Google+ is often misunderstood, Guy Kawasaki said during a recent webinar with SmartBrief.
Google+ is often misunderstood, Guy Kawasaki said during a recent webinar with SmartBrief. People sign up for it and expect it to be like Facebook, full of their existing friends and family. And when it turns out that Google+ isn’t full of people they already know, they get discouraged and wander off. But the very thing that turns some people off of Google+ is what makes it so worthwhile for people who know how to use it correctly.
Facebook is like a very big party where you know everyone already. But Google+ is a smaller, more intimate party that filled with people you don’t know yet — but who have interesting things to say on a variety of topics. If Facebook is for friends and family, Twitter is for sharing thoughts and opinions and LinkedIn is for self-promotion — then Google+ is for talking about the things you’re most passionate about with new and exciting people.