Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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Why Creativity Matters More in the Age of Mobile [Infographic]

Why Creativity Matters More in the Age of Mobile [Infographic] | Surviving Social Chaos | Scoop.it
Facebook has published a new report on the mobile marketing shift, and how brands can tap into consumer trends.
donhornsby's insight:
Facebook’s ‘Marketing Science’ and ‘Creative Shop’ teams partnered up for the report, analyzing over 2,000 ads on Facebook and Instagram, and more than two years worth of both internal and commissioned research, in order to better understand how behavioral shifts are impacting marketing and creative strategies.
 
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Google’s Upcoming Mobile Change: What You Need to Know

Google’s Upcoming Mobile Change: What You Need to Know | Surviving Social Chaos | Scoop.it
If you’re still wondering whether or not you need a mobile SEO strategy, here’s what you need to know about Google’s upcoming mobile ranking change.

Via Shannon K. Steffen
donhornsby's insight:

(From the article): Having a mobile-friendly website is not only good for SEO but it’s also good for your visitors.

 

Around 80% of all Internet usage is mobile devices and, of that, 60% are mobile-searching in their own homes.

 

If your potential customers and target market have a smartphone, then your website MUST be mobile-friendly… because I’m sure your competitor’s website will be!

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Shannon K. Steffen's curator insight, March 16, 2015 9:08 AM

Google's mobile algorithm change is right around the corner. Don't miss these tips to prepare your website now!

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Avoid These 6 Costly Social Media Mistakes

Avoid These 6 Costly Social Media Mistakes | Surviving Social Chaos | Scoop.it
By now, you should know just how important a good social media strategy is for your business. But do you know what pitfalls and mistakes you need to avoid?

Via janlgordon, Roger Francis
donhornsby's insight:
Do you invite comments on your Facebook page? When your followers leave comments on your Facebook page, do you reply? Do you participate in discussions with your fans on your Twitter account? If not, then you are missing out on a tremendous opportunity to build goodwill.
 
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janlgordon's curator insight, March 14, 1:51 AM

I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.

 

It's important to build solid objectives in order to be successful in social media marketing.

 

Common Social Media Mistakes

 

While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.

 

Naylor explains what to avoid and how to properly grow your social brand.

 

Here's what caught my attention:

 

  • Avoid spreading yourself too thin on too many networks. Focus on one and then move up from there. It takes time and dedication to develop your community.

 

  • Include the human touch in your accounts rather than just relying on automation or standard content. When people see the same messages they become bored quickly and move on.

 

  • It's important to include video as a part of your marketing strategy. People are especially drawn to this medium -- especially live stream broadcasts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ybsN309SFzZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Surviving Social Chaos | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Jimun Gimm, David Hain, Roger Francis
donhornsby's insight:

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

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Rebel Dekadance 's comment, December 13, 2012 12:55 PM
Very good point!
Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!