Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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Rescooped by donhornsby from Better know and better use Social Media today (facebook, twitter...)
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Surviving Social Chaos | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss, Mau
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

Rescooped by donhornsby from Enterprise Social Media
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8 Twitter Best Practices

8 Twitter Best Practices | Surviving Social Chaos | Scoop.it
Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business.

Via Manuel Thomas, Kalani Kirk Hausman, Malhar Barai, Mike Ellsworth
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Lauran Star's curator insight, February 26, 2013 10:35 PM

8 Twitter Best Practices.

DPG plc's curator insight, February 27, 2013 4:01 AM

it is intimidating but the most rewarding

Mike Ellsworth's comment, March 5, 2013 10:07 AM
Thanks for the reScoop, Benjami!
Rescooped by donhornsby from 21st Century Leadership
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Teens 2012: Truth, Trends, and Myths About Teen Online Behavior

Teens 2012: Truth, Trends, and Myths About Teen Online Behavior | Surviving Social Chaos | Scoop.it

   How teens use the internet, mobile phones, social media and social networking sites, as well as teencommunication preferences and online information consumption.

 

   More than 75 percent of teens are on social-media sites, with 93 percent of them on Facebook, according to the Pew Internet study that examined the behavior of teens online: http://slidesha.re/PSsGbU

 

 

   The study shows that teens turn to text messaging for communication instead of writing e-mails. 6 percent of teens use e-mail daily, while 39 percent say they never use e-mail. In contrast, 63 percent of teens text everyday, with some teens texting up to 100 messages a day.


Via Peter Hoeve, Roy Sheneman, PhD
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Rescooped by donhornsby from Insight and Understanding
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It's Time for Truth on Social Media

It's Time for Truth on Social Media | Surviving Social Chaos | Scoop.it

It’s no longer just journalists delivering information. With social media, the power of information-sharing now rests in the hands of everyday people.


Via Seth Capo
donhornsby's insight:

It’s no longer just journalists delivering information. With social media, the power of information-sharing now rests in the hands of everyday people.

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Seth Capo's curator insight, April 20, 2013 3:26 PM

Is there anything we can do to make sure that the Internet is more than just a rumor mill?

Rescooped by donhornsby from The Social Network Times
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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Surviving Social Chaos | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Jimun Gimm, David Hain, Roger Francis
donhornsby's insight:

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

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Rebel Dekadance 's comment, December 13, 2012 12:55 PM
Very good point!
Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!