Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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Why Are Some Facebook Posts Showing up with Huge Text?

Why Are Some Facebook Posts Showing up with Huge Text? | Surviving Social Chaos | Scoop.it
Have you noticed that some posts on Facebook are showing up with larger than normal text?
donhornsby's insight:
From a marketing perspective, if the majority of your Facebook visitors are coming to your Page via desktop (which you can find out via your Page Insights), it may be worth experimenting with the larger text option to see what sort of engagement you get, whether it’s above your normal response rate. The bigger font definitely stands out, and as such, it may help expose your message to more people.
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7 Steps You Need to Take Before Paying for Social Media Ads

7 Steps You Need to Take Before Paying for Social Media Ads | Surviving Social Chaos | Scoop.it
It doesn't matter what your motivation for investing in paid social ads might be, what is important is ensuring you get the best possible return on your investment.
donhornsby's insight:
Paid social media advertising is effective and great value for money, but like with most things in life, it pays to be prepared. If you want to maximize the ROI of your paid ads (and why wouldn’t you?) completing the above seven steps will serve you well.
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The Surface's curator insight, May 14, 2016 3:26 PM

People often like to spend money on advertisement to expand their business. This can help you realize the effect and cause of paying of ads.

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4 Free Facebook Resources Small Businesses Can Use To Make Better Ads

4 Free Facebook Resources Small Businesses Can Use To Make Better Ads | Surviving Social Chaos | Scoop.it
Learn how to get the most out of your Facebook ads for your small business by utilizing these 4 resources.
donhornsby's insight:

(From the article):  As you know, Facebook is always updating its platform and it is sometimes hard to stay on top of all the new tools, tricks and insights. Facebook realizes this and while they are updating their features, they are also continually updating their resources.


Fortunately, we are here to help you stay on top of your game as well. Check back with ARCH often to stay up-to-date with all of the new Facebook Ad Features and Resources.

 

Don’t want to have to worry about managing your ads yourself? ARCH offer’s a variety of different packages that include Facebook Ad Management so you can focus more on running your business and less on keeping up-to-date with Facebook’s platform.

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Harmony Com's curator insight, February 24, 2016 4:10 AM

Des éléments utiles et peu connus 

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How to Create a High-Converting Instagram Ad

How to Create a High-Converting Instagram Ad | Surviving Social Chaos | Scoop.it
To get the most out of Instagram, you need to create ads. Learn the strategies to create a high-converting Instagram ad!
donhornsby's insight:
This is a helpful overview of how to get the most out of your Instagram advertising. 

(From the article): To truly get the most out of Instagram, you should be using Instagram ads. Use these Instagram ad strategies to get the biggest bang for your buck, and reach the most targeted audience. By doing so, you’ll make a great ROI on your ads!
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Will Celebrities, Public Figures Get Paid for Facebook Live Videos?

Will Celebrities, Public Figures Get Paid for Facebook Live Videos? | Surviving Social Chaos | Scoop.it
Has Facebook’s emphasis on live video extended to the point where the social network would pay celebrities and public figures to create content?
donhornsby's insight:
(From the article): A Facebook spokesperson told Kafka:
We’re investing in live video, as we think it’s a great fit for our platform—more and more people are choosing to watch and share live video on Facebook because it is personal, real-time and authentic. Live is a really new format on Facebook, and we’re just starting to understand its potential. To that end, we’re testing different ways to support partners so they begin experimenting with Facebook Live. We’ll be working closely with these partners to learn from them how we can build the best Facebook Live experience and explore with them potential monetization models.
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Surviving Social Chaos | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss, Mau
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!