Businesses who truly care about ROI will entrust the digital face of their business to someone who will be meticulous and exacting by giving them a monetary stake in that product. We’re not talking commissions or stipends. Make this the focal point of their time and you’ll end up with social media managers who care enough to check in and follow up on campaigns after-hours, during the weekend, and during holidays.
More importantly, you’ll end up with social media managers who have an incentive to research and leverage new technologies and go the extra mile. They have a financial stake in how well your company does.
You see, the internet never stops. Branding never stops. Branding is 24/7/365; branding will outlive you.