From the Article: "It seems like the world has gone “socially crazy” with more and more social networks launching every single month. It can be tough for a business owner to keep up with all the new networks, in fact as internet marketing experts we even find it hard to keep up.
The time for excuses though is starting to pass, if you’re not on the big 3 social networks then you’re not only missing out on social traffic, but you’re also missing out on search traffic. You see, recently Google and Bing (the two “real” search engines) have updated their algorithms to incorporate more social results.
In fact Bing is releasing a large-scale update, which is the start of its transition to a “social search” platform. Something that is certain to ruffle a few feathers at Google and see them taking their updates one step further".
Via Antonino Militello