From the article: 'Our Pinterest page, with about 8,000 followers, is driving as many sales as our Facebook page with nearly 85,000 followers.'
Chas Begley: This article on Home Accents Today consists of short interviews with retailers that are leveraging Pinterest to drive sales. As the quote above show a number of them are having considerable success.
The questions and answers cover a wide range of topics from special campaigns to competitions, what to pin to how to build followers.
For retailers thinking of using Pinterest there is plenty of useful information in the article which can be found here:
Via The Write Connection