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Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1? | Social Media Today

Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1? | Social Media Today | Surviving Social Chaos | Scoop.it

This is a question that each person active on social media should ask himself a day or another. Have you ever thought? [note mg]

 

How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them.

 

However, unfortunately many business leaders find they don’t get used. The share buttons sit on their site with the lonely zero or default +1. Chances are your pocket book or wallet might be feeling a little lonely too.

 

What if you took the same time you spend on the share bars, share buttons and tools and instead first focus on something worthy of a share? I know it sounds like a crazy concept because after all it’s far easier to focus on the bright shiny objects, geeky tools and data analytics.

 

Trust me, I am a data junkie and could literally spend all day helping my clients dig into the heads of their target audiences with a goal of embedding their brand in their brains!

 

Is your content worthy of a share?

 

Read more: http://bit.ly/HNNTN5


Via Martin Gysler
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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How LinkedIn Became the Number One Website for C-Suites

How LinkedIn Became the Number One Website for C-Suites | Surviving Social Chaos | Scoop.it
A recent survey revealed LinkedIn is the best social platform for business. It also showed these social network is the prefered one from C-Suites.
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How to Do Keyword Research for SEO: A Beginner's Guide

How to Do Keyword Research for SEO: A Beginner's Guide | Surviving Social Chaos | Scoop.it
Learn how to do keyword research from scratch so you can start ranking in search for terms you actually care about.
donhornsby's insight:

(Key Quote From Article): Be sure to re-evaluate these keywords every few months -- once a quarter is a good benchmark, but some businesses like to do it even more often than that. As you gain even more authority in the SERPs, you'll find that you can add more and more keywords to your lists to tackle as you work on maintaining your current presence, and then growing in new areas on top of that.

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8 Common Facebook Mistakes Social Media Managers Need To Avoid

8 Common Facebook Mistakes Social Media Managers Need To Avoid | Surviving Social Chaos | Scoop.it
Social media managers are faced with the task to tackle Facebook. Here are some Facebook mistakes social media managers should avoid.
donhornsby's insight:

These are important tips to consider while posting on Facebook. Need to keep in mind!

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The Dangers of Letting Your Facebook Page Sit Dormant

The Dangers of Letting Your Facebook Page Sit Dormant | Surviving Social Chaos | Scoop.it

 

Despite having been around since 2004, many people continue to look past Facebook marketing as a valuable tool. This couldn’t apply more to business owners and managers, who often see Facebook marketing as confusing and pointless.

 

The truth is that Facebook marking is a valuable tool but only when utilized properly. It’s not difficult to utilize Facebook from a marketing standpoint — the only necessity is to regularly post intriguing and engaging content


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

Great Advice!


(From the article): Whether it is text, video, images or anything else, put something there and make it interesting and relevant. When people find your Facebook page, make them want to stay on your page and dig a little further into it. Besides, if people see that you’re not putting effort into your own company, why should they think you would put effort into serving them?

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3 MUSTS for Social Media in 2015

3 MUSTS for Social Media in 2015 | Surviving Social Chaos | Scoop.it
Are you incorporating these 3 things in your social media marketing? If not, get ready to be left behind. Find out what they are and how to use them today!
donhornsby's insight:

I agree with what she has recommended. 2015 is going to be a big year for social media marketing.


(From the article): Personal connection, videos, and ad spend are my top three. And my final prediction for 2015 is that it’s going to be the year of Instagram. If you aren’t on it – make it a priority.

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How I Made my Business Meetings More Productive in 3 Simple Steps

How I Made my Business Meetings More Productive in 3 Simple Steps | Surviving Social Chaos | Scoop.it

I am a small business owner and just like many other people in my situation I struggle with the same everyday problems. One of the worst problems I had to deal with were the business meetings me and my team used to have. I thought that these meetings are essential to an organization so we used to hold them regularly, often without good reason. I’m saying this is one of the worst problems I had to deal with because I didn’t know it was a problem until it was almost too late. Here’s what I did to solve it:

donhornsby's insight:

(From the article): I guarantee you that if you follow my advice you will be able to improve your business meetings too. If you need some extra help you can also get one of the readily available software solutions such as Pronestor, YaRooms and GetaRoomdeveloped for instance. These will make every aspect of organizing meetings a breeze. 

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donhornsby's curator insight, February 25, 10:19 AM

I guarantee you that if you follow my advice you will be able to improve your business meetings too. If you need some extra help you can also get one of the readily available software solutions such as Pronestor, YaRooms and GetaRoomdeveloped for instance. These will make every aspect of organizing meetings a breeze. 

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5 Powerful Ways to Grow Your Social Media Presence

5 Powerful Ways to Grow Your Social Media Presence | Surviving Social Chaos | Scoop.it
Simple but powerful social media tips that you can implement right now to stand out and grow your social media presence.
donhornsby's insight:

Are you ready to grow your presence on social media. This is an excellent article to start with that process today!

 

(From the article): The social space is not getting any quieter. Everyone wants to be noticed and for their message to be heard. By following some of the above tips, you’ll be able to start crafting a  more unique voice, more effective ways to be seen and to provide increased value to the community. I’d love to hear about your own experiences, please comment below and share what’s worked for you when it comes to standing out!

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SageRave's curator insight, February 25, 10:18 AM

Ever wonder what happens when everyone adopts the same plan?

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The Psychology of Fellowship on Social Media

The Psychology of Fellowship on Social Media | Surviving Social Chaos | Scoop.it
There is a way to build brand ambassadors on social media. Here are some tips you can use to create a fellowship and cultivate your following.
donhornsby's insight:

This is a fascinating and insightful article. Treat people on social media (and in life) in the way that you would like to be treated!

 

(From the article): This is why it’s so important to build this for your brand on social media.  People need a place where they feel important or needed.  Don’t give this out begrudgingly either.  This is not something that you should mess around with.  If you’re not totally sold out to the process, then don’t bother doing it because doing something like this can either make you or break your brand.

 

The psychology behind all of this is based on the simple reason of usage. Find something for your trusted fellowship to do, really trust them with it, and they’ll complete the task for you. This is the first stages to building brand ambassadors and evangelists for your business online.

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New Dove Campaign Aims to Cleanse Twitter of Rampant Trolling and Hate-Speech

New Dove Campaign Aims to Cleanse Twitter of Rampant Trolling and Hate-Speech | Surviving Social Chaos | Scoop.it
Entitled #SpeakBeautiful, the multi-tiered campaign will aim to incite a domino effect of positivity.
donhornsby's insight:

Words matter. It takes only one positive Tweet (or a few encouraging spoken words) to start a trend. #‎SpeakBeautiful‬

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Get More Traffic From Instagram

Get More Traffic From Instagram | Surviving Social Chaos | Scoop.it

Instagram is a beautiful place to share content, but with limited oppotunities to link specifically to to your online assets it can be tough to grow traffic. These tips will help you do it the right way. 

donhornsby's insight:

A great overview of Instagram - complete with tips on how to be effective in engagement on that platform.

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3 Myths About Posting Too Much Content On Facebook

3 Myths About Posting Too Much Content On Facebook | Surviving Social Chaos | Scoop.it

Is it true that you could be posting too much on Facebook? 

 

donhornsby's insight:

(From the article) Post as often as you like, even 10 times per day, so long as you have excellent content.

 

But if you don’t have great content, don’t feel compelled to post something, any more than you would eat another plate at the buffet just because.

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Are You a Social Media Jack of All Trades, but Master of None?

Are You a Social Media Jack of All Trades, but Master of None? | Surviving Social Chaos | Scoop.it

I remember when I first started with social media that I shared everything and anything to every single network that I was on. 

donhornsby's insight:

I love the way this article ends....what are your thoughts?

 

(From the article): I still have a long way to go. I’ve really just started trying to separate what I share per network, and I’ve only been pretty good at it with Instagram. But I’m working on doing the same with all my other networks too. In the end, I’m thinking I’d rather be extremely good or great at one thing, than just ok at lots of things. How about you?

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13 Social Media Templates to Help You Craft Great Social Posts

13 Social Media Templates to Help You Craft Great Social Posts | Surviving Social Chaos | Scoop.it
Crafting excellent social media posts and calendars is vital if you want your social stay to be a powerful and successful one. However, you might be hitting the proverbial brick wall with your posts,
donhornsby's insight:

(From the article): When you utilize these awesome templates for your business, make sure you use them for your business with yourown posts. Don’t copy everything that you see; tweak it to fit your brand and needs as well as possible. Remember, being original is vital in everything – always stay original! These templates are simply to help give you direction and streamline the content creation and auditing process. If you do share any of these templates with others, always make sure you reference back to where you located them on the Content Marketing Institute (CMI) site or Hootsuite. This is a great practice to get into, and is also very professional and will reflect greatly on you!

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Social Media New Year's Resolutions [#INFOGRAPHIC]

Social Media New Year's Resolutions [#INFOGRAPHIC] | Surviving Social Chaos | Scoop.it
With the New Year come the New Year’s Resolutions. Maybe yours is going to the gym, learning a new language or even just relaxing more. Whatever your personal resolutions might be, there’s also a good chance that your social media accounts could use a new start in the New Year, too. That’s why we put […]
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Optimize Twitter to Maximize Small Business Results

Optimize Twitter to Maximize Small Business Results | Surviving Social Chaos | Scoop.it

Integrating Twitter into your overall social media marketing strategy is a critical component. Want to get found online? Ready to drive traffic to your website or blog? Twitter is key!

donhornsby's insight:

I am big supporter of Twitter and using it on a daily basis. I recommend the following article containing excellent tips for maximize your presence on Twitter!

 

(From the article): Twitter has been a mainstay of my social media marketing for good reason. The connections, opportunities and interaction are priceless.


How are you using it to marketing your small business? Take the necessary steps today to turn Twitter into your own social media powerhouse!

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A Case Study: Four Reasons One Client Decided to Hire a Social Media Marketer

A Case Study:  Four Reasons One Client Decided to Hire a Social Media Marketer | Surviving Social Chaos | Scoop.it

The owner of a local mid-sized home services company had been spending thousands on his telephone book ads and his ads in an online Services Directory.  While he is doing well with repeat business and “word of mouth” referrals, he has seen a steady decline in the efficacy of his traditional marketing efforts.  After a little research, he explained why he decided to shift the majority of his marketing and advertising budget to Social Media:


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

The reality is that your business needs a social media manager. Please contact me if you are in need of help!

 

(From the article): Change is difficult – and can be frightening.  This new type of marketing often seems counter-intuitive and difficult to understand.  It is easier to continue doing what you have always done.  But, just as this business owner did, it might be time to start asking the hard questions: Are your telephone book ads and services directory listings still working for you?  If not, it might be time to get out of your comfort zone and join the other successful businesses on Social Media.

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4 Key Strategies for Smarter Social Media Posting by CEOs #infographic

4 Key Strategies for Smarter Social Media Posting by CEOs #infographic | Surviving Social Chaos | Scoop.it

So, before you tweet just be ‘cool’, here are four key strategies to keep in mind for social media postings.”


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

If you have nothing to say, say nothing. Nothing is better than something irrelevant. Looking foolish on social media by making comments just for the sake of posting is off brand and will hurt you more than help you.

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Social ROI: Are We There Yet?

Social ROI: Are We There Yet? | Surviving Social Chaos | Scoop.it

Remember those road trips with family or friends when you were growing up? There was always someone (maybe you) in the car that kept asking that annoying question: “Are we there yet?” That’s what it feels like sometimes when we’re talking to B2B marketers about their social media efforts.

donhornsby's insight:

So how can you know whether or not you’re on track with social media, so that you can be confident that ROI is just around the corner?

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Momentum Factor's curator insight, February 27, 3:18 PM

A recent, common debate... Are you getting any return on YOUR social media investment?!

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Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO

Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO | Surviving Social Chaos | Scoop.it
Google and Twitter are teaming up to index tweets again in real time. Here's what marketers need to know about the new deal.
donhornsby's insight:

It looks like it's time to focus on your Twitter presence....it can be a powerful tool - especially with this new effort from Google.

 

(From the article): How should a marketer to react to this news? In this post, I will focus on how you can benefit from the new deal between Google and Twitter. You will need to be active on Twitter to obtain these benefits, but I will include some tips for those of you who are just getting started -- you can still benefit from this development if you're doing the right things. The good news is that it will take some time for Google to implement changes based on the new data they will be getting from Twitter, so you have some time to get ready. But the sooner you get started, the better.

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Momentum Factor's curator insight, February 25, 12:08 PM

Recently, Google and Twitter announced that they are working together again. How will this effect your SEO? What about social engagement on the platform? It looks like it is time to focus, even more so, on your Twitter presence! 

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Five Daily Business Blogging Habits to Improve Your Productivity

Five Daily Business Blogging Habits to Improve Your Productivity | Surviving Social Chaos | Scoop.it

A daily blogging habit is a commitment to devote time to your blog. It means that no matter what day it is, you have at least one blog post that you’re working through the stages of the writing process.


Here are the five habits I rely on to build and stick to a daily blogging routine:

donhornsby's insight:

Great suggestions..... What would you add to these tips?

 

(From the article): Can you spare 10, 15 or 30 minutes each day to make some progress on your next blog post? I guarantee it will be easier to finish if you’ve already started!

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3 Secret Factors That Influence Your SEO Rankings

3 Secret Factors That Influence Your SEO Rankings | Surviving Social Chaos | Scoop.it

Once upon a time, all you needed was content and some links for SEO. My friends, search engine optimization (SEO) has changed to become faster, smarter, and more mobile-friendly than it once was.

donhornsby's insight:

(From the article): There are many other SEO factors that can help you increase your search engine rankings. However, if you follow these 3 simple tips given, you will be that much closer to getting in front of your target audience and increase your potential for website conversion.

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4 Tips on How to Generate & Share Relevant Content

4 Tips on How to Generate & Share Relevant Content | Surviving Social Chaos | Scoop.it
Discover how to share content effectively and optimize your content for social media with these 4 quick tips
donhornsby's insight:

This article is from the folks at Hootsuite. It provides great insight on how to keep great content moving through your social media channels. What tips would you add to the list?

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Pinterest Looks for a Few Good Men by Adding Gender-Based Search

Pinterest Looks for a Few Good Men by Adding Gender-Based Search | Surviving Social Chaos | Scoop.it
Pinterest came to fame by wooing women with wedding ideas, hairstyle hints, and home decor allure. But now the female-friendly photo site is trying to get more men to commit by filtering search results by gender to meet their manly needs.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

It looks like Pinterest is attempting to broaden it's appeal - and make is more useful for marketers.

 

I(From the article)) In reality, the reason for aiming to attract more men is to appeal to more advertisers. According to the company, this small gender-friendly shift in search results is the just the beginning of many more improvements designed to draw advertisers.

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Pinterest is trying to raise another $500M, valuing the company at $11B (report)

Pinterest is trying to raise another $500M, valuing the company at $11B (report) | Surviving Social Chaos | Scoop.it
Pinterest, which started out as a scrapbooking site, is remaking itself as a destination where people discover and indicate things that might want to buy.

Via Kelly Lieberman
donhornsby's insight:

Do you think that Pinterest is worth it? 

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How to handle an employee's offensive social media post

How to handle an employee's offensive social media post | Surviving Social Chaos | Scoop.it

Whether it's comments about news events, long-held beliefs or a bad joke, an employee's offensive posts on Facebook, Twitter and other social media sites can damage a company's image and profits. If the comments are racist, homophobic, sexist or against a religious group, tolerating discriminatory comments puts an employer at risk for lawsuits and losing customers.

donhornsby's insight:

Do you have a policy in place at work on handling social media posts from employees?

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