Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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How to Use the 'Rule of Three' to Create Engaging Content - Copyblogger

How to Use the 'Rule of Three' to Create Engaging Content - Copyblogger | Surviving Social Chaos | Scoop.it
It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths.

Via Bobby Dillard
donhornsby's insight:
This combination of pattern and brevity results in memorable content, and that’s why the Rule of Three will make you a more engaging writer.
 
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Social Media’s Impact on SEO

Social Media’s Impact on SEO | Surviving Social Chaos | Scoop.it
With the recent influx of content, this post will take a closer look at how social media makes an impact on your brands SEO.
donhornsby's insight:
SOCIAL MEDIA BEST PRACTICES TO HELP SEO 

While social media might not have as a much of a direct impact on Google search results, there are several optimizations that can be made in content and on social profiles that doesn’t hurt: 

Include links to owned content when relevant 

Increase domain rankings through shared content (the more content that is shared, the higher your ranking will be) 

Optimize your social media pages and profiles; specifically, your ‘About’ pages and your bio on Twitter–social media sites usually get a top 10 ranking for your branded keywords 

Include as many relevant keywords in posts, profiles and hashtags 

Put social sharing buttons on every page of your website and encourage people to share your content
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What Bloggers Can Teach B2B Brands About the Art of Storytelling

What Bloggers Can Teach B2B Brands About the Art of Storytelling | Surviving Social Chaos | Scoop.it
It’s not hard to write a story about a family sitting around the dinner table, or the man on the football pitch, or the child conquering a challenge. But when it comes time to write a blog post about your B2B product, the words don’t seem to flow quite as well.

It’s too easy to fall into the trap of viewing your company blog reader as a faceless logo or flat business card, and the end result is a 400-word advertisement or an instruction manual. If your B2B content marketing is failing to bring in the readers, this might be why.

In search of a solution, I turned to a group of popular bloggers. With millions of page and video views to their names as well as critical acclaim, these powerhouses know a thing or two about writing stories readers love to share. I asked them how they weave brand information into their content and what advice they would offer about the art of storytelling.

Here are their key tips.

Via Gregg Morris
donhornsby's insight:
Being real means finding a voice and style that matches up your internal team with the external face, so customers get a consistent experience. Be honest about what type of content you’re creating, not trying to turn every product feature into a 500 word story, and finding those kernels of truth where a story can shine. Most importantly, be realistic about what you're trying to achieve, setting small goals and taking what the readers want into account.
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How To Improve Your Blog’s SEO By Keeping Visitors Longer

How To Improve Your Blog’s SEO By Keeping Visitors Longer | Surviving Social Chaos | Scoop.it
The average time readers spend on your blog is one of the best indicators of the usefulness of your content.The longer people stay on your site, reading your content and exploring blog archives, the higher your chances of converting them into subscribers and customers.
Via Brian Yanish - MarketingHits.com
donhornsby's insight:
(From the article): Keeping readers on your blog longer is not only great for your search engine rankings but also helps you strengthen your relationship with the readers. The best way to achieve his is by providing lots of valuable content to your readers and optimizing your blog for a memorable user experience. The tips I’ve shared in this post will help you do just that. 
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14+ Tools for Bloggers : Social Media Examiner

14+ Tools for Bloggers : Social Media Examiner | Surviving Social Chaos | Scoop.it
Are you a busy blogger? Discover more than 14 tools to help bloggers quickly, efficiently perform common tasks.
donhornsby's insight:
Great list of ideas and tools. What would you add to the list?

(From the article): Whether you’re a small business starting out on your marketing journey or a seasoned pro looking for a few useful hacks, each of these tools will help streamline and improve your social media marketing.
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12 Smartest Ways You Can Promote Your New Blog

12 Smartest Ways You Can Promote Your New Blog | Surviving Social Chaos | Scoop.it
There are 12 free or almost free tips you can used for promoting and marketing your blog:
donhornsby's insight:
(From the article): The number of new blogs that are created every day by companies and individuals is staggering. Up until now getting a blog designed, optimized and launched are just the first steps that every new blogger must experience. The world will not know you have a great blog to read, subscribe or link to until you take an vital next step: promotion.
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Five Effective Ways To Make Content Curation Work On Your Blog

Five Effective Ways To Make Content Curation Work On Your Blog | Surviving Social Chaos | Scoop.it

 

 

Susan Gunelius does a great job of suggesting how to put to good use the content curation potential on your own blog site.

 

Here her first two recommendations:


1) Publish Editorialized Content that You've Curated:
It's important to understand the difference between content aggregation, content syndication, and content curation before you can effectively curate content to publish on your blog.


2) Publish Curated Round-up Blog Posts:
You could publish a weekly round-up post where you share links and descriptions of great content from multiple sources about a specific topic. You can even add your own brief commentary with each link.

 

 

 

Good advice. Useful. Resourceful. 7/10

 

To get the remaining points, please read full original article here: http://weblogs.about.com/od/writingablog/tp/5-Ways-To-Curate-Content-On-Your-Blog.htm

 


Via Giuseppe Mauriello, Robin Good
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Romila De Munshi's comment, February 6, 2013 9:19 AM
Informative article
Romila De Munshi's comment, February 6, 2013 9:19 AM
Informative article
Asil's comment, February 23, 2013 4:02 PM
oh boy ... looks like the smamographers have found Scoop-It. @ Timothy. Suggest you report 'francisca' to Scoopit and delete their post.
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How To Turn Your Customers Into Marketers

How To Turn Your Customers Into Marketers | Surviving Social Chaos | Scoop.it

Businesses spend millions of dollars to bring people into their stores. Wouldn’t it be nice if those businesses could incentivize their customers to bring people in for them? That’s what we’ll be exploring here today.

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About to Publish A Post? STOP! Read This

About to Publish A Post? STOP! Read This | Surviving Social Chaos | Scoop.it

It used to be that it was just us writer people that were responsible for publishing blog posts. But, my, how times have changed. As business owners, marketers, and social media mavens, we’re all responsible for publishing content on a regular basis. We publish posts to our own blogs to build our authority and search engine happiness, and we publish guest posts on other blogs to increase your readership and gain new eyes. With all the time we now devote to writing great content, we want to make sure we’re getting the most out of it that we can. And that means taking the time to optimize your content before you ever hit the publish button. Because search engine optimization always works better when it’s a priority, not an afterthought.

 

Before you hit publish on that post, make sure you’re hitting seven important points. They may just make all the difference.

 

Read more: http://bit.ly/KMIeVT


Via Martin Gysler
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7 Creative Social Media Marketing Mini Case Studies

7 Creative Social Media Marketing Mini Case Studies | Surviving Social Chaos | Scoop.it

7 great mini case studies on how brands such as Sharpie, Evian & Sammy’s Woodfired Pizza are implementing innovative social media marketing practices with great results.

 

Are you looking for some creative social media marketing ideas from businesses?

 

Look no further.

 

This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices.

 

You’ll find inspiration for your social media marketing efforts here.


Via Mirza Mushtaq Baig
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How To Structure A Winning Blog Post

How To Structure A Winning Blog Post | Surviving Social Chaos | Scoop.it
donhornsby's insight:
When you consistently write blog posts with the right elements and structure, you’ll get more website traffic and leads. Use the structure we’ve laid out here to create epic blog content that keeps your readers coming back for more!
 
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22 Blog Posts That Content Marketers Can Be Thankful For

22 Blog Posts That Content Marketers Can Be Thankful For | Surviving Social Chaos | Scoop.it
The Content Marketing Institute team gives thanks for these 22 blog posts, articles, and videos from their own contributors as well as outside voices.
donhornsby's insight:
What content are you particularly thankful for this year?
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8 Blogger Tools to Help Promote Your Content : Social Media Examiner

8 Blogger Tools to Help Promote Your Content : Social Media Examiner | Surviving Social Chaos | Scoop.it
Looking for tools to increase visibility for your blog? Discover eight tools to help you reach a wider audience with your blog content.
donhornsby's insight:
Tired of pouring your heart and soul into content only to have it hit social media and die? You’re not alone. A 2015 study from Moz and BuzzSumo concluded that 50% of the 100,000 randomly selected posts had two or fewer Twitter shares, two or fewer Facebook interactions, one or fewer Google+ shares, and zero LinkedIn shares. The good news is these eight promotion tools can rescue your content from the social media graveyard and propel it to stardom.
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donhornsby's curator insight, October 5, 2016 9:39 AM
(From the article): Tired of pouring your heart and soul into content only to have it hit social media and die? You’re not alone. A 2015 study from Moz and BuzzSumo concluded that 50% of the 100,000 randomly selected posts had two or fewer Twitter shares, two or fewer Facebook interactions, one or fewer Google+ shares, and zero LinkedIn shares. The good news is these eight promotion tools can rescue your content from the social media graveyard and propel it to stardom.
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8 Simple Fixes for Lonely Blog Syndrome 

8 Simple Fixes for Lonely Blog Syndrome  | Surviving Social Chaos | Scoop.it
You’ve got a great blog for your business. You figured out where and how to host it, came up with a design, and are actually writing and publishing content that is really interesting for your community. Or at least you THINK it would be be really interesting and useful for your community, but you’re not... [Read More]
donhornsby's insight:
(From the article): Improving your rankings in search results can make a world of difference in traffic to your blog, but that doesn’t mean you should go overboard or engage in useless tactics like spamming other blogs with your link. Here’s what I recommend: think about your keywords and use them naturally in your blog posts. The keywords that drive a lot of traffic to my blog are phrases like “how to make a profile in LinkedIn” or “social media” and those are the phrases we naturally use in the blog posts that discuss those very topics. You should always prioritize quality content over keywords. For more on SEO for your blog, check out Moz (formally SEOmoz)’s extremely thorough yet simple guide to mastering SEO.
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Does Your Blog Deliver a Positive User Experience?

Does Your Blog Deliver a Positive User Experience? | Surviving Social Chaos | Scoop.it
Keep visitors returning to your blog by allowing them to have a positive user experience. Linda shares some helpful tips to keep your readers happy.
donhornsby's insight:
One seldom thinks of "Customer Experience" when it comes to your blog. But it's important to focus on providing a positive experience - especially if you want your readers to return!

(From the article): Why would you want your blog to be joyful to use? Consider your own experience visiting other blogs and websites. When you have a pleasant experience, aren’t you more likely to return, and to send someone else to the same site?
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Why Your 2015 Goals Should Be To Blog Daily & Be Social

Why Your 2015 Goals Should Be To Blog Daily & Be Social | Surviving Social Chaos | Scoop.it
Last year Jason and I proposed to blog daily for 2014. We made it our goal. We didn't quite hit 365 blogs posts, but we did post over 200 which I'm very proud about. But beyond being proud the results we're getting because of it is what really counts. Our business has grown (thank you for being a part of it) and we've seen our traffic soar in the past year. A huge part of this growth is due to the fact that we've been blogging very regularly and been social every day. In 2015 we'll do the same and try to blog even more.
donhornsby's insight:

What social media goals are you setting for 2015?

 

(From the article):  Social media helps your blog get found and helps you drive even more traffic than the blog could do on it's own. Of course for it to truly work you need to have a blog. Without a blog you will be sharing other people's content, which of course is good, but you won't be driving the traffic to your site, you'll be driving it to someone else's.


Social media also helps you build relationships. The stronger those online relationships are, the more likely that person will click on the links you share and even share your blog posts themselves. See how that works. :)

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Ways blog writing is unique

Ways blog writing is unique | Surviving Social Chaos | Scoop.it

Throw the rules out the door. It's time to blog! And that takes some new writing skills.

 

There are many great writers who have unsuccessful blogs. Here’s why. They may be great writers, but they are not great bloggers. There’s a big difference.  

 

Here are eight ways that blog writing differs from how you might write in school or at work.


Via Lynnette Van Dyke, Roger Francis
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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | Surviving Social Chaos | Scoop.it

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA


Via Martin Gysler, Martin Sturmer, John van den Brink
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Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
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7 Blogging Mistakes That Small Businesses Make

7 Blogging Mistakes That Small Businesses Make | Surviving Social Chaos | Scoop.it

Many small businesses have turned to blogging as a way to engage and further connect with customers. But making mistakes in your blog can kill your business. Here are some of the biggest to avoid.

 

Blogging for your business is important, but doing it wrong can cost you customers and your reputation. As more and more small businesses enter the world of content development, the scrutiny continues to increase. Consumers can be retained or lost simply from your blogging efforts, so its imperative this public-facing activity is done correctly.

 

In this guide, we'll explore why small businesses should have a blog, a company that is doing it right, the biggest mistakes made by small businesses, and how to avoid those potential pitfalls.

 

7 Blogging Mistakes that Small Businesses Make: Why Start a Blog?

 

Read more: http://bit.ly/IX3t9i


Via Martin Gysler
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