Surviving Social ...
Follow
Find
13.9K views | +15 today
 
Rescooped by donhornsby from BUSINESS and more
onto Surviving Social Chaos
Scoop.it!

Experts Discuss The Most Common Mistakes In Measuring Social Media ROI

Experts Discuss The Most Common Mistakes In Measuring Social Media ROI | Surviving Social Chaos | Scoop.it

This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media.

 

You can find the first and second part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer and Leading Experts Discuss Social Media ROI

 

The questions are preceded by my initials KCP, Kelli-Carolin Parkja, and the experts’ answers are indicated with their names. To contact me, write to me on Twitter @kellicarolin

 

The interviewees:

 

Andrea Colaianni, Social Media Consulting Director, SAME SAME Agency,
David Meerman Scott, Marketing and Leadership Strategist,
Jay Baer, Social Media Strategist at Convince and Convert,
Jen McClure, Senior Director, Social Media Strategist at Thomson Reuters,
Michael Hopps, Social Media Specialist at Cisco Systems and
Peter Kim, Chief Strategy Officer at DachisGroup.

 

Read more: http://bit.ly/Kea57T


Via Martin Gysler
more...
No comment yet.
Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
Your new post is loading...
Your new post is loading...
Suggested by Usman Chaudhary
Scoop.it!

Complete Reddit Guide For huge traffic Daily

Complete Reddit Guide For huge traffic Daily | Surviving Social Chaos | Scoop.it
If anyone asks us about social media sites, we will probably tell him / her a few social networking ...
donhornsby's insight:

Do you use Reddit?  Here is a nice overview of how you can use it in your marketing mix.

more...
No comment yet.
Rescooped by donhornsby from MarketingHits
Scoop.it!

The Complete Beginner's Guide to Social Media Benchmarks

The Complete Beginner's Guide to Social Media Benchmarks | Surviving Social Chaos | Scoop.it

If I were to tell you that a recent tweet of mine received 20 clicks, what would you think?



Maybe 20 clicks sounds like a lot based on what you’ve found for your own accounts. Maybe 20 clicks sounds rather lean, considering what you know about clickthrough rates of big brands or your most successful posts.


Checking out the raw numbers of your social media stats, free of context, makes it quite hard to draw any concrete conclusions.


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): Knowing at-a-glance the success of your new social media updates is a huge time saver (and one of our best tips for managing multiple social media accounts). Whichever of the four benchmarking methods you choose, you’ll find a great standard to aim for with your new tweets.

Aspirational – Shoot for the stars by benchmarking with some of the biggest and best brandsTrended – Aim to meet the high standards you’ve achieved in the pastEarned – Track new campaigns side-by-side with successful campaigns from beforeInspirational – Find inspiring, influential accounts in your field and seek to reach their level
more...
No comment yet.
Rescooped by donhornsby from MarketingHits
Scoop.it!

The 6 Steps to Improve Your Website’s Loading Speed

The 6 Steps to Improve Your Website’s Loading Speed | Surviving Social Chaos | Scoop.it

Throughout 2014 (and the decade prior), Google hasn’t been shy about telling people what its algorithms are looking for. Initially, algorithms targeted spammy backlinks, keyword stuffing, and domain ownership, but those factors gradually transformed into the Google criteria we know and follow today.

 

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): While it may seem like a lot of extra work, the return on your time investment will be well worth the trouble. When customers can rely on your site to load quickly on any device, they’re more likely to make a return visit, and return visits equal an increase in loyal customers.

more...
No comment yet.
Scooped by donhornsby
Scoop.it!

17 of Our Top Tools for Remote Workers and Digital Nomads

17 of Our Top Tools for Remote Workers and Digital Nomads | Surviving Social Chaos | Scoop.it

These are some of the tools that keep Buffer’s remote team on track as they work together from all around the globe.

donhornsby's insight:

A great list of tools to use while working remotely! Check these out!

more...
No comment yet.
Scooped by donhornsby
Scoop.it!

How to Get a Website Ranked Without Knowing SEO

How to Get a Website Ranked Without Knowing SEO | Surviving Social Chaos | Scoop.it
Learn how to get a website ranked quickly without using complicated SEO techniques.
donhornsby's insight:

(From the article): There is no way around good content whether you have a budget or not. I know it is human nature to look for the magic bullet to get a website ranked quickly. Take your time, choose a niche and stick to it. Nothing can beat a website that people come back to again and again to be entertained, educated and informed.

more...
No comment yet.
Scooped by donhornsby
Scoop.it!

How To Make Social Media Data Work For You

How To Make Social Media Data Work For You | Surviving Social Chaos | Scoop.it
Social media managers have the power to gather an abundance of social media data. Knowing how to use social media data is a different story.
donhornsby's insight:

(from the article): While social media data is not a universal solution, there are many surprisingly easy effective data recipes you have probably never considered—whether you have just learned the basics of making social media data work for your business, or re-evaluated the performance of your social media intelligence against your expectations. Check out some of these resources to help you advance your social media data techniques.

more...
No comment yet.
Rescooped by donhornsby from Information Powerhouses
Scoop.it!

Sixty-five terrific social media infographics

Sixty-five terrific social media infographics | Surviving Social Chaos | Scoop.it

"These infographics communicate essential information to help marketers make sense of social media and how people use it to share information and ideas ..."


Via Leona Ungerer, Dr. Laura Sheneman
donhornsby's insight:

A great resource!

more...
Dr. Laura Sheneman's curator insight, January 19, 9:25 AM

Take some time to scroll these various infographics  related to social media.

Scooped by donhornsby
Scoop.it!

How to Be Creative AND Brand Compliant in Social Marketing

How to Be Creative AND Brand Compliant in Social Marketing | Surviving Social Chaos | Scoop.it
Maintaining a consistent brand identity with social media marketing is vital for long-term business growth. Learn to flex your creative social muscle within brand guidelines.
donhornsby's insight:

(From the article): Brand voice isn’t limited to the social communications from company accounts. It flows throughout the company’s workforce, and every internal subject expert can influence it. Socially-active internal influencers are likely already aware of brand compliance standards, so they require less upfront training before publishing brand-approved content.

 

IBM’s Bill Chamberlin notes that any employee social advocacy program should be long-term and sustainable. “With employees being the most trusted sources for customers, it’s vital that your company’s employees are encouraged to participate in advocating for your brand,” Chamberlin added.

more...
No comment yet.
Scooped by donhornsby
Scoop.it!

US Social Media User Statistics for 2015 [INFOGRAPHIC] #smlondon

US Social Media User Statistics for 2015 [INFOGRAPHIC] #smlondon | Surviving Social Chaos | Scoop.it
How many US citizens use social media in 2015?
donhornsby's insight:

The US user demographics for social media in 2015 will change as predicted by eMarketer. It seems Facebook, along with Twitter will still have a large amount of users, with Instagram’s total number of users on the rise and ready to compete. However, the real question is what generation will be using which social media site? It seems the elder generation fancy a bit of Facebook but are staying away from the new trend of taking selfies on Instagram!

more...
No comment yet.
Rescooped by donhornsby from WebsiteDesign
Scoop.it!

20+ Simple But Attractive Web Designs

20+ Simple But Attractive Web Designs | Surviving Social Chaos | Scoop.it
In this collection, you’ll discover a few excellent web designs that are simple, clean and very attractive. In this list most of sites are portfolio and with one page design layout. if you want to design your portfolio website or you want to make a website for your business, you will find this list very useful for design inspiration.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

Nice collection of web designs to ponder...

more...
No comment yet.
Scooped by donhornsby
Scoop.it!

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan | Surviving Social Chaos | Scoop.it
If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
donhornsby's insight:

This is essential to do before undertaking any marketing plan on social media.


(From the article): You must first have definition, positioning and tone ironed out before you can write a marketing plan.

more...
No comment yet.
Rescooped by donhornsby from MarketingHits
Scoop.it!

How to Use Visuals to Engage Your Audience

How to Use Visuals to Engage Your Audience | Surviving Social Chaos | Scoop.it

Do you want to create posts that generate higher user engagement?

 

Are your visuals driving social media traffic?

 

People engage better with visual content because it’s easier to understand, can tell a story and evoke emotions more easily than written posts.

 

This article shows you 11 ways to increase social sharing and fan engagement with images.


Via Stefano Principato, Brian Yanish - MarketingHits.com
donhornsby's insight:

There is no doubt that visuals are important for social media engagement. This article offers excellent suggestions on how you can improve your content with flair.

 

(From the article): Visual posts are a refreshing contrast to the clutter of written content posted online every day. Not only can they help your brand stand out, but they can also engage the interest of your fans in personal and authentic ways.

more...
The-king Gharip's comment, January 15, 7:42 AM
http://www.mazika4way.com/2015/01/taken-3-dvd.html
Taken 3 dvd
The-king Gharip's comment, January 15, 7:42 AM
http://www.mazika4way.com/2015/01/taken-3-dvd.html
Taken 3 dvd
Gina Tucker's curator insight, January 15, 8:29 PM

Strong visuals will keep your reader wanting more. Pay close attention to the images in your posts, make sure they are engaging! 

Rescooped by donhornsby from All About LinkedIn
Scoop.it!

5 Ways to Make Your LinkedIn Headline Stand Out

5 Ways to Make Your LinkedIn Headline Stand Out | Surviving Social Chaos | Scoop.it
After your profile picture, your headline is the first thing people look at on your LinkedIn profile. It’s the text right under your name, which by default LinkedIn populates with your current job title and employer. Most people leave it like that (I was guilty of this until recently). But,

Via Anita Windisman
donhornsby's insight:

(From the article): So, think about what headline approach feels most like you and go from there. Whatever your do, don’t just leave your LinkedIn headline in default mode – take a moment and think about what your “so what?” is. Why should candidates work with you?

more...
Jacques Tang's curator insight, January 16, 4:36 AM

Profil Linkedin

Une reflexion sur votre profil Linkedin qui pourrait rendre votre présence différente sur le réseau. Le plus un ebook Linkedin

Stephen Frew's curator insight, January 23, 12:34 PM

Keys to the headline:

Is it searchable?  Use keywords.

Is it a benefit?  Does it offer a solution the searcher needs?

Is it readable?  Well written sentence or clause.

Is it credible?  No fluff or hype.



Rescooped by donhornsby from Social Media Marketing Superstars
Scoop.it!

26 Tips for Improving Your Social Media Marketing

26 Tips for Improving Your Social Media Marketing | Surviving Social Chaos | Scoop.it
Does your social media marketing need a boost? This article shares 26 ways, an A-Z guide, to improve your social media efforts.

Via Tina Cook
donhornsby's insight:

(From the article): Whether your social media marketing department is comprised of a single person or a staff of 10, you don’t have to figure out meaningful company content on your own—ask for help from other departments. Who knows the current projects and goals better than the people who work with them daily?

 

For example, customer service can share success stories or ways they meet customers’ needs. Sales can tell you what was particularly hot this season. Product development can give you updates on new releases.

 

Tap into those resources as much as possible. Not only will you make your job easier, you’ll be sure to share the most important information.

more...
No comment yet.
Rescooped by donhornsby from MarketingHits
Scoop.it!

28% of Time Spent Online is Social Networking

28% of Time Spent Online is Social Networking | Surviving Social Chaos | Scoop.it

How much time do you spend each day on social networks?

According to new data, the average user logs 1.72 hours per day on social platforms, which represents about 28 percent of all online activity.

GlobalWebIndex polled 170,000 internet users about their internet habits, and found that average usage times for social media sites rose from 1.66 hours per day in 2013 to 1.72 hours per day last year.


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

Facinating...

more...
Tom Pick's curator insight, Today, 2:12 PM

Interesting stats.

Scooped by donhornsby
Scoop.it!

How Social Media Monitoring Can Leverage Growth

How Social Media Monitoring Can Leverage Growth | Surviving Social Chaos | Scoop.it
Social Media monitoring tools have allowed us to become better listeners with the power to engage in important conversations beyond in-person interactions.
more...
No comment yet.
Scooped by donhornsby
Scoop.it!

The Essential Cheat Sheet for Social Media Image Sizes

The Essential Cheat Sheet for Social Media Image Sizes | Surviving Social Chaos | Scoop.it
Want to make the most of your online presence? Here's the ultimate social media image sizes guide for the top eight social networks.
donhornsby's insight:

A handy reference tool for images on social media platforms.

more...
No comment yet.
Rescooped by donhornsby from Pinterest
Scoop.it!

Why Pinterest Isn’t a Social Network – And That’s OK

Why Pinterest Isn’t a Social Network – And That’s OK | Surviving Social Chaos | Scoop.it
Pinterest a destination rather than a tool.

Via Kelly Lieberman
donhornsby's insight:
(From the article): Why Pinterest Strikes a Nice Balance Between Search, Discovery, and Social

If we REALLY want to be social on Pinterest, we can be. If we want to search for something specific, we can – and smart feed makes it really easy to filter more and more tightly. In fact, Pinterest has replaced Google as my go-to search engine for most personal searches. I would much rather look for “shin splint remedies” on Pinterest. Why? Because I like pictures  In the process I might discover a new blog to follow, some new gear to buy, or new pinners to follow or invite to my group board. My specific search often turns into a wonderland of discovery.

 

This balance works well for consumers AND marketers, making Pinterest a destination rather than a tool. The more time people spend on Pinterest, the better for businesses in the long run, and Pinterest seems committed to the kind of user experience that will guarantee that. Even promoted pins don’t seem to bother people too much  - AND they work great for getting affordable exposure to your content.

more...
No comment yet.
Scooped by donhornsby
Scoop.it!

How to Tap the Power of Social Media to Forge Customer Loyalty

How to Tap the Power of Social Media to Forge Customer Loyalty | Surviving Social Chaos | Scoop.it
Think less about leads and much more about your relationship with the fans you have.
donhornsby's insight:

(From the article): Social media offers a number of important strategies to brands of all sizes and from all industries, including the opportunity to drive engagement and ultimately, customer loyalty.

more...
No comment yet.
Scooped by donhornsby
Scoop.it!

How Facebook is trying to siphon off TV ad spend.

How Facebook is trying to siphon off TV ad spend. | Surviving Social Chaos | Scoop.it
Facebook argues marketers should shift part of their TV ad budget to the social network -- and it has been busy shopping that thesis to marketing partners.
donhornsby's insight:

(From the article): “Facebook’s use of Nielsen in this capacity suggests an increasing sophistication in Facebook’s efforts to help marketers spend their money effectively,” said Jan Dawson, chief analyst at Jackdaw Research. “Obviously, TV advertising in the U.S. has always been one of the biggest potential sources of digital advertising dollars, but it’s interesting to see Facebook targeting it so directly.”

more...
No comment yet.
Scooped by donhornsby
Scoop.it!

Ideas for Content Optimization Other Than Keywords

Ideas for Content Optimization Other Than Keywords | Surviving Social Chaos | Scoop.it
4 Ideas for Content Optimization Other Than Keywords. Think about your audience, optimization does not end with keywords!
donhornsby's insight:

Optimization does not end with keywords.

more...
No comment yet.
Rescooped by donhornsby from independent musician resources
Scoop.it!

How To Set Up A Rocking Music Twitter Profile

How To Set Up A Rocking Music Twitter Profile | Surviving Social Chaos | Scoop.it
How to set up a rocking Twitter profile if you are a musician, a band, a producer, a DJ or a record label – so a random visitor wants to follow you, and so your account also converts.

Via stan stewart
donhornsby's insight:

Good review to check up your own Twitter profile.

more...
No comment yet.
Scooped by donhornsby
Scoop.it!

Best Practices in Recovering From a Social Media Mistake

Best Practices in Recovering From a Social Media Mistake | Surviving Social Chaos | Scoop.it
Has your business ever faced making a social media mistake? Learn how and why you should be prepared for them!
donhornsby's insight:

(From the article): If your brand is ever faced with a crisis such as this, the first thing you will of course have to do is own your mistake, and secondly apologize without delay.

 

It’s important to remember that an apology is not the same as an admission of guilt, but rather something that will prove to humanize your brand in the face of a blunder. So, do not whatever you do try to suggest that your account was hacked when it wasn’t. Some people may believe you, but an awful lot of others won’t, and this can irreparably damage your reputation in the public eye.

 

So, far better to just own up to it, acknowledge the impact that your message has had on affected parties, and you should find that forgiveness will come your way. Put simply, just be humble. We all make mistakes, so don’t think that you’re above yours. Admit your failing, and you might even manage to turn what could be some bad press into a golden opportunity to add an irreplaceable human touch to your brand.

more...
No comment yet.
Rescooped by donhornsby from MarketingHits
Scoop.it!

No Photoshop? No Problem: 10 Visual Content Tools for Beginners

No Photoshop? No Problem: 10 Visual Content Tools for Beginners | Surviving Social Chaos | Scoop.it
Learn about tools you can use to design almost all of your marketing materials.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

Great list of helpful tools!

 

(From the article): The reason why we often get bogged down in it all is because often, we don't know how to use the tools at our disposal to get high-quality designs. But here's a little secret, marketers: You don't need Photoshop to create great designs. Below are 10 design tools even the most design-phobic marketers can use to create gorgeous visual content.

more...
Christina McCale's curator insight, January 15, 2:29 PM

Visual is just too important to ignore... if you find a reasonably priced good source or tool - use it. http://goo.gl/4hdJZA

Faumuina Felolini Maria Tafuna'i's curator insight, January 15, 5:00 PM

Photo editing simply. Am already using Canva and will try these others esp the infographic tool.

Alfredo Corell's curator insight, January 18, 2:23 PM

Design isn't something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. Whether it's a website, some sales collateral, or an ebook, there will be some design expertise required to finish the project.

Scooped by donhornsby
Scoop.it!

80/20: The Perfect Social Content Equation

80/20: The Perfect Social Content Equation | Surviving Social Chaos | Scoop.it
Learn about the 80/20 rule for social media content strategies, who's applying it correctly and how do it yourself!
donhornsby's insight:

An excellent suggestion for the right mix in your social media channels.

 

(From the article): Why is this important?

Online communities become successful by creating authentic relationships, and those relationships are developed by giving value and developing trust. Whether you are retweeting someone else’s tweet, commenting on their blog or sharing their content, the emphasis is on THEM, not you.

 

In day-to-day life, relationships are built when we share our space, give our time and commit to meeting someone in the middle.

 

Although social media is based in an online world, it is communicating in real-time. And anyone who spends a lot of time online will vouch for the authentic relationships it can create – consider online dating.

 

That is why only promoting your brand or service is a social marketing FAIL. It’s about them. And hopefully you’re offering something that can legitimately help your audience.

more...
No comment yet.