Surviving Social Chaos
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Experts Discuss The Most Common Mistakes In Measuring Social Media ROI

Experts Discuss The Most Common Mistakes In Measuring Social Media ROI | Surviving Social Chaos | Scoop.it

This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media.

 

You can find the first and second part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer and Leading Experts Discuss Social Media ROI

 

The questions are preceded by my initials KCP, Kelli-Carolin Parkja, and the experts’ answers are indicated with their names. To contact me, write to me on Twitter @kellicarolin

 

The interviewees:

 

Andrea Colaianni, Social Media Consulting Director, SAME SAME Agency,
David Meerman Scott, Marketing and Leadership Strategist,
Jay Baer, Social Media Strategist at Convince and Convert,
Jen McClure, Senior Director, Social Media Strategist at Thomson Reuters,
Michael Hopps, Social Media Specialist at Cisco Systems and
Peter Kim, Chief Strategy Officer at DachisGroup.

 

Read more: http://bit.ly/Kea57T


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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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How to Use the 'Rule of Three' to Create Engaging Content - Copyblogger

How to Use the 'Rule of Three' to Create Engaging Content - Copyblogger | Surviving Social Chaos | Scoop.it
It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths.

Via Bobby Dillard
donhornsby's insight:
This combination of pattern and brevity results in memorable content, and that’s why the Rule of Three will make you a more engaging writer.
 
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Corporate Communications: How to Make Social Media Work in the Workplace  

Corporate Communications: How to Make Social Media Work in the Workplace   | Surviving Social Chaos | Scoop.it
Corporate social media helps employees engage with each other and the company but – more important – it boosts productivity; to get real returns on social media investments, senior managers should lead the way

Via Roger Francis
donhornsby's insight:
A major benefit of mobile technology is how it can help employees collaborate more easily, which is something employees certainly seem to value. The survey in the EIU report found that 76% of respondents say collaborating effectively is important to them. This was a pleasing stat for us at Sideways 6, but less pleasing was that employees don’t seem to value collaboration for the reasons we might expect – or hope, come to that.
 
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How to Reuse Content to Get More Traffic

How to Reuse Content to Get More Traffic | Surviving Social Chaos | Scoop.it
Creating new content can be difficult and time-consuming. That's why you must find a way to get more mileage from existing content.
donhornsby's insight:
The list above contains a few of the many ways you can reformat your content into another great piece that will attract your audience. By optimizing and repurposing content from the past, you’ll be able to boost your SEO, reach new audiences, and gain additional credibility and authority within your space. Who wouldn’t want that? Bottom line, don’t let content just sit there when you can still receive a ton of value from it.
 
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Celeste Concari's curator insight, February 18, 6:34 AM
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Using Commonly Asked Questions to Fuel Your Content Strategy

Using Commonly Asked Questions to Fuel Your Content Strategy | Surviving Social Chaos | Scoop.it
Q&A sites and query reports can be a key source to help you understand what your customers are looking for in your content.
donhornsby's insight:
This is by no means an exhaustive list of where to find the questions that your audience have, but hopefully it’s a good starting point and helps you to see the value in researching the questions they want answers to.
 
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Darren Lee Revell's curator insight, February 18, 4:19 AM

Questions lead to site traffic

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Consistency Is The Key To Facebook Marketing 

Consistency Is The Key To Facebook Marketing  | Surviving Social Chaos | Scoop.it
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Consistency does not come easy. It takes planning and a high degree of discipline – but if you can create a system that allows you to be consistent, schedule your time, and make being consistent a priority, your Facebook Page will benefit.
 
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teviotdynamic's comment, February 16, 4:05 AM
Very good
Darren Lee Revell's curator insight, February 17, 4:37 AM

Yup.

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Instagram Stories: How to Create Engaging Stories : Social Media Examiner

Instagram Stories: How to Create Engaging Stories : Social Media Examiner | Surviving Social Chaos | Scoop.it

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. 


In this episode, I interview Sue B. Zimmerman, an Instagram marketing expert who helps businesses and marketers take their Instagram marketing to the next level. She’s the author of the Instagram Strategy Guide ebook and a regular speaker at Social Media Marketing World. Sue shares how a number of businesses are creating engaging Instagram stories. 


You’ll discover several techniques to improve your own Instagram stories.

1
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Give viewers an action without sounding bossy, she adds. Offer them something special. For instance, if you’re selling a product, reward the people who’ve watched your whole story by giving them a coupon code. Simply say, “Thanks so much for watching my story. Here’s 10% off your next ______.”
 
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11 Reasons Why Your Email List Beats Social Media

11 Reasons Why Your Email List Beats Social Media | Surviving Social Chaos | Scoop.it
Email list beats social media channels. I will show how email lists will work better for your marketing than social channels.

Via Daniel Watson
donhornsby's insight:
The goal is to move the potential customer in the direction of making a transaction. That vehicle is email more often than not.
 
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Daniel Watson's curator insight, February 13, 11:16 PM

 

Whilst social media marketing is all the rage, it will pay you not to forget the mainstay of any business marketing endeavours, the old reliable tool that is email marketing. Your email list is money in the bank if utilised for effective email campaigns. This article should serve to remind you, why email marketing should not be overlooked, as a key component of your business marketing strategies.

David Bembry's curator insight, February 14, 10:19 AM
It's all in the mix I'd say. It's not as though you can opt out either way.
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5 Ways to Sell More Products via Social Media

5 Ways to Sell More Products via Social Media | Surviving Social Chaos | Scoop.it
Want to drive more sales on social media? Discover five ways to optimize your social commerce efforts and stay ahead of the competition.
Via Brian Yanish - MarketingHits.com
donhornsby's insight:
Social commerce is the new direction of ecommerce and social selling. YotPo found that online stores with an active social presence have a 32% higher sales rate than those without. Your social team also needs to be able to process incoming messages across networks as fast as possible. Only 1 in 6 social messages from customers receives a response from the retailer. And the demand for social answers is only increasing. In addition to being present on social media and responsive, the five tips in this article can help you improve your social selling efforts and stay ahead of your competitors.
 
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6 social media mistakes that communicators are still making

6 social media mistakes that communicators are still making | Surviving Social Chaos | Scoop.it
We've been at this online networking and branding thing for a while now, yet some persistent sins of omission or commission are hindering people's and organizations' success.
donhornsby's insight:
If any of these six social media "wrongs" ring a bell, change your strategy. Develop a plan, act upon it, aim wisely, and communicate.
 
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17 Web & Graphic Design Trends To Watch In 2017  

17 Web & Graphic Design Trends To Watch In 2017   | Surviving Social Chaos | Scoop.it


My goal is to highlight the 17 most noticeable trends and changes happening right now. If you’re a marketer, webmaster or blogger, you need to be on the know — before they explode and get huge. So, let’s see, Medium, do you think I can I do it again? Here’s what we think will be the defining design trends of 2017:


1

Via Jeff Domansky
donhornsby's insight:
(From the article): 2016 was the year of mobile-first. 2017 will be the year of mobile-only. Am I being too radical? In 2015, mobile accounted for 56% of all traffic to top sites. The percentage has only gone up. While we still don’t have data for 2016, experts think mobile traffic may well surpass 60% of total (mobile is in the fact the only device that continues to grow in traffic). Long gone are the days of designing a web experience for desktop users, and then adapting that to tablet and smartphone screens. As a designer, you’ll be expected to design for mobile, period. That will cover most of your users. If there’s anything to adapt, it will be on the desktop version of your site. Mobile is the new gold standard for web design. Which means that mobile features, such as the hamburger/hidden menu or full-width screen, will soon be common on desktop sites too. This trend will be a common theme to most of the items in this list.
 
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Jeff Domansky's curator insight, February 7, 2:37 PM

Ernesto Olivares has valuable insight into the up-and-coming web and graphic design trends to watch in 2017. Pay close attention to cinemagraphs.

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4 Ways to Manage Negative Feedback in Positive Way

4 Ways to Manage Negative Feedback in Positive Way | Surviving Social Chaos | Scoop.it

Frustrated, disappointed, or sad about negative feedback and comments? These four tips may help!

 
donhornsby's insight:
Negative feedback sucks. As marketers, though, we must constantly take risks by putting ourselves, our brand, and our content in the spotlight and being subject to angry tweets, harsh Facebook posts, or blog comment trolls. If you truly took to heart what every internet personality threw your way, you’d fall into a pit of despair. Instead, remember to take every comment with a grain of salt. After all, when you devote your energy to make a name or grow your brand and let the naysayers focus their energy on defeating feedback, you are the one who will get ahead in the long run.
 
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7 Vloggers You Should Follow For Content Ideas

7 Vloggers You Should Follow For Content Ideas | Surviving Social Chaos | Scoop.it
donhornsby's insight:
2017 is the year you should start your awesome vlog. But as you do so, you should learn from the best – and there’s no better place to start than with these 7 vloggers. So, check out some of their videos and start getting new content ideas today!
 
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How to Infuse SEO Into Your Social Presence

How to Infuse SEO Into Your Social Presence | Surviving Social Chaos | Scoop.it
SEO has not become irrelevant, but it’s purpose is now more complex than before.
donhornsby's insight:
A strong multichannel presence also allows you to create a meaningful link between social and your business site, which can increase referral traffic and build trust between users and your business. Your social hubs, particularly Google+ and Yelp, can also become an offsite host for review content, and these reviews can build trust in your brand by serving as social proof and reinforcing your conversion rates and your traffic.
 
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7 Tools for Generating Infinite Content Ideas for Your Blog

7 Tools for Generating Infinite Content Ideas for Your Blog | Surviving Social Chaos | Scoop.it

If you’re like me and writing up to eight posts per week while juggling multiple businesses, it can be seriously draining.

 

So out of pure necessity, I’ve experimented with a plethora of different tools to aid me in the process of generating new content ideas.

 

Some have been home runs and some have been strikeouts.

 

But there are seven in particular I really like and want to share with you....


Via Jeff Domansky
donhornsby's insight:
Using one or more of these tools will allow you to generate an infinite number of content ideas for your blog—without having to do any heavy lifting.
 
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Daniel Watson's curator insight, Today, 2:27 AM

 

Coming up with topics for your blog, gets harder and harder, the longer you are involved with content marketing. If your blog is a hungry beast, every little bit of help you can get when it comes to fresh ideas for posts, will save you grief. This article, offers up 7 tools that you can use, to get over the hurdle of what topic to write about next for your blog.

Darren Lee Revell's curator insight, Today, 4:28 AM

Content, content, content

johnleedao's curator insight, Today, 6:49 AM

7 tools for generating infinite content ideas for your blog

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50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017 

50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017  | Surviving Social Chaos | Scoop.it
Video is taking over social media. In our end of 2016 social media survey, 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017. …
donhornsby's insight:
Check out more fascinating video statistics covering topics like marketing trends, user behavior, engagement, and much more below!
 
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How to Use Facebook Ads to Boost Your Best Content 

How to Use Facebook Ads to Boost Your Best Content  | Surviving Social Chaos | Scoop.it
Social Media Marketing Podcast 237. In this episode Larry Kim explores how to get your best content to perform better with paid advertising.
donhornsby's insight:
Larry stresses that the emotions that make people want to click things in search listings are the same as those that make people want to share and click things on social media. That’s why both search results and social ads reward content that receives high engagement with better visibility.
 
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Lucas Broos's curator insight, February 17, 10:09 AM

L'utilisation de Facebook Ads est très important. Bien utiliser cet outil permet de mettre en avant votre entreprise en ligne.

Darren Lee Revell's curator insight, February 18, 4:19 AM

Worth a read

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How to Use Content to Get Your Audience to Trust You

How to Use Content to Get Your Audience to Trust You | Surviving Social Chaos | Scoop.it

Content should reflect your brand’s integrity, and in turn, help your audience trust you. Start with these five ways!

 
donhornsby's insight:
Take every opportunity to engage your audience and develop relationships, and if you ever make promises, always follow through.
 
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mysteriousprisoner's comment, February 17, 3:45 AM
Thats fabulous
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7 Ways to Use Emojis in Social Media Marketing

7 Ways to Use Emojis in Social Media Marketing | Surviving Social Chaos | Scoop.it
Emojis can be an effective way to boost your marketing efforts - when used well. 
donhornsby's insight:
Emojis give something back to online customer interactions that text, for all its merits, has a hard time conveying, such as emotional cues and an informal playfulness. Used well, they can be a powerful marketing tool. And, whether you like them or hate them, they’re here to stay.
 
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How LinkedIn Markets on LinkedIn (Infographic)

How LinkedIn Markets on LinkedIn (Infographic) | Surviving Social Chaos | Scoop.it
Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn.
donhornsby's insight:
Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. Great Infographic!
 
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5 Reasons Blogging is So Important to Marketing Your Business

5 Reasons Blogging is So Important to Marketing Your Business | Surviving Social Chaos | Scoop.it

Despite the emergence of new content formats and features, your blog remains central to effective content marketing.

 

It is typically the interactive hub of your website and delivers numerous benefits you can’t achieve through other tools.

 

Blogging is the most important aspect of content marketing when it comes to generating organic traffic.

 

Yes, there is a lot of work involved. However, your blog gives you a voice with your customers and offers you the opportunity to be seen as an expert in your particular industry.

 

The following is a look at several primary reasons a blog is still critical to lead generation through content marketing....

 

Via Jeff Domansky
donhornsby's insight:
ntegrating videos, graphics, white papers, case studies and other content formats into your marketing strategy is wise. However, the major benefits of a blog in lead generation prove it remains central to your content marketing strategy. 
 
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Jeff Domansky's curator insight, February 14, 1:55 AM

Five reasons blogging still matters.

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Why there's no perfect time to post on Facebook  

Why there's no perfect time to post on Facebook   | Surviving Social Chaos | Scoop.it
This post explores why there's no universal best time to post on Facebook and how to find the best times for your business to post.
donhornsby's insight:
If you want to succeed on Facebook, your content will be the most important factor. Not the time it’s posted. Of course, timing can have an effect on performance if the post is timely or more relevant at set time – such as content aimed at reaching sports fans at the time when games are happening. But largely, your social media success relies on the strength of your content.
 
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One Thing is Killing Content Marketing and Everyone Is Ignoring It

One Thing is Killing Content Marketing and Everyone Is Ignoring It | Surviving Social Chaos | Scoop.it
Content Marketing Institute Founder Joe Pulizzi says it’s not surprising marketers with content similar to their competitors can’t find success
donhornsby's insight:
Today, it’s harder and harder to buy attention. You have to earn it. Earn it today, tomorrow, and five years from now by delivering the most impactful information your customers could ever ask for. “Good enough” won’t win the battle for customer attention. Be great.
 
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34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More

34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More | Surviving Social Chaos | Scoop.it
Discover 34 eye-opening statistics that will help you plan the direction of your social media strategy on Facebook, LinkedIn, and more.
donhornsby's insight:
From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23 billion daily active users on average, but those users come from all over the world -- with 85.2% residing outside of the U.S. and Canada. That's a crazy level of connectivity. As I put together the post, it became obvious just how fast these networks were growing -- and I thought a lot about how hard is it to keep up with all of these changes, especially for marketers. To make things a little easier to wrap your head around, I put together a simplified list of some standout statistics for Facebook, Twitter, LinkedIn, Instragram, and Pinterest. Check them out below if you're looking for some guidance for your social media strategy this year.
 
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How LinkedIn Markets on LinkedIn (Infographic)

How LinkedIn Markets on LinkedIn (Infographic) | Surviving Social Chaos | Scoop.it
Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn.
donhornsby's insight:
Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn.
 
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4 Ways to Prepare for LinkedIn’s New Look

4 Ways to Prepare for LinkedIn’s New Look | Surviving Social Chaos | Scoop.it

If you haven’t heard the news: LinkedIn is getting a makeover. Here is how you can prepare for it.

 
donhornsby's insight:
If you haven’t heard the news: LinkedIn is getting a makeover. One third of the United States LinkedIn members have it today and the company seems to be picking up speed on the rollout. I work with many other consultants in my same space and we do not know the selection process of how LinkedIn is doling out access; so, don’t lose sleep trying to figure it out. Be patient if you do not have it yet because your time is coming. Here are four ways you can proactively prepare… 
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