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Learning Online May Be Better - NYTimes.com

Learning Online May Be Better - NYTimes.com | Surviving Social Chaos | Scoop.it

A  93-page report on online education in 2009 came to a most intriguing conclusion: “On average, students in online learning conditions performed better than those receiving face-to-face instruction.” A couple of years later, Universities all over the country as well as High Schools are jumping on the bandwagon.


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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Six simple ways to fit storytelling into your content

Six simple ways to fit storytelling into your content | Surviving Social Chaos | Scoop.it
Worried that your marketing content doesn’t follow the Quest structure?
donhornsby's insight:

(From the article): In content marketing terms, a strong story engine means coming up with a well-deined subject-niche you can credibly own, which both speaks to your business goals and appeals to your (potential) audiences.

 

Although this niche will be aligned with what you do – and informed by the knowledge and expertise of your people – it needs to look beyond products and services. It needs to be something you can return to again and again for new ideas and angles and stories. ‘Adrenaline’ and ‘the future of work’ are much stronger story engines or content brand promises, for instance, than ‘energy drinks’ or ‘flexible workspace’.

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The Future of Google+, What New Research Reveals

The Future of Google+, What New Research Reveals | Surviving Social Chaos | Scoop.it
Are you interested in Google+ marketing?

Wondering where the platform is headed?

Despite a number of detractors, Google+ has a number of fans and supporters who say Google+ has grown into a platform that wins them business.

In this article you’ll discover findings from recent studies focused on the current Google+ activity as well as speculation about what Google plans to do with the network.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): Key Takeaway: Experienced marketers understand that numbers don’t tell the whole story. Countless posts have been written about showing up on the channels your ideal prospects occupy.

 

With Google+ still a free platform (in the sense that it’s not charging to deliver posts to earned audiences like Facebook does), it could be worthwhile for you to put some effort and time into the channel if there’s a chance your market is there.

 

In How to Build Powerful Alliances on Google+, marketing expert Martin Shervington explains that Google+ is not yet crowded, so there’s room for someone new. Also, experts may be there with whom an individual can make an alliance.

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12 Awesome Content Marketing Ideas That Aren’t Blog Posts

12 Awesome Content Marketing Ideas That Aren’t Blog Posts | Surviving Social Chaos | Scoop.it

With so much content out there it can be hard to ensure that your brand’s message does not get lost in the noise of the Internet. Particularly if that message is being presented in the standard blog format – SEO optimised for sure, but is it engaging and different from any other content?So to help your content stand out from the numerous dry standard formatted blogs out there why not take a different approach and frame your content as a quiz, or a comic strip? Perhaps move onto Twitter and host a Q&A session? Or why not post your content into a shared space and generate discussion around it?


Via Brian Yanish - MarketingHits.com
donhornsby's insight:

That’s just 12 – to find more, think about what draws your eye when you consume content. Is it sidebars, captions, colour? All will give you clues for your next content marketing project that won’t rely on a blog!

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Why Your Videos Don't Get Ranked on Google

Why Your Videos Don't Get Ranked on Google | Surviving Social Chaos | Scoop.it
Are your videos posted online not being ranked on Google? If so, we may have the answers why.
donhornsby's insight:

When you go and do a normal web search on Google, most of the time, it will yield only web-based results, with no videos. Once in a while, a YouTube video will appear–and you will know it right away because of the thumbnail images that stand out from the typical text-based web listings.

 

Why is this? When it comes to video, people are doing the right things; they just aren’t doing them right! They are not correctly search engine optimized (SEO). What most people forget is that SEO does not take place after the video is complete and uploaded; it starts before way before production. In fact, SEO is the first step of production, and continues throughout the process!


Most people have this backwards, unfortunately. And it’s for this reason that their videos are not getting found. Here are some of the things that you may be doing wrong when it comes to leveraging video, and why your videos may are not being found:

 



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Jasper Molina's curator insight, July 23, 11:57 PM

Optimise, optimise. One way is get the transcript uploaded and apply relevant tags.

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Periscope Edges Meerkat in Users (Infographic)

Periscope Edges Meerkat in Users (Infographic) | Surviving Social Chaos | Scoop.it
Periscope has a slight edge over Meerkat in the fight for users among the two fledgling live-video-streaming applications.
donhornsby's insight:

(From the article): When broken out by age group, Periscope led among respondents 16 through 24 and 55 through 64, while the other three age groups went to Meerkat—25 through 34, 35 through 44 and 45 through 54.

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The State of Social Media: 4 Brand Marketers Speak

The State of Social Media: 4 Brand Marketers Speak | Surviving Social Chaos | Scoop.it

Four top executives briefly share why social media is critical to their marketing.


Via Gerrit Bes
donhornsby's insight:

(From the article): The intent of this outreach was to see if social media – in the eyes of brands – is delivering at a level that lives up to its potential. It also can illuminate for people on the agency side, what brand marketers perceive they are really getting from their social media efforts.

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Why Social Selling Professionals Should Celebrate Two Declarations of Independence This Weekend

Why Social Selling Professionals Should Celebrate Two Declarations of Independence This Weekend | Surviving Social Chaos | Scoop.it
The Declaration of Independence that formed our nation was an end and a beginning: It was the end of oppressive British rule and the beginning of a free nation that could seek a better form of government.

As a sales professional, you

Via Anita Windisman
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(From the article): Now that we’re a few years into the social selling revolution, the results are undeniable. Social selling is better for buyers: Instead of viewing the interaction as an unwanted intrusion, 64% of B2B buyers appreciate it when a sales person contacts them with relevant information. Social selling is better for the sales profession: It allows salespeople to be seen as valued, problem-solving allies.

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Is Facebook the next frontier for online learning?

Is Facebook the next frontier for online learning? | Surviving Social Chaos | Scoop.it
Social-networking sites such as Facebook can help students learn scientific literacy and other complex subjects that often receive short shrift in today's time-strapped classrooms, finds a study led by an MSU scholar.
donhornsby's insight:

There is great potential in Facebook and other social media platforms to be used in education.  I have seen creative uses...


(From the article): “While any social network site can be misused,” Greenhow said, “there’s also a significant and underexplored opportunity to develop these spaces as forums for learning, healthy academic debate and career development.”

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The Good, the Bad, and the Not So Ugly of Social Media

The Good, the Bad, and the Not So Ugly of Social Media | Surviving Social Chaos | Scoop.it

A new survey reveals what marketers are getting right—and where they're going wrong on social media.


Via Jeff Domansky
donhornsby's insight:

(From the article): One third of consumers who contact brands on social media never get a response.


About 33% of consumers who have used social media for customer service say the channel does not meet expectations.

 

Despite the immediacy of social media, just 13% of consumers get a response within minutes.

 

The (not so) ugly: the opportunity for marketers


More than 40% of consumers expect resolution within one hour when using social media as a customer service channel.

 

Sixty-three percent of consumers say that they have to engage with a brand two or more times on social media before a customer service inquiry or issue is resolved.

 

Just 2% of consumers use social media for urgent customer service issues.

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Jeff Domansky's curator insight, June 29, 9:46 AM

A new survey reveals what marketers are getting right and where they're going wrong on social.

Luis Cano's curator insight, June 29, 3:44 PM

Holding the customer experience together with The State of Customer service experience report ...

rserse's curator insight, July 1, 5:16 AM

a best practices guide to keep in mind 

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5 SEO Strategies to Increase Search Rankings, Traffic and Conversion

5 SEO Strategies to Increase Search Rankings, Traffic and Conversion | Surviving Social Chaos | Scoop.it

'No matter how digital marketing evolves, SEO will still be a vital part of your grand marketing strategy. If you want to increase your search engine rankings, organic traffic and conversion rate, here are 5 SEO strategies that will make Google and other search engines love you more'.

 

 


Via Antonino Militello, Gerrit Bes
donhornsby's insight:

(From the article): Here are some tips on how to combine great content, conversation and relationship to form a powerful SEO campaign.

Reply comments in your blog posts or in your guest blog posts to keep the discussions alive.Reply comments and feedback on the links from your site that you shared in social media to increase engagements.Leave engaging comments on related blog posts. Use your real name and start connecting with the authors and bloggers.Join related groups and online communities to exchange ideas, learn from the members, and start making close connections. Consider making collaborative content with your connections.Reach out people (influencers and potential customers) whom you think will find your content useful.Recognize worthy people (top people in your industry) in your content or blog posts.Focus on building friendships with the people in your industry instead of focusing on building inbound links.
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Marco Favero's curator insight, June 24, 11:19 AM

aggiungi la tua intuizione ...

Diana Ries Sheldon's curator insight, July 6, 9:35 AM

Absolutely true. @sebring-airport

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Should you create different social media posts for international clients?

Should you create different social media posts for international clients? | Surviving Social Chaos | Scoop.it
The pros and cons of creating different marketing approaches and social media posts for international clients
donhornsby's insight:

(From the article): Of course you should adapt!


If you want to make more money and reach international clients beyond the Queen’s former colonies, you should learn the customs of each non-native speaker to possibly attract more of their kind.

 

As soon as I stopped treating German clients like Americans who happened to speak German, I attracted more German-speaking clients.

 

So when dealing with my countrymen, I began to use a more serious tone (business in Germany is no laughing matter!), and showed more proof of my expertise through testimonials and former client work. This allowed me to build up some trust with my clients. Word of mouth traveled all the way to Austria and Switzerland and increased my German-speaking client pool.

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17 Safe Places to Build Links for SEO

17 Safe Places to Build Links for SEO | Surviving Social Chaos | Scoop.it

'As long as your link is built to be relevant and valuable to the audience seeing it, posting your link on any of these sources should allow you to remain safe from any penalties.

 

As you continue to build links, be sure to diversify your sources and diversify the types of links you build -- your links should appear natural in each context, and the more diversified your efforts are, the better'.

 Read More: http://www.entrepreneur.com/article/247271


Via Antonino Militello
donhornsby's insight:

(From the article): As long as your link is built to be relevant and valuable to the audience seeing it, posting your link on any of these sources should allow you to remain safe from any penalties. As you continue to build links, be sure to diversify your sources and diversify the types of links you build -- your links should appear natural in each context, and the more diversified your efforts are, the better.

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Marco Favero's curator insight, June 19, 10:26 AM

aggiungi la tua intuizione ...

seopartnerio's curator insight, July 16, 3:09 PM

awesome article!

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No One Can Think Outside the Box

No One Can Think Outside the Box | Surviving Social Chaos | Scoop.it
But it’s OK – you don’t have to.
donhornsby's insight:

This is a unique perspective on strategic thinking...

 

(From the article): So, don’t ask how you can think outside the box. Ask how many boxes you can think inside. Then, dive in. The revelations are fine.

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Social Media’s Video Evolution Brings Us Back to the Basics of Human Communication

Social Media’s Video Evolution Brings Us Back to the Basics of Human Communication | Surviving Social Chaos | Scoop.it
If Periscope and Meerkat represent our current peak, what comes next? What new forms of content will we see social media sites embrace, and how will it impact user communication?
donhornsby's insight:

(From the article): While the mechanisms have evolved, today’s social media giants still focus on the power of stories. The stories have simply become richer, more complex, “told” through multiple forms of media. What’s interesting to see is that each evolution of social media technology aims to bring us back to that earliest human social experience – seeing the person in front of you telling, living, creating their unique story in the moment.

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6 Tips for Pinterest Marketing in Just Minutes a Day

6 Tips for Pinterest Marketing in Just Minutes a Day | Surviving Social Chaos | Scoop.it
Is your Pinterest marketing taking too much time? In this article, you'll discover 6 tactics to help you market on Pinterest in minutes a day.

Via Kelly Lieberman
donhornsby's insight:

(From the article) Pinterest marketing is one of the most (if not the most) effective way to get your business noticed and drive traffic to your business or blog. However, it does not need to be all-consuming.

Spend a little time each day to pin, schedule and comment on the platform, as well as small pockets of time for research and image creation each week. You’ll be amazed what a little time and consistent effort can do to improve your results on Pinterest.

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How to Turn 1 Idea into 2 Months of Content Marketing (and More)

How to Turn 1 Idea into 2 Months of Content Marketing (and More) | Surviving Social Chaos | Scoop.it

Short-term serialization of content offers advantages to both brand and audience. Create your own series with this how-to guide.

donhornsby's insight:

(From the article): Are you ready to schedule a short series to help you become a more consistent blogger while turning your big ideas into equity projects like e-books, white papers, and podcasts? Have you ever tried a short series approach to blogging? What are the key benefits the short series offers you? Are there any concerns or questions holding you back? 

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8 Sources for Incredibly Interesting Social Media Content [SlideShare]

8 Sources for Incredibly Interesting Social Media Content [SlideShare] | Surviving Social Chaos | Scoop.it
“Our business isn’t interesting” isn’t an excuse anymore! When we are consulting with clients on the type of content to share on their various social media channels, we often…

Via Anita Windisman
donhornsby's insight:

(From the article): Eight easy wins for engaging, interesting and entertaining content that any business can post on social media, no matter how boring you may think your business is.

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6 Elements Of Remarkable Storytelling

6 Elements Of Remarkable Storytelling | Surviving Social Chaos | Scoop.it

What’s interesting is that it’s these same elements of storytelling that capture and enrapture audiences of companies with which I work today.

donhornsby's insight:

At it's essence, Social Media is really the art of storytelling. This is a great article that gives the structure of what makes a great story.

 

(From the article): Understanding how storytelling can payoff can be a challenge. But if I’ve learned anything from those who’ve successfully gone before me, whether it’s my family lineage or marketers who I greatly respect, it’s that it takes effort, attention and dedication to tell a  remarkable story.

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The Grateful Dead Say "Fare Thee Well": Now That's A Media Brand!

The Grateful Dead Say "Fare Thee Well": Now That's A Media Brand! | Surviving Social Chaos | Scoop.it

If I’m no expert at Dead trivia, I’m at least a life-long sucker for iconic brands, and the Dead fits squarely into that category (they also happen to have produced a pretty impressive string of great music that you can actually enjoy as a sentient adult). There’s more than nostalgia at work here (not that there’s anything wrong with that), as the Dead provide a pretty good set of lessons for would-be brand builders of today and tomorrow:

donhornsby's insight:

It will pay to be generous in what you offer to your followers and customers.

 

(From the article): If I’m no expert at Dead trivia, I’m at least a life-long sucker for iconic brands, and the Dead fits squarely into that category (they also happen to have produced a pretty impressive string of great music that you can actually enjoy as a sentient adult). There’s more than nostalgia at work here (not that there’s anything wrong with that), as the Dead provide a pretty good set of lessons for would-be brand builders of today and tomorrow:

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9 Best Social Media and Content Marketing Tips From Buffer

9 Best Social Media and Content Marketing Tips From Buffer | Surviving Social Chaos | Scoop.it

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy.


Via Neil Ferree, Gerrit Bes
donhornsby's insight:

(From the article): We often share our blog posts multiple times on social networks, for a few difference reasons. Some of the biggest benefits we get are more traffic, reaching people in different time zones and sharing our content with people who’ve followed us since we last posted it.

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Neil Ferree's curator insight, July 1, 11:19 AM

It should comes as no surprise Tweets with Images get more clicks than those without and Tweets with images (on average) receive 89% more Favorites.

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5 Effective Twitter Tools That Will Make You A B2B Social Media Marketing Pro

5 Effective Twitter Tools That Will Make You A B2B Social Media Marketing Pro | Surviving Social Chaos | Scoop.it

Here are five apps that allow you to use Twitter like a pro!

donhornsby's insight:

(From the article): Since there’s some evidence that Twitter is important, your next step is to figure out how to use the platform to achieve your goals more effectively. Some businesses are great at utilizing Twitter, but not everyone is; in fact, 81 percent of B2B marketers find online marketing moderately to extremely challenging. It takes time and focus to create a plan for how to use Twitter and then to put that plan in motion.

 

Of course, you need to start by investing time in a quick beginner’s tutorial that offers video, images and text to explain the platform in detail. Then you can tap into a secret world of apps that will allow you make the most of your time on Twitter.

 

Here are five apps that allow you to use Twitter like a pro:

 

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The Future of Content Creation Requires Humans Not Robots

The Future of Content Creation Requires Humans Not Robots | Surviving Social Chaos | Scoop.it
Machined or handcrafted? What’s your content creation ethos? Read on for the handcrafted perspective in that debate – Content Marketing Institute.
donhornsby's insight:

(From the article): But without the right mentality, marketers equate scaling content marketing with taking shortcuts and producing more volume at the expense of quality. For these organizations, scale essentially means shoveling more coal into the engine of a crappy content factory. With the SEED approach, scale is about consistency, quality, experimentation and testing, and better, deeper connections to more of their audiences. If they increase volume, it’s because they’ve mastered quality output and have goals to achieve both in serving an audience and in converting them.

 

These four elements – something I call the SEED approach – are essential elements of great content creation.

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4 Tips To Optimize Your Content For Google

4 Tips To Optimize Your Content For Google | Surviving Social Chaos | Scoop.it
Search engine optimization is all about getting your site to the top of the search engines for your target keywords. Several tactics are used to do this.
donhornsby's insight:

(From the article): Forget about Google for a second. Write detailed material for your readers. Give them the nitty-gritty for whatever you’re writing about. Don’t hold back. You’ll find that many of your readers will share your content with their friends. They’ll also be more likely to engage with it. This will create natural signals that make Google sit up and take notice.


A quick recap: SEO is about taking direct action to get your site ranked. CMO is about using your content to indirectly build a variety of signals that tell Google to rank your site higher. Neither strategy replaces the other. They work together, like close brothers or sisters.

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10 content marketing mistakes to avoid

10 content marketing mistakes to avoid | Surviving Social Chaos | Scoop.it

Blog posts take hours to write, great images need to be found or created, and those social networks need to be managed and nurtured. It is often not done or persisted with because there is no apparent quick reward.

 

One way of thinking about great content marketing is that you are building an audience before you need them. Content builds credibility, trust, and followers over time. This earns you the right to then sell them something down the track.

 

Here are some content marketing mistakes that many amateurs new to the game are making....


Via Jeff Domansky
donhornsby's insight:

(From the article): A recent study by Fractl and Buzzfeed over 6 months and 220,000 articles, looked at 5 different types of content and guess which of the five types worked best? Listicles.

 

Buzzfeed is the master of them. Here is an example titled “27 Completely Innocent Images That Will Bother You For Some Reason”

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Jeff Domansky's curator insight, June 23, 8:57 AM

Don't make these mistakes in your content marketing writes Jeff Bullas.

SageRave of Get Custom Content's curator insight, June 23, 6:38 PM

Don't worry. If you have made these mistakes, you will recover!

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There is no community on social media

There is no community on social media | Surviving Social Chaos | Scoop.it
I think today we must focus on building community wherever our customers want to be. Connect with them through content that creates interest and eventually inspires loyalty. That is the possibility and promise of social media community.One Forrester analyst claims building social media community is a foolhardy endeavor. An alternative perspective.
donhornsby's insight:

(From the article): I think today we must focus on building community wherever our customers want to be. Connect with them through content that creates interest and eventually inspires loyalty. That is the possibility and promise of social media community.

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