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“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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10 Ways to Understand Buyers Psychology [infographic]

10 Ways to Understand Buyers Psychology [infographic] | Surviving Social Chaos | Scoop.it

Every business wants more customers so they timely enhance the product's, run active marketing campaigns i.e. SEO, social media, email marketing, advertisements, etc. and provides good customer service to become more reachable and reliable for their customers.

 

Sometimes, marketing fails, web design don't covert, product doesn’t work out, advertisements don't provide reliable results, and in simple words customers don't rely on the product. The "secret" to more sales is as simple as understanding just what your buyer expects (and wants) from your business.

 

Above are the 10 studies that is taken over at HelpScout. It reveals such insights into the mind of your customers.


Via Stewart-Marshall, Gary Morrison
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New research about Facebook addiction

New research about Facebook addiction | Surviving Social Chaos | Scoop.it
Researchers from Norway have developed an instrument to measure Facebook addiction, the Bergen Facebook Addiction Scale. The scale is the first of its kind worldwide.

 

Are you a social media enthusiast or simply a Facebook addict?Researchers from Norway have developed a new instrument to measure Facebook addiction, the Bergen Facebook Addiction Scale.

 

The use of Facebook has increased rapidly. We are dealing with a subdivision of Internet addiction connected to social media, Doctor of Psychology Cecilie Schou Andreassen says about the study, which is the first of its kind worldwide.

Andreassen heads the research project "Facebook Addiction" at the University of Bergen (UiB). An article about the results has just been published in the renowned journal Psychological Reports.

 

She has clear views as to why some people develop Facebook dependency.

It occurs more regularly among younger than older users. We have also found that people who are anxious and socially insecure use Facebook more than those with lower scores on those traits, probably because those who are anxious find it easier to communicate via social media than face-to-face, Andreassen says.

 

People who are organised and more ambitious tend to be less at risk from Facebook addiction. They will often use social media as an integral part of work and networking.

Our research also indicates that women are more at risk of developing Facebook addiction, probably due to the social nature of Facebook, Andreassen says.

 

According to Andreassen, the research also shows that Facebook addiction was related to extraversion. People with high scores on the new scale further tend to have a somewhat delayed sleep-wake rhythm.

 


Via Sakis Koukouvis
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