Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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Avoid These 6 Costly Social Media Mistakes

Avoid These 6 Costly Social Media Mistakes | Surviving Social Chaos | Scoop.it
By now, you should know just how important a good social media strategy is for your business. But do you know what pitfalls and mistakes you need to avoid?

Via janlgordon, Roger Francis
donhornsby's insight:
Do you invite comments on your Facebook page? When your followers leave comments on your Facebook page, do you reply? Do you participate in discussions with your fans on your Twitter account? If not, then you are missing out on a tremendous opportunity to build goodwill.
 
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janlgordon's curator insight, March 14, 1:51 AM

I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.

 

It's important to build solid objectives in order to be successful in social media marketing.

 

Common Social Media Mistakes

 

While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.

 

Naylor explains what to avoid and how to properly grow your social brand.

 

Here's what caught my attention:

 

  • Avoid spreading yourself too thin on too many networks. Focus on one and then move up from there. It takes time and dedication to develop your community.

 

  • Include the human touch in your accounts rather than just relying on automation or standard content. When people see the same messages they become bored quickly and move on.

 

  • It's important to include video as a part of your marketing strategy. People are especially drawn to this medium -- especially live stream broadcasts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ybsN309SFzZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Brands: Learn the Language to Get the Most Out of Social

Brands: Learn the Language to Get the Most Out of Social | Surviving Social Chaos | Scoop.it
donhornsby's insight:
The number one rule in Social Media  is......be HUMAN!

(From the article): When you’re planning a social campaign or any sort of communication on the web, keep these things in mind. Remember that your brand will never be human, but a little situational and self-awareness goes a long way toward ensuring that people can connect with you on a human level.
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Reasons why you should use beBee Publisher

Reasons why you should use beBee Publisher | Surviving Social Chaos | Scoop.it
beBee Publisher http://www.bebee.com/publisher
donhornsby's insight:
You should check out the new feature on BeBee! You can become a Brand Ambassador with this new social network.
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17 Content Creation Secrets to Wow Your Readers

17 Content Creation Secrets to Wow Your Readers | Surviving Social Chaos | Scoop.it
At a loss for ways to improve the quality of your content? This in-depth list of 17 tips will get you started.
donhornsby's insight:
(From the article): Good content is actionable and insightful. To make yours better, provide a content upgrade in exchange for an email. Content upgrades are bonuses specific to the content that your reader is reading. It is not a generic ebook or toolkit that you offer on every page of your site. Done right, you will be providing high-quality content and building your email list at the same time. In fact, Brian Dean from Backlinko has boosted his conversion by 785% with content upgrades. Some examples are content upgrades are: PDF version of the article: Providing a PDF version of the article will allow your reader to refer to it at their convenience. Summarized Checklist: Your content most likely will be long. Your reader will be most interested in the implementation. Provide a checklist that covers your post’s main points. Templates: Boilerplates/spreadsheets that guide your readers in implementing the techniques in your article. Advanced/Bonus version of the article in PDF: You might not reveal all your strategies in your article. Provide more or advanced materials in the form of an ebook.
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steve batchelder's curator insight, March 30, 2016 1:45 AM
(From the article): Good content is actionable and insightful. To make yours better, provide a content upgrade in exchange for an email. Content upgrades are bonuses specific to the content that your reader is reading. It is not a generic ebook or toolkit that you offer on every page of your site. Done right, you will be providing high-quality content and building your email list at the same time. In fact, Brian Dean from Backlinko has boosted his conversion by 785% with content upgrades. Some examples are content upgrades are: PDF version of the article: Providing a PDF version of the article will allow your reader to refer to it at their convenience. Summarized Checklist: Your content most likely will be long. Your reader will be most interested in the implementation. Provide a checklist that covers your post’s main points. Templates: Boilerplates/spreadsheets that guide your readers in implementing the techniques in your article. Advanced/Bonus version of the article in PDF: You might not reveal all your strategies in your article. Provide more or advanced materials in the form of an ebook.
Jasper Molina's curator insight, April 1, 2016 3:45 AM
(From the article): Good content is actionable and insightful. To make yours better, provide a content upgrade in exchange for an email. Content upgrades are bonuses specific to the content that your reader is reading. It is not a generic ebook or toolkit that you offer on every page of your site. Done right, you will be providing high-quality content and building your email list at the same time. In fact, Brian Dean from Backlinko has boosted his conversion by 785% with content upgrades. Some examples are content upgrades are: PDF version of the article: Providing a PDF version of the article will allow your reader to refer to it at their convenience. Summarized Checklist: Your content most likely will be long. Your reader will be most interested in the implementation. Provide a checklist that covers your post’s main points. Templates: Boilerplates/spreadsheets that guide your readers in implementing the techniques in your article. Advanced/Bonus version of the article in PDF: You might not reveal all your strategies in your article. Provide more or advanced materials in the form of an ebook.
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3 Ways to Contribute to Your Brand’s Social Strategy

3 Ways to Contribute to Your Brand’s Social Strategy | Surviving Social Chaos | Scoop.it
Is your brand struggling to keep up with its audiences on social? Learn how to get all departments involved when building out your social strategy.

Via malek, John van den Brink
donhornsby's insight:

(From the article): Each department will benefit from social media in a different way, and their goals should reflect this. Your customer service department may want to decrease the average response time to Twitter complaints, while your HR department may want to increase the number of applications coming from LinkedIn job announcements.


To create appropriate goals, sit down with the head of each department to ensure your social media strategy addresses all of their concerns and also abides by your overall company objectives.


Ask for quantifiable goals with defined, measurable metrics so you can point back to the progress each department has made and discover how social has impacted your business strategy.

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malek's curator insight, February 15, 2016 9:27 AM

You need quantifiable goals with defined, measurable metrics so you can point back to the progress each department has made and discover how social has impacted your business strategy.

Marco Favero's curator insight, February 16, 2016 2:10 AM

aggiungi la tua intuizione ...

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8 Twitter Best Practices

8 Twitter Best Practices | Surviving Social Chaos | Scoop.it
Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business.

Via Manuel Thomas, Kalani Kirk Hausman, Malhar Barai, Mike Ellsworth
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Lauran Star's curator insight, February 26, 2013 10:35 PM

8 Twitter Best Practices.

DPG plc's curator insight, February 27, 2013 4:01 AM

it is intimidating but the most rewarding

Mike Ellsworth's comment, March 5, 2013 10:07 AM
Thanks for the reScoop, Benjami!
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INFOGRAPHIC: Social Media Checklist for Business

INFOGRAPHIC: Social Media Checklist for Business | Surviving Social Chaos | Scoop.it
People always ask us what basic things they can do on a day to day basis, to improve their social media presence on the top social communities.

 

Well the guys at the whole brain group have put together a great Infographic, that can be printed and used as your daily social media checklist for your business.

 

Check out 8 Ways to Improve Your Facebook Edgerank, Engagement, and Success if you are looking for a basic strategy to really improve your Facebook fanpage’s success.


Via Peter Azzopardi
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Moz Keyword Explorer vs. Google Keyword Planner

Moz Keyword Explorer vs. Google Keyword Planner | Surviving Social Chaos | Scoop.it
A comparative look at Keyword Explorer vs. Keyword Planner keyword research results. Which tool provides the highest-quality keywords? Does one tool miss keywords that the other discovers?
Via Brian Yanish - MarketingHits.com
donhornsby's insight:
If you’re new to keyword research, getting comfortable with new keyword research tools will come more easily to you. Lucky pups. But us change-averse old dogs can still learn new tricks when we need to. Are you ready to see which tool is right for you? --Woof.
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How to Do Keyword Research Without Any Keyword Tools

How to Do Keyword Research Without Any Keyword Tools | Surviving Social Chaos | Scoop.it
Looking for ways to to keyword research, but aren't sure if you're ready to purchase a keyword tool? We explain how to do keyword researc
donhornsby's insight:
(From the article): So yeah, keyword tools are great. I am in no way discouraging you from buying one or using a free version. You can learn so much from a keyword tool. And like I said, I use them quite a bit myself these days. But I don’t really need them. I just really dig all the analytics, and find them fascinating. And the truth is, most of my best performing articles to date stem from a time when I didn’t even know those tools existed and simply put myself in the customer’s shoes and considered what they wanted to know, and what combination of words they’d use to find the answers. They Ask, You Answer is the best keyword tool you have in your toolbox. Try it out. The results will amaze you.
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BeBee, the new social network that goes beyond Linkedin

BeBee, the new social network that goes beyond Linkedin | Surviving Social Chaos | Scoop.it

Have you checked out this amazing new social network - that some are calling the "Spanish LinkedIn'? It's more than that...

donhornsby's insight:
(From the article) The most interesting part by far about beBee is definitely that you can join hives (groups) and connect with others according to your professional interests (as such we found the group ¨trades and professions," one of the largest with 1,300,000 members of "administrative" or "plumbers") and others with more personal interests such as fashion, gastronomy or travel, if we find no hive that interests us (which would be somewhat difficult as there are over 18,000 hives) then one can create their own hive (group). Undoubtedly, beBee appears to take us further than existing professional social networks in a market until now LinkedIn dominated.

For all who seek to increase their network of contacts to generate new job opportunities it is undoubtedly a new tool to keep in mind.
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How to Create Content That Earns Engagement, Trust, and Loyalty for Your Brand

How to Create Content That Earns Engagement, Trust, and Loyalty for Your Brand | Surviving Social Chaos | Scoop.it
Content is meant to support your marketing efforts; it shouldn't define them. Ronell Smith talks about the goals you shouldn't be setting for your content marketing efforts, the ones you should focus on, and the best ways to get started on the road to brand loyalty.
donhornsby's insight:
(From the article): Remember, content is meant to support your marketing efforts; it should not define them. If the content you create can draw readers to your site consistently, your team can then set about ensuring that the various messaging needed to call attention to or sell additional products are in place, even as you further optimize the content to increase views and viewers.

By making content loyalty your goal, you make it palatable that more of your brand's goals are attainable.
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steve batchelder's curator insight, March 24, 2016 4:43 PM
(From the article): Remember, content is meant to support your marketing efforts; it should not define them. If the content you create can draw readers to your site consistently, your team can then set about ensuring that the various messaging needed to call attention to or sell additional products are in place, even as you further optimize the content to increase views and viewers.
 
By making content loyalty your goal, you make it palatable that more of your brand's goals are attainable.
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Surviving Social Chaos | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss, Mau
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Surviving Social Chaos | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Jimun Gimm, David Hain, Roger Francis
donhornsby's insight:

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

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Rebel Dekadance 's comment, December 13, 2012 12:55 PM
Very good point!
Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
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Teens 2012: Truth, Trends, and Myths About Teen Online Behavior

Teens 2012: Truth, Trends, and Myths About Teen Online Behavior | Surviving Social Chaos | Scoop.it

   How teens use the internet, mobile phones, social media and social networking sites, as well as teencommunication preferences and online information consumption.

 

   More than 75 percent of teens are on social-media sites, with 93 percent of them on Facebook, according to the Pew Internet study that examined the behavior of teens online: http://slidesha.re/PSsGbU

 

 

   The study shows that teens turn to text messaging for communication instead of writing e-mails. 6 percent of teens use e-mail daily, while 39 percent say they never use e-mail. In contrast, 63 percent of teens text everyday, with some teens texting up to 100 messages a day.


Via Peter Hoeve, Roy Sheneman, PhD
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