Uh oh, another post about the importance of social media to your business. First question on your lips: what can this guy actually tell me that is new, exciting and will propel me to a million likes or followers?
This engagement has got to be in the form of creating a dialogue with your fans, followers, customers or whoever happens to be liking your Facebook page. Think about a real life conversation – exchanges work when both parties offer something to a discourse. Why should your social media conversations be any different? If a fan compliments your company – thank them, if a follower wants more information about your services – give them the best damn selling pitch they’ve ever received, if a customer complains about the product/service they received – embrace their feedback and find them the best possible solution. My point is, don’t hide from customer interaction. Grasp it with both hands, and be grateful that you have a better platform than ever to understand the needs, wants and fears of your customer.
Via David Hain