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How to Use Hashtags on Twitter: A Simple Guide for Marketers

How to Use Hashtags on Twitter: A Simple Guide for Marketers | Surviving Social Chaos | Scoop.it

A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg]

 

Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!

 

What is a hashtag?

 

A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.

 

What does a hashtag do?

 

A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.

 

Read more: http://bit.ly/K8LKcQ


Via Martin Gysler
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angel Graham's comment, May 8, 2012 7:26 PM
I need to learn more about hashtags and twitter. This should help out a bit more. I'm learning to use a few. Thank you.
Martin Gysler's comment, May 9, 2012 5:20 AM
It's my pleasure Angel! Using Hashtags is finally simple, which is sometimes difficult is to remember to include them in posts ... :)
Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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8 LinkedIn Profile Warning Signs

8 LinkedIn Profile Warning Signs | Surviving Social Chaos | Scoop.it

Recruiters and hiring managers have become quite adept at eliminating candidates based on resume red flags. Embarrassing typos, messy formatting, or off-putting language are easy ways to thin down that resume pile.

But, how about scanning LinkedIn profiles? Do you know what warning signs you should look for?


donhornsby's insight:

Here are some “red flags” that you should consider before moving a candidate forward in your hiring process.

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5 Pinterest Image Styles That People Love to Share |

5 Pinterest Image Styles That People Love to Share | | Surviving Social Chaos | Scoop.it
Are you looking to improve your Pinterest engagement? This article shares the Pinterest images people love to share and why they are so popular.

Via Kelly Lieberman
donhornsby's insight:

Key Takeaways: Brand and link your quotes. Then put together a board of quotes, either a collection of different topics or on a theme topic, that reflects your image and relates to your business


Key Takeaway: Create infographics that can easily be embedded on other websites so they get more shares. Make sure the image is branded with your business so viewers can find you.

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How to Manage Multiple Social Media Accounts

How to Manage Multiple Social Media Accounts | Surviving Social Chaos | Scoop.it
A full list of tools and strategies for organizing and managing multiple social media accounts.
donhornsby's insight:

This is an excellent list of tools that every social media manager needs to have in their toolbox. I use Hootsuite, Buffer, and TweetDeck almost every day. What do you use?

 

(From the article): We’re quite fortunate to have so many awesome tools to rely on for managing social media accounts. When I think of the time I used to spend on social, I see the hours that I’ve saved since just in following a couple small strategies:

Use a social media dashboard so I can log in at one placeSchedule posts ahead of time to save time and keep the content comingSplit up the stream into manageable chunksFind simple stats that are meaningful and can be analyzed at-a-glance
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Get More People to Share Your Content on Social Media With These Top 6 Tips

Get More People to Share Your Content on Social Media With These Top 6 Tips | Surviving Social Chaos | Scoop.it

Who doesn't want their content to go viral and get thousands of social media shares? 


Via steve batchelder, Roger Francis
donhornsby's insight:

(From the article): The tips I've discussed in this article are easy ways to boost the number of social media shares your content gets. Get your content in front of a much larger audience today by implementing these six important best practices.

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Social Media New Year's Resolutions [#INFOGRAPHIC]

Social Media New Year's Resolutions [#INFOGRAPHIC] | Surviving Social Chaos | Scoop.it
With the New Year come the New Year’s Resolutions. Maybe yours is going to the gym, learning a new language or even just relaxing more. Whatever your personal resolutions might be, there’s also a good chance that your social media accounts could use a new start in the New Year, too. That’s why we put […]
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Optimize Twitter to Maximize Small Business Results

Optimize Twitter to Maximize Small Business Results | Surviving Social Chaos | Scoop.it

Integrating Twitter into your overall social media marketing strategy is a critical component. Want to get found online? Ready to drive traffic to your website or blog? Twitter is key!

donhornsby's insight:

I am big supporter of Twitter and using it on a daily basis. I recommend the following article containing excellent tips for maximize your presence on Twitter!

 

(From the article): Twitter has been a mainstay of my social media marketing for good reason. The connections, opportunities and interaction are priceless.


How are you using it to marketing your small business? Take the necessary steps today to turn Twitter into your own social media powerhouse!

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A Case Study: Four Reasons One Client Decided to Hire a Social Media Marketer

A Case Study:  Four Reasons One Client Decided to Hire a Social Media Marketer | Surviving Social Chaos | Scoop.it

The owner of a local mid-sized home services company had been spending thousands on his telephone book ads and his ads in an online Services Directory.  While he is doing well with repeat business and “word of mouth” referrals, he has seen a steady decline in the efficacy of his traditional marketing efforts.  After a little research, he explained why he decided to shift the majority of his marketing and advertising budget to Social Media:


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

The reality is that your business needs a social media manager. Please contact me if you are in need of help!

 

(From the article): Change is difficult – and can be frightening.  This new type of marketing often seems counter-intuitive and difficult to understand.  It is easier to continue doing what you have always done.  But, just as this business owner did, it might be time to start asking the hard questions: Are your telephone book ads and services directory listings still working for you?  If not, it might be time to get out of your comfort zone and join the other successful businesses on Social Media.

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4 Key Strategies for Smarter Social Media Posting by CEOs #infographic

4 Key Strategies for Smarter Social Media Posting by CEOs #infographic | Surviving Social Chaos | Scoop.it

So, before you tweet just be ‘cool’, here are four key strategies to keep in mind for social media postings.”


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

If you have nothing to say, say nothing. Nothing is better than something irrelevant. Looking foolish on social media by making comments just for the sake of posting is off brand and will hurt you more than help you.

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Social ROI: Are We There Yet?

Social ROI: Are We There Yet? | Surviving Social Chaos | Scoop.it

Remember those road trips with family or friends when you were growing up? There was always someone (maybe you) in the car that kept asking that annoying question: “Are we there yet?” That’s what it feels like sometimes when we’re talking to B2B marketers about their social media efforts.

donhornsby's insight:

So how can you know whether or not you’re on track with social media, so that you can be confident that ROI is just around the corner?

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Momentum Factor's curator insight, February 27, 3:18 PM

A recent, common debate... Are you getting any return on YOUR social media investment?!

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Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO

Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO | Surviving Social Chaos | Scoop.it
Google and Twitter are teaming up to index tweets again in real time. Here's what marketers need to know about the new deal.
donhornsby's insight:

It looks like it's time to focus on your Twitter presence....it can be a powerful tool - especially with this new effort from Google.

 

(From the article): How should a marketer to react to this news? In this post, I will focus on how you can benefit from the new deal between Google and Twitter. You will need to be active on Twitter to obtain these benefits, but I will include some tips for those of you who are just getting started -- you can still benefit from this development if you're doing the right things. The good news is that it will take some time for Google to implement changes based on the new data they will be getting from Twitter, so you have some time to get ready. But the sooner you get started, the better.

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Momentum Factor's curator insight, February 25, 12:08 PM

Recently, Google and Twitter announced that they are working together again. How will this effect your SEO? What about social engagement on the platform? It looks like it is time to focus, even more so, on your Twitter presence! 

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Five Daily Business Blogging Habits to Improve Your Productivity

Five Daily Business Blogging Habits to Improve Your Productivity | Surviving Social Chaos | Scoop.it

A daily blogging habit is a commitment to devote time to your blog. It means that no matter what day it is, you have at least one blog post that you’re working through the stages of the writing process.


Here are the five habits I rely on to build and stick to a daily blogging routine:

donhornsby's insight:

Great suggestions..... What would you add to these tips?

 

(From the article): Can you spare 10, 15 or 30 minutes each day to make some progress on your next blog post? I guarantee it will be easier to finish if you’ve already started!

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3 Secret Factors That Influence Your SEO Rankings

3 Secret Factors That Influence Your SEO Rankings | Surviving Social Chaos | Scoop.it

Once upon a time, all you needed was content and some links for SEO. My friends, search engine optimization (SEO) has changed to become faster, smarter, and more mobile-friendly than it once was.

donhornsby's insight:

(From the article): There are many other SEO factors that can help you increase your search engine rankings. However, if you follow these 3 simple tips given, you will be that much closer to getting in front of your target audience and increase your potential for website conversion.

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4 Tips on How to Generate & Share Relevant Content

4 Tips on How to Generate & Share Relevant Content | Surviving Social Chaos | Scoop.it
Discover how to share content effectively and optimize your content for social media with these 4 quick tips
donhornsby's insight:

This article is from the folks at Hootsuite. It provides great insight on how to keep great content moving through your social media channels. What tips would you add to the list?

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An Overview of Social Media Channels #Infographic

An Overview of Social Media Channels #Infographic | Surviving Social Chaos | Scoop.it
Social Media World - By this inforgraphic you will get detail informative information about our social work and their details.
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Google+, a Disappointment With a Purpose

Google+, a Disappointment With a Purpose | Surviving Social Chaos | Scoop.it
The latest management shake-up at Google+ underscores the social unit's shortcomings, but the effort has helped Google accomplish several strategic goals.
donhornsby's insight:

For one, it encouraged millions of users to establish Google accounts. Thanks to a controversial change to Google’s privacy policy, these accounts now connect Google’s various services, from Gmail to Google Maps to search. That helps the company personalize those services, letting people search for their own photos via Google for instance.

 

More important to Google’s business, it helps the company track logged-in users. That’s important to the advertisers that drive Google’s business, who want to know whether the user who saw an ad on a desktop computer later purchased the item from a smartphone.

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17 Fantastic Infographic Generators!

17 Fantastic Infographic Generators! | Surviving Social Chaos | Scoop.it

Data is crucial. However, displaying a chunk of plain data can be monotonous. Infographics visualize plain data and make it visually more appealing. Data turned into infographic has a higher potential to go viral and be effective. While many of us are designers who can design amazing infographs, Infographic Generators can come in handy to Designers and non-designers alike. They can be a time saving resource. So here is a list of 17 fantastic Infographic Generators I compiled together:...


Via Jeff Domansky
donhornsby's insight:

This is simply a great list of tools that you can use. 

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Venkatesh Iyer (venkyiyer.com)'s curator insight, March 5, 3:54 AM

I found some of the sites mentioned here really interesting.

Becky Roehrs's curator insight, March 5, 9:18 AM

I like the first 12-especially canva and piktochart, since I've tried them out.

Alfredo Corell's curator insight, March 5, 3:04 PM
  1. Canva: https://www.canva.com/ 
  2. Vizualize.me: http://vizualize.me/ 
  3. Easelly: http://www.easel.ly/ 
  4. Piktochart: http://piktochart.com/ 
  5. infogr.am: https://infogr.am/ 
  6. Venngage: https://venngage.com/ 
  7. Visme: http://www.visme.co/#Infographics 
  8. iCharts: http://icharts.net/ 
  9. Sprites: https://spritesapp.com/ 
  10. Infoactive: https://infoactive.co/ 
  11. Kinzaa: http://kinzaa.com/ 
  12. tableau public: http://www.tableau.com/public/ 
  13. Wordle: http://www.wordle.net/ 
  14. Good labs: http://labs.good.is/ 
  15. Weave: http://www.oicweave.org/index.php
  16. Biogrify: http://www.biogrify.com/
  17. re.vu: http://re.vu/ 
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How LinkedIn Became the Number One Website for C-Suites

How LinkedIn Became the Number One Website for C-Suites | Surviving Social Chaos | Scoop.it
A recent survey revealed LinkedIn is the best social platform for business. It also showed these social network is the prefered one from C-Suites.
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How to Do Keyword Research for SEO: A Beginner's Guide

How to Do Keyword Research for SEO: A Beginner's Guide | Surviving Social Chaos | Scoop.it
Learn how to do keyword research from scratch so you can start ranking in search for terms you actually care about.
donhornsby's insight:

(Key Quote From Article): Be sure to re-evaluate these keywords every few months -- once a quarter is a good benchmark, but some businesses like to do it even more often than that. As you gain even more authority in the SERPs, you'll find that you can add more and more keywords to your lists to tackle as you work on maintaining your current presence, and then growing in new areas on top of that.

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8 Common Facebook Mistakes Social Media Managers Need To Avoid

8 Common Facebook Mistakes Social Media Managers Need To Avoid | Surviving Social Chaos | Scoop.it
Social media managers are faced with the task to tackle Facebook. Here are some Facebook mistakes social media managers should avoid.
donhornsby's insight:

These are important tips to consider while posting on Facebook. Need to keep in mind!

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The Dangers of Letting Your Facebook Page Sit Dormant

The Dangers of Letting Your Facebook Page Sit Dormant | Surviving Social Chaos | Scoop.it

 

Despite having been around since 2004, many people continue to look past Facebook marketing as a valuable tool. This couldn’t apply more to business owners and managers, who often see Facebook marketing as confusing and pointless.

 

The truth is that Facebook marking is a valuable tool but only when utilized properly. It’s not difficult to utilize Facebook from a marketing standpoint — the only necessity is to regularly post intriguing and engaging content


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

Great Advice!


(From the article): Whether it is text, video, images or anything else, put something there and make it interesting and relevant. When people find your Facebook page, make them want to stay on your page and dig a little further into it. Besides, if people see that you’re not putting effort into your own company, why should they think you would put effort into serving them?

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3 MUSTS for Social Media in 2015

3 MUSTS for Social Media in 2015 | Surviving Social Chaos | Scoop.it
Are you incorporating these 3 things in your social media marketing? If not, get ready to be left behind. Find out what they are and how to use them today!
donhornsby's insight:

I agree with what she has recommended. 2015 is going to be a big year for social media marketing.


(From the article): Personal connection, videos, and ad spend are my top three. And my final prediction for 2015 is that it’s going to be the year of Instagram. If you aren’t on it – make it a priority.

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How I Made my Business Meetings More Productive in 3 Simple Steps

How I Made my Business Meetings More Productive in 3 Simple Steps | Surviving Social Chaos | Scoop.it

I am a small business owner and just like many other people in my situation I struggle with the same everyday problems. One of the worst problems I had to deal with were the business meetings me and my team used to have. I thought that these meetings are essential to an organization so we used to hold them regularly, often without good reason. I’m saying this is one of the worst problems I had to deal with because I didn’t know it was a problem until it was almost too late. Here’s what I did to solve it:

donhornsby's insight:

(From the article): I guarantee you that if you follow my advice you will be able to improve your business meetings too. If you need some extra help you can also get one of the readily available software solutions such as Pronestor, YaRooms and GetaRoomdeveloped for instance. These will make every aspect of organizing meetings a breeze. 

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donhornsby's curator insight, February 25, 10:19 AM

I guarantee you that if you follow my advice you will be able to improve your business meetings too. If you need some extra help you can also get one of the readily available software solutions such as Pronestor, YaRooms and GetaRoomdeveloped for instance. These will make every aspect of organizing meetings a breeze. 

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5 Powerful Ways to Grow Your Social Media Presence

5 Powerful Ways to Grow Your Social Media Presence | Surviving Social Chaos | Scoop.it
Simple but powerful social media tips that you can implement right now to stand out and grow your social media presence.
donhornsby's insight:

Are you ready to grow your presence on social media. This is an excellent article to start with that process today!

 

(From the article): The social space is not getting any quieter. Everyone wants to be noticed and for their message to be heard. By following some of the above tips, you’ll be able to start crafting a  more unique voice, more effective ways to be seen and to provide increased value to the community. I’d love to hear about your own experiences, please comment below and share what’s worked for you when it comes to standing out!

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SageRave's curator insight, February 25, 10:18 AM

Ever wonder what happens when everyone adopts the same plan?

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The Psychology of Fellowship on Social Media

The Psychology of Fellowship on Social Media | Surviving Social Chaos | Scoop.it
There is a way to build brand ambassadors on social media. Here are some tips you can use to create a fellowship and cultivate your following.
donhornsby's insight:

This is a fascinating and insightful article. Treat people on social media (and in life) in the way that you would like to be treated!

 

(From the article): This is why it’s so important to build this for your brand on social media.  People need a place where they feel important or needed.  Don’t give this out begrudgingly either.  This is not something that you should mess around with.  If you’re not totally sold out to the process, then don’t bother doing it because doing something like this can either make you or break your brand.

 

The psychology behind all of this is based on the simple reason of usage. Find something for your trusted fellowship to do, really trust them with it, and they’ll complete the task for you. This is the first stages to building brand ambassadors and evangelists for your business online.

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New Dove Campaign Aims to Cleanse Twitter of Rampant Trolling and Hate-Speech

New Dove Campaign Aims to Cleanse Twitter of Rampant Trolling and Hate-Speech | Surviving Social Chaos | Scoop.it
Entitled #SpeakBeautiful, the multi-tiered campaign will aim to incite a domino effect of positivity.
donhornsby's insight:

Words matter. It takes only one positive Tweet (or a few encouraging spoken words) to start a trend. #‎SpeakBeautiful‬

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