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Freelancers’ Guide to Balancing Work and Life

Freelancers’ Guide to Balancing Work and Life | Surviving Social Chaos | Scoop.it

Balancing work and life is very important, and it is necessary to manage both sides perfectly to ensure success in the professional world. Although it sounds simple, managing both sides can be very difficult at times. This is more difficult for freelancers because they need to manage their own time between work and life.

 

Freelancers are people who choose to work from their own comfort zone, which is usually their house. Unlike office employees, freelancers choose to work according to their comfort level. Office employees have their own office schedule, where their log in and log out time is recorded. Accordingly, they work only during those hours and devote the remaining hours to their personal lives. But freelancers operate differently. They work during hours that suit their comfort zone, but if they don’t maintain a balance between work and their personal life, problems could result.

 

Read more: http://bit.ly/HXaogr


Via Martin Gysler
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Martin Gysler's comment, April 25, 2012 10:04 AM
Of course I do it my dear. I work very fast, maybe I should become your mentor for your efficiency on social media... let us thinking about our future collaboration... lol! Of course, the snow is gone... since two days and the weather is going better now! Que du bonheur...
Slavica Bogdanov's comment, April 25, 2012 10:50 AM
I do see that.I work fast and effectively as well; learn fast too. I would be forever grateful to have you as a mentor and forever is a long term. Would be great to collaborate with you. Am very open minded and flexible. In exchange, I can offer always positive attitude, healing energy, humbleness of a peace warrior...I really need a mentor, greater mind than mine :)) Merci d'avance! Passez une belle journée ensoleillée.
Martin Gysler's comment, April 26, 2012 2:24 AM
:)... I think we should contact us next week for a discussion on Skype. Send me a private message on FB with your availability (Paris time) and we will find a time convenient to both. Une excellente journée également!

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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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8 Twitter Lists You Should Be Using

8 Twitter Lists You Should Be Using | Surviving Social Chaos | Scoop.it
These are 8 Twitter lists you should start using today. This will increase your effectiveness on Twitter and will make it a much more enjoyable experience.
donhornsby's insight:

A great review of how you should be using this underutilized tool of Twitter lists!

 

(From the article): Twitter lists make the fast-paced world of Twitter slow down so you can catch your breath! There are a lot of options when creating Twitter Lists for business (and even personally) so experiment with what works for you. Do you have a Twitter List you can’t live without?

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Content Curation Lands on Google+: Introducing Collections

Content Curation Lands on Google+: Introducing Collections | Surviving Social Chaos | Scoop.it

Start collections for your interests. Post videos, photos, and more


Via Robin Good
donhornsby's insight:

Google + has now introduces a content curation tool for their users.  Will you use this new feature on Google +?

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Robin Good's comment, May 5, 11:39 AM
In the end it all depends on what you want to do.
theo kuechel's curator insight, May 5, 2:28 PM

I think that this is the  feature that has been missing from Google +  It offers a much more flexible and controlled way to organise and curate resources than is possible using the G+ timeline.  Educators and students should find this very useful.  

Stephen Dale's curator insight, Today, 4:04 AM

I'm only surprised that it has taken this long for Google to appreciate the importance of content curation. Better late than never.

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Should the CEO be social?

Should the CEO be social? | Surviving Social Chaos | Scoop.it
Chief executives may not want to be on social media but their people, customers and shareholders sure wish they were there.
donhornsby's insight:

Yes, Yes, Yes, and Yes. 

 

(From the article): Grant Thornton says around 40% of employees would like their organisation to embrace social and McKinsey says that it can deliver productivity benefits of 20-25 %, yet this is not yet well understood by CEOs.


Enterprise Social Networks (ESNs) like Yammer allow a CEO to talk directly to staff across geographies, driving engagement and innovation.

 

Gartner Inc says that while social networks will become primary channels for work-related decisions, 80% of social business efforts may not achieve the intended benefits due to inadequate leadership.

 

This is probably the most important reason CEOs should set aside personal views on social, broaden their understanding of its benefits and risks and find ways to meet customers, suppliers and people where they already are – in social networks.

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Josie Gibson's curator insight, May 5, 1:34 AM

Great piece by social media advisor, Dionne Lew (@DionneLew)

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How to Clean Up Your Content for More Credibility

How to Clean Up Your Content for More Credibility | Surviving Social Chaos | Scoop.it
Could your content use a credibility clean-up? Low interaction, engagement, comments, and shares are all signs that the answer could be yes.
donhornsby's insight:

By referencing these steps, you can flush the inferior content from your site and refocus on fresh, relevant, and strategic compositions that will ultimately benefit your business.

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New research suggests it is possible to identify online troublemakers before they strike

New research suggests it is possible to identify online troublemakers before they strike | Surviving Social Chaos | Scoop.it

A new paper suggests that it might be possible to identify potential trolls before they do their worst. 

donhornsby's insight:

(From the article): Websites are having to spend an increasing proportion of their budgets on moderating online posts and comments, says Richard Millington at Feverbee, a consultancy that specialises in this area. Though companies charge less than a cent to remove the nastiest of comments, the scale of some online communities can cause costs to add up. The Huffington Post, a popular site, was once forced to outsource its moderation—of nearly 500,000 comments a day—to a team of 28 people.

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How to Drive Social Media Traffic

How to Drive Social Media Traffic | Surviving Social Chaos | Scoop.it

So you have built a website. Now what? You might just be sitting and twiddling your thumbs trying to figure out what the next step is. 

donhornsby's insight:

(From the article): Social media marketing is a great way to get customer engagement and to drive people to your site. Here are five steps you should follow if you want to get the most out of your social media strategy to help grow site traffic and build and engage followers.

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5 Keys to Creating a B2B Blog That Builds Traffic and Generates Leads

5 Keys to Creating a B2B Blog That Builds Traffic and Generates Leads | Surviving Social Chaos | Scoop.it

Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads?


donhornsby's insight:

This article addresses a number of the necessary details for a successful blog. The point about proper formatting is key!

 

(From the article): Surprisingly, the easiest part of setting up a blog is the technical details. The trickiest part is producing content that focuses on your buyer persona. But if you can do both, you will begin to attract more of the right kind of site traffic and quality leads.

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Four steps to stay on top of social media trends

Four steps to stay on top of social media trends | Surviving Social Chaos | Scoop.it
How can a busy marketer possibly keep up with social media trends? Staying ahead of marketing FOMO with Kiki Schirr.
donhornsby's insight:
(From the article): Strategies to Keep on Top of Social Media TrendsOwn an iOS (Apple mobile) device. Much as the average Android user hates to admit it, the newest and hottest apps usually start on iOS, Apple’s mobile operating system. If you carry an Android phone, consider investing in an iPod Touch just for testing purposes.When you hear about a new app, write it down.  I cannot stress the importance of this enough. Usually, you have to hear a new term 3-5 times before you bother to look into it—so if you check it out on day one, you’ll be that much further ahead of your competition.Spend a half an hour every evening using a new app: No amount of research and TechCrunch reading will ever provide a substitute for hands-on experience. Connect with friends, create a personal account, and use it like a real person would use it, not a marketer. Get a feel for how the app works, and try not to get sucked in for more than a half an hour—if you can!Subscribe to the Product Hunt newsletter: Product Hunt is a ranking site for new products on the market. You can visit every day to stay abreast of the hot new trends—or you can have the top 10 performers emailed to you daily. You decide which level of commitment is right for you.
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SageRave's curator insight, April 29, 6:45 PM

Right now, I feel just like those fish, swimming up stream.

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4 things to never post on social media

4 things to never post on social media | Surviving Social Chaos | Scoop.it

A It may seem innocent to share photos and our interests on social media, but we could actually be putting ourselves in danger by doing so.

donhornsby's insight:

A nice reminder that "Nothing that goes through social media will ever be fully private."


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Facebook tilts the News Feed algorithm back to your friends

Facebook tilts the News Feed algorithm back to your friends | Surviving Social Chaos | Scoop.it

Facebook has announced it's twisting the knobs that control what content you see in your News Feed to favor more content from your close friends.

donhornsby's insight:

(From the article): Facebook is also holding talks with publishers to host their content directly on the site. If these algorithm changes do indeed mean problems for publications, that's a mighty big stick to swing before offering up a new hosted-content service.

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Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out

Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out | Surviving Social Chaos | Scoop.it
Want to figure out which social networks to use in your marketing? Here's how to do it.
donhornsby's insight:

(From the article): Once you’ve done your research, you can then start to focus on growing and engaging that audience, driving them back to your website, and converting them into paying customers.

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How to Use Hashtags to Grow Your Brand on Twitter

How to Use Hashtags to Grow Your Brand on Twitter | Surviving Social Chaos | Scoop.it

#Hashtags – I get it, they can be annoying. Or confusing.

 

However, using hashtags and learning how to use them effectively is important for building your brand,  growing your targeted followers, and increasing the reach and lifespan of your tweets.

 

donhornsby's insight:

This is an excellent look at how to use hashtags in an effective manner.

 

(From the article): 

Using hashtags within the content : “@ARCH_Digital helps companies grow their #Brand through #SocialMediaMarketing. Visit archdigitalagency.com to learn more.”  Note that I used the ARCH Twitter username.  In any Tweet, if the company is on Twitter, use their username instead of typing out their company name.  In this tweet, I hashtagged Social Media Marketing and Brand. Those are two commonly searched words within the marketing industry. Also note that when a hashtag has more than one word, I capitalize the first letter of each word. This make the hashtag easy to read in that split second a followers has when scrolling through tweets.

 

Using hashtags at the end of a tweet:  “@ARCH_Digital helps companies grow their brand through social media marketing. Visit archdigitalagency.com to learn more. #SMM #Marketing”   I included all the hashtags at the end of the tweet. I used the most commonly searched words within marketing and social media marketing, and also hashtags that summarize the tweet.


Using hashtags within the content and at the end of the tweet: The last way to use hashtags, which I recommend, is to use a combination of both methods. “@ARCH_Digital  helps companies grow their brand through #SocialMediaMarketing. Visit archdigitalagency.com to learn more. #SMM”   This is what I would recommend using most often. I’ve hashtagged “Social Media Marketing,” which will help with search but more so help followers to notice what the tweet is about and pause to read it if social media marketing is a topic of interest.  Then, I added

#SMM at the end of the tweet. This is a commonly searched word, and will help grow new followers and increase the reach of the tweet.

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Venkatesh Iyer (venkyiyer.com)'s curator insight, April 29, 1:19 PM

Useful post. I am still unsure about my usage of #hashtags.

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5 Ways to Tell If You're Doing Social Media Right

5 Ways to Tell If You're Doing Social Media Right | Surviving Social Chaos | Scoop.it
More followers and more fun are just some of the criteria of success.

Via Level343
donhornsby's insight:

This is a great and valid list. 

Do you keep to the plan?

(From the article): An increase in followers should not necessarily be your number one goal. It's the quality and consistency of engagement, and the resulting ripple effect into other areas of your professional life, that you should be making a note of and optimizing for.

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How to Improve Your Google+ Marketing |

How to Improve Your Google+ Marketing | | Surviving Social Chaos | Scoop.it
Do people pay attention to your messages? In this article you'll discover five ways to strengthen your Google+ marketing for more engagement.
donhornsby's insight:

(From the article): To reap the benefits of Google+, let your company’s personality shine through.

 

Stay on-topic, share helpful information from others, leverage your network of existing connections and interact with them and try following the posting formula I mentioned earlier.

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5 SEO Tips to Rescue Your Failing Content

5 SEO Tips to Rescue Your Failing Content | Surviving Social Chaos | Scoop.it
One of the most difficult things about writing is getting those first few words onto paper. But, what comes after your awesome content is created?
donhornsby's insight:

(From the article): No one can include everything they want to say in one piece of digital content. This is where linking within your own website and blog rock. Include a few links within your content to other relevant content that you’ve written. And, of course, don’t forget to link to other brands and key influencers. Doing both increases your authority as an industry expert and builds relationships – as well as great SEO backlinks.

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22 LinkedIn Hacks That'll Make You More Productive [SlideShare]

22 LinkedIn Hacks That'll Make You More Productive [SlideShare] | Surviving Social Chaos | Scoop.it
Discover how to hide your connections from competitors, get a tailored lead list delivered to your inbox, customize your connection requests on mobile, and more.
donhornsby's insight:

A great resource to help you make the most out of LinkedIn. 

 

(From the article): In this SlideShare, we've collected 22 of the most useful -- and hidden -- hacks in LinkedIn, including:

How to hide your connections from competitorsHow to get a tailored lead list delivered directly to your inbox weekly or dailyHow to find prospects you already have something in common withHow to customize your connection request on a mobile device
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7 Twitter Tools to Help You Discover Great Content

7 Twitter Tools to Help You Discover Great Content | Surviving Social Chaos | Scoop.it
These seven tools can help you discover great content to share on Twitter.
donhornsby's insight:

Are you using any of these tools in your Social Media efforts? What are your favorites?  Are their tools that you use that are not on the list?

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How to Create Brand Memes for Social Media Marketing

How to Create Brand Memes for Social Media Marketing | Surviving Social Chaos | Scoop.it

Creating graphic memes with quotes is a good way to encourage conversation and shares on social media. Having a standout visual marketing strategy is an important part of building your personal brand’s visibility; and, it’s important that you have a message match.

There are many popular online tools today that take the guesswork out of generating memes for your brand. Thousands of high-quality images are available for free download that your audience will love along with free graphic editing tools for computers and mobile devices.

 

Including the right quotes for your niche along with great captions and hashtags can be very effective in getting your brand noticed on your website as well as on social media. The process is fairly simple and involves putting together the right message with the right image. Here are several ways your memes can help your personal brand stand out from the rest:


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article) A memorable meme can bring more visibility to your personal brand as well as attract new fans and followers. Begin with at least three posts or tweets a week, and stick to a regular schedule to build expectation. Take advantage of the free resources available, including copyright free images from Wikipedia. Quotes with images can be very powerful in spreading your brand message and generate more interactions than regular text.

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INFOGRAPHIC: The Secret to Content Marketing

INFOGRAPHIC: The Secret to Content Marketing | Surviving Social Chaos | Scoop.it
Wondering how to make your content go viral, getting into several different networks? You might just be making a key mistake, such as lacking a directed strategy.

Via Brian Yanish - MarketingHits.com
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Which Social Media Platform is Right for Me?

Which Social Media Platform is Right for Me? | Surviving Social Chaos | Scoop.it
Before devoting hours to a social media network that yields low ROI, take a look at the ins and outs of the major platforms and find your match.
donhornsby's insight:

To save time and maximize your social media ROI, be sure to choose the platforms best suited for your brand, business, and target audience.

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SageRave's curator insight, April 29, 6:44 PM

Prioritizing your social media outlets saves time, and money.

Chrissie Webber 'Powering Business Potential''s curator insight, April 30, 10:27 AM

In my opinion mastering one platform at a time is important in terms of the time it takes and developing skills that will ensure a ROI. Then carefully plan which social media platform to work on next.

Don't forget to create a good brand image that makes your website and social media platforms welcoming and easily recognisable to returning contacts.

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Which Live Streaming App Should You Use?

Which Live Streaming App Should You Use? | Surviving Social Chaos | Scoop.it
Want to live broadcast videos from your mobile device? Learn about Periscope, Meerkat, and other live streaming apps to find which one best fits your needs.
donhornsby's insight:

An excellent overview of the main streaming apps that are available to use at this time.  

 

(From the article): All of these apps are viable options depending on your needs. The best way to figure out which of these apps is right for you is by figuring out where your audience is by trying them yourself and gauging their performance. Currently, I've got them all. They're being updated regularly, so you'll see bug fixes and new features added. Sometimes an app might have trouble connecting, so you can move on to the next one.


The ability to stream video and chat with viewers in real time is powerful. Go out there, try it, and have some fun.

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How to Use the LinkedIn Relationship Tab to Improve Your Networking

How to Use the LinkedIn Relationship Tab to Improve Your Networking | Surviving Social Chaos | Scoop.it

Do you struggle to remember how or why you connected with someone on LinkedIn?

 

Want to get more out of your connections?

 

By using the Relationship tab, you can build on the connections you need to convert more prospects, close more deals and grow your business network.

 

In this article you’ll discover how to use the LinkedIn Relationship tab to manage your connections and grow your business.


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

Want to get more out of your connections? Here's how...

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Marco Favero's curator insight, April 28, 3:00 PM

aggiungi la tua intuizione ...

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What Is Social Networking and Why Should You Care?

What Is Social Networking and Why Should You Care? | Surviving Social Chaos | Scoop.it
What is social media networking, how do I use social media, and why should I care? Sounds to me like you can use some social media marketing tips!
donhornsby's insight:

(From the article): Why Should I Care About Social Media?

Social media is now the top online activity, beating porn and personal e-mail.Two-thirds of the world’s population visits social networking websites.The online and social media world has become the most influential source in helping consumers make their purchasing decisions.Millions of people are constantly creating content for the social networks.Social media is free.
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Why You Shouldn't Try to Be Everywhere in Social Media

Why You Shouldn't Try to Be Everywhere in Social Media | Surviving Social Chaos | Scoop.it
Jason Keath, Founder & CEO of Social Fresh, drops by the Content Pros Podcast today to discuss content via conference presentations and the advantages of keeping things simple.
donhornsby's insight:

(From the article): Don’t try to put content out on all social channels; it won’t do you any good. (highlight to tweet) Look at your community—everyone you do business with in one way or another. Where are they? If they aren’t on a particular social network, don’t spend your time and energy there.

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Top 9 Facebook Marketing Questions Answered

Top 9 Facebook Marketing Questions Answered | Surviving Social Chaos | Scoop.it

Have you got Facebook marketing questions?

 

Are you wondering what the most common Facebook marketing questions are?

 

Businesses with Facebook Pages often have the same questions.

 

This article dives deeper into frequently asked questions for businesses on Facebook.


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

This is a great article to review if you have a page on Facebook. The odds are that you have had some of these questions.


(From the article): If you have more than 200 fans, there are a couple of options. If you’ve never changed your page name before, you should be able to change it one time. But be very intentional with this change–you won’t be able to change it easily after this.


And unfortunately, some people don’t have the option to change their page name even if they haven’t changed it before.

 

If you have the capability to request a change on your page, you’ll see the Request Change link on your About tab.

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