Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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How to Stay on Top of Online Marketing While Traveling

How to Stay on Top of Online Marketing While Traveling | Surviving Social Chaos | Scoop.it
Modern technology means marketing has gone mobile and so have marketers. Jordan Fried shares how to be on top of your online marketing while traveling.
donhornsby's insight:
With these simple tools, anyone can stay on top of their online marketing whilst globe-trotting and enjoying the nomadic lifestyle that so many people crave.
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Brands: Learn the Language to Get the Most Out of Social

Brands: Learn the Language to Get the Most Out of Social | Surviving Social Chaos | Scoop.it
donhornsby's insight:
The number one rule in Social Media  is......be HUMAN!

(From the article): When you’re planning a social campaign or any sort of communication on the web, keep these things in mind. Remember that your brand will never be human, but a little situational and self-awareness goes a long way toward ensuring that people can connect with you on a human level.
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An Introduction To 360° Video For Social Media Marketers

An Introduction To 360° Video For Social Media Marketers | Surviving Social Chaos | Scoop.it
Virtual reality has been an especially hot topic ever since the Oculus Rift first made headlines, and it looks poised to finally swing into full gear this year. Despite some delays, the ultra-hyped Rift has finally started to make its way into consumer’s hands.

Emerging alongside it are relatively affordable consumer gadgets such as the Samsung Gear VR, which make virtual reality more accessible than ever. It seems the virtual dreams of the 90’s are finally being realized and there’s no doubt the marketing world is paying close attention.

To be clear, this article is not strictly about virtual reality. Instead, we’re going to look at VR’s little brother, 360° video. Despite what some will have you believe, there are important distinctions to be made between the two. Still, they certainly fall into the same category of immersive, just-like-being-there experiences.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:
(From the article): For marketers, 360° video represents yet another opportunity to connect with their audience in a more intimate way. As of now, the area is still relatively unexplored and creative new ideas are waiting to come to fruition. It’s an exciting time to be a marketer! Plus, this is just a first step towards true virtual reality. It’s likely that we’ll start seeing completely VR, interactive marketing as the tech becomes more and more widespread. And I, for one, can’t wait. 
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Slaying Goliath: How Social Will Defeat Search for Ad Dollars

Slaying Goliath: How Social Will Defeat Search for Ad Dollars | Surviving Social Chaos | Scoop.it
Relying on search advertising for bottom-of-the-funnel action is a tried-and-true strategy, but ignoring the spectrum of what social advertising can offer is a recipe for disaster.
donhornsby's insight:
(From the article): Many marketers are starting to increase their total spend and share of spend on social, while investment in search isn’t growing so quickly. In the fourth quarter of 2015, Kenshoo found that marketers increased spend on search 8 percent year-over-year. Facebook ad spend was up 50 percent year-over-year. A look at click-through rates shows why marketers are more excited about social ads. CTRs for search ads rose 17 percent year-over-year—and 64 percent year-over-year on Facebook. It’s not just Facebook. In November, eMarketer released a study showing that users felt that sponsored social deliveries via Periscope, Snapchat and Instagram were the most effective marketing tactics. General search results ranked No. 15; search ads No. 18.
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How Social Media is Quietly (Yet Radically) Changing the Way We Buy Stuff

How Social Media is Quietly (Yet Radically) Changing the Way We Buy Stuff | Surviving Social Chaos | Scoop.it

The way people learn about products, evaluate them, buy them, and interact with companies are being mediated today by social media.


Via Pantelis Chiotellis, Disera Doss
donhornsby's insight:
(From the article): Forget what you know about customer experience 

It’s no longer news that social media is everywhere. The average user logs in for nearly 1.7 hours every day, or 12 hours a week, according to GlobalWebIndex. By some accounts, millennials watch more YouTube than TV. But what’s easy to miss—at least from inside big companies—is how fundamentally social media has already changed how we spend not just our time but our money. While we’ve been busy watching cat videos, social platforms have quietly turned nearly every aspect of customer experience on its head. The way people learn about products, evaluate them, buy them, and interact with companies are being mediated today by social media. Nor are businesses themselves, for the most part, driving this shift; much of the time, they’re catching up to it. It’s one thing to see the stats on this digital transformation (and there are plenty), but it’s another to experience it firsthand when you least expect it—like when you’re shopping for a Roomba. Now, I’m an early adopter when it comes to technology, and I live and breathe social media at Hootsuite. But for businesses that are just testing the social media waters, my little Roomba saga may shed some light on how Twitter, Facebook, and other networks are quietly and radically reshaping the timeless march long known as the customer journey. To be clear, I’m definitely not a paid Roomba spokesperson, and this shift applies to far more than just robotic vacuums.
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5 Social Media Management Tools to Save Time : Social Media Examiner

5 Social Media Management Tools to Save Time : Social Media Examiner | Surviving Social Chaos | Scoop.it
Looking for a better way to manage multiple profiles? Discover five social media management tools to consolidate your social media marketing efforts.
donhornsby's insight:
Do you use any of these? 

(From the article): Now that you know these tools a bit better, which will you choose? Each has advantages and special features, but it all comes down to what you personally prefer. So which is going to be your ally in putting your company on the map? What do you think? Does your social media marketing team use any of these tools?
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What Can Instagram’s Most Popular Pets Teach You About Marketing? (Infographic)

What Can Instagram’s Most Popular Pets Teach You About Marketing? (Infographic) | Surviving Social Chaos | Scoop.it
Trying to keep up with brands like Nike and Starbucks on Instagram? Consider this: There are four-legged friends who are way more influential than you.
donhornsby's insight:
(From the article): Marketo’s Ellen Gomes explained: 

 There’s a reason why each year some of the top Super Bowl ads feature animals, and that’s because it works to engage audiences. This year, some of the top ads included animals, for example, the Heinz’s wiener dog stampede, the already infamous Mountain Dew’s puppymonkeybaby, dogs trying to get Doritos, and a marmot for Marmot. One reason these ads do well is because of testing—brands making a big investment want to make sure they create an ad that resonates. Another reason that they come out on top is that having animals in your advertising makes it stickier and more memorable. In fact, Adweek just did a field poll on whether commercials featuring animals or celebrities were more liked and memorable. The overwhelming consensus? Animals.
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Facebook Finally Lets Its Firehose Be Tapped For Marketing Insights Thanks To DataSift | Social Media

Facebook Finally Lets Its Firehose Be Tapped For Marketing Insights Thanks To DataSift | Social Media | Surviving Social Chaos | Scoop.it

Twitter's firehose of tweets has long been offered as a goldmine for businesses trying to understand how to improve or market their products, and now Facebook will allow privacy-safe peeks at its treasure trove, too. Today Facebook launched a new insights product called “Topic Data” in the U.S. and U.K. with the help of brand analytics leader DataSift.

 


Via Gust MEES
donhornsby's insight:

(From the article): Surprisingly enough, Facebook is giving DataSift the keys to the castle for free in exchange for helping it rapidly break into the market with the startup’s tech and relationships. DataSift will charge analytics firms a fee for queries, who will then mark up the price and sell it to brands.

 

If brands find the data valuable, it could draw them and their ad budgets closer to Facebook. Until now, Facebook has largely been a black box inside a walled garden. Marketers didn’t know what was said inside. DataSift and Topic Data let them peer inside.

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Gust MEES's curator insight, March 12, 2015 12:05 AM

Twitter's firehose of tweets has long been offered as a goldmine for businesses trying to understand how to improve or market their products, and now Facebook will allow privacy-safe peeks at its treasure trove, too. Today Facebook launched a new insights product called “Topic Data” in the U.S. and U.K. with the help of brand analytics leader DataSift.


Gust MEES's curator insight, March 12, 2015 12:07 AM
Twitter's firehose of tweets has long been offered as a goldmine for businesses trying to understand how to improve or market their products, and now Facebook will allow privacy-safe peeks at its treasure trove, too. Today Facebook launched a new insights product called “Topic Data” in the U.S. and U.K. with the help of brand analytics leader DataSift.
Renea Hanks's curator insight, March 13, 2015 8:33 PM

This is awesome because we need better data from the Facebook to understand how to improve. We are always striving to do more and better. This helps us do that also on a larger scale.

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The 9 Circles of Marketing Hell: Do You Have Your Ticket?

The 9 Circles of Marketing Hell: Do You Have Your Ticket? | Surviving Social Chaos | Scoop.it
Are you on your way down into the nine circles of marketing hell? Are you or is your website guilty of any of these marketing sins? Find out now!

Via Shannon K. Steffen
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If you’re not sure if you committed 1 of the 9 deadly marketing sins, then you should pay close attention to this infographic. 

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Shannon K. Steffen's curator insight, January 5, 2015 8:11 AM

If you’re not sure if you committed 1 of the 9 deadly marketing sins, then you should pay close attention to this infographic. It may just get you out of marketing purgatory.

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Content Curation: 7 Reasons Why You Must - A Haiku Deck by Martin Smith

Content Curation: 7 Reasons Why You Must - A Haiku Deck by Martin Smith | Surviving Social Chaos | Scoop.it

Thanks to Haiku Deck for the Honorable Mention for 7 Reasons you Must Content in their list of the year's best decks: ow.ly/Gz09L

Discover 7 Reasons here:
http://shar.es/1H7hnP


Via Martin (Marty) Smith, Aki Puustinen
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(From the article): HOW you say things matters. Go EASY and be FUN. If you are a control freak get someone else to write important pieces of your brand defining content such as: * About Page. * Ambassador Program Call To Action and Explanation page. * Terms (never let lawyers write this critical content). You might think the lawyers thing is strange, but if you let legal speak go on your site you are DEAD and much more DEAD than if you get sued. You are dead because no tribe will form. Without a tribe the web's natural and regular costs are unrecoverable. You MUST create online community or be eaten by the inevitable costs of creating and maintaining a website. You must curate to crate a tribe.

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3 SEO Tricks to Build Your Online Business Brand for Success

3 SEO Tricks to Build Your Online Business Brand for Success | Surviving Social Chaos | Scoop.it
Optimizing your content and link building for brand SEO can be tricky in small business. Find out how to increase success and become an authority leader.

Via Shannon K. Steffen
donhornsby's insight:

(From the article) If you want a brand advocate, then your business needs to create content and make it easy to share. When you turn people into champions, they help build the brand for you. Give them a method to share and watch the search engines happily index all your brand has to offer.

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Shannon K. Steffen's curator insight, December 23, 2014 9:05 AM

Did you know though that there are basic search engine optimization (SEO) tricks that are still highly effective – that help increase your page results regardless of the search engine changes? Well, I’m here to give you 3 of those SEO tactics that you can count on to better optimize your business website or blog for the search engines.

Jakarta Web Developer's curator insight, December 23, 2014 9:39 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

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Social Media Storytelling: 5 Stories Your Business Should Tell, esp. on Facebook

Social Media Storytelling: 5 Stories Your Business Should Tell, esp. on Facebook | Surviving Social Chaos | Scoop.it
Are you leveraging storytelling in your marketing on Facebook? It's one of the best ways to connect with fans! Here are 5 stories you should be telling.

Via Karen Dietz
donhornsby's insight:

(From the article): Your fans love to hear about your vision for the future. When told correctly, these stories help convince fans that your company is worthy of their support. 

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Karen Dietz's curator insight, June 11, 2014 6:47 PM

Here is what I really like about this article -- the concrete examples of the 5 kinds of stories you can tell using Facebook as a platform. Yeah!


Getting your story out on social media can be challenging at times. This post is clearly written and should give you plenty of ideas about ways to tell your story on Facebook and other social media channels. 


But what is most important about telling your stories via social media? Having fun doing so. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Tom Tabaczynski's curator insight, June 12, 2014 10:30 PM

Story telling is so important for social marketing these days.

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7 Tools for Lean Content Marketing via @Scoopit team and Martin Smith

Recently, Scoop.it released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but...

Via Martin (Marty) Smith, John van den Brink
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Martin (Marty) Smith's curator insight, May 15, 2014 2:14 PM

Yeah this deck from Ally rocks. 3 "new to me" content curation tools and love the lean content overlay. #toogood #mustread

Craig Stark's curator insight, May 16, 2014 10:45 AM

Good summary- useful tools.

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10 Unforgivable Facebook Marketing Mistakes From Brands

10 Unforgivable Facebook Marketing Mistakes From Brands | Surviving Social Chaos | Scoop.it

Facebook has a market saturation unrivalled by any other social network. To win over your audience you need to avoid these Facebook marketing mistakes.


Via Pantelis Chiotellis, Disera Doss
donhornsby's insight:
Facebook marketing requires creativity, A/B testing, and constantly staying ahead of the latest changes from Facebook. For a brand to successfully reach, inspire and engage its audience, the above solutions are required.
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Kevin MacKenzie's curator insight, June 29, 11:41 AM
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SEO Tips and Tactics for Content Marketing

SEO Tips and Tactics for Content Marketing | Surviving Social Chaos | Scoop.it
Learn about three basic SEO tips and tactics that marketers can implement to create a successful content marketing campaigns and higher ROI.
donhornsby's insight:
(From the article): Writing optimized content can be challenging. As content marketers we have the opportunity to optimize each asset so our audiences can find it easily over our competitors. Optimized content will lead to more organic traffic and ultimately lead to potentially higher conversions/ROI. We don’t need more content in general, but rather we need more optimized content that helps solve the audience’s problem.
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How Successful Authors Use Social Media: 23 Content Ideas

How Successful Authors Use Social Media: 23 Content Ideas | Surviving Social Chaos | Scoop.it

How do successful authors engage their fans on social media? And what can authors post on social media besides links to their own books?

Below you’ll find 23 ideas, along with examples from successful authors. Many of these tactics can help promote a book, but in more creative and engaging ways than simply posting a link to a book’s retailer page.

Publishers and agents, this post is written for authors. We encourage you to share it with your authors to help them build more engaging profiles.

Authors, we hope hope you find the list useful — and please share your great ideas in the comments!...


Via Jeff Domansky, Disera Doss
donhornsby's insight:
(From the article): To drive exposure for a book, create an image of a notable, inspiring, or funny quote from the book. You can use tools like Canva or Designfeed to easily turn quotes into eye-catching images.
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Jeff Domansky's curator insight, June 7, 10:24 PM

Valuable and easy to implement social and content marketing ideas for authors. Recommended reading for authors and. 9/10

rodrick rajive lal's curator insight, June 9, 9:02 AM
I am an author with three published titles, and the fourth one coming up soon. All I can say is that Social Media has been a big help to me in promoting my books. The article gives authors some valuable tips on how to use social media to help promote one's books! Happy reading!
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7 Content Marketing Tools You Need to be Successful

7 Content Marketing Tools You Need to be Successful | Surviving Social Chaos | Scoop.it


Did you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year?

 Content marketing has become an extremely competitive arena now. Businesses are vying to develop their strategies with an eye on engaging their audience with interesting content, that encourages profitable behaviors of the target clientele. 



Via Jeff Domansky
donhornsby's insight:
Content marketing isn’t just about framing what to write and how to write. It’s much more than that. You not only need to create interesting, precise and engaging content, but have to ensure that it reaches your target audience and is shared by them across various social networking platforms. It’s an uphill task but with the tools mentioned above, you can automate a sizable chunk of the job and get useful insights to fine tune your content to make it work. Wooing your visitors and keeping your existing and potential customers happy with tailor-made content was never this easy! 
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Jeff Domansky's curator insight, May 30, 8:54 AM

Useful tools for a Content Marketing toolkit.

Steven Adams's comment, May 30, 8:58 AM
Thank u for sharing this with us.
BYO's curator insight, May 31, 4:38 AM
7 Content Marketing Tools You Need to be Successful
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4 Ways to Use Social Media Beyond Marketing

4 Ways to Use Social Media Beyond Marketing | Surviving Social Chaos | Scoop.it

Social media is much more than a marketing tool. Businesses are beginning to realize the power of integrating social media teams (and their insights) into other parts of the business. Why? 

donhornsby's insight:
(From the article): Extend the Life of Content

Social media is a perfect way to extent the life of evergreen content, or give you ideas to refresh old pieces. Use networks like Twitter to link back to older content pieces that provide info that is still relevant (remember to switch up the messaging!). You can also fill content gaps with older content. Take a look at the social chatter happening in your audience – you may have an old piece that may just need a few statistics updates and new graphics to share. 
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Friilance's curator insight, May 6, 3:48 PM

4 Ways to Use Social Media Beyond Marketing

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12 Smartest Ways You Can Promote Your New Blog

12 Smartest Ways You Can Promote Your New Blog | Surviving Social Chaos | Scoop.it
There are 12 free or almost free tips you can used for promoting and marketing your blog:
donhornsby's insight:
(From the article): The number of new blogs that are created every day by companies and individuals is staggering. Up until now getting a blog designed, optimized and launched are just the first steps that every new blogger must experience. The world will not know you have a great blog to read, subscribe or link to until you take an vital next step: promotion.
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5 Strategies for More Effective Email Campaigns

5 Strategies for More Effective Email Campaigns | Surviving Social Chaos | Scoop.it
Use these strategies to make the most of your email campaigns. They're simple, but when you implement them, you'll see how powerful they can be.
donhornsby's insight:
(From the article): Always Have a Call to Action
This is classic advice, but you should always have a strong call to action at the end of the email. If it’s a basic content email where you aren’t trying to sell something, the call to action can be to reply with your thoughts. Other good calls to action are links and asking for the sale.
But you should only have one call to action – this falls under the scope of the one main idea.
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John Miller's curator insight, March 11, 11:20 AM
(From the article): Always Have a Call to Action
This is classic advice, but you should always have a strong call to action at the end of the email. If it’s a basic content email where you aren’t trying to sell something, the call to action can be to reply with your thoughts. Other good calls to action are links and asking for the sale.
But you should only have one call to action – this falls under the scope of the one main idea.
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Sixty-five terrific social media infographics

Sixty-five terrific social media infographics | Surviving Social Chaos | Scoop.it

"These infographics communicate essential information to help marketers make sense of social media and how people use it to share information and ideas ..."


Via Leona Ungerer, Dr. Laura Sheneman
donhornsby's insight:

A great resource!

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Dr. Laura Sheneman's curator insight, January 19, 2015 9:25 AM

Take some time to scroll these various infographics  related to social media.

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25 Human SEO Tips to Rock Your Search Engine Rankings

25 Human SEO Tips to Rock Your Search Engine Rankings | Surviving Social Chaos | Scoop.it

Here are your 25 quick tips for search engine optimization that will not only help your business get found but also help you make more money online.


Via Shannon K. Steffen
donhornsby's insight:

SEO Tip #16: If your site content doesn’t change often, your site needs a blog because the search spiders like fresh content.

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Shannon K. Steffen's curator insight, January 2, 2015 8:37 AM

Here are your 25 quick tips for search engine optimization that will not only help your business get found but also help you make more money online.

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How Google's Penguin 3.0 Is Playing Out Across The Web

How Google's Penguin 3.0 Is Playing Out Across The Web | Surviving Social Chaos | Scoop.it
How has Penguin 3.0 resonated globally? Contributor Philip Petrescu of Advanced Web Ranking shares data on the algorithm update's impact.

Via Shannon K. Steffen
donhornsby's insight:

(From the article): How much your site was impacted by Penguin 3.0 depends on the industry you’re in, the rankings you have, and the competition you’re sharing the SERP with (and potentially lots of other unknown factors).

 

You will never know for sure what happened unless you keep your eyes on Google. We will certainly do the same and share it with you if we spot anything out of the ordinary.

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Shannon K. Steffen's curator insight, December 29, 2014 8:00 AM

How much your site was impacted by Penguin 3.0 depends on the industry you’re in, the rankings you have, and the competition you’re sharing the SERP with (and potentially lots of other unknown factors).

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Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail

Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail | Surviving Social Chaos | Scoop.it

There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.

Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.

* Friends of Friends Marketing.

* Multi-channel Marketing.

* Web's "Fabric" Like Space/Time.

Adding a Curatti blog post at midnight tonight too.


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
donhornsby's insight:

(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do). 

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malek's curator insight, August 5, 2014 7:37 AM

Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors.

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6 Marketing Tips for Small Business Owners

6 Marketing Tips for Small Business Owners | Surviving Social Chaos | Scoop.it

It is essential you think carefully about the image you want to project and spend time on a marketing plan.


Via Daniel Watson
donhornsby's insight:

Don't neglect your website

Your website is your shop window, so think about what it shows your customers. You should constantly be asking yourself if you have the best shop on the high street. Once people get to your website, you need to keep them engaged. Your site should be aesthetically pleasing while at the same time promoting your unique selling points.

Some small businesses produce a website then forget about it for two or three years, when they should be reviewing it every month. Every month something happens to your business – whether you have hired someone, won an important new client or launched a new product or service. All of this should be visible on your website.

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Ravi Bhatia's curator insight, May 17, 2014 5:21 AM

6 Marketing Tips for Small Business Owners

Angela Heath's curator insight, May 18, 2014 6:52 PM

Yes, marketing if important.  Here are some good tips.

Kim Pearlstein's curator insight, July 20, 2014 6:17 PM

Great tips.  I like the one on Networking...Who is better placed to talk about your business than you?