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Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1? | Social Media Today

Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1? | Social Media Today | Surviving Social Chaos | Scoop.it

This is a question that each person active on social media should ask himself a day or another. Have you ever thought? [note mg]

 

How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them.

 

However, unfortunately many business leaders find they don’t get used. The share buttons sit on their site with the lonely zero or default +1. Chances are your pocket book or wallet might be feeling a little lonely too.

 

What if you took the same time you spend on the share bars, share buttons and tools and instead first focus on something worthy of a share? I know it sounds like a crazy concept because after all it’s far easier to focus on the bright shiny objects, geeky tools and data analytics.

 

Trust me, I am a data junkie and could literally spend all day helping my clients dig into the heads of their target audiences with a goal of embedding their brand in their brains!

 

Is your content worthy of a share?

 

Read more: http://bit.ly/HNNTN5


Via Martin Gysler
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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4 Ways to Maximize Your Network With Social Media

4 Ways to Maximize Your Network With Social Media | Surviving Social Chaos | Scoop.it
Do you want to quickly find and meet contacts related to your industry? Are you looking for ways to establish a long-term relationship with those connections? It can be tough to make first contact without coming on too strong.

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Google Updates Analytics- Replaces Visits with Sessions and Adds Graphs - Seo Sandwitch Blog

Google Updates Analytics- Replaces Visits with Sessions and Adds Graphs - Seo Sandwitch Blog | Surviving Social Chaos | Scoop.it

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How I Became The Most Followed Nobody In Finland via @JaanaNystrom

How I Became The Most Followed Nobody In Finland via @JaanaNystrom | Surviving Social Chaos | Scoop.it

@Jaana Nyström is a great curator and she just beat me to the punch :). When she shared her EPIC journey of using G+ to move from "nobody" to "somebody" I planned to blog about her amazing journey. The content and message was too good to be trapped in comments.

Read this post CAREFULLY as you may recognize where you are on Jaana's timeline of personal brand development. There are several "inside baseball" tips to pay particular attention to including:

* Don't worry about perfection, start publishing.
* G+ is an AMAZING and vastly under used tool (start there add more social nets later).
* No matter what, keep turning the crank (keep going) since the only sin you and your personal band can't recover from is NOT PLAYING.

Great stuff from an amazing curator. What lessons did you learn from Jaana Nystrom? What similar lessons have you learned as you create a meaningful personal brand?


Via Martin (Marty) Smith
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Suvi Salo's comment, April 14, 11:28 AM
Thank you for recommendation.
malek's curator insight, April 14, 1:35 PM

 I usually don't envy people, but I do envy @Jaana Nyström a bit for her energy & passion. 

Gary Harwell's curator insight, April 14, 10:13 PM

seems reasonable

 

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3 Pinterest Mistakes You Don't Want To Make - Write On Track

3 Pinterest Mistakes You Don't Want To Make - Write On Track | Surviving Social Chaos | Scoop.it
Don't make these three Pinterest mistakes. They are surprisingly common and yet are very easy to prevent. Make your website and images more pinnable by following these three tips.

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Why Social Is the New SEO

Why Social Is the New SEO | Surviving Social Chaos | Scoop.it

Matt Cutts’ video on the role of social media in SEO suggests that future search results may provide tighter integration with social results. It’s evident that the web is an intensely social place.

 

Maybe the size of your social empire is irrelevant. But your social presence is very relevant when it comes to search'.

 

Read More: http://www.quicksprout.com/2014/04/11/why-social-is-the-new-seo/


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Marilyn Moran's curator insight, April 15, 5:43 PM

The lines are blurred between search + social.  This explains why you can't have search success without social.

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Pinterest for Business: What You Need To Succeed

Pinterest for Business: What You Need To Succeed | Surviving Social Chaos | Scoop.it
Pinterest is the best social network for marketers to spend time on. Every pin has the potential to drive traffic back to your website, and our research shows that pins on Pinterest continue driving traffic for a long time: 50% of traffic comes after 3 months. Facebook and Twitter posts are visible to your audience…

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How to Network With LinkedIn Groups

How to Network With LinkedIn Groups | Surviving Social Chaos | Scoop.it
Are you looking to improve your online networking? Have you thought about becoming more active in LinkedIn groups? The connections you make in a LinkedIn group not only expand your network, they enhance your authority and bring in new leads.

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Getting Back to Basics: Branding 101

Getting Back to Basics: Branding 101 | Surviving Social Chaos | Scoop.it
Recently, we were asked by a long-term client to help them reposition their brand in the marketplace. 2014 is a milestone year for the firm as they introduce significant process innovations that will…

Via Stefano Principato, John van den Brink
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Stefano Principato's curator insight, April 9, 12:40 AM

Brand messaging must be:

  • Relevant – It speaks to stakeholders most important needs and wants
  • Differentiating – It separates you from the competition
  • Authentic – It’s in your true voice and consistent with who you are (and want to be)
  • Credible – Stakeholders believe you can deliver on the brand promise
  • Aspirational – It builds on your existing equity and takes it to the next level.
MTD's comment, April 9, 2:25 AM
Good takeout Stefano. Our thinking is similar. We use a sixfold testing for positionings as well and it's similar. Most important, I think, is truth (your authenticity). Everything stems from that. Branding and positioning work will always founder if it's not true.
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What will social media's giants look like in 5 or 10 years?

What will social media's giants look like in 5 or 10 years? | Surviving Social Chaos | Scoop.it
Five years ago, Facebook trailed MySpace and Twitter was busy harpooning its Fail Whale. Where will they be in five more? Experts tell us.

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Content Curation Tools: The Ultimate List

Content Curation Tools: The Ultimate List | Surviving Social Chaos | Scoop.it
The Ultimate List of Content Curation Tools, and accompanying map, is comprised of both business grade tools that can support organizations’ content marketing strategies, as well as personal curati…

Via massimo facchinetti, malek, John van den Brink
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Marta Torán's curator insight, April 4, 5:32 AM

Curación de Contenidos

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WHY… The Most Important Question in Social Media

WHY… The Most Important Question in Social Media | Surviving Social Chaos | Scoop.it

The question for most businesses leaders is not “if” they should be using social media. There are far more important questions to both ask and answer.

 

Did you know that on average 98% of the people who “like” a business Facebook page will never visit the actual page again? They may only see it in their newsfeed “if” the brand is lucky and Facebook’s edgerank algorithm determines it is worthy of a view in the newsfeed of their fans.


Via Brian Yanish - MarketingHits.com
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5 lessons we learned experimenting SlideShare as a visual blog

5 lessons we learned experimenting SlideShare as a visual blog | Surviving Social Chaos | Scoop.it
SlideShare is a great platform for visual content and an amazing company: in just a few years, it has become the YouTube of presentations, one of the Top 150 sites in the world with an impressive 3 Billion views per month from 60 million unique visitors. Perhaps like many others, I originally thought of SlideShare as a platform to use only on specific occasions: when I had talked at a conference, when we had produced great slides worth sharing or when we had something specifically visual to communicate. I had had great experience and results but I don’t talk to conferences every day and so I sometimes felt I was missing out. And then, one night of September last year, I heard Jason Miller present at one of our #leancontent events and it became all clear: the team and I realized we could use SlideShare in a very different way - not just as a tool to recycle and share what you already created for other purposes but as a media channel that we would update on a regular basis. In a word, as a visual blog.

We decided to try it: over the next few months, we tried to publish at least every other week to SlideShare, integrating it in our content calendar alongside our blog and our Scoop.it content curations.

These are the first results after 4 months running this experiment. Continue reading →
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People Don't BUY Brands, They JOIN Them

People Don't BUY Brands, They JOIN Them | Surviving Social Chaos | Scoop.it
When thinking about product and brand innovation– what seems to elude many executive leaders is a lack of understanding that people do not buy products, they buy into meanings.

Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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janlgordon's comment, March 21, 11:45 AM
Love it Marty, this is so true, great post!
janlgordon's comment, March 21, 11:45 AM
Love it Marty, this is so true, great post!
aanve's curator insight, March 21, 7:46 PM

www.aanve.com

 

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1,000,000 people and businesses are now using Scoop.it!

1,000,000 people and businesses are now using Scoop.it! | Surviving Social Chaos | Scoop.it
Interest-based content curation was only a vision 2 years ago when we launched: in a post Web 2.0 world, we felt that more and more we are the content we publish. Whether we liked it or not, we would all need to become media - a problem for busy professionals who don’t have time or inspiration for that and whose primary expertise is often not to be a content publisher.

Since then, publishing-by-curation rapidly turned into an important trend as 1,000,000 freelance professionals, community managers, content marketers, educators, knowledge managers, thought leaders, and more are now using Scoop.it to demonstrate and share their professional expertise, develop visibility for their small or mid-sized businesses or to make the company they work for smarter. Continue reading →

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21 Simple Ways to Get More Followers for Your Google Plus Business Page

21 Simple Ways to Get More Followers for Your Google Plus Business Page | Surviving Social Chaos | Scoop.it
With its business-friendly features and implications for Google search, here's how you can supercharge your page on the network now.

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Emmanuel Gigante's curator insight, April 17, 4:22 PM

#google is master of search might makesense to know how to be found there.......

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How Can Your Personal Brand Help You Get the Job You Want?

How Can Your Personal Brand Help You Get the Job You Want? | Surviving Social Chaos | Scoop.it
What if a university dropout had a simple solution to get the job you really want but don’t know how to get? In order to be the first person people think o

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Social Selling Targeting from The Hunger Games

Social Selling Targeting from The Hunger Games | Surviving Social Chaos | Scoop.it
Katniss Everdeen gained notoriety in Panem for her attitude and archery skills, as she fired arrows with precise control during The Hunger Games. Katniss built these targeting skills over time, practicing and hunting for food in her District 12 home. Those

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A brief History of Social Media (1969-2012) [INFOGRAPHIC]

A brief History of Social Media (1969-2012) [INFOGRAPHIC] | Surviving Social Chaos | Scoop.it

But here’s the thing: the history of social media actually goes back a lot further, and its roots can be found in blogging, Google, AOL, ICQ, the beginnings of the world wide web and, perhaps surprisingly, CompuServe. 


Via ZAP s.a., Dr. Laura Sheneman
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Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *'s curator insight, April 18, 5:34 AM

Qui peut prédire la suite?

Mirta Liliana Filgueira's curator insight, April 18, 12:18 PM

Breve historia de los Medios de Comunicación Social

Manuel Pinto's curator insight, April 20, 9:17 AM

More a timeline than a history. Useful, anyway.

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How to Make Your Slideshare Spicy – Even If It’s Your First One.

How to Make Your Slideshare Spicy – Even If It’s Your First One. | Surviving Social Chaos | Scoop.it

.

 

Slideshare is a phenomenal way to repurpose your content which can be used in newsletters, ablog post, presentations or even your strategy page. But content isn’t the only thing it has going for them – it’s the social distribution complement that makes it more powerful. The slideshares can be shared or embedded on websites. You get a whole lot of fresh exposure from people that may not be reading your blog or following you on social media.


Via Brian Yanish - MarketingHits.com
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One-Third of U.S. Students Use School-Issued Mobile Devices -- THE Journal

One-Third of U.S. Students Use School-Issued Mobile Devices -- THE Journal | Surviving Social Chaos | Scoop.it

by David Nagel

 

"New research indicates virtually all middle and high school students have access to mobile devices and are using them for schoolwork. And nearly a third of them are using mobile devices issued by their schools.

 

"According to the report, "The New Digital Playbook: Understanding the Spectrum of Students' Activities and Aspirations," issued by Project Tomorrow in an event taking place in Washington, DC today, 89 percent of high school students (grades 9–12) and 73 percent of middle school students (grades 6–8) have access to smart phones. Another 66 percent in both groups have access to laptops. Sixty-one percent of middle schoolers and 50 percent of high schoolers have access to tablets. And 48 percent of middle schoolers and 39 percent of high schoolers have access to digital readers."


Read more at http://thejournal.com/articles/2014/04/08/a-third-of-secondary-students-use-school-issued-mobile-devices.aspx#P80oB04Mf5Gke1EW.99


Via Jim Lerman
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Bonnie Bracey Sutton's curator insight, April 8, 5:38 PM

This is important information.

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3 Content Strategies To Convert Visitors To Customers - Small Business Trends

3 Content Strategies To Convert Visitors To Customers - Small Business Trends | Surviving Social Chaos | Scoop.it
Small Business Trends 3 Content Strategies To Convert Visitors To Customers Small Business Trends The reality is, inbound marketing – the use of blogging, social media, strategic keywords, optimized landing pages, custom content and sharp calls to...

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Evergreen. Not Gum, But Content

Evergreen. Not Gum, But Content | Surviving Social Chaos | Scoop.it

You’ve heard the term “evergreen content” thrown around lately, and there are reasons for that. We’re in the age of information; we want it, we need it. Say you are curious about the subtle nuances of early 19th century Spanish architecture (hey, you never know!), and you want to confirm how many buildings Antoni Gaudi designed in Barcelona. So you Google-up, and come across an article explaining Gaudi’s architectural portfolio.  Bingo: you have reaped the benefits of evergreen content!


What is it? Why do you need it? Who cares? We answer all the fundamentals of evergreen content.


Via Brian Yanish - MarketingHits.com
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How Men And Women Stack Up On Social Media (Infographic)

How Men And Women Stack Up On Social Media (Infographic) | Surviving Social Chaos | Scoop.it
Men and women have different tastes when it comes to social media, and a new infographic from Finances Online takes a look at our various habits.

Via Brian Yanish - MarketingHits.com
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Michelle Gilstrap's curator insight, April 3, 9:35 AM

This is very informative on how Women and Men use social media.

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Social Media Marketing Strategies | Simple Methods to Improve Your Social Media Marketing

Social Media Marketing Strategies | Simple Methods to Improve Your Social Media Marketing | Surviving Social Chaos | Scoop.it

Social Media Marketing Strategies | It is easy to understand why people are so obsessed with social media; for marketers, the potential to grow their business via these networks is endless. For one, Social Media gives you a more direct path of contact between you and your market, and by having a strong social network you will be able to communicate effectively with existing and potential customers. In an era of greater transparency and authenticity, social media is rapidly delivering a new standard of interacting more person to person, even if it’s just one person in your company who is chosen to be the active “face” in that realm. Businesses can run promotions or have giveaways on their sites to encourage customers to ‘follow’ or ‘like’. This attracts customers to companies and creates a loyal following. People then share the company’s page and posts to spread the word and this is turn expands the community of the company.


Via Brian Yanish - MarketingHits.com
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8 ways to boost your LinkedIn profile

8 ways to boost your LinkedIn profile | Surviving Social Chaos | Scoop.it
While résumés are still valuable tools in your search for a job or an internship, another resource has emerged that might be even more valuable: LinkedIn.

"People

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