At a loss for ways to improve the quality of your content? This in-depth list of 17 tips will get you started.
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(From the article): Good content is actionable and insightful. To make yours better, provide a content upgrade in exchange for an email. Content upgrades are bonuses specific to the content that your reader is reading. It is not a generic ebook or toolkit that you offer on every page of your site. Done right, you will be providing high-quality content and building your email list at the same time. In fact, Brian Dean from Backlinko has boosted his conversion by 785% with content upgrades. Some examples are content upgrades are: PDF version of the article: Providing a PDF version of the article will allow your reader to refer to it at their convenience. Summarized Checklist: Your content most likely will be long. Your reader will be most interested in the implementation. Provide a checklist that covers your post’s main points. Templates: Boilerplates/spreadsheets that guide your readers in implementing the techniques in your article. Advanced/Bonus version of the article in PDF: You might not reveal all your strategies in your article. Provide more or advanced materials in the form of an ebook.