Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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You Are Your Own Brand: The Art Of Personal Branding

You Are Your Own Brand: The Art Of Personal Branding | Surviving Social Chaos | Scoop.it
In business you hear the term “personal brand” thrown around a lot. It’s a process by which you define how the world sees you. It’s seemingly a straightforward task but often the most important thing a new business owner will do.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:
Be yourself - This may sound like a non-tip but it’s actually the most import. The best lesson in personal branding is being true to yourself. People want to engage with products or websites that are unique and the best way to accomplish that is to find the thing that sets you -- your ideas and personality -- apart. Naturally that authenticity will bleed into your work. In addition to registering a domain name for your business, be sure to register a personal domain name (i.e. johnsmith.ca). It will help you get found in a Google search and it’s a great way for you to build and your personal brand online.
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Your Brand Needs a Point of View, But Do You?

Your Brand Needs a Point of View, But Do You? | Surviving Social Chaos | Scoop.it
Every brand needs a point of view. Every marketer needs one too. Here’s some inspiration from those who are doing it well – Content Marketing Institute
donhornsby's insight:

(From the article): If you’re aiming for meaningful and enjoyable work, a POV can help you filter out opportunities that don’t fit your needs, hone in on roles that fit, and make you more interesting to employers. (And employers, if you are looking to hire someone, there are many positives to looking for someone who has a POV.)

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Curation Is The Next Web Revolution - ScentTrail Marketing Archive

Curation Is The Next Web Revolution - ScentTrail Marketing Archive | Surviving Social Chaos | Scoop.it

Scenttrail Marketing Archive
Thought it might be an interesting exercise to revisit key posts from Scenttrail Marketing. Curation Is The Next Web Revolution is why I got to play with Scoop.it.

After one of Scoop.it's founders, Marc Rougier, read this post they offered to let me play with their cool new tool while still in beta. Curation Is The Next Web Revolution feels more true today than when it was first shared in early 2011.

Curation is the best way to test content as I described in How I Use Scoop.it (http://sco.lt/5pwF6n). We are so committed to content curation we are building a new tool called CrowdFunde to help websites understand what content helps them the most.

No doubt in our mind content curation is what's next. What about you? Are you curating content? Share how you use tools like Scoop.it, G+, Paper.li or your blog to create effective content marketing and we will share with our tribe.

 


Via Martin (Marty) Smith
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Creator brands: Brands that make culture

Creator brands: Brands that make culture | Surviving Social Chaos | Scoop.it
At their most powerful, brands actually make culture. Creator brands, let’s call them.

Nike changed the way we thought about exercise, fitness, bodies and diet in the 1970s and 80s. Most of us look different and feel different for the work that came from this brand and those brilliant meaning-makers at Wieden + Kennedy.

Via Peter Verschuere
donhornsby's insight:
I think we are seeing public space and public events used more and more to stage the brand. Even as we avail ourselves of social media and digital content, we like to make the brand live in the “real world.”
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7 Tools From Google to Boost Your Brand

7 Tools From Google to Boost Your Brand | Surviving Social Chaos | Scoop.it
Some of these services are well known, while others are a bit obscure.

Via Pantelis Chiotellis, Rami Kantari, Gerrit Bes
donhornsby's insight:

(From the article): There are other options from Google that might help your company from within. Google Apps provides employees with Gmail, online calendars, shared documents and more starting at $50 a year per user. These integrate well with some of Google’s other products – particularly AdWords and Analytics – so it might be worth considering. Even if you don’t opt for it, the above tools will help bring your company’s profile to where you want it to be.

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Marcelo Ballester's curator insight, April 28, 2015 6:56 PM

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