You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. Pinterest offers other benefits, including social links generated from content shared on Pinterest.
**Pinterest is now the third most popular site, just behind Twitter and Facebook [Experian Traffic Report-April 2012].
**Pinterest is now looking to go Global
**The demographics have also shifted to a more balanced gender viewship - 65% Female and 35% Male [ComScore March 2012].
Pinterest is growing in overall volume, becoming more gender balanced, increasing its age group range, and building out a global community. Much as Facebook and Twitter are a general part of your SEO/social strategy, so should Pinterest.
Value Of Pinning
Will this strategy necessarily bring massive boost for established brands or highly competitive keywords? Probably not!
Will this help diversify your backlink profile? Yes.
Does Google like fresh content from social sharing? Yes.
Is this an easy way to inject some fresh content and new social citation for your site? Yes.
If you create creative and interesting images, and have some influence on Pinterest, could something go viral? Yes.
Should companies and sites invest in using Pinterest? Absolutely!
Pinterest is becoming a major social medium to build your digital strategy around. Creating interesting and creative images to share with others is the key to success.
Original Post: http://bit.ly/KWiLgb ;
Via maxOz, John van den Brink