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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
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Six Key Content Curation Insights Emerging from the Leaked NY Times Executive Summary

Six Key Content Curation Insights Emerging from the Leaked NY Times Executive Summary | Surviving Social Chaos | Scoop.it
It's an astonishing look inside the cultural change still needed in the shift to digital — even in one of the world's greatest newsrooms. Read it.

Via Robin Good
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Robin Good's curator insight, May 21, 1:53 AM



The leaked New York Times memo of less than a week ago is making the round on the Internet, as it touches upon many of the key issues and opportunities any news journalism operation is facing today.


From my personal viewpoint the most interesting aspect of this lengthy 97-page memo is how much curation, news and content curation specifically, are part of the future view being described in it.


Since, even trying read the in-depth curated version of the leaked NY report done by the excellent Nieman Lab it may take you in excess of 30 minutes, I have extracted and highlighted here below only the points that are specifically relevant to curators and to anyone researching the future of content curation within the context of news and journalism.

Here, six key points to pay strong attention to:


  1. ...resurfacing archival content. The report cites this passage: "“We can be both a daily newsletter and a library — offering news every day, as well as providing context, relevance and timeless works of journalism.” 


  2. ...restructuring arts and culture stories that remain relevant long after they are initially published into guides for readers.


  3.  ...consider tools to make it easier for journalists, and maybe even readers, to create collections and repackage the content.


  4.  allow readers to easily follow certain topics or columnists.


  5. better tagging of the info and content being published.


  6. focus on the less glamorous work of creating tools, templates and permanent fixes that cumulatively can have a bigger impact by saving our digital journalists time and elevating the whole report.



Nieman Lab curated report of the NY leaked Executive Summary document: http://www.niemanlab.org/2014/05/the-leaked-new-york-times-innovation-report-is-one-of-the-key-documents-of-this-media-age/ 



Original leaked copy of NY report: http://www.scribd.com/doc/224608514/The-Full-New-York-Times-Innovation-Report 

97-pages




 

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How to Create a Social Media Strategy | Social Media Today

How to Create a Social Media Strategy | Social Media Today | Surviving Social Chaos | Scoop.it

Many businesses are unsure of how to effectively leverage social media as part of their marketing efforts. Some merely post messages once a year on their Facebook fan page or on Twitter only to say that social media ‘didn’t work’ for them. For a small business with limited resources, it might be difficult to hire in-house or even outside social media help, so they continue to blindly navigate the waters. It pains me to see this, so I’ve decided to share a formula we use for our clients when determining their social media strategy. My hope is that small business owners can use this as a template for getting started with an effective social media plan.

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Google to Roll Out Integrated Small Business Marketing Solution | Social Media Today

Google to Roll Out Integrated Small Business Marketing Solution | Social Media Today | Surviving Social Chaos | Scoop.it

According to a recent article by Amir Efrati of the WSJ, Google is creating a integrated marketing solution for small businesses (SMBs) trying to cash in on the consumer shift to social, mobile, local. Given that more than 95% of all US companies are classified as SMBs, small business is potentially big business for the tech empire. Google plans on combining several products and services under one banner in order to capture a chunk of the roughly 20 billion-dollar yearly ad spend by SMBs. Coming out as early as July, the initiative has been provisionally named “Business Builder.”

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The Complete Guide to Global Social Media Marketing

The Complete Guide to Global Social Media Marketing | Surviving Social Chaos | Scoop.it

Social media is a great way to connect with your audience and have a two-way conversation. But it can be easy to forget that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends.

 

Creating a global social media strategy early on will prepare you for all of these challenges, and will keep you from overextending your resources.

 

Download HubSpot's guide which will help you create a social media strategy that caters to your audience, whether in a specific country or across multiple nations. This free 71-page guide includes the following chapters:

 

Chapter 1 : How to Create a Global Social Media Strategy

Chapter 2 : How to Organize Your Assets and Channels

Chapter 3 : How to Set Up Global Targeting on Facebook

Chapter 4 : How to Set Up Global Targeting on LinkedIn

Chapter 5 : How to Set Up Global Targeting on Twitter

Chapter 6 : How to Develop a Content Strategy for Social Media

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Social Media Marketing: 7 Businesses Needs [Infographic]

Social Media Marketing: 7 Businesses Needs [Infographic] | Surviving Social Chaos | Scoop.it
Social media is the new internet and is changing how we share our brand and business. This infographic highlights some key points.

 

***** Cool, fast infographic my friend Nikola (@CoCase) made me aware of. Marty


Via Ross Quintana, John van den Brink, Nikola Pohlupkov, Martin (Marty) Smith
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Twitter Content Strategy Guide | Social Media Sun

Twitter Content Strategy Guide | Social Media Sun | Surviving Social Chaos | Scoop.it

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.

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