Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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10 Unforgivable Facebook Marketing Mistakes From Brands

10 Unforgivable Facebook Marketing Mistakes From Brands | Surviving Social Chaos | Scoop.it

Facebook has a market saturation unrivalled by any other social network. To win over your audience you need to avoid these Facebook marketing mistakes.


Via Pantelis Chiotellis, Disera Doss
donhornsby's insight:
Facebook marketing requires creativity, A/B testing, and constantly staying ahead of the latest changes from Facebook. For a brand to successfully reach, inspire and engage its audience, the above solutions are required.
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Kevin MacKenzie's curator insight, June 29, 2016 11:41 AM
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3 Digital Marketing Strategies you Should Not Ignore

3 Digital Marketing Strategies you Should Not Ignore | Surviving Social Chaos | Scoop.it
The art and science of being found online is no longer just optimizing your site for search engines or paying for it with Google Adwords.
Via Rami Kantari
donhornsby's insight:
(From the article): Content is the New SEO 

 Google’s updates have made content marketing the hottest trend since “planking”. Create, publish and promote great content and Google (read search engines) will start to love you. That content can be a YouTube video, a blog post or a Slideshare presentation or any type of multi-media content. eCommerce stores are hiring magazine editors to lead the creation of content that is visual, viral and valued by readers and viewers. A word of warning here. Google does not like duplicate content (it has new ways of detecting that) so just copying and pasting someone else’s content into your website or blog is frowned upon. It needs to be unique. The challenge is to make the content so enticing that people will share it with their friends, family and colleagues. This does take some thought, skill and creativity. Content with a good headline or a captivating image will be shared much more on Twitter or Facebook than a bland bit of poorly written text. You need to think about what sort of content captures your attention and then create that for your customers that is relevant and tempting.
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Rescooped by donhornsby from Better know and better use Social Media today (facebook, twitter...)
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Surviving Social Chaos | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss, Mau
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

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How Social Media is Quietly (Yet Radically) Changing the Way We Buy Stuff

How Social Media is Quietly (Yet Radically) Changing the Way We Buy Stuff | Surviving Social Chaos | Scoop.it

The way people learn about products, evaluate them, buy them, and interact with companies are being mediated today by social media.


Via Pantelis Chiotellis, Disera Doss
donhornsby's insight:
(From the article): Forget what you know about customer experience 

It’s no longer news that social media is everywhere. The average user logs in for nearly 1.7 hours every day, or 12 hours a week, according to GlobalWebIndex. By some accounts, millennials watch more YouTube than TV. But what’s easy to miss—at least from inside big companies—is how fundamentally social media has already changed how we spend not just our time but our money. While we’ve been busy watching cat videos, social platforms have quietly turned nearly every aspect of customer experience on its head. The way people learn about products, evaluate them, buy them, and interact with companies are being mediated today by social media. Nor are businesses themselves, for the most part, driving this shift; much of the time, they’re catching up to it. It’s one thing to see the stats on this digital transformation (and there are plenty), but it’s another to experience it firsthand when you least expect it—like when you’re shopping for a Roomba. Now, I’m an early adopter when it comes to technology, and I live and breathe social media at Hootsuite. But for businesses that are just testing the social media waters, my little Roomba saga may shed some light on how Twitter, Facebook, and other networks are quietly and radically reshaping the timeless march long known as the customer journey. To be clear, I’m definitely not a paid Roomba spokesperson, and this shift applies to far more than just robotic vacuums.
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Need A Digital Marketing Consultant? 3 Important Questions To Ask

Need A Digital Marketing Consultant? 3 Important Questions To Ask | Surviving Social Chaos | Scoop.it
Do you need a digital marketing consultant?
donhornsby's insight:
(From the article): There's an endless number of ways from which you can gauge the efficacy of a digital marketing consultant, but knowing what you want in a consultant - as well as what to ask - is the first step toward realizing a more effective digital marketing strategy for your business. 
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