The following article is Part 1 in a two part series exploring the optimization strategies for branded pages on Google+...
Google’s getting to know you better. Rolling out a slew of social-focused capabilities over the past year, the launch of Search Plus Your World, an indexing of Facebook comments and the growing rumble surrounding Google+, Google has made its desire to find deeper roots in social well-known.
Not surprising, Google appears to be somewhat favoring its own network, Google+, in newly personalized as well as general search results. While Google+ does not quite have the adoption of Facebook, it is rapidly growing (170 MM users, up 174% since December 2011). More important than that for brands right now, however, are the huge implications with Google+ from a search rankings perspective. The opportunity that brands have with Google+, especially in the short term, to capture passionate and influential audiences through increased visibility in Google’s search results, can’t be overstated.
Via Jose H. Flores