget and get you up and running on Facebook Live in no time.
 
more...
No comment yet.
Rescooped by donhornsby from Public Relations & Social Marketing Insight
Scoop.it!

Is Longer Really Better? How Focused and Comprehensive Content Ranks Better

Is Longer Really Better? How Focused and Comprehensive Content Ranks Better | Surviving Social Chaos | Scoop.it

Is longer really better? Is it worth it? Are you wasting your time?


Then, I’m going to give you a surefire formula for not wasting your time when you write articles — a powerful method that will make your articles rank on top.


This article isn’t for the faint of heart. It wasn’t easy to write, wand it might not be easy to read.


But if you’re ready to stop wasting time, start ranking high, and move your content marketing method to the next level, read on....


Via Jeff Domansky
donhornsby's insight:
In summary, there is no law that says your content must be a certain length in order to rank higher. A lot of content marketers spend a plenty of time creating content. And that’s good! But is length the only thing we should be targeting when we create this content? No. The data suggests that your content needs to have three characteristics: The content should be deep. The content should have comprehensive coverage. The content should be focused on the topic (keyword) you want to rank for. When you create content with those three characteristics, you might find yourself writing a 4,000-word article. Or it might be 1,000. Either way, it’s going to be good.
 
more...
Monica S Mcfeeters's curator insight, March 17, 6:01 AM

Neil Patel shows why and how longer content delivers results.

globephysicist's comment, March 18, 2:19 AM
thanks
takecrushed's comment, March 20, 5:50 AM
it is really good
Scooped by donhornsby
Scoop.it!

Why You're Not Getting Customers From Social Media

Why You're Not Getting Customers From Social Media | Surviving Social Chaos | Scoop.it
New study shows how Facebook likes alone don't cut it.
donhornsby's insight:
So the next time you are tempted to brag about your big following on social media, stop, and instead elegantly explain how you have achieved engagement through a thoughtful blend of advertising, calls to action, trustworthiness, thought leadership and follow-through. On the other hand, you could just toss off a quick “It’s not about size” quip, and leave it at that.
 
more...
unsmokedshop's comment, March 20, 12:12 AM
fantastic
Scooped by donhornsby
Scoop.it!

16 Time Management Tips for Digital Marketers

16 Time Management Tips for Digital Marketers | Surviving Social Chaos | Scoop.it
These time management tips will help boost your productivity with everything from social media management to content creation.
donhornsby's insight:
It’s so easy to feel overwhelmed with everything that’s going on around you. That’s why it’s important to remain disciplined and focus on the things that matter if you’re going to succeed online. In this post, I’m going to share some tips and tools that will help you manage your time and work more efficiently.
 
more...
No comment yet.
Rescooped by donhornsby from Pinterest
Scoop.it!

How to Optimize Pinterest Content for Search  

How to Optimize Pinterest Content for Search   | Surviving Social Chaos | Scoop.it
Want to find the right keywords to rank in Pinterest search? Discover how to use Google's Keyword Planner to research keywords and boost your visibility.

Via Kelly Lieberman
donhornsby's insight:
To boost your Pinterest account’s visibility in search results, tell Pinterest who you are and what you do. Also, name your boards to reflect phrases people are likely searching for. Then you can add long-tail keyword phrases that describe your pin and make your content more search-friendly.
 
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

It Did What? 10 Tips to Fix a Drop in Search Engine Rankings

It Did What? 10 Tips to Fix a Drop in Search Engine Rankings | Surviving Social Chaos | Scoop.it
Did your SEO rankings take a nosedive? Don’t panic! Here are some reasons your search engine rankings may have dropped and some tips on how to fix it.
donhornsby's insight:
When your website loses positioning on the search engines, it can be a temporary or a permanent setback. The first step is to figure out what happened and then create a SEO strategy to increase your Google, Bing, or Yahoo search engine rankings.
 
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

How to Avoid the 5 Stages of Social Media Burnout

How to Avoid the 5 Stages of Social Media Burnout | Surviving Social Chaos | Scoop.it
How to Avoid the Five Stages of Social Media Burnout We’ve all been there: that state of burnout, where every step feels like you’re trying to walk in quicksand, and each new attempt at writing f…
donhornsby's insight:
How Do You Avoid Social Media Burnout? 
 
more...
No comment yet.
Rescooped by donhornsby from MarketingHits
Scoop.it!

Facebook has launched Snapchat-style Stories to News Feed

Facebook has launched Snapchat-style Stories to News Feed | Surviving Social Chaos | Scoop.it
Facebook has introduced yet another Snapchat-like feature called Facebook Stories along with two other new features, Facebook Camera and Direct in its latest update.

Facebook Stories highlights decorative content in a horizontal layout over News Feed that disappears in 24 hours - just like Instagram Stories.

The new section in the app called ‘Direct’ appears to be very similar to Snapchat’s feed for one-to-one group messaging.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:
Facebook has rolled out Instagram Stories in its own app. Called Facebook Stories, this feature shows decorative content in a horizontal layout over News Feed that disappears in 24 hours. Camera effects, such as masks and frames can also be added, in another nod to Snapchat's geofilters. Friends can reply to stories, and users will receive these messages in Direct – a space to have conversations with specific friends about individual photos and videos. Stories will not be posted to your profile or on the news feed, but instead will be displayed at the top of the app. This has been introduced with two other new features, Facebook Camera and Direct, in its latest update. 
 
more...
No comment yet.
Rescooped by donhornsby from Public Relations & Social Marketing Insight
Scoop.it!

Social Media Content Strategy: 4 Critical Questions for Small Businesses

Social Media Content Strategy: 4 Critical Questions for Small Businesses | Surviving Social Chaos | Scoop.it

Why are you on social media? If your answer is that you have to be, and you don’t have a predefined intent or goals, it is time to step back and reevaluate your social media presence. 


Content is at the core of any successful social strategy, and is usually intertwined with the goals that you wish to achieve on social networks. Here are four critical social media content strategy questions that can help you connect with goals and succeed at social.


Via Jeff Domansky
donhornsby's insight:
What Content are my Competitors Using to Achieve Their Goals? What can I Learn from their Social Media Content Strategy?
 
more...
Jeff Domansky's curator insight, March 24, 10:42 AM

Four smart questions to help develop your content marketing strategy.

Kaiser KOTAN's curator insight, March 24, 1:54 PM

Four smart questions to help develop your content marketing strategy.

drews juriyam's curator insight, March 25, 3:17 AM

make sure you drink hundreds of purified water at some stage in the day. Water allows to plump your pores and pores and pores sufficien t Borealis Cream means revel in thirsty. If you're affected by any pores recommended to attempting to find advice from a pores and skin expert first earlier than utilising any face cream or pores and pores and skin care product. It is likewise endorsed that yo very complimentary approximately some of merchandise I have been sent presently. I favored to make clear that my critiques are my private, if I do no longer like a product i'm able to allow you to understand. While you pick out out manufacturers which is probably domestic made and herbal numerous care and hobby goes into the best of the product. I revel in it's miles this interest to detail that makes natural merchandise so correct as a give up end result you are nearly confident awesome outcomes. Not a few component want to thing me from my Tropic moisturiser,. http://israelbigmarket.com/borealis-cream-review/

Rescooped by donhornsby from All About LinkedIn
Scoop.it!

How to use LinkedIn to find your dream job

How to use LinkedIn to find your dream job | Surviving Social Chaos | Scoop.it
What’s the secret to finding that stellar job? Understand what the bot wants.

Via Anita Windisman
donhornsby's insight:
Your profile - Steinfeld has some other tricks up her sleeve. Make sure your profile’s headline “reflects the job you’re seeking, not the job you currently have.” (That’s the biggest mistake job applicants make, she told me.) She also urges applicants to maximize the power of LinkedIn by joining their college page, former employer pages, or professional/trade associations. Keep up with your connections even when not seeking a new position, she urges, which will make it easier for you to ask for introductions when the time comes. More than anything, Steinfeld stressed the importance of having a connection with someone inside the organization where you want to work.
 
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

New 2017 List: 50 Social Media Marketing Influencers #SMMW17

New 2017 List: 50 Social Media Marketing Influencers #SMMW17 | Surviving Social Chaos | Scoop.it
The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world
donhornsby's insight:
To help point our readers, attendees of SMMW17 and the industry in the right direction, I’ve put together a list of 50 relevant voices in the social media marketing world for you to consider. These voices range from business leaders to real-time video experts to bloggers, podcasters and YouTubers. Putting this list together was a combination of art (experience + subjective bias) and science (big ass data).
 
more...
Scooped by donhornsby
Scoop.it!

How to Use LinkedIn Groups to Generate Quality Leads Continuously

How to Use LinkedIn Groups to Generate Quality Leads Continuously | Surviving Social Chaos | Scoop.it
How do you generate Quality Leads from LinkedIn consistently, besides having a powerful LinkedIn profile? There’s more than one way to do it.
donhornsby's insight:
At the end of the day, LinkedIn groups offer a cheap and cost-effective, sometimes free, way of getting the word out about your content, and translating that traffic into conversion, leads, and sales. The key, however, is to approach LinkedIn content distribution as a relationship building game, just like any other content distribution technique out there. Remember, those are real humans behind every single profile!
 
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

7 Traits That REALLY Define High-Quality Content

7 Traits That REALLY Define High-Quality Content | Surviving Social Chaos | Scoop.it
Most of your content is DOA: Dead on Arrival (or maybe Donkey on Arrival). Individuals, businesses, and brands are producing a ridiculously enormous amount of content every minute. That means your co…
donhornsby's insight:
Stop looking at content attributes. Start looking at data to find your truly high-quality content. Start optimizing for engagement and you’ll find huge content wins. 
 
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

8 Reasons Why Social Amplification Efforts Fail

8 Reasons Why Social Amplification Efforts Fail | Surviving Social Chaos | Scoop.it
There are eight major obstacles to success where social media amplification is concerned. Any one of these issues has the potential to diminish the success of your employee social engagement program, or even derail it entirely.
donhornsby's insight:
There is no guarantee of victory with any one social media marketing effort—but if you deal with these eight common mistakes made in employee advocacy programs, you will be putting the odds in your favour for all your employee advocacy social media efforts.
 
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

How to Build a Smart Yet Simple Social Media Marketing Plan [Template] | Surviving Social Chaos | Scoop.it
How to build a channel plan and put essential content marketing decisions at your fingertips – Content Marketing Institute
donhornsby's insight:
No matter how far and wide your business intends to extend its reach, successful content marketing distribution often comes down to having a strategic, systematic, and scalable approach. Our model is one way to ensure that everyone involved with your content is working from the same blueprint, but it’s not the only way to get the job done. Let us know what processes you use to determine where, when, and how you share your content and spread your brand influence.
 
more...
globephysicist's comment, March 18, 2:19 AM
good
Scooped by donhornsby
Scoop.it!

Social Customer Service: Lessons from 5 of Our Favorite Brands

Social Customer Service: Lessons from 5 of Our Favorite Brands | Surviving Social Chaos | Scoop.it
Here are some great examples of how big brands approach customer social care - and what you can learn from them.
donhornsby's insight:
While it might be tempting to think that only big brands can afford to dedicate so much to their social media support teams, it doesn’t actually cost much. In fact, with a smart strategy, any brand can do the same. Here’s how.
 
more...
Kenny PIERRE's curator insight, March 20, 2:21 AM
While it might be tempting to think that only big brands can afford to dedicate so much to their social media support teams, it doesn’t actually cost much. In fact, with a smart strategy, any brand can do the same. Here’s how.
 
Rescooped by donhornsby from MarketingHits
Scoop.it!

Your Smartphone Is Now a Town Hall, Thanks to Facebook

Your Smartphone Is Now a Town Hall, Thanks to Facebook | Surviving Social Chaos | Scoop.it
The Town Hall feature began appearing in the More menu of the flagship Facebook application, and it provides a one-stop shop for following and contacting elected officials at the local, state and federal level.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:
Facebook’s newest feature turns your mobile device into a virtual Town Hall. The Town Hall feature began appearing in the More menu of the flagship Facebook application, and it provides a one-stop shop for following and contacting elected officials at the local, state and federal level.
 
more...
Brian Yanish - MarketingHits.com's curator insight, March 15, 1:22 PM

Facebook is changing the way we communicate not only with friends and family but also with elected officials.

 

Rescooped by donhornsby from Public Relations & Social Marketing Insight
Scoop.it!

Make no mistake: content errors harm your brand and SEO

Make no mistake: content errors harm your brand and SEO | Surviving Social Chaos | Scoop.it

How to optimize for audience trust. Plus, four tips for dealing with mistakes that can kill your brand’s reputation.


Trust matters. Whether you’re creating content for a standalone brand publication or a company blog, you want people and search engines to trust the information on your website is accurate and current.


Now, with engagement metrics seemingly becoming a larger factor in SEO, you can’t have one without the other. Google won’t trust (and reward rankings to) a website that doesn’t attract and engage an audience, and visitors won’t trust (or even find) content that doesn’t rank well on Google.


Trust is how you build that audience.


Via Jeff Domansky
donhornsby's insight:
If a site declines in quality, for whatever reason, people will notice. If you screw up, people will talk about it. In an era where fake news, alternative facts, gossip, and anonymous claims are reported as fact, your brand must hold itself to the highest standard. “Publish first and apologize later” is a losing model in the long-term. Ultimately, people can love you or hate you for what your content says. But if your loyal audience loses trust in you, they simply won’t be there anymore.
 
more...
Jeff Domansky's curator insight, March 15, 10:47 AM

Here's how to optimize content for trust.

Scooped by donhornsby
Scoop.it!

LinkedIn Publishing Trends Every Marketer Must Know

LinkedIn Publishing Trends Every Marketer Must Know | Surviving Social Chaos | Scoop.it
Learn the trends in B2B publishing and sharing on LinkedIn discovered in five-year analysis – Content Marketing Institute
donhornsby's insight:
Given that shares from LinkedIn are growing, and the platform is accessible to everyone, now is the time to consider making it part of or expanding its role in your B2B content marketing strategy.
1
more...
No comment yet.