Every blogger prays each blog post is a home run yielding lots of readers, social media shares and comments.
Every blogger prays each blog post is a home run yielding lots of readers, social media shares and comments. As Mack Collier has pointed out and I strongly agree, you need to focus your blog on achieving your blog goals, not just chasing social shares or comments. To this end, writing consistently strong blog posts yields results over time. (Don’t take my word for it, check out how SEO whiz Rand Fishkin shows this for his wife’s blog.)
While every blogger will have a relatively weak post once in a while, if you’re phoning it in your readers will know. Therefore, each post has to include every critical element.And, just because you write one amazing post, don’t assume your next one will be equally strong. What in your opinion is a strong post may not resonate with your readers.
Here are fifteen points to help ensure every post you compose has a fighting chance of being a success.