Imagine this: you have just persuaded your company’s top 500 prospects to join a real-life networking group that your company owns. This group meets weekly, and discusses business topics in a very engaged way.
With millions of members, and highly scalable platforms, social networks allow companies to create digital versions of real-life groups like the one described above.
The best example of this is a LinkedIn group.
LinkedIn groups allow companies to pool their prospects in one defined forum, and engage them with content and conversation. As a group manager, this gives you an opportunity to interact with your members and exploit the powerful engagement models of LinkedIn groups.
What are these engagement models?
Via Anita Windisman