Just following and unfollowing is no way to grow and engaged following on Twitter. It just adds a load of spam.
These four tips will help you find real followers interested in what you have to say.
So I’m also here to tell you that it’s not how many followers you have, but how many relevant followers you have. Having 20,000 followers who don’t respond to anything you share is equivalent to shouting from the top of the Empire State Building and claiming all of New York City as your audience.
Yes: more engaged followers are better than fewer engaged followers. So, let’s focus on getting more engaged followers.
Via The Write Connection