Nearly half of Americans believe that popular social networking site Facebook is a passing fad, a new study suggests.
Nearly half of Americans believe that popular social-networking site Facebook is merely a passing fad, a new study suggests.
A poll conducted by the Associated Press and CNBC found that 46% of respondents think Facebook will fade away as new platforms come along in the future. However, about 43% believe the site will likely be successful for the long haul.
The study was conducted among 1,000 Americans ages 18 and over, with a margin of error of 3.9%.
The survey comes as Facebook readies for its initial public offering later this week. The company confirmed on Tuesday that shares will be priced between $34 and $38, with the company’s valuation at more than $100 billion.
Via Genevieve Lachance, ABroaderView, Jose H. Flores